Wanaki Golf Course

What Wanaki Golf Course does

Wanaki Golf Course is an 18-hole public golf course located in Menomonee Falls, Wisconsin, operating since 1971 on a property originally acquired by Waukesha County in 1967. The course was purchased by the Storms Family in 2020 following a community-driven campaign that prevented demolition. Its core product is year-round playable golf delivered through outdoor 18-hole play, a six-bay Full Swing indoor simulator facility opened in January 2025, and Foresight GC Hawk launch monitors. The business is supported by ForeUp booking software for tee times, gift cards, and reservations.

Wanaki operates a diversified community-driven revenue model. Green fees and cart rentals (usage-based, $25-$46 per round) form the baseline, supplemented by subscription leagues (Men's Club 250+ members; 200-300 annual junior golfers; multiple ladies leagues; winter simulator league), per-slot simulator rentals ($60 per 75-minute bay), and professional services including group outings for up to 140 players and golf lessons. The Turn Bar & Grill provides full-service daily F&B plus catering, with Uber Eats delivery as a new channel. Ancillary entertainment revenue is generated through VIP coach bus services with all-you-can-drink packages to Green Bay Packers home games, Alpine Valley concerts, and Milwaukee Brewers tailgate events at American Family Field, with a co-marketing partnership at The Bar – Holmgren Way.

The company serves a hybrid customer base spanning individual golfers across skill levels, gender-segmented league participants, junior golfers via The First Tee partnership, corporate outing clients, and sports/concert event attendees. Go-to-market is direct-to-consumer through the website, phone, and walk-in, with community-led engagement through leagues and tournament hosting. The business is regionally focused on Wisconsin with no disclosed institutional investment, no public listing, and no disclosed revenue figures.

Name

Wanaki Golf Course

Legal name

Wanaki Golf Course

Website

https://golfwanaki.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanaki Golf Course is an 18-hole public golf course in Menomonee Falls, Wisconsin, owned by the Storms Family since 2020, offering year-round play via outdoor tee times, six Full Swing indoor simulator bays, F&B, leagues, outings, and VIP coach bus services to Packers and Brewers events.

Ownership category

akta.pro rank

Product category

Public Golf Course and Golf Entertainment Services

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Indoor golf simulators
• Golf league programs
• Golf outings events
• VIP coach bus services

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Golf Green Fees: Core revenue from 18-hole and 9-hole green fees. Summer rates $25-$46, early season $23-$39, with special rates for seniors, juniors, and veterans.
2. Golf Cart Rentals: Per-player cart rental at $19 for 18 holes, $12 for 9 holes. Push carts available at $6 (18 holes) and $5 (9 holes).
3. Simulator Time: 75-minute simulator bookings at $60 per time slot (not per person). Weekday pricing before 3pm at $60, with $5 coupon for The Turn Bar & Grill included.
4. Club Rentals: Golf club rentals at $15 per set for simulator use.
5. Food & Beverage (The Turn Bar & Grill): Full-service restaurant open daily, brunch on weekends. Catering services available with 20-guest minimum. Menu includes burgers, pizza, wings, salads, and special events.
6. Junior Golf League Fees: $240 per player for 7-week junior league including 9-hole rounds, golf balls, glove, on-course events, and end-of-season cookout.
7. Golf Outings & Events: Corporate outings, fundraising events, and private parties. Full shotgun starts available for up to 140 players. Packages include registration, carts, hole events, and catering options.
8. VIP Coach Bus Services: Round-trip luxury coach bus rides with all-you-can-drink to Packers games, Alpine Valley concerts, and Brewers events. Includes tailgate packages at Green Bay venues.
9. Golf Lessons: Adult and junior individual and group lessons. Jeb V Golf instructor referenced.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wanaki Golf Course is a public 18-hole golf course in Menomonee Falls, Wisconsin offering year-round golf play through outdoor greens and six indoor Full Swing simulator bays. The course supports a full-service bar and restaurant (The Turn Bar & Grill), organizes leagues for men, women, juniors, and winter players, hosts corporate outings and tournaments, and provides VIP coach bus services to Packers games, Alpine Valley concerts, and Brewers events. It also offers professional golf lessons and junior development programs.

