Tracker
- Company typePrivate
- Founded2016
- HeadquartersSutton Coldfield, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tracker does
Tracker, operated by Little White Feather Limited (Company #09826463, registered at 85 Great Portland Street, London), is a cloud-based SaaS platform purpose-built for garment decoration businesses. The platform manages the full lifecycle of decorated apparel production — from incoming orders and digital proof approvals, through cloud-based embroidery/print file management, to barcode-driven production scheduling on Barudan, Tajima, Brother, Epson, Kornit, M&R, and ROQ equipment, and out to warehouse, shipping, and customer self-service. Native file-format support (EMB, DST, PES, EXP, JEF, XXX), automatic stitch/colour/hoop indexing, and thread-colour-optimization batching target the workflows that generic ERPs and broad MRP systems cannot handle. The product is sold as 12+ combinable modules (Sales & Orders, Warehouse, Customer Database, Base Garments, Logos, Product Designer, Inventory, Production, Customer Portal, Artworkers, Suppliers, Purchase Orders) plus specialized capabilities like Cloud Logo Management, Production Scheduling, and Digital Proof Approvals, all backed by a RESTful API with OAuth 2.0 and webhook events.
The company monetizes via tiered annual subscriptions denominated in GBP — Starter at £5,990/year, Decorator at £25,000/year, and Enterprise at custom multi-year pricing (10+ users, unlimited storage, premium support), plus separate onboarding fees (£2,000–£3,500). Go-to-market is direct sales-led: enterprise field sales for large multi-machine decorators, inside sales for mid-market inbound, supported by SEO-driven industry landing pages, case studies, and short demo videos. There is no self-serve tier; every prospect enters through a guided onboarding questionnaire. Distribution is a mix of field and inside sales globally, with primary emphasis on the UK and US markets (a US support line at +1 817-764-0200 and tracker.us domain are in place), and integrations reach across e-commerce (Shopify, WooCommerce, BigCommerce, Magento), accounting (Xero, QuickBooks, Sage), enterprise ERPs (SAP, NetSuite, Dynamics 365), EDI (850/856/810), shipping carriers (UPS, FedEx, USPS, DHL, DPD, Royal Mail), and blank-apparel distributors (SanMar, Alphabroder, S&S Activewear, PENCARRIE, Ralawise). Customer evidence is led by named references such as Woolcool, AGAME, Pure Optical, and RS Farmah, with reported outcomes including 233% productivity gains, 65% reductions in design time, 40% reductions in screen-print setup, and 99.9% claimed cloud uptime.
The business is privately held and bootstrapped, founded by Will Hemming (listed as COO in the leadership data; references to "Will" with 20+ years in physical-product businesses appear consistently across the marketing copy). No external funding rounds, acquisitions, subsidiaries, or parent companies are disclosed. The company is registered in the UK, listed at 1–10 employees, claims 100+ customers across 11 industry verticals, and operates at sub-enterprise scale relative to mainstream ERP competitors — implying a focused, vertically-specialized niche play rather than a horizontal platform ambition.
Tracker firmographics
Firmographics- Name
- Tracker
- Legal name
- Little White Feather Limited
- Website
- https://trackmybusiness.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Tracker is headquartered
LocationHeadquarters
- HQ city
- Sutton Coldfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Tracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): Annual subscription licensing with tiered plans (Starter, Decorator, Enterprise). Fees invoiced monthly in advance. Onboarding/setup fees charged separately. Annual billing includes 2 free months. Pricing ranges from £5,990/year (Starter) to £25,000/year (Decorator) with custom Enterprise pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level plan for small businesses with 2 full users, covering basic modules and email support at £5,990/year. |
| Subscription | Annual | Mid-tier plan for growing decoration businesses with 5 full users, advanced modules, and priority support at £25,000/year. |
| Subscription | Multi-year contract | Custom high-volume plan with 10+ full users, unlimited storage, all modules, and premium support. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tracker product offering
Product offeringCore offering
Tracker (TrackMyBusiness) is a cloud-based SaaS production management platform built specifically for the garment decoration industry, including embroidery, screen printing, and apparel decoration businesses. The platform centralises sales orders, warehousing, inventory, customer data, garment catalogues, logos, product design, production scheduling, and customer-facing approvals into a single modular system. Customers subscribe via tiered annual plans (Starter from £5,990, Decorator, and bespoke Enterprise) with onboarding, training, and support delivered by Tracker's UK-based team.
Product overview
Tracker is a cloud-based garment decoration software platform delivered as a modular SaaS solution. The platform consists of a core unified platform with interchangeable modules including Sales & Orders, Warehouse, Customer Database, Base Garments, Logos, Product Designer, Inventory, Production, Customer Portal, Artworkers, Suppliers, and Purchase Orders. Additional specialized capabilities include Cloud Logo Management, Production Scheduling, and Digital Proof Approvals. The platform supports multiple decoration methods (embroidery, DTG, DTF, screen printing, heat seal) with direct machine integrations for Barudan, Tajima, Brother, Epson, Kornit, M&R, and ROQ equipment. Pricing tiers include Starter, Decorator, and Enterprise plans with varying user counts, storage, and module access.
