Misr International Films
Misr International Films is a privately held, Cairo-based entertainment company founded in 1972 that vertically integrates film production, theatrical distribution, and cinema exhibition in Egypt and the MENA region through its Premiere Cinemas brand and Zawya art-house division, serving Arabic and international audiences.
- Company typePrivate
- Founded1972
- HeadquartersCairo, Egypt
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Misr International Films does
Misr International Films (MIF) is an Egyptian, family-held entertainment company founded in 1972 by the late director Youssef Chahine, headquartered at 35 Champollion Street, Cairo. The company is vertically integrated across four operating segments — Production, Distribution, Cinemas (under the Premiere Cinemas brand), and Zawya (independent/art-house cinema programming) — plus a Production Services arm that supports foreign productions filming in Egypt.
Its core technology and asset base combine film-production capabilities, an in-house film restoration pipeline (used notably to restore Chahine's catalog for HD streaming and international retrospectives), and a growing owned-and-managed cinema exhibition footprint with premium formats including IMAX (introduced 2012), MX4D (2016), Dolby ATMOS, and LASER projection. MIF co-produces feature films with a stable of partners (New Century, Synergy Film, Magic BENZ, Red Star, Film Square) and distributes both locally produced and international titles theatrically across Egypt and the Middle East, digitally via Netflix (since June 2020), and at festival circuits.
MIF monetizes through four primary streams: one-time licensing / revenue-sharing on co-produced films, transaction fees from theatrical distribution, ticket, concession, and advertising revenue from owned/managed cinema multiplexes, and licensing royalties from the streaming catalog. It serves Arabic cinema audiences across Egypt and the broader MENA region, premium cinema-goers seeking luxury formats, international film production companies shooting in Egypt, and art-house/world-cinema audiences through the Zawya division, including the Panorama of the European Film festival. Leadership is concentrated in the Khoury family (Elie Khoury as Chairman, Gaby Khoury as CEO and Managing Partner, Marianne Khoury as Managing Partner, Ramzi Khoury as Deputy CEO), with no disclosed institutional investors or parent company.
Misr International Films firmographics
Firmographics- Name
- Misr International Films
- Legal name
- شركة أفلام مصر العالمية (Misr International Films)
- Website
- https://misrinternationalfilms.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Misr International Films is a privately held, Cairo-based entertainment company founded in 1972 that vertically integrates film production, theatrical distribution, and cinema exhibition in Egypt and the MENA region through its Premiere Cinemas brand and Zawya art-house division, serving Arabic and international audiences.
- Ownership category
- akta.pro rank
Misr International Films industry classification
Industry- Product category
- Film Production and Distribution
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Production (512110), Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Theatrical Distribution (International) (MPADAJAB)
- akta.pro secondary industries
- Independent & Art-house Cinemas (MPADAKAB), International Sales & Licensing (Territory Pre-Sales) (MPADAJAC)
Keywords
Where Misr International Films is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Misr International Films business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Film Production: Co-production of Arabic and international films with production partners including New Century, Synergy Film, and Magic BENZ. MIF contributes capital and production services in exchange for distribution rights and revenue sharing.
- Theatrical Distribution: Distribution of Egyptian and international films across cinemas in Egypt and the Middle East. MIF distributes films through their Premiere Cinemas chain and third-party cinema operators.
- Cinema Exhibition: Operation of premium cinema multiplexes under the Premiere Cinemas brand, including ticket sales, concessions, and advertising revenue.
- Streaming Licensing: Licensing of restored Youssef Chahine and Yousry Nasrallah films to Netflix for streaming in MENA region and worldwide.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Misr International Films product offering
Product offeringCore offering
Misr International Films is an integrated Egyptian film company that co-produces Arabic feature films with domestic and international partners, distributes films theatrically across Egypt and the Middle East and on streaming platforms such as Netflix, operates its own premium cinema multiplex network under the Premiere Cinemas brand, and provides production services to foreign productions shooting in Egypt. It also programs independent and arthouse cinema through its Zawya division and manages the restored Youssef Chahine film catalog.
