Tracker

What Tracker does

Tracker, operated by Little White Feather Limited (Company #09826463, registered at 85 Great Portland Street, London), is a cloud-based SaaS platform purpose-built for garment decoration businesses. The platform manages the full lifecycle of decorated apparel production — from incoming orders and digital proof approvals, through cloud-based embroidery/print file management, to barcode-driven production scheduling on Barudan, Tajima, Brother, Epson, Kornit, M&R, and ROQ equipment, and out to warehouse, shipping, and customer self-service. Native file-format support (EMB, DST, PES, EXP, JEF, XXX), automatic stitch/colour/hoop indexing, and thread-colour-optimization batching target the workflows that generic ERPs and broad MRP systems cannot handle. The product is sold as 12+ combinable modules (Sales & Orders, Warehouse, Customer Database, Base Garments, Logos, Product Designer, Inventory, Production, Customer Portal, Artworkers, Suppliers, Purchase Orders) plus specialized capabilities like Cloud Logo Management, Production Scheduling, and Digital Proof Approvals, all backed by a RESTful API with OAuth 2.0 and webhook events.

The company monetizes via tiered annual subscriptions denominated in GBP — Starter at £5,990/year, Decorator at £25,000/year, and Enterprise at custom multi-year pricing (10+ users, unlimited storage, premium support), plus separate onboarding fees (£2,000–£3,500). Go-to-market is direct sales-led: enterprise field sales for large multi-machine decorators, inside sales for mid-market inbound, supported by SEO-driven industry landing pages, case studies, and short demo videos. There is no self-serve tier; every prospect enters through a guided onboarding questionnaire. Distribution is a mix of field and inside sales globally, with primary emphasis on the UK and US markets (a US support line at +1 817-764-0200 and tracker.us domain are in place), and integrations reach across e-commerce (Shopify, WooCommerce, BigCommerce, Magento), accounting (Xero, QuickBooks, Sage), enterprise ERPs (SAP, NetSuite, Dynamics 365), EDI (850/856/810), shipping carriers (UPS, FedEx, USPS, DHL, DPD, Royal Mail), and blank-apparel distributors (SanMar, Alphabroder, S&S Activewear, PENCARRIE, Ralawise). Customer evidence is led by named references such as Woolcool, AGAME, Pure Optical, and RS Farmah, with reported outcomes including 233% productivity gains, 65% reductions in design time, 40% reductions in screen-print setup, and 99.9% claimed cloud uptime.

The business is privately held and bootstrapped, founded by Will Hemming (listed as COO in the leadership data; references to "Will" with 20+ years in physical-product businesses appear consistently across the marketing copy). No external funding rounds, acquisitions, subsidiaries, or parent companies are disclosed. The company is registered in the UK, listed at 1–10 employees, claims 100+ customers across 11 industry verticals, and operates at sub-enterprise scale relative to mainstream ERP competitors — implying a focused, vertically-specialized niche play rather than a horizontal platform ambition.

Name

Tracker

Legal name

Little White Feather Limited

Website

https://trackmybusiness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Annual subscription licensing with tiered plans (Starter, Decorator, Enterprise). Fees invoiced monthly in advance. Onboarding/setup fees charged separately. Annual billing includes 2 free months. Pricing ranges from £5,990/year (Starter) to £25,000/year (Decorator) with custom Enterprise pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tracker (TrackMyBusiness) is a cloud-based SaaS production management platform built specifically for the garment decoration industry, including embroidery, screen printing, and apparel decoration businesses. The platform centralises sales orders, warehousing, inventory, customer data, garment catalogues, logos, product design, production scheduling, and customer-facing approvals into a single modular system. Customers subscribe via tiered annual plans (Starter from £5,990, Decorator, and bespoke Enterprise) with onboarding, training, and support delivered by Tracker's UK-based team.