Differentiator
Problem solved
Functional benefit
Products and services
- Tracker Platform (TrackMyBusiness) Flagship cloud-based SaaS production management platform for garment decoration businesses (embroidery, screen printing, apparel decoration), consolidating sales orders, warehousing, customer database, garment and logo libraries, product designer, production, customer portal, and supplier purchasing into one system. Sold on tiered annual subscriptions to commercial decorators.
- Cloud Logo Management Specialised logo library and management tool that stores logos once, applies version control, runs thread colour checks against available threads, and prevents re-digitisation, allowing decorators to reuse logos across multiple customer jobs.
- Production Scheduling Specialised production planning tool with drag-and-drop job scheduling, barcode-triggered automatic machine delivery, and predictive inventory planning to ensure materials are available when jobs hit the production floor.
- Digital Proof Approvals Specialised customer-facing proof approval workflow that lets decorators send digital artwork proofs to clients, capture approval signatures electronically, and store approved versions to eliminate paper-based sign-offs.
Quantifiable outcome
- 65% reduction in design time
- +25 more outcomes
Companies that use Tracker
Customer profileNamed customers3 records
Segments11 records
Ideal customer profiles2 records
Tracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability13 records
Feature6 records
Tracker partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- ShopifycoreTwo-way e-commerce integration syncing orders, inventory, and customer data between Shopify stores and Tracker. Decoration specs (logo placement, thread colours, garment sizes) flow automatically into Tracker, with fulfillment status and tracking numbers pushed back to the Shopify storefront.
- WooCommercecoreIntegration with WordPress WooCommerce stores for seamless order management and inventory synchronization. Supports webhook-based real-time order updates, product and variant mapping, and customer data import.
- ShipStationcoreAutomated shipping workflow integration. Imports orders, generates shipping labels, and tracks shipments from one place. Supports batch processing, carrier rate comparison (UPS, FedEx, USPS, DHL), and automatic tracking number pushback. Reduces shipping time by up to 75%.
- AlphabrodercoreLive inventory checks, real-time pricing, and seamless purchase order creation directly within Tracker. Integrates Alphabroder's blank-garment catalog for accurate quoting and automated PO generation when stock hits reorder points.
- SanMarcoreIntegration with SanMar's supplier network for inventory availability, product data, and streamlined purchasing. Live product catalog with 50,000+ styles, size/colour matrix, volume-tier pricing, and real-time stock checks. Purchase orders generated and submitted electronically.
- BarudancoreBarudan embroidery machine integration via bNET protocol. Tracker delivers logo files, thread charts, and run parameters directly to Barudan embroidery heads via barcode scanning, with pre-configured needle assignments and speed settings.
- TajimacoreTajima embroidery machine integration via Pulse/DG16 protocol. Tracker pushes design files with pre-assigned colour sequences to Tajima embroidery machines, enabling barcode-triggered file delivery with zero manual transfers.
- XeromajorBi-directional accounting integration. Invoice data (line items, quantities, decoration costs, blank-garment costs) posts to Xero. Payments received in Xero update order status in Tracker for automatic month-end reconciliation.
- QuickBooksmajorIntegration with QuickBooks Online and Desktop for bi-directional financial data flow. Invoices and cost data post automatically to QuickBooks, with payment updates flowing back to Tracker order status.
- HubSpotmajorCRM integration with HubSpot for customer data synchronization and pipeline management across sales and marketing activities.
- SagemajorAccounting software integration with Sage 50 and Sage Intacct for streamlined financial tracking and bi-directional data synchronization between Tracker and Sage platforms.
- UPSmajorShipping carrier integration for rate comparison, label generation, and tracking number management. Part of multi-carrier shipping support including UPS, FedEx, USPS, DHL, DPD, and Royal Mail.
- FedExmajorShipping carrier integration with FedEx for automated label creation, rate comparison, and tracking updates. Part of multi-carrier support across UPS, FedEx, USPS, DHL, DPD, and Royal Mail.
- Brother DTGcoreDirect-to-garment printer integration with Brother DTG systems for automated file delivery and production tracking.
- Epson DTG/DTFcoreIntegration with Epson DTG and DTF printing systems for automated design file delivery and print job management.
- Kornit DigitalcoreIntegration with Kornit digital printing systems for DTG production tracking and automated file management.
- M&R Screen Printing PressescoreScreen printing press integration with M&R equipment for workflow scheduling, screen-burn sequencing, and press setup management.
- ROQ Screen Printing PressescoreIntegration with ROQ screen printing presses for automated production scheduling and workflow management.