Product overview
Misr International Films (MIF) is an integrated Egyptian entertainment company founded in 1972 by legendary director Youssef Chahine. The company operates across four interconnected business segments: Production (co-producing feature films with local and international partners), Distribution (theatrical and digital distribution of Egyptian and foreign films), Cinemas (Premiere Cinemas exhibition brand operating multiplexes with premium technologies like IMAX, MX4D, Dolby ATMOS, and LASER), and Services (production support for international filmmakers). The Zawya sub-brand focuses on independent and arthouse cinema programming including the Panorama of the European Film festival. MIF's library preserves and distributes the works of Youssef Chahine, while the company continues producing contemporary Egyptian cinema for theatrical, streaming (Netflix), and international audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production (Co-Production) Co-production of Arabic and international feature films with partners including New Century, Synergy Film, Magic BENZ, Red Star, and Film Square across genres including comedy, action, sci-fi, and drama. MIF contributes capital and production services in exchange for distribution rights and revenue sharing.
- Film Distribution Theatrical and digital distribution of Egyptian and international films across cinemas in Egypt and the Middle East, through Premiere Cinemas and third-party chains, and on Netflix for streaming in MENA and worldwide.
- Premiere Cinemas (Cinema Exhibition) Cinema exhibition and multiplex operations under the Premiere Cinemas brand across Egypt, including Nile City Mall, Arkan Plaza, Hurghada City Center, and New Administrative Capital, featuring premium technologies including IMAX, MX4D motion seating, Dolby ATMOS sound, and LASER projection.
- Zawya (Arthouse Cinema and Festival Programming) Specialty division focused on independent and arthouse films for local and international festival audiences. Manages Cinema Karim operations, curates Cinema Karim programming, and operates the Panorama of the European Film festival in Egypt.
- Production Services for Foreign Films Production services provided to foreign companies filming in Egypt, including location scouting, permits, crew coordination, and technical support for international co-productions.
- Youssef Chahine Film Library Extensive catalog of Youssef Chahine's filmography including restored classics such as Alexandria...Why?, An Egyptian Story, The Emigrant, Destiny, Saladin, The Blazing Sun, Dark Waters, Return of the Prodigal Son, and The Land.
- Youssef Chahine Retrospective Program Curated film retrospective program featuring restored prints of founder Youssef Chahine's works, screened internationally at festivals in France, Germany, Italy, Sweden, Austria, Norway, Finland, Czech Republic, Saudi Arabia, and Kuwait, and made available on Netflix.
Quantifiable outcome
- The Black Box released in 65+ locations across Egypt
- +3 more outcomes
Companies that use Misr International Films
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Misr International Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Misr International Films partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- Nile City InvestmentmajorPartnership with Nile City Investment for management of Nile Cinema at the iconic Nile City Mall in Cairo, launched July 2025.
- Red StarmajorRed Star co-produces Complaint No. 713317, a black comedy by first-time director Yasser Shafie, with MIF and Film Square.
- Film SquaremajorFilm Square partners with MIF on Complaint No. 713317 production, the feature debut of director Yasser Shafie.
- Magic BENZcoreMagic BENZ co-produces comedy films with MIF including Sugar Daddy and Abou Nassab, contributing to production financing and creative development.
- HometownmajorHometown real estate development partnered with MIF to establish one of the first cinema complexes in New Administrative Capital at The Village commercial center.
- I BRANDminorI BRAND mediated the cooperation agreement between MIF and Hometown for cinema development in New Administrative Capital.
- Al Badr for InvestmentmajorAl Badr developed Arkan Plaza where Premiere Cinemas (MIF subsidiary) manages Cima cinema multiplex featuring Dolby ATMOS and LASER technology.
- NetflixcoreNetflix distributes restored Youssef Chahine and Yousry Nasrallah films for streaming in Egypt and worldwide with English subtitles, starting mid-June 2020.
- New CenturycoreNew Century is a key co-production partner for MIF films including The Washing Machine, Moussa, and other productions. They collaborate on film financing and production services.
- Synergy FilmcoreSynergy Film co-produces films with MIF including The Washing Machine, Moussa, and Sugar Daddy. The partnership covers production and distribution in Egyptian and Middle Eastern markets.
- El Badr for Investment & Commercial SpacesmajorEl Badr developed Arkan mixed-use complex where MIF operates 9-screen cinema multiplex, expected operational Q3 2019.
