Kataplum
Kataplum is a 27,000 m2 family amusement park within the Parque Las Antenas shopping center in Iztapalapa, Mexico City, offering 30+ weather-protected rides, live shows, and event packages for families, schools, and corporate groups. It is operated by Grupo Diniz, Latin America's largest Family Entertainment Center chain.
- Company typePrivate
- Founded2024
- HeadquartersLa Esperanza, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Kataplum does
Kataplum is a 27,000 m2 family amusement park located within the Centro Comercial Parque Las Antenas shopping center in the Iztapalapa borough of Mexico City, positioning it as the first amusement facility co-located with a shopping mall in Mexico. The park operates 30+ mechanical rides, interactive attractions, and live entertainment shows (clown, magic, and bird shows) under a velaria (canopy) covering approximately 75% of its footprint, enabling weather-independent operations and supported by a 'Seguro de Lluvia' rain guarantee policy. Attractions are stratified by height (Infantile 90cm+, Familiar 100cm+, Adrenaline 120cm+) with access starting at 80cm, broadening the addressable family base.
The revenue model combines ticket sales, recurring memberships, on-site spending, and event hosting. Core products include the Kataporte ($390 MXN day-pass bracelet with unlimited rides on 30 attractions), basic Acceso ($140 MXN entry with Katacard wallet and show access), the Kataporte Anual annual pass ($699 MXN), and the premium KataClub Anual membership ($749–$799 MXN with priority access, discounts, and birthday perks). The Katacard electronic wallet monetizes incremental on-site spending on go-karts (Gran Premio), skill games (Destreza), Dino Rides, lockers, and redemption games. Event revenue is generated through Pachanguita and Pachangón birthday packages ($555–$640 MXN per person), plus dedicated B2B channels for corporate, school, union, and government groups.
The company is a wholly owned operation of Grupo Diniz, the largest Family Entertainment Center chain in Latin America, which also operates the Recorcholis and UPA brands. The go-to-market is direct-to-consumer with on-site box offices and an e-commerce website (kataplum.com.mx) supporting Mercado Pago and Aplazo installment payments, supplemented by community pricing (Vecinos Iztapalapa), event-driven promotions, and CSR partnerships with six nonprofits. Customer segments span families with children, birthday party hosts, school and corporate groups, Iztapalapa residents, and soccer enthusiasts during tournament periods.
Kataplum firmographics
Firmographics- Name
- Kataplum
- Legal name
- Kataplum
- Website
- https://kataplum.com.mx
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kataplum is a 27,000 m2 family amusement park within the Parque Las Antenas shopping center in Iztapalapa, Mexico City, offering 30+ weather-protected rides, live shows, and event packages for families, schools, and corporate groups. It is operated by Grupo Diniz, Latin America's largest Family Entertainment Center chain.
- Ownership category
- akta.pro rank
Kataplum industry classification
Industry- Product category
- Family Amusement Park
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Kataplum is headquartered
LocationHeadquarters
- HQ city
- La Esperanza
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Kataplum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales (Kataporte and Access): Primary revenue from selling day passes (Kataporte) at $390 pesos which include unlimited rides on 30 attractions, and basic park access at $140 pesos which includes shows and Katacard
- Annual Passes (Kataporte Anual): Annual day-pass subscription at $699 pesos granting unlimited daily access to 30 attractions for one year from activation date
- KataClub Anual Membership: Premium annual membership at $799 (in-person) or $749 (online) with additional benefits including collectible cup, discounted refills, birthday perks, 2x1 coupons, exclusive discounts on food/souvenirs/fiestas, and priority access to new attractions
- Katacard Top-ups: Electronic wallet system used for Gran Premio Go-Karts, Destreza skill games, Dino Rides, lockers, face painting, and redemption machines - requires initial purchase and reloads at park box offices
- Food and Beverage: On-site food and beverage sales including cafeteria, ice cream shops, candy stores, kiosks, and sports bar. KataClub members receive refill discounts and restaurant discounts
- Birthday Party Packages: Event hosting services including PACHANGUITA ($555 per person minimum 20 people), PACHANGÓN ($640 per person with Go-Karts), and PACHANGUITA 10+ packages including food, drinks, and party space
- Corporate and School Events: Private event hosting for enterprises, schools, unions, and government groups with customized packages
- Souvenir and Merchandise Sales: Three souvenir stores located at exits of Insomnio, Imagia, and Casa Chueca de Tato offering 10% discount to KataClub members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Park Access - $140 MXN |
| One time/ perpetual license | Pay-as-you-go | Kataporte Day Pass - $390 MXN |
| Subscription | Annual | Kataporte Anual - $699 MXN |
| Subscription | Annual | KataClub Anual - $799 MXN (taquillas) / $749 MXN (web) |
| One time/ perpetual license | Pay-as-you-go | Kataporte Consejo Técnico 2026 - Special pricing |
| One time/ perpetual license | Pay-as-you-go | Promoción Más Caliente Kataporte - $250 MXN (web only) |
| Subscription | Annual | Promoción Más Caliente KataClub Anual 2026 - $690 MXN (web only) |
| Unit Pricing | Multi-year contract | PACHANGUITA Birthday Party - $555 MXN per person |
| Unit Pricing | Multi-year contract | PACHANGÓN Birthday Party - $640 MXN per person |
| Unit Pricing | Multi-year contract | PACHANGUITA 10+ Birthday Party - Variable pricing |
| Transaction based/ take rate | Pay-as-you-go | Group Discount - Special rates |
| Transaction based/ take rate | Pay-as-you-go | Vecinos Iztapalapa Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Kataplum product offering
Product offeringCore offering
Kataplum is a 27,000 m2 family amusement park located inside Centro Comercial Parque Las Antenas in Iztapalapa, Mexico City, offering 30+ mechanical rides, live shows, food and beverage outlets, and birthday/corporate event packages. The park sells day passes (Kataporte) for unlimited ride access, basic entry (Acceso), annual memberships (KataClub Anual and Kataporte Anual), and an RFID-based electronic wallet (Katacard) for premium attractions. Over 75% of the park is covered by a velaria canopy, enabling weather-independent operations supported by a rain insurance guarantee.
