What Ventura Park does

Ventura Park is a combined water park and dry amusement park located at Blvd. Kukulcán Km. 25 in the Cancun Hotel Zone, Quintana Roo, Mexico, operated by the Mexican corporation Ejecutivos de Turismo Sustentable SA de CV. The facility is organized into six themed worlds — Wet'n Wild (water slides and pools), Aaah! Ventura (zip lines and aerial attractions including the 800-meter Tarzania hybrid roller coaster), Fun World (children's rides and the Huracan roller coaster), Grand Prix (250-meter go-kart track), Underworld (Oculus Rift and Star Wars Battle Pod VR experiences), and Dolphinaris (dolphin interaction habitat) — collectively offering more than 30 attractions, supported by seven on-site restaurants and bars.

The commercial model is direct-to-consumer, sold through the bilingual venturapark.com website and the on-site box office, structured as three tiered all-inclusive day passes: Pase Fun (entry level), Pase Platinum (mid tier with go-karts, open bar, unlimited buffet), and Pase VIP (top tier adding VR and dolphin interaction). Regular adult pricing ranges from $999 MXN (Fun) to $1,469–$3,598 MXN (VIP), with online discounts of roughly 30% and promotional codes (PLAT2X1, CELEBRA30). Add-on revenue streams include ADO bus transportation ($50 MXN round-trip), premium F&B venues (Bunker sports bar, Ice Cream Bar), the ISEPAAA marine mammal tax ($3 USD from May 2025), and charity-based events (10,000 Sonrisas, Tu Sonrisa Vale X2). Primary customer segments are tourist families visiting Cancun and the Riviera Maya, supplemented by Quintana Roo residents, corporate and school groups, and pet owners through the Chapuzón Canino dog-pool event. The park is part of the broader Grupo Ventura Entertainment portfolio alongside Selvatica, Selva Mágica, and Dolphinaris. As of the most recent state of the company's own website, Ventura Park is announced as 'closed indefinitely,' with no disclosed reopening timeline.

Name

Ventura Park

Legal name

EJECUTIVOS DE TURISMO SUSTENTABLE SA DE CV

Website

https://venturapark.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Ventura Park is a combined water park and amusement park in Cancun's Hotel Zone, Mexico, offering more than 30 attractions across six themed worlds via tiered all-inclusive day passes. It primarily serves tourist families visiting Cancun and the Riviera Maya, and is currently announced as closed indefinitely.

Ownership category

akta.pro rank

Product category

Theme Park / Amusement Park Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Theme park operations
• Water park attractions
• Family amusement park
• All-inclusive park passes
• Adventure rides Cancun

Headquarters

HQ city

Cancún

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Theme Park Admissions: The primary revenue driver. Ventura Park sells tiered admission passes (Fun, Platinum, VIP) covering access to themed zones, food, beverages, and activities. Tickets are sold online (at discounted rates) and at the box office. There is a 2-for-1 promotion (using promocode PLAT2X1) and a 30% online discount (promocode CELEBRA30).
2. Food and Beverage: On-site dining at 7 restaurants and bars (Sunrise buffet, Bunker sports bar, Buon Appetito Italian restaurant, River Bar, Ice Cream Bar). Unlimited buffet is included in Platinum and VIP passes; open bar is available as an add-on or included in higher tiers. The Bunker and Ice Cream Bar charge extra.
3. Pet-Friendly Events (Chapuzon Canino): Weekend dog pool events where visitors donate 2 kg of dog food and pay standard park admission to access pet areas.
4. Social Impact Programs (10,000 Sonrisas, Tu Sonrisa Vale X2): Charitable entry programs where visitors donate toys or pay a participation fee ($199 MXN per person in addition to toy donation) to support children's foundations, raising funds for DIF, ADANEC, and others.
5. Ground Transportation Add-on: Round-trip ADO bus transportation from Cancun terminal (Av. Tulum) offered as an add-on for $50 pesos, departing at 9:00 AM.
6. Dolphin Interaction (via Dolphinaris): VIP pass includes dolphin interaction experience at Dolphinaris habitat, which also charges a separate $3 USD ISEPAAA tax per person (6+ years) starting May 2025 for marine mammal activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ventura Park is a family amusement and water park in Cancun's Hotel Zone that sells tiered all-inclusive day passes (Pase Fun, Pase Platinum, Pase VIP) granting access to five themed worlds: Wet'n Wild (water slides and pools), Aaah! Ventura (zip lines and extreme adventures), Fun World (children's rides), Grand Prix (go-karts), and Underworld (virtual reality), plus Dolphinaris dolphin interaction experiences. Admission covers access to over 30 attractions, on-site restaurants and bars, and optional add-ons such as round-trip ADO bus transportation.

