Kid Safe SF
Kid Safe SF is a San Francisco 501(c)(4) advocacy nonprofit founded in 2021, led by five co-founders, that wins permanent car-free public spaces through ballot measures and grassroots community organizing. It announced a merger with Streets For All in May 2025.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kid Safe SF does
Kid Safe SF is a San Francisco-based 501(c)(4) advocacy nonprofit founded in 2021 by parents and community members to advocate for safer streets and protected public spaces for children and families. The organization concentrates on grassroots community organizing, ballot-measure campaigns, and coalition-building with municipal agencies such as SFMTA and the San Francisco Recreation and Parks Department. Since its founding it has secured three permanent public spaces — the JFK Promenade (made permanent via Proposition J in November 2022, winning 63%-37%), the Great Highway Park / Sunset Dunes (Proposition K, 2024), and 16 permanent Slow Streets (approved by SFMTA in December 2022). The organization is governed by a volunteer leadership team of five co-founders (Sara Barz, Matt Brezina, Trish Gump, Zach Lipton, Robin Pam) and relies on grassroots mobilization, petitions, rallies, and neighborhood bike rides rather than paid staff or technology products.
The organization's technology footprint is deliberately minimal: a Squarespace-hosted marketing site (kidsafesf.com), an email newsletter, social media accounts on X, Facebook, YouTube, and Instagram, and the ActionNetwork petition platform. Its sole data-infrastructure initiative is a Telraam S2 sensor pilot with the San Francisco Parks Alliance, which places traffic-measurement devices in roughly 50 volunteer households across Slow Streets. There are no APIs, SDKs, mobile applications, proprietary platforms, AI/ML systems, or commercial software products. The organization is COPPA-compliant and does not knowingly collect personal information from children under 13.
Kid Safe SF's business and revenue model is donations-only: contributions are processed through ActBlue, with no products, pricing tiers, subscriptions, or transaction fees. Revenue is not disclosed in the source data. The go-to-market motion is community-led and event-driven, executed through email/newsletter outreach, earned media (NYT, KQED, SF Chronicle), canvassing, and coalition partnerships with WalkSF, San Francisco Bicycle Coalition, Friends of Great Highway Park, Church of 8 Wheels, and San Francisco Parks Alliance. In May 2025, KidSafe SF announced a merger with Streets For All, a strategic consolidation move in the local safe-streets advocacy ecosystem.
Kid Safe SF firmographics
Firmographics- Name
- Kid Safe SF
- Legal name
- Kid Safe SF
- Website
- https://kidsafesf.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kid Safe SF is a San Francisco 501(c)(4) advocacy nonprofit founded in 2021, led by five co-founders, that wins permanent car-free public spaces through ballot measures and grassroots community organizing. It announced a merger with Streets For All in May 2025.
- Ownership category
- akta.pro rank
Kid Safe SF industry classification
Industry- Product category
- Urban planning advocacy
- NAICS
- Child and Youth Services (62411), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Rights & Protection (BPADAGAG)
- akta.pro secondary industries
- Child Protection & Child Rights (BPAGABAG), Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
Keywords
Where Kid Safe SF is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kid Safe SF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Fundraising: The organization accepts donations through ActBlue (secure.actblue.com/donate/streets-for-all-san-francisco). Donations support campaign work on winning advocacy campaigns like the JFK Promenade. KidSafe SF is a registered 501(c)(4) advocacy nonprofit.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kid Safe SF product offering
Product offeringCore offering
Kid Safe SF is a 501(c)(4) advocacy nonprofit that campaigns for safe streets and protected public spaces for kids and families in San Francisco. The organization runs named advocacy initiatives around the JFK Promenade, the Great Highway Park (Sunset Dunes), Slow Streets, the Valencia bikeway, and a Telraam traffic-data pilot, supported by grassroots organizing, petition drives, public rallies, and coalition lobbying of city officials.
Product overview
Kid Safe SF is a 501(c)(4) advocacy nonprofit organization, not a commercial product company. Its 'offerings' consist of advocacy campaigns and community organizing initiatives to create safe, protected open spaces in San Francisco. The organization does not offer technology products, software, or platforms for sale. Its activities include lobbying for policy changes (JFK Promenade, Great Highway Park, Slow Streets), organizing grassroots campaigns, volunteer coordination, and public education. As such, it does not have products, modules, or named product offerings in the traditional sense.
Differentiator
Problem solved
Functional benefit
Products and services
- JFK Promenade advocacy initiative Advocacy initiative delivering the campaign to keep JFK Drive in Golden Gate Park permanently car-free for kids, families, and people of all ages and abilities. For San Francisco residents and visitors who use the promenade for recreation and active transportation.
- Great Highway Park advocacy initiative Advocacy initiative delivering the campaign to convert the former Great Highway into a permanent car-free park for kids learning to ride bikes and scooters and for residents and visitors of all ages and abilities. For San Francisco residents and visitors.
- Slow Streets advocacy initiative Advocacy initiative delivering campaigns to make Slow Streets permanent, providing kids and people of all ages, abilities, and backgrounds safe spaces to play, walk, recreate, build community, and connect with neighbors and local businesses. For San Francisco residents across neighborhoods served by the Slow Streets network.
- Valencia bikeway advocacy initiative Advocacy initiative delivering campaigns to improve the Valencia Street bikeway in San Francisco, advocating for protected bike infrastructure that serves cyclists, families, and active transportation users. For San Francisco cyclists, commuters, and businesses along the Valencia corridor.
- Telraam traffic measurement pilot program Volunteer-driven traffic data collection program in partnership with San Francisco Parks Alliance using Telraam S2 sensors to measure vehicle traffic speed and volume on San Francisco streets, generating data to support safe-streets advocacy. For San Francisco residents and the organization's advocacy campaigns.
