East End Arts
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
East End Arts firmographics
Firmographics- Name
- East End Arts
- Legal name
- East End Arts
- Website
- https://eastendarts.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
East End Arts industry classification
Industry- Product category
- Community Arts Services
- NAICS
- Arts, Entertainment, and Recreation (71), Fine Arts Schools (61161)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts Education & Community Arts Programs (BPAGAHAC)
- akta.pro secondary industries
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)
Keywords
Where East End Arts is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
East End Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: East End Arts accepts one-time and monthly donations from individuals at various tiers ($25 Buddy, $50 Friend, $100 Advocate levels). Donations support arts programming, artist fees, community kits, and space subsidies. The organization is a non-profit and cannot currently issue tax receipts.
- Space Rental Revenue: St. Matthew's Clubhouse generates rental income from arts organizations, community groups, artists, and businesses. Rates range from $50-$85/hr for nonprofits/artists and $80-$120/hr for businesses, with premium fees for evening and weekend bookings.
- Government and Foundation Funding: Funded in part by the City of Toronto as a Local Arts Service Organization (LASO). Additional government funders include Canada Council for the Arts and Ontario Arts Council. Private foundation support includes Slaight Family Foundation ($1M over 4 years for Workman Arts partnership) and TD Bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time or Monthly | East End Arts Buddy - $25 donation |
| Other | One-time or Monthly | East End Arts Friend - $50 donation |
| Other | One-time or Monthly | East End Arts Advocate - $100 donation |
| Unit Pricing | Pay-as-you-go | Nonprofit/Artist Space Rental |
| Unit Pricing | Pay-as-you-go | Business/Private Event Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
East End Arts product offering
Product offeringCore offering
East End Arts is a non-profit community arts organization that delivers inclusive arts programming, workshops, exhibitions, and public art initiatives to residents of east Toronto, anchored at St. Matthew's Clubhouse. It runs signature programs for youth, seniors, Indigenous peoples, 2SLGBTQIA+ individuals, newcomers, and artists, and generates supplementary income through hourly rental of its heritage Clubhouse venue.
Product overview
East End Arts operates as a multi-program community arts organization rather than a traditional product company. The organization delivers a portfolio of community arts programs centered at St. Matthew's Clubhouse in east Toronto, including recurring workshop series (ArtMEETS), senior programs (TAPESTRY, Seniors in the East, Seniors Creative Circle), youth programs (Girls & Enby Mural Camp, East End Kids Pride, Summer Photo Camp), public art initiatives (Local Discoveries Tours, Nuit Blanche East Danforth, Indigenous Roots Murals), and ongoing community events (Life Drawing, Riverdale Mic, Holiday Arts Market, Queer Arts Market). Programs are delivered both at St. Matthew's Clubhouse and across various east Toronto neighborhoods, with some offerings using digital platforms like Zoom and the Driftscape app.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Discoveries Interactive Public Art Tours Self-guided interactive public art tours using the Driftscape app, featuring themed walks such as Danforth Love, Around the World, and Water Ways for east Toronto residents and visitors.
- ArtMEETS Annual summer workshop series offering diverse hands-on arts workshops such as Gelli Printing, Cellphone Photography, and Spoken Word Poetry, facilitated by local artists at St. Matthew's Clubhouse for community members.
- TAPESTRY
Quantifiable outcome
- 1,300+ people engaged through programs and events in 2024
- +4 more outcomes
Companies that use East End Arts
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles5 records
East End Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
East End Arts partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- The Image Centre of Toronto Metropolitan UniversitycorePartnership to present photography workshops for youth including Cyanotype Zine Workshop and Polaroid Emulsion Transfer Workshop. The Image Centre's Poy Family Youth in Focus program provides free photography workshops for community organizations and youth in the Toronto area.
- East End United Regional MinistrycorePartnership for Indigenous Roots 2.0 Mural Program, an East End Mural Project for 2026. Previously collaborated on the 2025 Indigenous Roots Mural Project with Eastminster Campus.