Product overview
Kataplum is a family amusement park located in Mexico City within Centro Comercial Parque Las Antenas. The park spans 27,000 m2 with over 30 attractions, 75% covered by a large velaria (canopy) for weather protection. The product portfolio centers on the Kataporte (single-day bracelet pass with unlimited attraction access) and Acceso (basic park entry). The KataClub Anual membership provides annual access with exclusive benefits. The Katacard serves as an electronic wallet for premium attractions not included in base passes. The park also offers event packages for birthdays and celebrations (Pachanguita, Pachangón), live entertainment shows, and various food and beverage services. Attractions are categorized as Adrenalina (adrenaline), Infantil (children's), and Familiar (family-friendly).
Differentiator
Problem solved
Functional benefit
Brands
- Kataporte: Day pass bracelet allowing unlimited access to 30 attractions
- KataClub Anual
- Katacard
Products and services
- Kataporte (Day Pass) Personal, non-transferable wristband priced at 390 MXN granting the holder unlimited rides on 30 attractions for a single day. Does not include Gran Premio (go-karts), the Destreza skill area, Dino Rides, lockers, or redemption games. Sold to individual visitors and families at box offices and on the park website.
- Acceso (Park Entry) Basic park entry ticket priced at 140 MXN that includes the Katacard electronic wallet and access to in-park shows, but does not include access to the 30 mechanical rides. Designed for visitors who want to experience the park environment, food outlets, and entertainment shows.
- KataClub Anual (Annual Membership) Premium annual membership priced at 799 MXN at the box office or 749 MXN online, granting unlimited daily access to 30+ attractions throughout 2026. Includes a collectible cup with up to three refills at 55 MXN each, a birthday combo (free Kataporte plus popcorn and refill), three 2x1 coupons, 10% Sports Bar discount, 10% souvenir discount, 15% party discount, and priority access to new attractions. Targeted at frequent visitors and families.
- Kataporte Anual (Annual Ride Pass) Annual ride-pass subscription priced at 699 MXN, providing unlimited daily access to 30 attractions for one year from the activation date. Does not include Gran Premio, Destreza, redemption machines, Dino Rides, or lockers. Replacement cost is 100 MXN. Targeted at repeat visitors seeking year-long value.
- Katacard (Electronic Wallet) Reloadable electronic wallet card required for accessing Gran Premio go-karts, Destreza skill games, Dino Rides, lockers, face painting, and redemption machines. Initial purchase and reloads are made at on-site box offices. Functions as the payment and access credential for premium attractions not included in the standard Kataporte.
- Pachanguita (Birthday Party Package - 20+ guests) All-inclusive birthday party package priced at 555 MXN per person with a minimum of 20 guests. Includes one Kataporte per attendee, two slices of pizza, popcorn, a 600 ml drink, a frozen pop, cake, a decorated party room for 1.5 hours, a surprise gift for the birthday child, a digital invitation, and a dedicated host. Does not include Gran Premio or skill games. Sold to parents organizing children's birthday parties.
- Pachangón (Premium Birthday Party Package) Premium birthday party package priced at 640 MXN per person. Includes one Gran Premio go-kart circuit per attendee, a hamburger with fries, a frozen Nestlé lemon pop, 1.5 hours in a decorated party room, and a printed photo souvenir. Designed for parents seeking a higher-value celebration that includes the go-kart attraction.
- Pachanguita 10+ (Mid-size Birthday Party Package) Birthday party package for groups of 10-19 people at variable pricing. Includes Kataporte, one Gran Premio go-kart circuit, hamburger with fries, a 600 ml drink, a Crunch frozen pop, a Deli-Donut for the birthday child, a printed photo, and an assigned restaurant area. Bridges the gap between small private parties and the larger Pachanguita package.
