The Bar Holmgren Way

What The Bar Holmgren Way does

The Bar is a privately held, six-location sports bar and restaurant chain operating exclusively in Northeast Wisconsin under a unified brand, with locations in Appleton (The Avenue, Lynndale), Green Bay (Holmgren Way, Lime Kiln), Oshkosh, and Rothschild/Wausau. Its oldest unit (Lime Kiln) dates to 1972 and the most recent (Wausau) opened in 2006; the Holmgren Way location, established in 1998, serves as the chain's flagship and is positioned as the official Green Bay Packers headquarter three blocks from Lambeau Field. Core operations span full-service dining (wings, pizzas, burgers, sandwiches, celiac-friendly items prepared in dedicated fryers), an extensive beverage program (20+ tap beers, signature cocktails, mocktails), and HDTV-dense sports viewing across all locations. The vertically integrated offering is supplemented by organized sand volleyball leagues (multi-skill-level), pickleball leagues, private event spaces (Leg Lamp Lodge up to 180, Pavilion up to 250, Skybox up to 90), off-site catering, gift cards redeemable across sister brands, and Packers gameday shuttle services. The underlying technology stack is a third-party Toast Tab POS and online-ordering platform with no proprietary systems. Revenue is generated through unit-level dine-in transactions, league and court rental fees ($240 per volleyball team per season, $20 per pickleball court for 2 hours), catering quotes, and gift card/merchandise sales. The customer base is mass-market consumer — local sports fans, families, recreational league players, and corporate/private event bookers — with no disclosed enterprise contracts or B2B concentration. The company operates with no disclosed institutional ownership, no funding rounds, and no M&A activity.

Name

The Bar Holmgren Way

Legal name

The Bar

Website

https://meetatthebar.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bar is a privately held six-location sports bar and restaurant chain in Northeast Wisconsin offering full-service dining, sports viewing, sand volleyball and pickleball leagues, catering, and private event spaces, anchored by its flagship Green Bay Packers gameday location near Lambeau Field.

Ownership category

akta.pro rank

Product category

Sports Bar and Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Sports bar restaurant
• Casual dining
• Volleyball leagues
• Event catering
• Gameday tailgate

Headquarters

HQ city

Green Bay, Wisconsin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue stream from selling food (wings, pizzas, burgers, sandwiches, salads, entrees) and beverages (beer, cocktails, wine, seltzers, mocktails) at all six restaurant locations. Includes daily drink specials and food specials.
2. Catering and Events: Off-site catering services for events ranging from 10 people to large gatherings, including delivery, setup, and utensils. Full BAR-BQ catering menu available. In-house party services for private events in venues like Leg Lamp Lodge (up to 180 people), Skybox (90 people), and other party rooms.
3. Volleyball League Fees: Revenue from hosting sand volleyball leagues and tournaments across multiple locations. League registration fees ($240 per team for Oshkosh) and court rental fees ($20 per court for 2 hours at Holmgren Way). Individual tournament entry fees ($10 per player for Luck of the Draw events).
4. Gift Cards and Merchandise: Sale of gift cards in $25, $50, and $100 denominations, redeemable at all The Bar locations, Graystone Ale House, and Hagemeister Park. Apparel and branded merchandise sold through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Bar Holmgren Way is a flagship sports bar and restaurant in Green Bay, Wisconsin, located three blocks from Lambeau Field. It serves as the official Green Bay Packers headquarters, offering wings, pizzas, burgers, sandwiches, salads, and celiac-friendly menu items alongside an extensive beverage program featuring 28 tap handles, bourbon, tequila, signature cocktails, and mocktails. The venue also hosts volleyball and pickleball leagues, private parties, off-site catering, and gameday tailgate packages with shuttle service to Lambeau Field.

