Fleet Decal Pro

What Fleet Decal Pro does

Fleet Decal Pro (legal entity: Signs of Profit, LLC) is a privately held, bootstrapped vehicle graphics services company founded in 1996 and headquartered in Atlanta, Georgia. The company designs, produces, and installs custom fleet lettering and vehicle wraps — specifically cut vinyl lettering, partial wraps, and full vehicle wraps — for commercial fleet operators and individual business owners across six southeastern U.S. states (Georgia, Florida, North Carolina, South Carolina, Alabama, and Tennessee). Its core technology stack is conventional: top-brand-name cast vinyl for lettering, OEM ink for digital printing, and film lamination for surface protection and easier removal. Production occurs in-house with high-resolution cutting and printing equipment, and installation is performed on-location at customer fleet sites to minimize vehicle downtime. The business operates as a direct-to-consumer services shop with a small team (1-10 employees), generating revenue through one-time project fees quoted on a per-vehicle basis via phone consultation (404-939-6726) or website inquiry. Customer acquisition relies on a website portfolio, LinkedIn presence, and word-of-mouth referrals; named customers are predominantly SMBs (Sunbelt Pools, GA Floors, Hemlock, Fowl Play Cafe, Jabula, GA Chainsaw, Zamboni) with one enterprise account (Security Services). The company has no disclosed funding, no parent or subsidiary structure, no patents or certifications, and operates entirely outside the AI/technology stack layer.

Name

Fleet Decal Pro

Legal name

Signs of Profit, LLC

Website

https://fleetdecalpro.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleet Decal Pro is a bootstrapped Atlanta-based vehicle graphics services company, founded in 1996, that designs and installs custom cut vinyl lettering, partial wraps, and full vehicle wraps on commercial fleets and individual vehicles across six southeastern U.S. states via mobile on-location installation.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Graphics Design and Installation Services: Project-based revenue from custom vehicle graphics design, production, and installation. Services range from single vehicle applications to entire fleet wraps. Revenue is generated through one-time project fees based on coverage type (cut vinyl lettering, partial wrap, or full wrap) and vehicle quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fleet Decal Pro designs, produces, and installs custom vehicle graphics for fleet operators and individual vehicle owners. Its offerings include cut vinyl lettering, partial wraps, and full wraps, along with custom graphic design and on-location installation services across Georgia, Florida, North Carolina, South Carolina, Alabama, and Tennessee. The company uses cast vinyl graphics, OEM digital printing, and film lamination to deliver 7+ year durable vehicle branding solutions.

Product overview

Fleet Decal Pro by Signs of Profit is a vehicle graphics service company offering a unified portfolio of products including Cut Vinyl Lettering, Partial Wraps, and Full Wraps, supported by custom graphic design, cutting/printing, and on-location installation services. The company has operated since 1996 serving fleets throughout Georgia, Florida, North Carolina, South Carolina, Alabama, and Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Vinyl Lettering Custom-cut vinyl lettering applied to commercial and personal vehicles for branding, identification, and contact information. Designed for fleet operators and individual vehicle owners needing durable, professional vehicle text and logos.
• Partial Wrap Partial vehicle wrap service that covers a portion of a vehicle's exterior with custom-designed graphics, providing a higher visual impact than lettering alone. Targeted at fleet operators and businesses seeking more prominent branding while controlling costs versus a full wrap.
• Full Wrap Full vehicle wrap service that covers the entire exterior of a vehicle with custom-printed and laminated graphics using cast vinyl and OEM digital printing. Designed for businesses wanting maximum brand visibility and a mobile-billboard effect on fleet or commercial vehicles.
• Custom Graphic Design Custom graphic design service for vehicle branding, including layout, logo treatment, and color matching. Used by fleet operators and individual vehicle owners who need professionally designed artwork before production and installation.
• On-Location Installation Mobile installation service in which Fleet Decal Pro dispatches installers to the customer's site to apply cut vinyl lettering, partial wraps, or full wraps on the vehicle. Reduces vehicle downtime for fleet operators by eliminating trips to a shop.

Quantifiable outcome

• 7+ years minimum durability on cast vinyl graphics

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Signarama: International sign and graphics franchise network offering vehicle lettering, partial wraps, and full wraps alongside broader signage. Comparable in core vehicle-graphics services with a multi-product portfolio.
• SpeedPro Imaging: Largest national vehicle wrap and graphics franchise network in the US, offering custom fleet vehicle wraps and graphics with mobile/on-location installation. Most directly comparable service model to Fleet Decal Pro, though with significantly broader geographic coverage.
• Image 360: Sign and graphics franchise (part of Allegra Network) offering vehicle wraps, fleet graphics, and custom signage. Directly comparable in product offering, though typically shop-based rather than mobile-only.

Broad incumbents

• FASTSIGNS: National sign and graphics franchise offering vehicle wraps as part of a broader portfolio including indoor signage, banners, and architectural graphics. Comparable in service category but operates a wider scope and shop-based retail model.
• Avery Dennison Graphics Solutions: Global manufacturer of vehicle wrap films (Supreme Wrapping Film, MPI vinyl series) and related graphics products. Comparable as a key supplier-ecosystem participant in the vehicle graphics category.
• 3M Commercial Solutions: Major manufacturer of cast vinyl wrap films (Controltac, IJ180Cv3, etc.) used in vehicle graphics applications. Indirectly comparable as the upstream materials supplier that Fleet Decal Pro explicitly prefers.

Others

• Orafol (Oracal): Manufacturer of premium cast vinyl films (Oracal 970RA, 951M) used in commercial vehicle wraps. Comparable as an upstream materials supplier in the vehicle wrap industry ecosystem.
• Roland DGA: Manufacturer of vinyl cutters, large-format printers, and print/cut devices widely used by vehicle wrap shops. Comparable as the enabling equipment vendor in the vehicle graphics production chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fleet-decal-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Decal Pro