What Olympiapark München does

Olympiapark München GmbH operates a municipally-owned multi-venue event, sports and leisure complex built for the 1972 Summer Olympics on a campus in northern Munich. The company manages and rents out a portfolio of core venues including the 65,000+ capacity Olympic Stadium, the Olympic Hall, the Small Olympic Hall, the open-air Theatron, the Werner-von-Linde-Halle and the currently-closed Olympic Tower, alongside action-sport facilities (Munich Action Park, SoccArena, 14 tennis courts), sightseeing attractions (Skylift, Munich Olympic Walk of Stars, park railway), guided tours and on-site gastronomy operated through DO&CO.

Revenue is diversified across eight identifiable streams: venue rental and event hosting for third-party promoters, ticket sales (direct and via München Ticket GmbH), sponsorship and partnership packages (capped 'Meeting Point Olympic Park' and 'Friends of Olympic Park' tiers), catering and gastronomy through DO&CO, retail and merchandise (online at shop.olympiapark.de and on-site), sports and leisure facility subscriptions, guided tours, and sightseeing attractions. Underlying technology is conventional venue-operator stack: enterprise website hosting (SpaceNet AG), GDPR consent management (Cookiebot), web analytics (Matomo with IP anonymization and 180-day retention), error monitoring (Sentry), event registration (doo GmbH) and what3words navigation integration, with video surveillance infrastructure for site safety. There is no proprietary software platform or AI/ML pipeline.

The business sells to two primary customer segments: B2B event organizers and corporate clients (concert promoters, sports federations, corporate event buyers, B2B sponsorship partners) and B2C general-public visitors and sports enthusiasts (tourists, locals, families). The go-to-market is event-driven and direct-to-consumer, with online ticketing through olympiapark.de and München Ticket, physical box offices, and a direct B2B sales team for venue rentals and sponsor packages. Olympiapark München GmbH is a private limited company fully owned by the City of Munich (Landeshauptstadt München), with Marion Schöne as Managing Director and Mayor Verena Dietl as Chair of the Supervisory Board.

Name

Olympiapark München

Legal name

Olympiapark München GmbH

Website

https://olympiapark.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympiapark München GmbH is a City of Munich-owned operator of the 1972 Olympic multi-venue campus, renting out stadiums and arenas to event promoters while selling tickets, tours, sports facilities, sightseeing attractions (Skylift, MOWOS), gastronomy and merchandise to consumers and corporate clients in the Munich metropolitan area.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Operation

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Arenas & Indoor Sports Centers (MPAKAEAB), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Event venue rental
• Concert and sports hosting
• Sightseeing attractions
• Action sports facilities
• Guided tours and leisure

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Hosting and Venue Rental: The Olympic Park generates revenue by hosting concerts, shows, sports events, and festivals in venues including the Olympic Stadium (65,000+ capacity), Olympic Hall, and Small Olympic Hall.
2. Ticket Sales: Revenue from ticket sales for events and attractions including concerts, sports events, and sightseeing activities.
3. Sponsorship and Partnership Programs: Revenue from 'Meeting Point Olympic Park' partnership program featuring maximum 10 partners, plus 'Friends of Olympic Park' B2B platform with hospitality offerings.
4. Catering and Gastronomy: DO&CO Gastronomie GmbH operates catering services in the park, with restaurants including Restaurant am Olympiasee, Restaurant 181, Deck 21, Restaurant Coubertin, and Olympia Parkcafe.
5. Retail and Merchandise: Souvenir shop and online merchandise store at shop.olympiapark.de, including Olympic-themed products and limited edition items.
6. Sports and Leisure Facilities: Revenue from sports facilities including Tennis (14 courts), Munich Action Park (Bouldering, Ninja Warrior, Parkour, Calisthenics), SoccArena, SUP, Kayak, and Minigolf.
7. Guided Tours: Various guided tours including Waldi Tour, Architek-Tour, Panorama Tour, Skylift Tour, Classic Tour, Music Tour, and Interactive iPad Rallye.
8. Sightseeing Attractions: Revenue from attractions including Olympic Stadium visits, Olympic Tower (currently under renovation until Q1 2027), Skylift (70m height, 4 gondolas for up to 20 people each), Park Railway, Boat Hire, and SEA LIFE Munich aquarium.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Olympiapark München operates a multi-venue entertainment, sports, and leisure complex built on the 1972 Olympic site, hosting concerts, shows, festivals, sports events, and corporate functions in venues such as the Olympic Stadium (65,000+ capacity), Olympic Hall, Small Olympic Hall, and Theatron. The company sells tickets to sightseeing attractions including the Skylift observation gondola, MOWOS Walk of Stars, guided tours, and operates sports facilities (Munich Action Park, SoccArena, tennis, SUP, kayak, minigolf) along with on-site gastronomy and retail merchandise.

