The Kaplan Center
The Kaplan Center is a privately held plastic and reconstructive surgery practice serving individual aesthetic patients from two offices in Edgewater, NJ and Manhattan, NY, offering surgical and non-surgical cosmetic procedures under board-certified plastic surgeon Dr. Gordon Kaplan.
- Company typePrivate
- Founded2000
- HeadquartersEdgewater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Kaplan Center does
The Kaplan Center is a privately held, founder-led plastic and reconstructive surgery practice operating from two locations in the New York/New Jersey metropolitan area: the headquarters at 1033 River Rd in Edgewater, NJ, and a secondary office at 905 5th Avenue, Manhattan, NY. Founded by Dr. Gordon Kaplan around 2000, the practice delivers a full-spectrum surgical and non-surgical aesthetic offering, including facial rejuvenation (facelift, deep plane facelift, blepharoplasty, brow lift, neck lift, buccal fat removal, lip lift), facial procedures (rhinoplasty, otoplasty, ear/scar/microneedling), breast procedures (augmentation, lift, reduction), body contouring (liposuction, body lift, butt lift, tummy tuck, fat transfer, calf implants), and a non-surgical/laser menu spanning Botox, Dysport, Juvéderm, Restylane, Radiesse, XEOMIN, Belotero Balance, PRF, IPL, and Sciton-based laser skin tightening/resurfacing.
The underlying "technology" is a combination of proprietary surgical techniques (SOOF Elevation blepharoplasty, Pinch Blepharoplasty, Deep Plane Facelift, HD Liposuction), a 3D visualization platform (Vectra 3D Sculptor from Canfield Scientific used for breast augmentation planning), and laser/energy-based devices from Sciton. Dr. Kaplan is board-certified by the American Board of Plastic Surgery, with 20+ years of experience and the practice is anchored to his personal reputation and clinical outcomes, supported by 90–93% RealSelf "Worth It" ratings across major procedures.
Commercially, the practice operates as a consultation-driven, sales-led aesthetic clinic serving individual patients, with unit pricing ranging from roughly $300–$425 per Dysport session to $15K–$50K for deep plane facelifts. Revenue is generated through one-time surgical procedures, recurring non-surgical/laser treatments, and procedure financing facilitated through third-party credit partners (CareCredit, Alphaeon Credit, Prosper). Patient acquisition runs through direct office consultations, phone/website inquiries, an educational blog, organic social (Instagram, Facebook, Twitter, YouTube), review platforms (RealSelf, Yelp, Google), and paid search (Bing Ads). The firm reports 1–10 employees, no external funding, no disclosed revenue, and no parent company or PE affiliation.
The Kaplan Center firmographics
Firmographics- Name
- The Kaplan Center
- Legal name
- The Kaplan Center for Plastic & Reconstructive Surgery
- Website
- https://thekaplancenter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Kaplan Center is a privately held plastic and reconstructive surgery practice serving individual aesthetic patients from two offices in Edgewater, NJ and Manhattan, NY, offering surgical and non-surgical cosmetic procedures under board-certified plastic surgeon Dr. Gordon Kaplan.
- Ownership category
- akta.pro rank
The Kaplan Center industry classification
Industry- Product category
- Cosmetic Surgery Practice
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
Keywords
Where The Kaplan Center is headquartered
LocationHeadquarters
- HQ city
- Edgewater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Kaplan Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Surgical Procedures: One-time surgical procedures including facelifts, rhinoplasty, blepharoplasty, breast augmentation, body contouring, and other aesthetic surgeries. Revenue generated per procedure with costs varying based on complexity.
- Non-Surgical Treatments: Injectable treatments (Botox, dermal fillers), laser treatments, and other non-invasive aesthetic procedures. May include repeat treatments for maintenance.
- Financing Plans: Partnership with third-party financing companies (CareCredit, Alphaeon Credit, Prosper) to offer payment plans to patients, facilitating higher-ticket procedure purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Facelift procedures range from $10,000 to $50,000 depending on type |
| Unit Pricing | Pay-as-you-go | Buccal fat removal: $4,000-$8,000 in NYC |
| Unit Pricing | Pay-as-you-go | Eyelid surgery (blepharoplasty): $3,000-$9,000 surgeon's fee |
| Unit Pricing | Pay-as-you-go | Neck lift: $10,244-$11,788 depending on location |
| Unit Pricing | Pay-as-you-go | Rhinoplasty (nose job): $5,000-$35,000 in NJ |
| Unit Pricing | Pay-as-you-go | Lip lift surgery: $4,000-$6,500 |
| Unit Pricing | Pay-as-you-go | Lip filler: $500-$1,000 per syringe |
| Unit Pricing | Pay-as-you-go | Dermal fillers (Dysport): $300-$425 per treatment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Kaplan Center product offering
Product offeringCore offering
The Kaplan Center is a plastic and reconstructive surgery practice delivering cosmetic surgical procedures across facial, breast, and body categories, complemented by non-surgical aesthetic treatments and laser services. Procedures and consultations are performed at two clinical offices in Edgewater, NJ and New York, NY, serving individual adult patients seeking aesthetic enhancement. The practice operates as a fee-for-service medical office under the founding physician's brand.
Product overview
The Kaplan Center is a plastic and reconstructive surgery practice led by board-certified surgeon Dr. Gordon Kaplan, offering surgical procedures (breast, body, face, facial rejuvenation, laser) alongside non-surgical treatments (injectables including Botox, Dysport, Juvéderm, Restylane, Radiesse, Belotero Balance, XEOMIN, and others). The practice utilizes Vectra 3D Sculptor technology for breast augmentation consultations to provide virtual imaging simulations. Services are delivered at two locations in New Jersey (Edgewater) and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Rejuvenation Surgery Surgical procedures to address facial aging including facelifts, brow lifts, eyelid surgery, neck lifts, and related facial cosmetic operations for adult patients seeking aesthetic rejuvenation.
