JARDIMAN

What JARDIMAN does

JARDIMAN is a specialty retailer of motoculture and green-space equipment operating as the retail brand of SAS MS EQUIPEMENT, headquartered in Lamballe, France, with a physical network of 8 stores across the Brittany region covering the Ille-et-Vilaine (35), Côtes-d'Armor (22), and Morbihan (56) departments. The company sells, services, rents, and parts-supplies outdoor power equipment — including lawnmowers (push, self-propelled, ride-on, and robotic), chainsaws, pruning saws, brushcutters, vegetative shredders, utility vehicles (Gator), trailers, motorized cultivators, and blowers — sourced from premium OEMs such as John Deere, Husqvarna, Honda, Gardena, Ferris, Grillo, Elliet, As Motor, and Solis. Its core 'cradle-to-grave' model is anchored by an 'if we sell it, we repair it' service commitment, supported by a 6,000+ in-stock and 25,000 referenced spare-parts operation, and complemented by equipment rental, financing, delivery/troubleshooting, and professional robotic-mower installation services.

The revenue mix blends one-time equipment sales, professional service fees (maintenance, repair, robot installation), usage-based rental, and ancillary streams (financing intermediation, spare parts, accessories/PPE/consumables). Customer segmentation is horizontal across three groups — individual consumers (particuliers), local governments and municipalities (collectivités), and professional landscapers (professionnels) — with field sales and dedicated account management for the professional segment. Distribution is multi-channel: 8 physical stores plus a proprietary e-commerce storefront at shop.jardiman.fr. Pricing is contact-based and not publicly disclosed.

The firm employs 31 people across the Brittany network. Authorized-dealer relationships with premium OEMs (Flagship tier for John Deere and Husqvarna; Core tier for Honda, Gardena, Ferris, Grillo) constitute the primary competitive asset, alongside the regional store density and parts inventory that produce recurring post-sale engagement. Recent job postings dated April 2026 explicitly reference 'l'ouverture de nos futures agences en Bretagne', signaling active multi-store expansion under the MS EQUIPEMENT group umbrella.

Name

JARDIMAN

Legal name

JARDIMAN (Enseigne de SAS MS EQUIPEMENT)

Website

https://jardiman.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JARDIMAN is a Brittany-based specialty retailer selling, servicing, and renting outdoor power equipment across 8 stores for individuals, municipalities, and professional landscapers. Authorized dealer for John Deere, Husqvarna, Honda, and other premium brands, with an integrated 6,000+ in-stock spare-parts operation and robotic-mower installation services.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Motoculture equipment retail
• Garden power equipment
• Lawnmower servicing
• Robotic mower installation
• Green space machinery

Headquarters

HQ city

Pacé

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of motoculture and green space equipment including lawnmowers, robotic mowers, riding mowers, chainsaws, brushcutters, and related machinery from brands such as John Deere, Husqvarna, Honda, Gardena, Ferris, Grillo, Elliet, As Motor, and Solis.
2. Maintenance and Repair Services: Workshop services for maintenance and repair of equipment with service atelier offering preventative maintenance and breakdown repairs.
3. Equipment Rental: Rental of motoculture equipment for short-term needs.
4. Spare Parts Sales: Sale of spare parts with over 6000 items in stock and 25000 referenced parts. Covers brands sold as well as other major green space equipment brands.
5. Financing Services: Financing solutions offered for equipment purchases.
6. Robot Installation Services: Professional installation services for robotic lawn mowers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

JARDIMAN is a Brittany-based specialty retailer of motoculture and green space equipment, selling lawnmowers, robotic mowers, ride-on mowers, chainsaws, brushcutters, vegetative shredders, utility vehicles, and accessories from premium OEM brands through 8 physical stores and an e-commerce shop. The core offer is paired with an after-sales service platform covering maintenance, repair, spare parts, equipment rental, delivery, financing, expert consultation, and professional robotic mower installation, anchored by the motto 'if we sell it, we repair it'.