Product overview

Ventura Park is a combined water park and amusement park in Cancun's Hotel Zone offering all-inclusive day passes across five themed worlds. The park is structured around three ticket tiers (Fun, Platinum, VIP) that grant varying levels of access to its six distinct zones: Wet'n Wild (water slides and pools), Aaah! Ventura (zip lines and extreme adventures), Fun World (children's rides), Grand Prix (go-karts), Underworld (virtual reality), and Dolphinaris (dolphin encounters). The park also hosts periodic special events including Slime Party and Chapuzón Canino (dog-friendly pool access). Food, beverages, and dining are included in all-inclusive passes with varying restrictions by tier.

Differentiator

Problem solved

Functional benefit

Brands

• Wet'n Wild: Water park world within Ventura Park featuring water slides, wave pool, and aquatic attractions.
• Aaah! Ventura
• Fun World
• Grand Prix
• Underworld
• Dolphinaris
• Pase Platinum
• Pase Fun
• Pase VIP

Products and services

• Pase Platinum (Platinum Pass) Mid-tier all-inclusive day pass providing access to all Fun pass attractions plus Grand Prix go-karts, unlimited soft-serve ice cream, national open bar, and unlimited buffet. Targets day-visiting tourists and families in Cancun.
• Pase Fun (Fun Pass) Entry-level all-inclusive day pass covering Wet'n Wild aquatic world, Aaah! Ventura adventure zone, Fun World children's area, and one buffet entry. Targets budget-conscious tourists and families.
• Pase VIP (VIP Pass) Premium all-inclusive day pass including all Platinum benefits plus Underworld VR zone, dolphin interaction at Dolphinaris, and premium menu (chicken, shrimp, arrachera). Targets high-spend visitors seeking the full park experience.
• Wet'n Wild (Water Park World) Aquatic themed zone featuring Twister, Kamikaze, Double Space Bowl, Wave Pool, Lazy River, Bubba Tub, and Kids' Park. Bundled inside all-inclusive passes; targets families and water-park visitors of all ages.
• Aaah! Ventura (Adventure World) Adventure and aerial zone featuring zip line circuits (including the Caribbean Zip at 24-40 meters), River Zip Line, bungee jumping, Skywalk bridges, free fall station, and the Tarzania hybrid roller coaster/zip line. Targets thrill-seeking tourists.
• Fun World (Children's World) Children's themed zone featuring the Huracán roller coaster (the only roller coaster in Cancun), carousel, flying chairs, and kid-friendly rides and games. Targets families with young children.
• Grand Prix (Go-Kart Track) 250-meter go-kart track along the Caribbean Sea coastline allowing speeds up to 40 km/h, with double go-karts for parents with young children. Targets families and racing enthusiasts.
• Underworld (Virtual Reality Zone) Virtual reality and technology zone featuring Oculus Rift VR, Star Wars Battle Pod immersive experience, The Mission laser maze, 360-degree rotating laser-tag tanks, and remote-controlled car racing. Targets teens, young adults, and tech-curious tourists.
• Dolphinaris Dolphin Interaction Marine mammal habitat within the Ventura Park ecosystem offering swimming with dolphins led by marine mammal specialists. Included in the VIP pass or sold separately. Targets couples, families, and marine-life tourists.
• Park Restaurants and Bars Seven on-site dining venues including Sunrise buffet, Buon Appetito Italian restaurant, Bunker sports bar, River Bar, and Ice Cream Bar. Unlimited buffet and national open bar are bundled with Platinum and VIP passes.
• ADO Round-Trip Transportation Add-on Optional 50 MXN add-on for round-trip ADO bus transportation from the ADO terminal at Av. Tulum in central Cancun, departing at 9:00 AM daily. Targets tourists without rental cars.