- WordPressmajorWordPress integration supporting WooCommerce-based e-commerce stores and content management for garment decorator websites.
- WilcommajorWilcom embroidery digitizing software integration for EMB file compatibility and workflow continuity within the Tracker logo management ecosystem.
- Adobe Creative CloudmajorDesign software integration enabling import of artwork and design files from Adobe Creative Cloud directly into Tracker's logo and product design workflows.
- SAP Business One / S/4HANAmajorEnterprise ERP integration with SAP Business One and S/4HANA for bi-directional financial data flow, general-ledger postings, and enterprise resource planning synchronization.
- Oracle NetSuitemajorCloud ERP integration with Oracle NetSuite for accounting, inventory, and financial management synchronization.
- Microsoft Dynamics 365majorERP integration with Microsoft Dynamics 365 for enterprise resource planning and financial management connectivity.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Tracker competitors and assessment
Company assessmentDirect peers
- ShopVox: ShopVox is a job-tracking, order management, and invoicing platform built for apparel decorators and print shops. It overlaps directly with Tracker's Sales & Orders, Production, and Artworkers modules for the same small-to-mid-market decoration buyers.
- Printavo: Printavo is a SaaS shop-management platform for screen-printing and decoration businesses covering quotes, orders, approvals, and production. It competes with Tracker's Production and Sales & Orders modules for the same screen-printer and apparel-decorator buyers.
- InkSoft: InkSoft is a cloud-based sales, production, and storefront platform built specifically for apparel decorators, screen printers, and embroidery shops. It directly competes with Tracker across the same decoration-shop buyer and shares the vertical SaaS wedge into embroidery and screen-printing workflows.
- DecoNetwork: DecoNetwork is a web-to-print and decoration production platform serving apparel decorators, embroiders, and promotional product businesses with e-commerce, artwork, and production tools. It targets the same buyer segments as Tracker and competes on webstore, production, and artwork capabilities.
Broad incumbents
- Xero: Xero is a cloud accounting platform that Tracker integrates with for invoice and payment flow. It is the dominant accounting incumbent for the SMB segment Tracker serves, and represents an alternative for finance and bookkeeping workflows.
- SAP: SAP Business One and S/4HANA are enterprise ERPs that Tracker integrates with for bi-directional financial and operational data. SAP represents the broad incumbent alternative for larger apparel manufacturers evaluating Tracker.
- Shopify: Shopify is a horizontal e-commerce platform that Tracker integrates with for storefront and order sync. As a broad incumbent, Shopify could embed decoration-specific production workflows natively, competing with Tracker at the customer-facing layer.
- HubSpot: HubSpot is a CRM and marketing platform that Tracker integrates with for customer data synchronization. It overlaps with Tracker's Customer Database module in the CRM layer and represents an incumbent alternative for sales/marketing workflows.
- Oracle NetSuite: Oracle NetSuite is a cloud ERP suite that Tracker integrates with for accounting and inventory. As a broad incumbent, NetSuite could add vertical decoration modules or partner with hardware OEMs to encroach on Tracker's niche.
Emerging players
- Wilcom: Wilcom is a long-standing embroidery digitizing and design software vendor (Wilcom EmbroideryStudio / Truesizer). It is an established upstream partner of Tracker via EMB file compatibility, and could expand downstream into decoration production management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tracker social profiles
Digital presenceTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracker leadership team
Management profileNumber of profiles
Profiles1 record
Tracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracker
What does Tracker do?
Tracker (TrackMyBusiness) is a cloud-based SaaS production management platform built specifically for the garment decoration industry, including embroidery, screen printing, and apparel decoration businesses. The platform centralises sales orders, warehousing, inventory, customer data, garment catalogues, logos, product design, production scheduling, and customer-facing approvals into a single modular system. Customers subscribe via tiered annual plans (Starter from £5,990, Decorator, and bespoke Enterprise) with onboarding, training, and support delivered by Tracker's UK-based team.
Is Tracker a public or private company?
Tracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracker founded?
Tracker was founded in 2016. It employs 1 to 10 people.
Where is Tracker based?
Tracker is headquartered in Sutton Coldfield, United Kingdom, in the Europe region.
How does Tracker make money?
One revenue line is on record: software Subscription (SaaS).
Who are Tracker's main competitors?
Direct peers on record are ShopVox, Printavo, InkSoft and DecoNetwork. Broad incumbents are Xero, SAP, Shopify, HubSpot and Oracle NetSuite. Wilcom is listed as an emerging player.
Does Tracker have an API?
Yes. RESTful JSON API with webhook event subscriptions for custom integrations. Supports OAuth 2.0 authentication, rate-limited documented endpoints, sandbox testing environment, custom field mapping, and bulk import/export endpoints. Developers can trigger workflows when orders are placed, proofs are approved, jobs are completed, or shipments are dispatched. Developer documentation is at www.trackmybusiness.us/documentation.