Olympiaworld Innsbruck

Name

Olympiaworld Innsbruck

Legal name

Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH

Website

https://olympiaworld.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympiaworld Innsbruck operates a multi-venue sports and event complex in Innsbruck, Austria — including Olympic Hall (up to 10,000 capacity), TIWAG Arena, Tivoli Stadium, a 34-room hotel, and an Olympic bobsleigh ice track — serving corporate MICE clients, sports federations, home teams, and the public under 50/50 ownership by the City of Innsbruck and the State of Tyrol.

Ownership category

akta.pro rank

Product category

Sports & Event Venue Operations

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Sports venue management
• Event hosting services
• Ice sports facilities
• Corporate event planning
• Venue rental services

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue Rental and Event Hosting: Revenue from renting out venues (Olympia Hall, TIWAG Arena, Tivoli Stadium, outdoor facilities) for sports events, concerts, conferences, and corporate events. Pricing varies by venue, duration, and event type.
2. Public Ice Skating and Recreational Services: Admission fees for public ice skating at TIWAG Arena and outdoor ice track, skate rental, and recreational sports services. Seasonal pricing with discounts for children, groups, and families.
3. Bobsleigh and Ice Track Experiences: Bobrafting rides (€45/person), race bobsleigh rides (€119/person), and other ice track experiences. Seasonal offerings from December through March.
4. Hotel and Accommodation Services: 34-room hotel at State Sport Centre with twin/triple rooms from €36.50/person/night, plus meeting room and sports facility rentals for visiting teams and groups.
5. Ticketing Services: Ticketcorner serves as official oeticket.com point of sale for events at the venue, providing ticketing services for sports and entertainment events.
6. Birthday and Group Event Packages: Birthday party packages (€14.90/child for sweet or savory options), group bookings for ice skating, and corporate event catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Olympiaworld Innsbruck operates a multi-venue sports and event complex in Innsbruck, Austria, hosting ice hockey, bobsleigh/luge, concerts, conferences, and corporate events across Olympic-grade facilities including the Olympia Hall, TIWAG Arena, Tivoli Stadium, State Sport Centre, and the Olympic Ice Track. The complex also offers public recreational services such as public ice skating, birthday parties, bobrafting rides, alpine golf performance, and 34-room hotel accommodation. Its Olympiaworld MICE division provides full-service planning for meetings, incentives, conferences, and exhibitions for up to 10,000 participants.

Product overview

Olympiaworld Innsbruck is a multi-venue sports and events complex operating as a unified umbrella brand since March 2004, unifying Olympic Hall, TIWAG Arena, Outdoor-Arena, Tivoli Stadion Tirol, State Sport Centre, Olympic Ice Track, and various other facilities. The portfolio includes core venues (Olympia Hall for up to 10,000 guests, TIWAG Arena glass ice palace, Outdoor-Arena for 30,000, Tivoli Stadion Tirol, State Sport Centre, and Olympic Ice Track), flexible meeting spaces (Olympia Hall Foyers A/B/C+D, Panorama West & East, Multi-purpose Hall, Tivoli VIP North/South), and hospitality venues (Sportsbar, Premium Lounge, Bobcafé K14). Services encompass MICE full-service event planning, supporting programmes featuring Alpine activities, accommodation at the State Sport Centre Hotel, Golf Performance Center, public ice skating, bobrafting and bobsleigh experiences, Birthday on Ice packages, Ticketcorner ticketing, van rental, online shop e-commerce, the Olympiaworld Loyalty App for mobile payments, and the Volunteer Team Tirol programme.

Differentiator

Problem solved

Functional benefit

Brands

• Olympiahalle: Main arena with capacity up to 10,000 people for concerts, congresses, conferences, sports events, galas and cultural events.
• TIWAG Arena
• Tivoli Stadion Tirol
• Landessportzentrum
• Olympia Eiskanal
• Skatehalle
• Sillside Athletics
• Bobcafé K14
• Sportsbar
• Premium Lounge
• Volunteer Team Tirol

Products and services

• Olympiaworld MICE Full Service End-to-end corporate event planning and hosting service including concept development, framework programmes, full service organisation, supporting programme in Innsbruck and the surrounding area, catering and technical infrastructure for MICE events of any size.
• Olympia Hall Venue Rental Multi-purpose indoor arena with capacity from a few hundred up to 10,000 spectators, used for concerts, shows, sporting events, conferences and exhibitions. Offers adapted acoustics, divisible floor space, and surrounding rooms for seminars, workshops and side events.
• TIWAG Arena Mobile glass ice palace used as the home venue of the Haie Innsbruck ice hockey team and Swarco Raiders football team; available for concerts and sporting events with seating and standing capacity.
• Tivoli Stadium Football stadium used by WSG Tirol and Swarco Raiders Tirol, hosting Bundesliga matches and major football events. Available for venue hire with full-HD LED floodlights, undersoil heating and hybrid turf technology.
• Olympic Ice Track (Bobsleigh/luge) 1,399-metre artificial ice track used for bobsleigh, luge and skeleton training and competitions; also offers public bobrafting rides. Has hosted 30 World Championships, 6 World Cup finals and 3 Olympic Games.
• Public Ice Skating (Eislaufen) Open public ice skating sessions at the ice rinks for individual visitors, families, school groups and tourists.
• Birthday on Ice / School on Ice / Company on Ice Curated group skating experiences for children, school classes and corporate groups, including optional catering and on-ice activities.
• Bobrafting Rides Adrenaline bobsleigh-style descent down the Olympic ice track on a wheeled raft, offered to individual visitors and groups.
• Olympiaworld Hotel
• Innsbruck Golf Performance Centre (Alpine Golf)
• Olympiaworld Web Shop
• State Sport Centre (Landessportzentrum)
• Outdoor Arena (Freiluftarena)