Quantifiable outcome
- 72% of San Francisco residents support Car-Free JFK according to city survey
- +3 more outcomes
Companies that use Kid Safe SF
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Kid Safe SF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kid Safe SF partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- San Francisco Parks AlliancecorePartnered with San Francisco Parks Alliance on the Telraam program, recruiting 50 volunteer households to measure traffic speed and volume on San Francisco's streets using Telraam S2 sensors. The goal is placing at least one sensor on each Slow Street and other strategically important streets.
- San Francisco Municipal Transportation Agency (SFMTA)coreOngoing partnership working with SFMTA on Slow Streets program, Active Communities Plan, and Valencia bikeway improvements. The organization participates in SFMTA public processes and board meetings to advocate for safe streets policies.
- San Francisco Recreation and Parks DepartmentcorePartnership with Recreation and Parks on JFK Promenade, Great Highway Park, and other public space initiatives. Collaborated on accessibility improvements and park shuttle services.
- San Francisco Bicycle CoalitioncoreCo-hosted events and campaigns including neighborhood bike rides, voter education, and advocacy for protected bike lanes. Collaborated on Active Communities Plan outreach and community organizing.
- WalkSFmajorPartnership with Walk San Francisco on pedestrian safety advocacy, coalition campaigns, and street safety initiatives across the city.
- Church of 8 WheelsminorCommunity partner for events including victory celebrations and roller disco parties at JFK Promenade.
- Friends of Great Highway ParkcoreCoalition partner working to create and protect the Great Highway Park space. Collaborated on campaign to pass Proposition J and secure permanent weekend park status.
- ActBlueminorActBlue processes donations for KidSafe SF through their secure platform, enabling supporters to contribute to the organization's advocacy campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Kid Safe SF competitors and assessment
Company assessmentDirect peers
- Friends of Great Highway Park: Coalition partner specifically focused on the Great Highway / Sunset Dunes park, with overlapping leadership and donor base as KidSafe SF and a similar grassroots community-organizing model.
- San Francisco Parks Alliance: Nonprofit supporting SF parks and public spaces; co-runs the Telraam traffic-sensor program with KidSafe SF and shares overlapping donor and volunteer networks around open-space advocacy.
- Walk San Francisco (WalkSF): SF pedestrian safety advocacy nonprofit partnering with KidSafe SF on coalition campaigns; both lobby SFMTA and the Board of Supervisors on street safety policy.
- San Francisco Bicycle Coalition: Long-standing SF active-transportation advocacy nonprofit; co-hosts events and campaigns with KidSafe SF and competes for the same donor and volunteer base around protected bike infrastructure.
- Livable City: San Francisco nonprofit advocating for walkable, bikeable, transit-oriented streets; operates in the same civic-advocacy space and competes for the same municipal-policy influence.
- Streets For All: Los Angeles-based safe streets advocacy nonprofit and announced merger partner of KidSafe SF; both organizations run ballot-measure campaigns and grassroots coalitions to create car-free and protected public spaces.
Broad incumbents
- Vision Zero Network: National nonprofit advancing Vision Zero traffic-death elimination; operates at a broader policy level than KidSafe SF but shares the data-driven, street-safety advocacy thesis.
- National Complete Streets Coalition: National coalition promoting Complete Streets design standards; provides the policy framework KidSafe SF applies at the local SF level and shares overlapping advocacy and donor ecosystems.
Emerging players
- PeopleForBikes: National bike-advocacy nonprofit with city-level grant programs; shares the protected-bike-lane and safe-streets mission with KidSafe SF and overlaps on policy research and coalition building.
Regional players
- Transportation Alternatives: New York City-based safe-streets advocacy organization with a comparable mission, ballot-campaign playbook, and coalition model — a regional analogue showing how KidSafe SF's approach scales in another metro.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kid Safe SF social profiles
Digital presenceKid Safe SF compliance and trust
Trust signalCompliance1 record
Kid Safe SF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kid Safe SF leadership team
Management profileNumber of profiles
Profiles5 records
Kid Safe SF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kid Safe SF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kid Safe SF
What does Kid Safe SF do?
Kid Safe SF is a 501(c)(4) advocacy nonprofit that campaigns for safe streets and protected public spaces for kids and families in San Francisco. The organization runs named advocacy initiatives around the JFK Promenade, the Great Highway Park (Sunset Dunes), Slow Streets, the Valencia bikeway, and a Telraam traffic-data pilot, supported by grassroots organizing, petition drives, public rallies, and coalition lobbying of city officials.
Is Kid Safe SF a public or private company?
Kid Safe SF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kid Safe SF founded?
Kid Safe SF was founded in 2021. It employs 1 to 10 people.
Where is Kid Safe SF based?
Kid Safe SF is headquartered in San Francisco, United States, in the North America region.
How does Kid Safe SF make money?
One revenue line is on record: donations and Fundraising.
Who are Kid Safe SF's main competitors?
Direct peers on record are Friends of Great Highway Park, San Francisco Parks Alliance, Walk San Francisco (WalkSF), San Francisco Bicycle Coalition, Livable City and Streets For All. Broad incumbents are Vision Zero Network and National Complete Streets Coalition. PeopleForBikes is listed as an emerging player. Transportation Alternatives is listed as a regional player.
Does Kid Safe SF have an API?
No public API is recorded for Kid Safe SF.
What industry is Kid Safe SF in?
Kid Safe SF's product category is Urban planning advocacy. Its primary akta.pro industry code is BPADAGAG, Child Rights & Protection, with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 62411 and its SIC code is 8300.