- Live Shows and Entertainment (Shows y Espectáculos) Scheduled live entertainment including Risas y Carcajadas (clown show), Cotorrízate (bird show), the magical show of Gasper, and special weekend imitation shows. Performances run on operating days and are included with park entry, enhancing dwell time and the family entertainment experience.
- Corporate, School and Institutional Event Hosting Customized private event packages for companies, schools, unions, and government organizations, with group rates for parties of 20 or more. Booking handled via dedicated sales contacts ([email protected], [email protected], [email protected]). Includes access to the park's attractions, food and beverage options, and dedicated event coordination.
Quantifiable outcome
- 75% weather protection enabling operations regardless of climate conditions
- +3 more outcomes
Companies that use Kataplum
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Kataplum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kataplum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo DinizcoreKataplum is operated by Grupo Diniz, the largest Family Entertainment Center chain in Latin America. Grupo Diniz operates additional brands including Recorcholis and UPA. This parent company relationship provides operational expertise, brand recognition, and scale advantages across the Latin American entertainment market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kataplum competitors and assessment
Company assessmentBroad incumbents
- Xcaret (Experiencias Xcaret): Xcaret operates a network of nature-based theme parks and eco-attractions in the Riviera Maya. Comparable as a broader Mexican entertainment incumbent with diversified revenue streams (admission, F&B, retail, lodging) similar to Kataplum's multi-stream monetization.
- Parque Warner Beach: Parque Warner is a major theme park comparable as a broader incumbent in the LATAM market with rides, themed areas, and family entertainment. Not a direct competitor (Spain-based) but a relevant comparable for FEC unit economics and operational benchmarks.
- Six Flags México: Six Flags operates the largest theme park in Mexico City (La Feria de Chapultepec rebranded as Six Flags México). It is a broader incumbent with roller coasters, themed areas, and family entertainment—overlapping with Kataplum's ride portfolio but at a larger scale and ticket price point.
- Parque Aztlán: Parque Aztlán is a major Mexico City theme park offering mechanical rides, live shows, and family entertainment. Comparable as a broader incumbent in the same metropolitan market, though typically commanding higher ticket prices and longer visitor dwell times.
Direct peers
- Ventura Park: Ventura Park is a Mexico City-based FEC offering go-karts, mechanical rides, and family attractions similar to Kataplum's mix. Closely comparable on product offering, target customer (families), and pricing tier—directly competes for the same Iztapalapa/Eastern Mexico City catchment.
- UPA (Unión de Parque de Atracciones): UPA is another Grupo Diniz-operated FEC brand in Mexico offering similar family entertainment attractions. A sister brand with directly comparable business model, target customer, and operating approach, differing mainly by location and specific attraction mix.
- Recorcholis: Recorcholis is a sister brand under Grupo Diniz and one of the largest FEC chains in Mexico. Directly comparable to Kataplum as a family entertainment center offering rides, games, and attractions across multiple Mexican locations with similar ticket/membership models.
Emerging players
- KidZania México City: KidZania is an indoor role-play entertainment center for children located in Santa Fe, Mexico City. Partially overlapping with Kataplum's family/children segment but with a different format (educational role-play vs. mechanical rides), representing adjacent competition for family entertainment spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Kataplum social profiles
Digital presenceKataplum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kataplum leadership team
Management profileNumber of profiles
Kataplum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kataplum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kataplum
What does Kataplum do?
Kataplum is a 27,000 m2 family amusement park located inside Centro Comercial Parque Las Antenas in Iztapalapa, Mexico City, offering 30+ mechanical rides, live shows, food and beverage outlets, and birthday/corporate event packages. The park sells day passes (Kataporte) for unlimited ride access, basic entry (Acceso), annual memberships (KataClub Anual and Kataporte Anual), and an RFID-based electronic wallet (Katacard) for premium attractions. Over 75% of the park is covered by a velaria canopy, enabling weather-independent operations supported by a rain insurance guarantee.
Is Kataplum a public or private company?
Kataplum is a private company. It is classified as corporate owned and is currently operating.
When was Kataplum founded?
Kataplum was founded in 2024. It employs 501 to 1,000 people.
Where is Kataplum based?
Kataplum is headquartered in La Esperanza, Spain, in the Europe region.
How does Kataplum make money?
Eight revenue lines are on record. Ticket Sales (Kataporte and Access) is the primary driver. The others are annual Passes (Kataporte Anual), kataClub Anual Membership, katacard Top-ups, food and Beverage, birthday Party Packages, corporate and School Events and souvenir and Merchandise Sales.
Who are Kataplum's main competitors?
Broad incumbents on record are Xcaret (Experiencias Xcaret), Parque Warner Beach, Six Flags México and Parque Aztlán. Direct peers are Ventura Park, UPA (Unión de Parque de Atracciones) and Recorcholis. KidZania México City is listed as an emerging player.
Does Kataplum have an API?
No public API is recorded for Kataplum.
What industry is Kataplum in?
Kataplum's product category is Family Amusement Park. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 713110 and its SIC code is 7900.