Mobile Dental Associates

What Mobile Dental Associates does

Mobile Dental Associates is a Texas-based mobile dental practice operating as DSG Care Associates PLLC, an affiliated entity of Practical Dental Brands LLC. The company delivers full-service dentistry through a fully equipped mobile dental van that travels to patient locations across the Houston and Dallas/Fort Worth metropolitan areas, eliminating the need for patients to visit a fixed clinic. The practice's service portfolio spans diagnostic and preventive care (exams, cleanings, X-rays, oral cancer screenings, fluoride varnish, teledentistry), general dentistry (root canals, extractions, fillings, crowns, bridges, dentures, gum treatment, bone grafts), and emergency dental services. Specialty offerings include a Certified Emotional Support Animal program (a Golden Retriever therapy dog named Brynlee) and sedation dentistry for anxious or medically complex patients.

The company's target customers fall into three primary segments: senior living communities and long-term care facilities (independent living, assisted living, skilled nursing, group homes, hospice, rehab, memory care); homebound individuals who are medically compromised, bedbound, anxious, or lack transportation; and corporate and government worksites using mobile dental as an employee wellness benefit. The underlying technology consists of portable, state-of-the-art dental equipment (digital X-ray, ultrasonic scalers, full instrument set) integrated into the mobile van, paired with a teledentistry platform enabling asynchronous consultation.

Revenue is generated through three streams: fee-for-service payments at the time of treatment (with a 3.5% credit card convenience fee), dental insurance billing filed as a courtesy though typically out-of-network, and a Dental Discount Plan membership subscription offered in 12-month ($895) and 6-month ($575) tiers. The company is privately held with no disclosed venture or private equity backing and operates under the leadership of Dr. Spencer Greene as President and Chief Clinical Officer.

Name

Mobile Dental Associates

Legal name

DSG Care Associates PLLC

Website

https://mobiledentalassociates.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobile Dental Associates is a Texas-based mobile dental practice that delivers full-service dentistry via a fully equipped van to homes, senior living communities, and corporate worksites across Houston and Dallas/Fort Worth, serving elderly, homebound, and employee populations.

Ownership category

akta.pro rank

Product category

Mobile Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

Keywords

• Mobile dental services
• Geriatric dentistry
• In-home dental care
• Senior living dental care
• On-site workplace dental

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-for-Service Dental Care: Direct payment for dental services at time of treatment. Accepts checks, debit cards, HCS Acct Cards, all major credit cards (Visa, Mastercard, American Express, Discover), CareCredit, and Zelle. A 3.5% convenience fee applies for credit card payments.
2. Dental Insurance Billing: Files insurance claims as a courtesy for patients. Typically out-of-network with most insurance companies, but participates with a limited number of PPO and Medicare Advantage plans. First visit must be paid in full by patient.
3. Dental Discount Plan (DDP) Membership: Subscription-based discount plan offering preventive care at no charge plus discounts (10-20%) on restorative procedures. 12-month plan at $895 or 6-month plan at $575. Multiple payment options including single payment, two equal payments, or monthly installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mobile Dental Associates provides full-service dental care delivered via a fully equipped mobile dental van that travels to patient locations, including private residences, senior living communities, and corporate or government workplaces, across the Houston and Dallas/Fort Worth metropolitan areas. Services span diagnostic and preventive care (exams, cleanings, X-rays, oral cancer screenings, fluoride varnish, teledentistry), general dentistry (root canals, fillings, crowns, bridges, dentures, extractions, gum treatment, bone grafts, biopsies), and emergency dental treatment. A subscription Dental Discount Plan (DDP) at $895 (12-month) or $575 (6-month) is offered alongside insurance billing and fee-for-service payment.