- Breast Surgery Cosmetic and reconstructive breast procedures including breast augmentation, breast lift, breast reduction, and related breast surgery for adult patients.
- Body Contouring Surgery Body sculpting surgical procedures such as liposuction, tummy tuck, and body lift procedures targeting fat reduction, skin tightening, and post-weight-loss or post-pregnancy reshaping for adult patients.
- Non-Surgical Aesthetic Treatments Minimally invasive cosmetic treatments such as Botox, dermal fillers, and other injectables for adult patients seeking aesthetic enhancement without surgery.
- Laser Treatments Medical-grade laser procedures for skin resurfacing, pigmentation, and other laser-based aesthetic indications, performed in-office for adult cosmetic patients.
Quantifiable outcome
- 92% of blepharoplasty patients rate procedure 'worth it' (2,000+ reviews)
- +4 more outcomes
Companies that use The Kaplan Center
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
The Kaplan Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Kaplan Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vectra 3D Sculptor (Canfield Scientific)coreThe Kaplan Center uses Vectra 3D imaging technology for breast augmentation consultations, allowing patients to see digitized 3D images of their bodies and simulate potential results with different implant sizes and types. This technology enables more informed decision-making and better consultation outcomes.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
The Kaplan Center competitors and assessment
Company assessmentDirect peers
- Cangello Plastic Surgery: New York City plastic surgery practice focused on facial rejuvenation, rhinoplasty, and body procedures. Closely comparable on boutique surgeon-led model and premium Manhattan positioning.
- Greenberg Cosmetic Surgery: Long Island and New Jersey-based cosmetic surgery practice offering facial rejuvenation, breast, and body procedures with a consultative sales-led approach. Geographic and service-line overlap with The Kaplan Center's NY/NJ footprint.
- Goals Aesthetic Plastic Surgery: NYC-based cosmetic and plastic surgery practice offering surgical and non-surgical aesthetic procedures to a similar individual patient base in the same metro area. Operates a comparable consultative, surgeon-led model across face, breast, and body categories.
- Shafer Plastic Surgery: NYC-based board-certified plastic surgeon practice offering a similar portfolio of surgical and non-surgical aesthetic procedures. Compares on surgeon-led model, procedure mix, and affluent NYC patient base.
- BodySCULPT Plastic Surgery: Manhattan plastic surgery center specializing in body contouring, breast procedures, and facial rejuvenation with a similar mix of surgical and non-surgical offerings. Directly comparable service menu and patient demographic to The Kaplan Center.
Broad incumbents
- LaserAway: National aesthetic services chain with a heavy focus on injectables, laser treatments, and body contouring. Represents the scaled, marketing-funded competitor that increasingly pressures boutique surgeon-led practices for non-surgical revenue.
- Cleveland Clinic Cosmetic & Plastic Surgery Center: Hospital-affiliated plastic surgery program within a major academic health system. Competes on brand, safety reputation, and ability to bundle complex procedures with broader surgical capabilities — though operates at much larger scale.
- Schweiger Dermatology Group: Multi-location dermatology and aesthetic services platform across the Northeast offering injectables, lasers, and some surgical procedures. Competes for the same patients with greater scale and standardized care pathways.
- Tribeca Medaesthetics: NYC medical spa offering injectables, laser treatments, and select aesthetic services with a broader wellness orientation. Overlaps with The Kaplan Center on non-surgical offerings but lacks the surgical scope.
- Ideal Image: Largest U.S. chain of medspas offering Botox, fillers, laser hair removal, and body contouring with national footprint. Competes for non-surgical revenue at scale with significant paid marketing budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Kaplan Center social profiles
Digital presenceThe Kaplan Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kaplan Center leadership team
Management profileNumber of profiles
Profiles1 record
The Kaplan Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kaplan Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kaplan Center
What does The Kaplan Center do?
The Kaplan Center is a plastic and reconstructive surgery practice delivering cosmetic surgical procedures across facial, breast, and body categories, complemented by non-surgical aesthetic treatments and laser services. Procedures and consultations are performed at two clinical offices in Edgewater, NJ and New York, NY, serving individual adult patients seeking aesthetic enhancement. The practice operates as a fee-for-service medical office under the founding physician's brand.
Is The Kaplan Center a public or private company?
The Kaplan Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kaplan Center founded?
The Kaplan Center was founded in 2000. It employs 1 to 10 people.
Where is The Kaplan Center based?
The Kaplan Center is headquartered in Edgewater, United States, in the North America region.
How does The Kaplan Center make money?
Three revenue lines are on record. Surgical Procedures are the primary driver. The others are non-Surgical Treatments and financing Plans.
Who are The Kaplan Center's main competitors?
Direct peers on record are Cangello Plastic Surgery, Greenberg Cosmetic Surgery, Goals Aesthetic Plastic Surgery, Shafer Plastic Surgery and BodySCULPT Plastic Surgery. Broad incumbents are LaserAway, Cleveland Clinic Cosmetic & Plastic Surgery Center, Schweiger Dermatology Group, Tribeca Medaesthetics and Ideal Image.
Does The Kaplan Center have an API?
No public API is recorded for The Kaplan Center.
What industry is The Kaplan Center in?
The Kaplan Center's product category is Cosmetic Surgery Practice. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers. Its NAICS code is 62111 and its SIC code is 8011.