Quantifiable outcome

• Over 30 attractions across 5 themed worlds in a single park
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dolphinaris CancuncoreStrategic or Co-development PartnerDolphinaris operates its dolphin interaction habitat adjacent to Ventura Park. VIP pass holders at Ventura Park receive access to dolphin experiences at Dolphinaris as part of their package. Both brands are part of the Grupo Ventura Entertainment ecosystem. The park offers free admission to Ventura Park when booking dolphin experiences at Dolphinaris.
• SelvaticaminorGTM or Marketing PartnerSelvatica is an adventure park in the Riviera Maya (part of Grupo Ventura Entertainment). The two parks are cross-promoted in Spring Break and seasonal marketing campaigns targeting visitors to the Mexican Caribbean. Ventura Park features Selvatica in its destination guide blog posts.
• Selva MagicaminorGTM or Marketing PartnerSelva Mágica is an amusement park in Guadalajara operated by Grupo Ventura Entertainment. Referenced alongside Ventura Park in Spring Break marketing campaigns. Joint promotions highlight the broader portfolio of entertainment parks.
• ADOminorStrategic or Co-development PartnerADO is a Mexican intercity bus company. Ventura Park partners to sell round-trip bus transportation from the ADO terminal in Cancun (Av. Tulum) to the park for $50 MXN per person. Buses depart at 9:00 AM, with passengers advised to arrive 40 minutes early.
• Fundacion AmikoominorStrategic or Co-development PartnerFundación Amikoo is the social responsibility foundation of Grupo Ventura Entertainment. It runs programs in social support, environmental care, and education. Ventura Park participates in Amikoo campaigns including 'Tu Sonrisa Vale X2' where visitors donate a second ticket for a child in need.
• DIF (Sistema Nacional para el Desarrollo Integral de la Familia)minorOthersMexican government family welfare institution. Supported through Ventura Park's 10,000 Sonrisas charity event where visitors donate toys and pay a participation fee to support children's foundations.
• Fundacion ADANECminorOthersChildren's foundation supported through Ventura Park's annual 10,000 Sonrisas charity event.
• Fundacion Ciudad de la AlegríaminorOthersCharitable foundation supported through Ventura Park's 10,000 Sonrisas and Tu Sonrisa Vale X2 campaigns, which collect toy donations and participation fees for children's charities.
• Caritas Quintana RoominorOthersDiocesan charitable organization in Quintana Roo supported through Ventura Park's 10,000 Sonrisas charity event.
• Fundacion AstraminorOthersChildren's foundation supported through Ventura Park's 10,000 Sonrisas annual charity event.
• MEEK'21minorOthersFoundation supported through Ventura Park's 10,000 Sonrisas annual charity event.
• Vecinos ValiososminorOthersLocal foundation supported through Ventura Park's 10,000 Sonrisas annual charity event.
• Amar es Cuidar CampaignminorOthersResponsible pet ownership campaign (dueño responsable de Amar es Cuidar) that supports street and shelter animals. Ventura Park's Chapuzón Canino dog pool events donate proceeds to this campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aquaworld Cancun: Water sports and activities operator in Cancun Hotel Zone offering jet skis, parasailing, snorkeling, and boat tours. Competes for the same Cancun tourist water-activity spend as Ventura Park's Wet'n Wild zone, though with a different format (activities vs. amusement park).
• Dolphinaris Cancun: Dolphin interaction habitat adjacent to Ventura Park and part of Grupo Ventura Entertainment. Physically co-located with Ventura Park and bundled in the VIP pass; serves an overlapping tourist customer base seeking marine mammal experiences.
• Selva Magica: Amusement park in Guadalajara operated by Grupo Ventura Entertainment. Sister brand sharing the parent company's cross-promotion, branding, and operational playbook, though serving a different (inland Mexican) geographic market than Ventura Park.
• Selvatica: Adventure/zip-line park in Riviera Maya operated under the same Grupo Ventura Entertainment umbrella as Ventura Park. Shares brand ecosystem, cross-promotion, and tourist targeting in the Mexican Caribbean, with overlapping aerial and adventure offerings (zip lines, bungee, skywalk).
• Xel-Ha Park: Operated by Experiencias Xcaret, Xel-Ha is an aquatic natural theme park in Riviera Maya offering snorkeling, water activities, and all-inclusive pricing. Directly competes with Ventura Park's Wet'n Wild water component for the same Cancun/Riviera Maya tourist day-trip market.

Others

• Ventura Entertainment (Grupo Ventura): Parent group operating the Ventura Park, Selvatica, Selva Magica, and Dolphinaris brands across Mexico. Not a competitor but the operating ecosystem whose strategy, cross-promotion, and capital allocation directly shape Ventura Park's competitive position.

Broad incumbents

• Six Flags Mexico: Large amusement park operator in Mexico City with mechanical rides, roller coasters, and family attractions. A broader incumbent that competes for Mexican family leisure spend, though based in a different city than Ventura Park.
• Experiencias Xcaret (Xcaret Park): Operates Xcaret and Xelha parks in the Riviera Maya/Cancun region as integrated nature and adventure parks with all-inclusive pricing. Directly competes with Ventura Park for Cancun/Riviera Maya tourist day-trip spend and operates at significantly larger scale with stronger international brand recognition.
• Wet'n Wild (US/operator): Established global water park brand and operator with multiple US locations. Shares the Wet'n Wild sub-brand naming used inside Ventura Park; represents a larger incumbent with proven water park operating model and global brand recognition.

Regional players

• Coco Bongo Cancun: Nightclub and entertainment venue in Cancun Hotel Zone offering high-volume tourist entertainment with dinner/drinks/show packages. Competes with Ventura Park for the same Cancun tourist evening entertainment spend, complementing Ventura Park's daytime amusement offering.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/venturapark
• YouTubeyoutube.com/c/venturaparkcancun
• Facebookes-la.facebook.com/venturaparkcancun
• Instagraminstagram.com/venturaparkcancun
• TikToktiktok.com/@venturapark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventura Park