- St. Matthew's ClubhousecoreHome of East End Arts since Spring 2018. A 100+ year old building located at 450 Broadview Avenue, originally St. Matthew's Lawn Bowling Club.
- Firefly Creative WritingcoreCreative writing workshops hosted at St. Matthew's Clubhouse with subsidized bursary spots offered each season. Firefly Creative Writing operates from EEA's Clubhouse as their home base.
- AGA ArtscoreOngoing partnership for Life Drawing sessions at St. Matthew's Clubhouse, offered year-round with drop-in availability on Sundays and select Tuesday evenings.
- Shadowland TheatrecoreLongstanding partner for Light It Up lantern celebrations and Migration Celebration programs. Shadowland Theatre conducted residencies at Dentonia Park and R.V. Burgess Park.
- Workman ArtscorePartnership supported by $1 million investment over four years from Slaight Family Foundation for Workman Arts satellite east programs supporting mental health through art training.
- Mural RoutesminorPartnership to bring Piece by Piece Mosaics for Seniors Program to the east end of Toronto.
- Project Kids & Cameras (Diana Nazareth)corePartnership for Summer Photo Camp for Kids and March Break Photo Camp, providing photography education for youth ages 8-12.
- Riverside BIAcoreBusiness Improvement Area partner for neighborhood initiatives and events including Game On East End 2026.
- Leslieville BIAcoreBusiness Improvement Area partner for neighborhood initiatives and events.
- Beach BIAcoreBusiness Improvement Area partner for east Toronto beach neighborhood arts programming.
- Broad Danforth BIAcoreBusiness Improvement Area partner for Danforth neighborhood initiatives, including Nuit Blanche East Danforth hub.
- Danforth BIAcoreBusiness Improvement Area partner for Danforth-area programming and IN VIEW Series as part of Nuit Blanche.
- Humber PolytechnicminorEducational institution whose creative writing program student (Caroline Tuccinardi) serves as Communications & Outreach Assistant.
- AkinminorArts organization with logo displayed in community partners section.
- Crows TheatreminorTheatre company with logo displayed in community partners section.
- ArtCavecoreArts organization partnered for summer camps at St. Matthew's Clubhouse.
- ArtStartsminorArts organization with logo displayed in community partners section.
- NordicityminorResearch consultancy that worked with Toronto's LASOs on a research report about pandemic shifts to digital and virtual spaces for community arts.
- Jumblies TheatreminorTheatre company with logo displayed in community partners section.
- The Bentway ConservancyminorOrganization where EEA Board President Dave Carey serves as Director of Development.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
East End Arts competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
East End Arts social profiles
Digital presenceEast End Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
East End Arts leadership team
Management profileNumber of profiles
Profiles14 records
East End Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East End Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East End Arts
What does East End Arts do?
East End Arts is a non-profit community arts organization that delivers inclusive arts programming, workshops, exhibitions, and public art initiatives to residents of east Toronto, anchored at St. Matthew's Clubhouse. It runs signature programs for youth, seniors, Indigenous peoples, 2SLGBTQIA+ individuals, newcomers, and artists, and generates supplementary income through hourly rental of its heritage Clubhouse venue.
Is East End Arts a public or private company?
East End Arts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was East End Arts founded?
East End Arts was founded in 2013. It employs 1 to 10 people.
Where is East End Arts based?
East End Arts is headquartered in Toronto, Canada, in the North America region.
How does East End Arts make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are space Rental Revenue and government and Foundation Funding.
Does East End Arts have an API?
No public API is recorded for East End Arts.
What industry is East End Arts in?
East End Arts's product category is Community Arts Services. Its primary akta.pro industry code is BPAGAHAC, Arts Education & Community Arts Programs, with a secondary code of EDAAAGAA, Visual Arts (Drawing, Painting, Illustration). Its NAICS code is 71 and its SIC code is 7990.