THREE Centuries

What THREE Centuries does

Tre Secoli (legal name: Tre Secoli Viticoltori in Piemonte dal 1887 S.C.A.) is a historic Piedmontese wine cooperative headquartered in Mombaruzzo (AT), Italy, with operations also in Ricaldone (AL) and Cassine. Founded in 1887 through the merger of Cantina Sociale di Mombaruzzo — the first associative wine reality in Piedmont — and Cantina Sociale di Ricaldone, the company produces and sells a broad portfolio of Piedmontese wines including DOCG-tier sparkling wines (Asti DOCG, Moscato d'Asti DOCG, Altalanga DOCG), premium Barbera-based reds (Nizza DOCG, Nizza DOCG Riserva, Barbera d'Asti DOCG Superiore Sorangela), whites (Timorasso Derthona, Gavi), and spirits/aromatized wines (Grappa, Vermouth, Sestario, Moggio). The core technology is traditional Piedmontese winemaking — stainless steel fermentation, oak barrel aging, metodo tradizionale sparkling production, sur lie aging, and selection of old vines for premium tiers — with packaging formats spanning 75cl bottles, 150cl magnums, bag-in-box (3L-10L), and wooden gift boxes.

The business operates a multi-channel revenue model spanning direct-to-consumer e-commerce (tresecoli.com with US international shipping), three physical points of sale / cantine, a HORECA and retail wholesale channel through distributor partnerships (e.g., Dionisio Rappresentanze), and a paid wine tourism vertical offering tastings, e-bike vineyard tours (€87/person), dinner-in-the-vineyard events, and music/cultural events such as Isola in Collina. Three customer segments are served: individual wine consumers (primary), HORECA/retail trade, and corporate/event clients. International reach is established across Italy, France, Germany, the United States, and emerging markets in Kazakhstan and Indonesia through trade fair presence. The cooperative is privately held by its member winegrowers, with no external funding, parent entity, or subsidiaries disclosed.

Name

THREE Centuries

Legal name

TRE SECOLI VITICOLTORI IN PIEMONTE DAL 1887 S.C.A.

Website

https://tresecoli.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Tre Secoli is a historic Piedmontese wine cooperative founded in 1887, producing DOCG-tier sparkling and red wines, spirits, and offering wine tourism experiences, serving DTC consumers, HORECA/retail trade, and corporate clients across Italy and international markets.

Ownership category

akta.pro rank

Product category

Italian Wine Production

NAICS

Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Piedmontese wine production
• Sparkling wine production
• DOCG Italian wines
• Wine cooperative Italy
• Wine tourism experiences

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (B2C E-commerce): Direct-to-consumer sales of wines through the company's own e-commerce platform (tresecoli.com), offering sparkling wines, white/rosé wines, red wines, magnum bottles, spirits/flavored wines, bag in box, and wooden gift boxes. International shipping is available, including to the United States. Revenue is generated through one-time product transactions.
2. Wine Tourism Experiences: The winery generates revenue through paid wine tourism experiences including vineyard tours by e-bike, guided tastings (Tre Secoli di Emozioni, Premium Wines, Grandi Rossi Piemontesi), and special events such as dinners in the vineyard. Pricing for experiences ranges from EUR 30 per person for group tastings to EUR 87 per person for full e-bike vineyard tours.
3. Wholesale / Distributor Sales (B2B): Wholesale and distributor sales of Tre Secoli wines to retailers, restaurants, hotels, and international markets through distribution partners. The company participates in international trade fairs to build B2B relationships.
4. Specialty Spirits and Aromatized Wines: Revenue from grappa (Barbera, Brachetto, Moscato — young and aged), aromatized wines (Vermouth, Moggio, Sestario), and Piemonte DOC Moscato Passito. These products carry higher price points and margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tre Secoli is a historic Piedmontese wine cooperative that produces and sells a wide range of still and sparkling wines, spirits, and aromatized wines across multiple categories (Asti DOCG, Moscato d'Asti DOCG, Nizza DOCG, Barbera d'Asti DOCG, Grappa, Vermouth, Moscato Passito), in 75cl, Magnum (150cl), Bag in Box, and wooden gift box formats. The winery operates a direct-to-consumer e-commerce storefront (tresecoli.com) and two physical cantine/tasting rooms, and offers paid wine tourism experiences including vineyard e-bike tours, guided tastings, and dinner-in-the-vineyard events in the UNESCO Monferrato region.