Quantifiable outcome

• 258,000+ volunteer hours executed since 2012, demonstrating capacity to host major multi-sport events
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• oeticket.com (CTS Eventim Austria GmbH)coreChannel Partner/ Reseller/ DistributorSince 1995, oeticket.com has been the largest ticketing platform in Austria with over 10.5 million tickets sold annually. As official ticketing partner, they provide ticket sales through more than 4,000 active points of sale and online portal. Olympiaworld Ticketcorner serves as one of their physical sales locations at the Olympia Hall.
• Klimabündnis Tirol (Climate Alliance Tyrol)coreStrategic or Co-development PartnerRegional coordinating body of the municipal climate protection network in Tyrol. Supports with advisory programs, campaigns, and educational offers for environmentally friendly mobility, sustainable lifestyle, and climate-friendly practices. Olympiaworld participates in sustainability initiatives through this partnership.
• Freizeit Ticket TirolminorGTM or Marketing PartnerRegional leisure pass providing access to ski areas, pools, ice skating rinks, and attractions in Tyrol. Free admission to Olympiaworld ice skating for holders of Freizeitticket Tirol.
• Convention Partner TirolcoreGTM or Marketing PartnerOfficial convention partner of Tirol tourism board, positioning Olympiaworld as the premier MICE destination in the region.
• Knauseder Event ConceptcoreImplementation/ SI/ Consulting PartnerEvent management partner for ice track experiences including summer bobsleigh, WOK races, and guest skeleton activities. Handles booking coordination and supporting programs for these experiences.
• Hotel and Restaurant Partners (Austria Trend, Best Western, Motel One, etc.)minorChannel Partner/ Reseller/ DistributorNetwork of partner hotels including Austria Trend Hotel Congress, Best Western Hotel Leipziger Hof, Hotel Binders, Hotel Sonnenhof, b(l)ackhome City Apartments, Aparthotel Loomz living, Motel One, Sporthotel Igls, and STAGE 12. Provides accommodation options for event attendees.
• IVB (Innsbrucker Verkehrsbetriebe)GTM or Marketing PartnerPublic transport operator offering combined event tickets allowing free travel on all IVB lines in Innsbruck core zone with event admission tickets. Free shuttle buses run from main station for major events.

Scale indicators13 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Olympiapark München: Munich's Olympic legacy multi-venue sports and events complex operated under a single brand, with multiple arenas, halls, and athletic facilities hosting sports, concerts, and conferences. Highly comparable business model — Olympic heritage, multi-venue structure, MICE + sports + public recreation revenue mix, public-sector ownership influence.
• Messezentrum Salzburg: Salzburg's exhibition and event complex with MICE focus. Same Alpine Austrian operating environment, same MICE/corporate event positioning targeting DACH and international corporate clients — direct competitor for the same conference/congress demand.
• Mediolanum Forum (Assago): Milano's multi-purpose indoor arena (c.12,700 capacity) hosting concerts, live events, and ice sports. Comparable arena-venue operator model with mixed concert/sports/public-skating programming in an Alpine-Adjacent European metro.
• Hallenstadion Zürich: Zurich's leading indoor arena (c.13,000 capacity) hosting major concerts, sports events, and ice hockey. Comparable operating model: multi-purpose arena, MICE/sports/public-event revenue mix, Alpine-region destination venue for international promoters.
• Wiener Stadthalle: Austria's flagship multi-purpose event venue (multiple halls, up to ~16,000 capacity) operated as a public-sector entity hosting concerts, congresses, and sporting events. Closest domestic peer — same Austrian operating environment, similar MICE-led positioning, similar public-sector governance flavor.
• Bergisel Betriebsgesellschaft: Innsbruck's Olympic ski-jump venue operated as a publicly-owned Tyrolean sports/events attraction with integrated hospitality and tourism offerings. Same city and effectively the same public owner (State of Tyrol), addressing the same Alpine-Olympic tourism and franchise-event market.
• Olympiastadion Helsinki: Helsinki Olympic Stadium and the wider Olympic Park complex hosting sports, concerts, and conferences. Same Olympic legacy positioning, publicly-influenced multi-venue operator model, and similar heritage-driven tourist pull from international events.
• Sparkasse Arena Graz: Graz's modern multi-purpose arena (c.11,000 capacity) used for ice hockey, concerts, and corporate events. Austrian public-sector-influenced arena operator — closest mid-sized analog for Olympia Hall and TIWAG Arena operations.

Broad incumbents

• Messe Frankfurt (Festhalle): Frankfurt's largest MICE/exhibition campus including the iconic Festhalle — global-scale conventions, congresses, and concerts. Olympiaworld's MICE division sits one tier below this incumbent; comparable venue-portfolio model with broader international reach.
• Olympiastadion Berlin: Berlin Olympic Stadium plus broader Olympiastadion Berlin complex operated as a landmark heritage venue for football, concerts, and events. Same Olympic-heritage, public-sector governance model — Olympiaworld is the smaller-scale Austrian counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/olympiaworld
• YouTubeyoutube.com/user/olympiaword
• Facebookfacebook.com/olympiaworld.innsbruck
• LinkedInlinkedin.com/company/olympiaworld-innsbruck
• Instagraminstagram.com/olympiaworld_innsbruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympiaworld Innsbruck