Product overview

Tracker is a cloud-based garment decoration software platform delivered as a modular SaaS solution. The platform consists of a core unified platform with interchangeable modules including Sales & Orders, Warehouse, Customer Database, Base Garments, Logos, Product Designer, Inventory, Production, Customer Portal, Artworkers, Suppliers, and Purchase Orders. Additional specialized capabilities include Cloud Logo Management, Production Scheduling, and Digital Proof Approvals. The platform supports multiple decoration methods (embroidery, DTG, DTF, screen printing, heat seal) with direct machine integrations for Barudan, Tajima, Brother, Epson, Kornit, M&R, and ROQ equipment. Pricing tiers include Starter, Decorator, and Enterprise plans with varying user counts, storage, and module access.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracker Platform (TrackMyBusiness) Flagship cloud-based SaaS production management platform for garment decoration businesses (embroidery, screen printing, apparel decoration), consolidating sales orders, warehousing, customer database, garment and logo libraries, product designer, production, customer portal, and supplier purchasing into one system. Sold on tiered annual subscriptions to commercial decorators.
• Cloud Logo Management Specialised logo library and management tool that stores logos once, applies version control, runs thread colour checks against available threads, and prevents re-digitisation, allowing decorators to reuse logos across multiple customer jobs.
• Production Scheduling Specialised production planning tool with drag-and-drop job scheduling, barcode-triggered automatic machine delivery, and predictive inventory planning to ensure materials are available when jobs hit the production floor.
• Digital Proof Approvals Specialised customer-facing proof approval workflow that lets decorators send digital artwork proofs to clients, capture approval signatures electronically, and store approved versions to eliminate paper-based sign-offs.

Quantifiable outcome

• 65% reduction in design time
• +25 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability13 records

Feature6 records

Partnerships

24 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationTwo-way e-commerce integration syncing orders, inventory, and customer data between Shopify stores and Tracker. Decoration specs (logo placement, thread colours, garment sizes) flow automatically into Tracker, with fulfillment status and tracking numbers pushed back to the Shopify storefront.
• WooCommercecoreTechnology or IntegrationIntegration with WordPress WooCommerce stores for seamless order management and inventory synchronization. Supports webhook-based real-time order updates, product and variant mapping, and customer data import.
• ShipStationcoreTechnology or IntegrationAutomated shipping workflow integration. Imports orders, generates shipping labels, and tracks shipments from one place. Supports batch processing, carrier rate comparison (UPS, FedEx, USPS, DHL), and automatic tracking number pushback. Reduces shipping time by up to 75%.
• AlphabrodercoreTechnology or IntegrationLive inventory checks, real-time pricing, and seamless purchase order creation directly within Tracker. Integrates Alphabroder's blank-garment catalog for accurate quoting and automated PO generation when stock hits reorder points.
• SanMarcoreTechnology or IntegrationIntegration with SanMar's supplier network for inventory availability, product data, and streamlined purchasing. Live product catalog with 50,000+ styles, size/colour matrix, volume-tier pricing, and real-time stock checks. Purchase orders generated and submitted electronically.
• BarudancoreTechnology or IntegrationBarudan embroidery machine integration via bNET protocol. Tracker delivers logo files, thread charts, and run parameters directly to Barudan embroidery heads via barcode scanning, with pre-configured needle assignments and speed settings.
• TajimacoreTechnology or IntegrationTajima embroidery machine integration via Pulse/DG16 protocol. Tracker pushes design files with pre-assigned colour sequences to Tajima embroidery machines, enabling barcode-triggered file delivery with zero manual transfers.
• XeromajorTechnology or IntegrationBi-directional accounting integration. Invoice data (line items, quantities, decoration costs, blank-garment costs) posts to Xero. Payments received in Xero update order status in Tracker for automatic month-end reconciliation.
• QuickBooksmajorTechnology or IntegrationIntegration with QuickBooks Online and Desktop for bi-directional financial data flow. Invoices and cost data post automatically to QuickBooks, with payment updates flowing back to Tracker order status.
• HubSpotmajorTechnology or IntegrationCRM integration with HubSpot for customer data synchronization and pipeline management across sales and marketing activities.
• SagemajorTechnology or IntegrationAccounting software integration with Sage 50 and Sage Intacct for streamlined financial tracking and bi-directional data synchronization between Tracker and Sage platforms.
• UPSmajorTechnology or IntegrationShipping carrier integration for rate comparison, label generation, and tracking number management. Part of multi-carrier shipping support including UPS, FedEx, USPS, DHL, DPD, and Royal Mail.
• FedExmajorTechnology or IntegrationShipping carrier integration with FedEx for automated label creation, rate comparison, and tracking updates. Part of multi-carrier support across UPS, FedEx, USPS, DHL, DPD, and Royal Mail.
• Brother DTGcoreTechnology or IntegrationDirect-to-garment printer integration with Brother DTG systems for automated file delivery and production tracking.
• Epson DTG/DTFcoreTechnology or IntegrationIntegration with Epson DTG and DTF printing systems for automated design file delivery and print job management.
• Kornit DigitalcoreTechnology or IntegrationIntegration with Kornit digital printing systems for DTG production tracking and automated file management.
• M&R Screen Printing PressescoreTechnology or IntegrationScreen printing press integration with M&R equipment for workflow scheduling, screen-burn sequencing, and press setup management.
• ROQ Screen Printing PressescoreTechnology or IntegrationIntegration with ROQ screen printing presses for automated production scheduling and workflow management.
• WordPressmajorTechnology or IntegrationWordPress integration supporting WooCommerce-based e-commerce stores and content management for garment decorator websites.
• WilcommajorTechnology or IntegrationWilcom embroidery digitizing software integration for EMB file compatibility and workflow continuity within the Tracker logo management ecosystem.
• Adobe Creative CloudmajorTechnology or IntegrationDesign software integration enabling import of artwork and design files from Adobe Creative Cloud directly into Tracker's logo and product design workflows.
• SAP Business One / S/4HANAmajorTechnology or IntegrationEnterprise ERP integration with SAP Business One and S/4HANA for bi-directional financial data flow, general-ledger postings, and enterprise resource planning synchronization.
• Oracle NetSuitemajorTechnology or IntegrationCloud ERP integration with Oracle NetSuite for accounting, inventory, and financial management synchronization.
• Microsoft Dynamics 365majorTechnology or IntegrationERP integration with Microsoft Dynamics 365 for enterprise resource planning and financial management connectivity.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopVox: ShopVox is a job-tracking, order management, and invoicing platform built for apparel decorators and print shops. It overlaps directly with Tracker's Sales & Orders, Production, and Artworkers modules for the same small-to-mid-market decoration buyers.
• Printavo: Printavo is a SaaS shop-management platform for screen-printing and decoration businesses covering quotes, orders, approvals, and production. It competes with Tracker's Production and Sales & Orders modules for the same screen-printer and apparel-decorator buyers.
• InkSoft: InkSoft is a cloud-based sales, production, and storefront platform built specifically for apparel decorators, screen printers, and embroidery shops. It directly competes with Tracker across the same decoration-shop buyer and shares the vertical SaaS wedge into embroidery and screen-printing workflows.
• DecoNetwork: DecoNetwork is a web-to-print and decoration production platform serving apparel decorators, embroiders, and promotional product businesses with e-commerce, artwork, and production tools. It targets the same buyer segments as Tracker and competes on webstore, production, and artwork capabilities.