Product overview

Wanaki Golf Course is a public 18-hole golf course in Menomonee Falls, WI offering outdoor golf, indoor Full Swing simulator experiences, dining at The Turn Bar & Grill, coach bus services to Packers games and Alpine Valley concerts, and organized leagues for juniors, men, women, and winter players. The core offering combines traditional golf with year-round simulator play, creating a comprehensive golf experience with additional entertainment and hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wanaki Golf Course (18-Hole Public Course) An 18-hole public golf course in Menomonee Falls, WI featuring a full-service clubhouse, pro shop, and access to simulator facilities. Open to individual golfers for tee time play, serving the greater Milwaukee/Waukesha County region.
• Full Swing Golf Simulators Six state-of-the-art Full Swing simulator bays in a dedicated indoor facility offering year-round golf play on virtual world-famous courses. Includes adult leagues, high school leagues, tournaments, and party rentals. Uses Foresight GC Hawk launch monitors with automated PGA-average putting.
• The Turn Bar & Grill Full-service bar and restaurant open daily from 11am (weekends from 9am for brunch) offering burgers, sandwiches, wraps, salads, wings, pizza, and catering services. Open to both golfers and the general public; available via Uber Eats delivery.
• Packers Coach Bus Service Round-trip luxury coach bus service from Menomonee Falls to Green Bay for Packers home games, featuring all-you-can-drink beverages, private restroom, and VIP pre-game tailgate party access at The Bar – Holmgren Way near Lambeau Field.
• Alpine Valley Coach Bus Service Round-trip luxury coach bus service from Menomonee Falls to Alpine Valley Music Theatre for concerts, featuring all-you-can-drink rides and private restroom facilities.
• Brewers Tailgate & Shuttle Service Shuttle rides and official tailgate parties at American Family Field for Milwaukee Brewers games and concerts, including all-you-can-eat-and-drink spreads, live DJ, and private restrooms.
• Junior Golf League Weekly junior golf league for youth aged 10-18 offering 9-hole experienced and novice divisions with supervision, prizes, on-course events, and end-of-season cookout. $240 per player for seven 9-hole rounds including golf balls, glove, and events.
• Men's Club Men's golf club with 250+ members offering 9-hole and 18-hole leagues, club championships, outings, and social events. Members eligible for WSGA and Wisconsin State Public Links events.
• Ladies Leagues Multiple ladies golf leagues including 18-hole league, Wanaki Swingers (2-player teams), Par Tee Gals (9-hole), Wacki Women of Wanaki (social), and Thursday Golf Belles, serving competitive and social women golfers.
• Winter League 2-person team indoor simulator league running November through April with 3 weeks qualifying, 10-12 weeks regular season, and 4 weeks playoffs. Features net-total scoring, multiple divisions, and store credit prizes. $60 registration fee per person, $40/team weekly.
• Golf Outings Customizable golf outing services for 16-140 players including full shotgun starts, Cart Barn venue with seating for 120, customizable formats, Hole-in-One contest coverage, catering options, and tournament setup.
• Golf Lessons Adult and junior individual and group golf lessons taught by professional instructors including Jeb V, covering all skill levels.

Quantifiable outcome

• 200-300 junior golfers served annually in organized league format
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Bar – Holmgren WaycoreStrategic or Co-development PartnerGreen Bay tailgate venue partner for Packers pre-game VIP tailgate parties. Located at 2001 Holmgren Way, Green Bay, WI 54304. Wanaki bus riders receive VIP access to all-you-can-eat/drink tailgate spread with live DJ.
• Milwaukee BrewerscoreGTM or Marketing PartnerOfficial tailgate party partner for Brewers home games and select concerts at American Family Field. Wanaki runs shuttle services to games and hosts official tailgate events at The Tailgate Haus.
• The First Tee of Southeastern WisconsincoreStrategic or Co-development PartnerAnnual 'Frank Mulac Memorial Club Drive' collects golf clubs, bags, and supplies for donation. Enables youth the opportunity to tee it up at Wanaki via simulators and outdoor play.
• Sister Restaurant Locations (Milwaukee Brat House, Jack's American Pub, WurstBar)minorGTM or Marketing PartnerJoint shuttle services to Brewers games, Summerfest, State Fair, Bucks games, and Marquette games. Combined marketing for Milwaukee-based events.
• Wisconsin State Golf Association (WSGA)coreGTM or Marketing PartnerCo-host of 36-hole State Public Links Championship. Mens Club members eligible to participate in WSGA and Wisconsin State Public Links events.
• Milwaukee Metro Womens Golf AssociationminorGTM or Marketing PartnerWanaki sponsors a 6-player team in the traveling league. Ladies 18-hole league participates in MWWGA events.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• foreUP: Golf course tee-time booking and POS software platform that Wanaki uses for online reservations. Comparable as a key technology vendor enabling Wanaki's direct-to-consumer digital booking and gift card commerce.

Direct peers

• Blue Mound Golf & Country Club: Long-established Wisconsin public-access golf course with leagues, outings, and F&B. Comparable as a multi-generational community course with similar event/corporate outing positioning in the Milwaukee region.
• Songbird Hills Golf Club: Public Wisconsin golf course with outing packages, leagues, and on-site dining. Comparable as a regional public course competing for corporate outings and league participation in southeastern Wisconsin.
• Brown Deer Park Golf Course: Public Milwaukee County golf course offering 18-hole play at accessible rates, leagues, and outings. Directly comparable as a public, community-focused Wisconsin course competing for the same regional golfer base and outing/event dollars.
• Western Lakes Golf Club: Public Wisconsin golf course with event hosting, leagues, and banquet facilities. Directly comparable on business model, public-access pricing, and event/outing revenue mix in the greater Milwaukee market.
• Moor Downs Golf Course: Public Wisconsin course offering leagues, junior programs, and outings. Comparable as a community-oriented course with multi-segment league programming and similar rate structure.

Broad incumbents

• Topgolf: National golf entertainment venue chain with simulator bays, F&B, and events. Comparable on the simulator + F&B + entertainment positioning, though at much larger scale and as a broader-incumbent competitor for off-course golf entertainment spend.
• Drive Shack: Public golf entertainment operator (Puttery and traditional venues) with technology-forward bays and F&B. Comparable as a broader incumbent in the golf entertainment category, though Wanaki's community course + bus services model is distinct.

Regional players

• Erin Hills: Wisconsin golf course that has hosted major USGA championships. Comparable as a high-profile Wisconsin public course hosting state and national events, though at a meaningfully higher price point and destination scale.

Emerging players

• X-Golf: Indoor golf simulator franchise with bar/F&B model. Comparable as an emerging simulator-led entertainment concept targeting similar year-round golfer demand, though Wanaki integrates simulators into an outdoor course rather than as a standalone venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfwanaki
• Instagraminstagram.com/wanakigolfcourse
• Xx.com/wanakic
• LinkedInlinkedin.com/company/wanaki-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanaki Golf Course