Product overview

JARDIMAN is a specialized retailer of motoculture and garden equipment operating across Brittany, France with 8 store locations. The company operates as a unified offering combining product sales, rental services, and comprehensive after-sales support. Their product portfolio centers on outdoor power equipment including lawn mowers (tondeuses), robotic mowers (robots de tonte), ride-on mowers (autoportées and riders), chainsaws (tronçonneuses), pruning saws (élagueuses), brush cutters (débroussailleuses), vegetative shredders (broyeurs), and utility transport vehicles. Complementary services include equipment rental, maintenance workshop with repair capabilities, delivery and troubleshooting, financing options, expert consultation, and professional robot installation. The company distinguishes itself through a 'cradle-to-grave' service model where they repair what they sell, particularly supporting John Deere, Husqvarna, Honda, and other major brands. Their spare parts operation maintains over 6000 items in stock across 25000 referenced part numbers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawnmowers (Tondeuses)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• MS EQUIPEMENTcoreOthersParent company of the JARDIMAN brand. MS EQUIPEMENT is a SAS company with capital of €1,384,000, registered at RCS SAINT-BRIEUC n° 497 280 651, headquartered at 30 Rue d'Armor 22400 LAMBALLE. The company operates as a retail franchise/group for motoculture equipment specialists.
• John DeereflagshipTechnology or IntegrationPremium brand partner for professional-grade tractors, riding mowers, and heavy-duty green space equipment. Featured as a flagship brand in JARDIMAN stores.
• HusqvarnaflagshipTechnology or IntegrationPremium brand partner for chainsaws, robotic mowers, and professional outdoor power equipment. Emphasized for great reparability and eco-responsible qualities.
• HondacoreTechnology or IntegrationBrand partner for engines and power equipment. Honda machines available at Lannion and Bain de Bretagne stores.
• GardenacoreTechnology or IntegrationBrand partner for garden irrigation systems and smaller garden equipment.
• FerriscoreTechnology or IntegrationBrand partner for commercial-grade zero-turn mowers and professional cutting equipment.
• GrillocoreTechnology or IntegrationBrand partner for walk-behind mowers and tractor-mounted equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jardiland: French garden center chain owned by Groupe Truffaut with nationwide footprint selling plants, garden equipment, and outdoor living products. Comparable to JARDIMAN on garden equipment retail but broader in scope (live plants, garden décor) and less specialized in professional motoculture.
• Truffaut: Major French specialty garden retailer with ~60 stores, operating a full garden center plus a 'Jardin Factory' motoculture offer. Compares to JARDIMAN on product breadth and premium positioning, but Truffaut is a generalist with much larger retail footprint and a different ownership history (acquired by Jardiland).
• Bricomarché: French independent hardware and garden retail chain (Groupement Les Mousquetaires) with national coverage. Overlaps with JARDIMAN on basic lawn and garden equipment, tools, and consumables, but does not match the depth of professional motoculture, multi-brand parts service, or premium-positioning.
• Leroy Merlin: French DIY and home improvement giant selling garden equipment, tools, and outdoor products through 140+ French stores. Competes with JARDIMAN at the consumer end of the market on price and convenience, but lacks professional-grade depth, dedicated parts inventory, and authorized repair services for premium brands like John Deere.

Direct peers

• Point Vert: French garden retail brand within the InVivo network, focused on rural and peri-urban customers. Overlaps with JARDIMAN's product categories (lawn mowers, chainsaws, brushcutters) and Brittany positioning, and competes for both particuliers and small professionnal landscapers.
• Gamm Vert: French farm and garden retail cooperative network with hundreds of member stores across France, offering lawn/garden equipment, motorization, and outdoor products. Directly comparable to JARDIMAN in product mix (lawn equipment, parts, service) and B2B/professional offering, but operates as a cooperative rather than a corporate store chain.
• Espace Émeraude: French independent retail network (Centrale Espace Émeraude) specializing in motorization, garden equipment, and outdoor leisure, with a strong professional/collectivités focus. Most direct functional peer to JARDIMAN — same product categories, same multi-brand dealer model, same service-led proposition — but operating as a cooperative of independent retailers rather than a centrally owned chain.
• Magasin Vert: French garden center chain operated by InVivo Retail, with 200+ stores selling plants, gardening equipment, and outdoor tools. Comparable on the retail side of JARDIMAN's business (similar customer demographics, similar equipment categories), though lighter on professional motoculture and on-site repair services.

Others

• Saint-Gobain Distribution Bâtiment (POINT.P / La Plateforme du Bâtiment): French wholesale distributor serving construction professionals with adjacent building/landscaping materials. Indirectly comparable to JARDIMAN's professional customer segment but focuses on building materials rather than garden equipment.
• Husqvarna France (direct sales / Automower specialist dealer network): OEM whose robotic mowers and chainsaws JARDIMAN resells. Comparable as supplier-partner — and competes with JARDIMAN indirectly through its own Husqvarna-certified dealer network and online configurator. Relevant to evaluate whether Husqvarna's DTC push could erode authorized dealers like JARDIMAN.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jardiman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JARDIMAN