Broad incumbents

• Xero: Xero is a cloud accounting platform that Tracker integrates with for invoice and payment flow. It is the dominant accounting incumbent for the SMB segment Tracker serves, and represents an alternative for finance and bookkeeping workflows.
• SAP: SAP Business One and S/4HANA are enterprise ERPs that Tracker integrates with for bi-directional financial and operational data. SAP represents the broad incumbent alternative for larger apparel manufacturers evaluating Tracker.
• Shopify: Shopify is a horizontal e-commerce platform that Tracker integrates with for storefront and order sync. As a broad incumbent, Shopify could embed decoration-specific production workflows natively, competing with Tracker at the customer-facing layer.
• HubSpot: HubSpot is a CRM and marketing platform that Tracker integrates with for customer data synchronization. It overlaps with Tracker's Customer Database module in the CRM layer and represents an incumbent alternative for sales/marketing workflows.
• Oracle NetSuite: Oracle NetSuite is a cloud ERP suite that Tracker integrates with for accounting and inventory. As a broad incumbent, NetSuite could add vertical decoration modules or partner with hardware OEMs to encroach on Tracker's niche.

Emerging players

• Wilcom: Wilcom is a long-standing embroidery digitizing and design software vendor (Wilcom EmbroideryStudio / Truesizer). It is an established upstream partner of Tracker via EMB file compatibility, and could expand downstream into decoration production management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trackmybusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracker