MS Equipement
- Company typePrivate
- Founded2015
- HeadquartersLamballe, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
MS Equipement firmographics
Firmographics- Name
- MS Equipement
- Legal name
- SAS MS EQUIPEMENT
- Website
- https://msequipement.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where MS Equipement is headquartered
LocationHeadquarters
- HQ city
- Lamballe
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
MS Equipement business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new agricultural equipment, primarily John Deere products, as an exclusive dealer for over 50 years.
- Equipment Rental: Rental of agricultural equipment to professionals and businesses.
- After-Sales Service: Maintenance, repair, and technical support services for agricultural equipment.
- Spare Parts: Sale of replacement parts and components for agricultural machinery.
- Used Equipment: Sale of pre-owned agricultural equipment through Agriaffaires marketplace.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MS Equipement product offering
Product offeringCore offering
MS Equipement is an exclusive John Deere agricultural equipment concessionnaire selling, renting, and servicing tractors, combine harvesters, Gators, and related farm machinery through 18 agency locations across Brittany, France. The company also distributes green space and forestry equipment via its Jardiman sub-brand and provides precision agriculture services, after-sales maintenance/repair, and spare parts distribution. Its customer base spans professional farmers, agricultural contractors, green space professionals, and construction operators throughout the Brittany region.
Product overview
MS Equipement operates as an exclusive John Deere concessionnaire in Brittany, France, with over 50 years of partnership. The company offers a comprehensive portfolio centered on John Deere agricultural equipment (tractors, combine harvesters, Gators), complemented by the Jardiman sub-brand for green spaces and motoculture. Service offerings include precision agriculture with connected services, after-sales support, and spare parts distribution across 18 agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Jardiman: Specialized brand for green spaces and motoculture equipment, operating under the MS Equipement group with dedicated agencies throughout Brittany.
Products and services
- John Deere Agricultural Equipment (Sale & Rental) Sale and rental of new John Deere agricultural machinery, including tractors, combine harvesters, and Gator utility vehicles, sold and rented through MS Equipement's 18-agency network across Brittany. Targeted at professional farmers, agricultural contractors, and agribusinesses in the region.
- Jardiman Green Space & Motoculture Equipment Specialized sub-brand of MS Equipement focused on green space creation and maintenance, forestry, and motoculture equipment, sold through dedicated Jardiman retail locations across Brittany. Targeted at landscaping companies, municipal green space services, and forestry contractors.
- Precision Agriculture & Connected Services (Agriculture de précision & services connectés) Precision agriculture services and connected farming solutions for modern agricultural operations, enabling farmers to optimize equipment use and farm operations through technology-enabled offerings. Targeted at professional farmers adopting data-driven agriculture.
- After-Sales Service (Service Après-Vente) Maintenance, repair, and technical support services for agricultural and green space equipment sold by MS Equipement, delivered through the 18-agency service network across Brittany. Targeted at existing equipment owners requiring certified servicing and minimized downtime.
- Spare Parts (Pièces Détachées) Distribution of OEM and replacement spare parts and components for John Deere agricultural machinery and other equipment serviced by MS Equipement, supported by mobile parts sales representatives covering defined territories. Targeted at equipment owners and after-sales service customers.
- Used Agricultural Equipment (via Agriaffaires) Sale of pre-owned agricultural equipment listed by MS Equipement on the Agriaffaires online marketplace. Targeted at professional buyers across France seeking second-hand John Deere and related equipment.
Companies that use MS Equipement
Customer profileSegments3 records
Ideal customer profiles3 records
MS Equipement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MS Equipement partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- John DeerecoreExclusive John Deere dealer for over 50 years, considered one of the most important concessions in France. MS Equipement sells, rents, and services John Deere agricultural equipment across all 18 agency locations in Brittany.
- JardimanminorSpecialized brand under MS Equipement focused on green spaces, motoculture, and forestry equipment. Operates dedicated retail locations for garden and outdoor equipment maintenance.
- AgriaffairesminorThird-party marketplace partner where MS Equipement lists and sells used agricultural equipment to reach additional buyers.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
MS Equipement competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German-headquartered agricultural machinery manufacturer with strong presence in European harvest and tractor segments. Competes directly with John Deere at the OEM level and is also distributed through independent dealer networks across France.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra). AGCO competes with John Deere in the same OEM-driven dealer network model and represents an alternative brand partnership path MS Equipement's customers may consider.
- John Deere (Deere & Company): Global agricultural machinery manufacturer and the exclusive brand MS Equipement has distributed for 50+ years. John Deere is the upstream counterparty in MS Equipement's core value chain and the single largest determinant of the dealer's product portfolio and pricing power.
- Kverneland Group: European agricultural implement manufacturer (now part of Kubota). Sells through European dealer channels and competes with John Deere-attached implement offerings in the same Brittany customer base.
- Same Deutz-Fahr: Italian-German agricultural tractor and harvester manufacturer with strong European dealer footprint. Competes in the same European mid-horsepower tractor segment where John Deere and MS Equipement operate.
- Pöttinger: Austrian agricultural machinery manufacturer (forage harvesting, tillage, seeding). Competes with John Deere implement lines in European dealer networks and serves the same professional farmer segments.
- CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment conglomerate. Its Case IH and New Holland brands are the most direct OEM competitors to John Deere in Brittany-adjacent French markets and are sold through parallel dealer networks.
- Kubota Corporation: Japanese agricultural and compact equipment manufacturer with growing European footprint through Kverneland. Relevant as an alternative OEM whose equipment appears alongside John Deere offerings in many French dealer portfolios.
- Kuhn Group: French-headquartered global manufacturer of agricultural implements (plows, balers, sprayers). Comparable because it is a France-anchored ag-equipment business operating in the same regional ecosystem and overlapping customer base as MS Equipement.
Emerging players
- HARDI International: Specialized crop spraying equipment manufacturer with European distribution networks. Comparable as an adjacent OEM whose products compete for the same Brittany farmer equipment budgets and dealer shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MS Equipement social profiles
Digital presenceMS Equipement financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Equipement leadership team
Management profileNumber of profiles
Profiles2 records
MS Equipement subsidiaries and ownership
Company hierarchySubsidiaries1 record
MS Equipement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Equipement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Equipement
What does MS Equipement do?
MS Equipement is an exclusive John Deere agricultural equipment concessionnaire selling, renting, and servicing tractors, combine harvesters, Gators, and related farm machinery through 18 agency locations across Brittany, France. The company also distributes green space and forestry equipment via its Jardiman sub-brand and provides precision agriculture services, after-sales maintenance/repair, and spare parts distribution. Its customer base spans professional farmers, agricultural contractors, green space professionals, and construction operators throughout the Brittany region.
Is MS Equipement a public or private company?
MS Equipement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS Equipement founded?
MS Equipement was founded in 2015. It employs 51 to 100 people.
Where is MS Equipement based?
MS Equipement is headquartered in Lamballe, France, in the Europe region.
How does MS Equipement make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, after-Sales Service, spare Parts and used Equipment.
Who are MS Equipement's main competitors?
Broad incumbents on record are CLAAS, AGCO Corporation, John Deere (Deere & Company), Kverneland Group, Same Deutz-Fahr, Pöttinger, CNH Industrial (Case IH / New Holland), Kubota Corporation and Kuhn Group. HARDI International is listed as an emerging player.
Does MS Equipement have an API?
No public API is recorded for MS Equipement.