Product overview

The Bar is a sports bar and restaurant chain with six locations in Northeast Wisconsin (Appleton, Green Bay, Oshkosh, and Wausau). The core offering is a unified dining and entertainment experience combining food service (wings, pizzas, burgers, celiac-friendly options), beverages (extensive beer, cocktails, wine), and sports viewing (HDTVs throughout). The Holmgren Way location serves as the flagship Green Bay destination near Lambeau Field, while sister locations offer location-specific amenities including volleyball leagues (Lynndale, Lime Kiln, Oshkosh), pickleball (Holmgren Way), and the Leg Lamp Lodge entertainment venue (The Avenue). All locations share common services including party/event space rentals, catering, online ordering via Toast Tab, gift cards, and gameday packages with shuttle transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Leg Lamp Lodge: A unique entertainment venue at The Bar - Appleton The Avenue location featuring music from the 80s, 90s, and early 2000s played by house DJs on Friday and Saturday nights, with private event space for up to 180 people.

Products and services

• The Bar Holmgren Way Restaurant and Sports Bar
• Catering Services
• Gameday Tailgate Packages
• Private Party and Event Spaces
• Pickleball Court Rentals and Leagues
• Volleyball Leagues and Tournaments
• Live Entertainment and Events
• Gift Cards
• Online Ordering
• Beverage Service
• Food Menu
• Sports Viewing Service

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab is the online ordering and point-of-sale platform used across all The Bar locations. Customers can place delivery, takeout, and curbside orders through the Toast platform. The Bar also uses Toast's table reservation system for pickleball court rentals and event booking through invoice/lead generation features.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dave & Buster's: National eatertainment chain combining arcade gaming, sports viewing, bar, and full restaurant service. Comparable on the bar-plus-activities/gaming overlay (similar to The Bar's volleyball leagues and entertainment venues like Leg Lamp Lodge).
• Applebee's Grill + Bar: Large casual-dining chain offering sports viewing programming alongside broader lunch/dinner menus. Competitor for casual neighborhood dine-in occasions with beer/HDTV overlap, though broader in menu and not sports-bar-specialized.
• Chili's Grill & Bar: National casual-dining chain with full bar and TV sports programming across all locations. Overlaps The Bar on wings, beer, and family-friendly dine-in but operates at significantly broader scale and menu scope.

Direct peers

• Hooters: Long-established casual sports bar concept combining wings, beer, HDTV sports viewing, and themed entertainment. Comparable on multi-screen sports programming and full bar-plus-food model that competes for the same gameday customer.
• Tilted Kilt: Sports pub and entertainment chain featuring HDTV viewing, beer, and pub fare, with event-driven programming. Comparable to The Bar on sports-bar-plus-entertainment positioning in regional U.S. markets.
• Twin Peaks: Sports-lodge chain combining extensive HDTV sports viewing with full food and beverage menus. Closely comparable on multi-screen sports viewing experience, casual dining, and beer/cocktail programming.
• Beef 'O' Brady's: Family-friendly neighborhood sports pub franchise combining wings, burgers, beer, and HDTV sports viewing. Comparable to The Bar on the neighborhood/community sports-bar positioning and family-inclusive atmosphere.
• Buffalo Wild Wings: National sports-bar chain specializing in wings, beer, and large-format TV viewing across hundreds of locations. Direct competitor for The Bar's core wings-and-sports-viewing proposition and tailgate/beer programming.
• Miller's Ale House: Casual sports bar chain with extensive food menu, draft beer selection, and sports viewing programming. Compares to The Bar on the combination of full bar, family-friendly dining, and multi-TV sports viewing.

Emerging players

• Topgolf: Sports-entertainment venue combining technology-enabled games with full bar and restaurant service. Overlaps with The Bar's bar-plus-recreational-activity thesis (Pickleball, volleyball leagues) at a higher-priced experiential tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBarHolmgrenWay
• Instagraminstagram.com/thebarholmgrenway
• LinkedInlinkedin.com/company/the-bar-holmgren-way

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bar Holmgren Way