Product overview

Tre Secoli is a historic Piedmontese wine cooperative founded in 1887, operating as a single unified winery with a diverse product portfolio. The company produces wines across multiple categories including Sparkling Wines (Asti DOCG, Moscato d'Asti DOCG, Altalanga DOCG), White and Rosé Wines, Red Wines (Barbera d'Asti DOCG Superiore Sorangela, Nizza DOCG, Piemonte DOC Albarossa, Monferrato DOC Nebbiolo Pian Barone), Magnum large formats, Spirits including Grappa varieties, and aromatized wines (Vermouth, Sestario, Moggio). Products are available in multiple formats: standard 75cl bottles, Magnum (150cl), Bag in Box (3L-10L), and Wooden Gift Boxes. The winery is recognized internationally with awards including Decanter World Wine Awards, Global Sparkling Masters, and Falstaff Sparkling Special.

Differentiator

Problem solved

Functional benefit

Brands

• Tre Secoli: Primary wine brand producing Piedmontese wines including Nizza DOCG, Barbera d'Asti, Asti DOCG, Moscato d'Asti, Brachetto d'Acqui, and grappas

Products and services

• Sparkling Wines (Asti DOCG, Moscato d'Asti DOCG, Altalanga DOCG Inalto)

Quantifiable outcome

• 91 points at Decanter World Wine Awards 2026 for Moscato d'Asti DOCG 2025 — Silver Medal
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Arcano in TourcoreGTM or Marketing PartnerArcano in Tour is a gourmet street food partner that collaborates with Tre Secoli for dinner-in-the-vineyard events. They provide fresh Neapolitan pizza and other gourmet street food (cuoppo di pesce fritto, arrosticini) paired with Tre Secoli wines. This partnership drives both event revenue and direct wine sales during summer outdoor events.
• Locanda Ca' di VencoreStrategic or Co-development PartnerLocanda Ca' di Ven is a partner inn in Ricaldone that hosts the Bagna Cauda Day and Bagna della Merla food festivals featuring Tre Secoli wines. The Locanda serves as Tre Secoli's hospitality outlet for food-and-wine pairing events, located at Piazza B. Culeo 1, Ricaldone AL.
• Cooperativa LuneticaminorStrategic or Co-development PartnerCooperativa Lunetica is a social cooperative that collaborated with Tre Secoli to design the label for the new Asti DOCG Biologico. Young participants aged 19-26 from the cooperative visited the winery, created artistic label designs, and participated in an art therapy workshop, linking social inclusion with the winery's organic product line.
• Lande BikeridesminorGTM or Marketing PartnerLande Bikerides provides e-bike vineyard tour guides trained by the Accademia Nazionale di Mountain Bike. They lead guided tours through Tre Secoli's Monferrato vineyards departing from the Ricaldone cantina, with storytelling about the terroir, vines, and wines paired with food tastings.
• Associazione Luigi TencocoreGTM or Marketing PartnerAssociazione Luigi Tenco organizes the Isola in Collina music festival, one of Italy's longest-running singer-songwriter festivals. Tre Secoli hosts the festival at its Piazzale Tre Secoli in Ricaldone, featuring major Italian artists. This partnership drives significant brand visibility and tourism to the winery.
• VIA Almaty / IWine KazakhstanminorChannel Partner/ Reseller/ DistributorTre Secoli participated in the 30th edition of VIA (a major wine exhibition) held at IWine in Almaty, Kazakhstan from November 16-18, 2024. This represents a market development partnership for Central Asian distribution.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coppo: Historic Piedmontese winery producing Barbera d'Asti and Nizza DOCG wines. Direct competitor in the same DOCG categories with similar cooperative-style heritage and B2B export focus.
• Gancia: Historic Italian producer of Asti DOCG and sparkling wines, founded 1850 in Piedmont. Direct competitor in the Moscato d'Asti and Asti DOCG categories where Tre Secoli competes with similarly heritage branding and DTC distribution.
• La Spinetta: Piedmont-based winery producing Barbera d'Asti and Moscato d'Asti, with strong export presence in the US market. Comparable premium positioning, single-region focus, and DTC distribution model.
• Michele Chiarlo: Piedmont-based winery specializing in Nizza DOCG and Barbera d'Asti wines from the same Monferrato terroir. Directly comparable premium DOCG red portfolio, similar DTC and HORECA distribution model, and overlapping export markets.

Broad incumbents

• Martini & Rossi: Multinational Italian sparkling wine and vermouth producer with dominant share of the Asti DOCG category globally. Competes with Tre Secoli across Moscato, Asti, and aromatized wine (Vermouth) lines but operates at vastly greater scale with global marketing.
• Zonin1821:
• Fontanafredda: Large historic Piedmontese winery in the Langhe region producing Asti, Moscato, Barbera, and Nebbiolo wines. Comparable heritage brand and product range but materially larger scale and broader international distribution.
• Banfi (Castello Banfi): Major Italian wine producer with broad portfolio including Moscato and sparkling wines, extensive US distribution, and integrated wine tourism (Castello Banfi in Montalcino). Comparable DTC, tourism, and export model but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tresecoli1887
• Xx.com/tresecoli
• Facebookfacebook.com/tresecoli1887

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THREE Centuries