- East Delta CompanyminorEast Delta Company collaborated with MIF for developing a cinema complex inside Green Waves mall in Port Said.
- Al-Ridwan for ContractingminorAl-Ridwan partnered with MIF for constructing a 9-screen cinema complex in Port Said with state-of-the-art audiovisual technology.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
Misr International Films competitors and assessment
Company assessmentDirect peers
- Vox Cinemas: Operated by Majid Al Futtaim, Vox Cinemas is the largest cinema chain across the Middle East with IMAX, 4DX and luxury formats. It is the most direct competitor to Premiere Cinemas for premium exhibition in the MENA region and competes for the same Egyptian and GCC premium moviegoer.
- Film Clinic: Egyptian film production company producing features, documentaries, and series. Closely comparable to MIF Production as a Cairo-based, internationally co-producing Egyptian film house.
- Empire International: Lebanese pan-Arab film distributor with a strong Egyptian cinema slate, comparable to MIF's regional distribution and co-production financing activities.
- El Sobky Group: Prominent Egyptian production and distribution group producing and distributing many of the country's biggest commercial films. It is a direct competitor for Egyptian theatrical distribution and co-production partnerships.
- Eagle Films: Lebanon-headquartered pan-Arab film distributor that releases Hollywood and Arabic content across the Middle East. Directly comparable to MIF Distribution in regional theatrical and home entertainment reach.
- Image Nation: Abu Dhabi-based content production and investment company producing Arabic and international films and series. Comparable to MIF in that it is a regionally anchored production house developing premium Arabic content with global distribution ambitions.
- MAD Solutions: Egyptian and pan-Arab film distribution, sales, and festival company handling Arab and African films internationally. Closely comparable to MIF's distribution arm and the Zawya division's festival-driven business model.
Broad incumbents
- AMC Theatres: Global cinema exhibition giant. Not a direct competitor in Egypt, but its international premium-format model and content distribution relationships inform how Premiere Cinemas positions IMAX, Dolby ATMOS and MX4D offerings.
- Rotana Studios: Largest Arabic media conglomerate with film, music, and TV production plus distribution across MENA. Operates at a much larger scale than MIF, making it a broad incumbent comparable across production, distribution, and content library monetization.
- Netflix MENA: MIF's streaming distribution partner for restored Chahine and Nasrallah films. A broad incumbent that both enables MIF's catalog monetization and competes for end-consumer attention against Premiere Cinemas exhibition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Misr International Films social profiles
Digital presenceMisr International Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Misr International Films leadership team
Management profileNumber of profiles
Profiles13 records
Misr International Films subsidiaries and ownership
Company hierarchySubsidiaries2 records
Misr International Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Misr International Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Misr International Films
What does Misr International Films do?
Misr International Films is an integrated Egyptian film company that co-produces Arabic feature films with domestic and international partners, distributes films theatrically across Egypt and the Middle East and on streaming platforms such as Netflix, operates its own premium cinema multiplex network under the Premiere Cinemas brand, and provides production services to foreign productions shooting in Egypt. It also programs independent and arthouse cinema through its Zawya division and manages the restored Youssef Chahine film catalog.
Is Misr International Films a public or private company?
Misr International Films is a private company. It is classified as family owned and is currently operating.
When was Misr International Films founded?
Misr International Films was founded in 1972. It employs 51 to 100 people.
Where is Misr International Films based?
Misr International Films is headquartered in Cairo, Egypt, in the Africa region.
How does Misr International Films make money?
Four revenue lines are on record. Film Production is the primary driver. The others are theatrical Distribution, cinema Exhibition and streaming Licensing.
Who are Misr International Films's main competitors?
Direct peers on record are Vox Cinemas, Film Clinic, Empire International, El Sobky Group, Eagle Films, Image Nation and MAD Solutions. Broad incumbents are AMC Theatres, Rotana Studios and Netflix MENA.
Does Misr International Films have an API?
No public API is recorded for Misr International Films.
What industry is Misr International Films in?
Misr International Films's product category is Film Production and Distribution. Its primary akta.pro industry code is MPADAJAB, Theatrical Distribution (International), with a secondary code of MPADAKAB, Independent & Art-house Cinemas. Its NAICS code is 51212 and its SIC code is 7822.