Product overview

Mobile Dental Associates operates as a mobile dental practice that brings full-service dentistry directly to patients. The core offering is the Mobile Dental Van Services, which delivers comprehensive dental care to homes, senior living communities, and workplaces throughout the Houston and Dallas/Fort Worth areas. The service portfolio encompasses Diagnostic & Preventive Services (exams, cleanings, X-rays, oral cancer screenings, fluoride varnish, teledentistry), General Dentistry (root canals, dentures, crowns, bridges, fillings, extractions, gum treatment), Emergency Dental Services, and specialized care for senior living communities and in-home patients. Additional offerings include Dental Discount Plans (12-month and 6-month memberships), a Comfort Dog therapy animal program, and corporate workplace dental services. The practice accepts various payment methods including insurance, credit cards, CareCredit, and offers flexible payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Dental Van Services Full-service dental care delivered via a fully equipped mobile dental van that travels to patients' locations (homes, senior living communities, and workplaces) across the Houston and Dallas/Fort Worth metropolitan areas. Includes portable digital X-ray, ultrasonic scalers, and full instrument set for exams, cleanings, fillings, extractions, crowns, and denture services.
• Dental Discount Plans (DDP) Membership Membership-based discount plan offering preventive care at no charge plus 10–20% discounts on restorative procedures, available as a 12-month plan at $895 (free initial cleaning, exam, X-rays, fluoride; three additional no-charge cleaning visits; 10–20% discounts on other services; two free tele-dental visits) or a 6-month plan at $575 (one additional no-charge cleaning visit; 10–15% discounts on other services; one free tele-dental visit). Multiple payment options: single payment, two equal payments, or monthly installments.
• Teledentistry Asynchronous teledentistry service in which clinical data is collected by a dental assistant or hygienist in person and forwarded to a licensed dentist at another location for initial consultation and recommendations, available to patients who cannot immediately schedule an in-person mobile visit (included as a benefit in the DDP membership and referenced in the service menu).

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Practical Dental Brands LLC (via DSG Care Associates PLLC)coreOthersDSG Care Associates PLLC D/B/A 'Mobile Dental Associates of TX' is an affiliated practice of Practical Dental Brands LLC. This affiliation provides operational support and branding under the parent company's dental brands network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: One of the largest DSOs supporting general dentistry offices across the US. Comparable as a broad dental services incumbent; could enter mobile/geriatric segment at scale.
• Aspen Dental: Large dental support organization (DSO) with hundreds of fixed clinics nationwide offering general dentistry, dentures, and senior care. Broad incumbent in dental services that competes indirectly for senior patients and could expand into mobile delivery.
• Comfort Dental: National dental franchise with general dentistry offices. Comparable as a broad general-dentistry incumbent; relevant for pricing and patient acquisition benchmarking.
• Smile Brands Dental Services: Dental support organization providing business services to affiliated practices across multiple states. Comparable broad dental services incumbent that could expand into mobile/geriatric care.
• Pacific Dental Services (PDS): Major DSO supporting dental practices with clinical and operational infrastructure. Comparable broad incumbent; relevant for benchmarking scaled dental practice operations and potential roll-up activity.

Direct peers

• Apple Tree Dental: Apple Tree Dental operates mobile dental programs serving nursing homes, group homes, and schools with portable clinics, plus fixed community clinics. Directly comparable on-site delivery model serving elderly and access-barrier populations.
• Onsite Dental: Onsite Dental provides on-site/mobile dental services at corporate workplaces and senior living communities using portable dental equipment. Highly comparable to MDA's mobile van distribution model and multi-segment GTM (employers, seniors).
• Geriatric House Calls of Dentistry: Specialty mobile dental practice delivering in-home and on-site care for elderly, disabled, and homebound patients. Closest direct competitor on geriatric home-visit dental service model.

Others

• Henry Schein Dental: Major distributor of dental equipment, supplies, and practice solutions. Relevant as an enabling infrastructure provider supplying the portable dental equipment and consumables MDA's mobile van relies on.

Emerging players

• MobilDent (or comparable mobile dental startups): Emerging mobile/on-site dental providers targeting workplaces and senior populations. Comparable as a newer entrant in the mobile dental niche that could compete with MDA on facility partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/share/K7WXdSx5LPFcQ59g/?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/mobile-dental-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Dental Associates