Product overview

Olympiapark München is a multi-venue entertainment, sports, and leisure complex spanning the historic 1972 Olympic site. The offering consists of core venue products (Olympic Stadium, Olympic Hall, Olympic Tower, Theatron, Werner-von-Linde-Halle), action sports facilities (Munich Action Park, SoccArena, tennis courts), attraction experiences (Skylift, Munich Olympic Walk of Stars, guided tours, audioguide, park railway, SEA LIFE aquarium), dining establishments, and organized in-house events (Osterfest, MASH, Sommernachtstraum, Sommerfestival). The venue also offers B2B services including concert and event space rental, VIP packages, and corporate event hosting. Add-on offerings include souvenir retail through the Olympiapark shop and online merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympic Stadium (Olympiastadion) Historic 65,000+ capacity stadium that served as the main venue for the 1972 Olympic Games, hosting concerts, sports events, and stadium tours for visitors; currently closed for renovation since September 2025.
• Olympic Hall (Olympiahalle) Major indoor arena within the Olympic Park hosting concerts, shows, and sporting events for event organizers and visitors.
• Olympic Tower (Olympiaturm) 290-metre tall television tower offering panoramic views of Munich as a sightseeing destination; temporarily closed for renovation since June 1, 2024 with expected reopening in Q1 2027.
• Munich Action Park (MAP) Action sports center featuring bouldering, ninja warrior, parkour, calisthenics, and kids area; marketed as a new hotspot for action sports in Munich.
• SoccArena Indoor sports facility offering basketball courts and court sports located within the Olympic Park, targeted at sports enthusiasts and casual players.
• Skylift Olympiapark Aerial gondola attraction offering views of the Olympic Park and Munich from 70 metres height with four gondolas seating up to 20 people each; permanent installation launched October 2025.
• Munich Olympic Walk of Stars (MOWOS) 800-metre walkway along the Olympic Lake where famous personalities from sport, music, and entertainment immortalize themselves with handprints and signatures in concrete; over 170 stars honoured since 2003.
• Guided Tours Various guided tour offerings including Waldi-Tour, Architek-Tour, Panorama-Tour, Skylift-Tour, Classic-Tour and Music-Tour, Kayak-Tour, and Interactive iPad Rallye for visitors exploring the Olympic Park's heritage and attractions.
• Tennis im Olympiapark Tennis facility featuring 14 sand courts located in front of the Olympic Stadium with floodlight facilities for evening play, available for visitor bookings.
• Gastronomy offering Multiple dining options operated by DO&CO Gastronomie GmbH including Restaurant am Olympiasee, Restaurant 181, Deck 21, Restaurant Coubertin, Olympia Parkcafe, and Biergarten am Hans-Jochen-Vogel-Platz for park visitors and event attendees.
• Own Events (Eigenveranstaltungen) In-house organized annual events including Osterfest (Easter Festival), MASH (youth culture event), Sommernachtstraum (Summer Night's Dream), and Sommerfestival (Summer Festival) drawing tens of thousands of visitors each year.
• Concert and Event Venue Rental B2B rental service for Olympic Hall, Small Olympic Hall, Olympic Stadium, Werner-von-Linde-Halle, Theatron, and outdoor areas to event organizers and promoters for concerts, shows, and corporate events.
• Souvenirshop (online and on-site retail) Retail offering including an on-site souvenir shop and online merchandise store at shop.olympiapark.de for Olympic Park branded products, memorabilia, and limited edition items.
• Park Railway Scenic railway attraction providing tours through the Olympic Park grounds for visitors and tourists.
• SAP Garden Multi-purpose arena within the Olympic Park used for sports and entertainment events including ice hockey games.
• SEA LIFE München Large aquarium located within the Olympic Park offering insights into underwater marine life as an independent sub-brand attraction.
• Boat Hire Boat hire service offering self-propelled boat rentals on the Olympic Lake as a leisure attraction for park visitors.

Quantifiable outcome

• 1.47 million visitors attracted during European Championships 2022
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• AOK BayernflagshipGTM or Marketing PartnerMeeting Point Olympic Park partner. AOK Bayern is a health insurance provider with logo integration and marketing presence at Olympic Park events and facilities.
• BMWflagshipGTM or Marketing PartnerMeeting Point Olympic Park partner. BMW has logo integration and brand presence at the Olympic Park, including hosting events like the 'next 100 Show' in the Olympic Stadium.
• Leonardo HotelsflagshipGTM or Marketing PartnerMeeting Point Olympic Park partner providing hotel accommodation recommendations for visitors. Properties include Leonardo Royal Hotel Munich, Leonardo Hotel Munich City Olympiapark, and Leonardo Hotel Munich City North.
• Stadtsparkasse MünchenflagshipGTM or Marketing PartnerMeeting Point Olympic Park partner. Stadtsparkasse München offers the 'München-Vorteil' program with special offers for Olympic Park visitors.
• DO&CO Gastronomie GmbHcoreStrategic or Co-development PartnerCatering partner operating all gastronomic services in the Olympic Park including restaurants Restaurant am Olympiasee, Restaurant 181, Deck 21, Restaurant Coubertin, and Olympia Parkcafe. Located at Parkring 35, 85748 Garching.
• München Ticket GmbHcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner for Olympic Park events. Located at Seidlstraße 30, 80335 Munich, under Managing Director Stephan Rusch.
• DO&CO Gastronomie GmbH (Friends of Olympic Park)minorGTM or Marketing PartnerFriends of Olympic Park partner receiving hospitality benefits and B2B networking opportunities.
• Autobus OberbayernminorGTM or Marketing PartnerFriends of Olympic Park partner - regional bus transportation company.
• Radio ArabellaminorGTM or Marketing PartnerFriends of Olympic Park partner - local radio station with promotional presence.
• Radio GongminorGTM or Marketing PartnerFriends of Olympic Park partner - local radio station with promotional presence.
• SpaceNet AGcoreTechnology or IntegrationWebsite hosting provider contracted under GDPR Art. 28 for technical provision of olympiapark.de website. Located at Joseph-Dollinger-Bogen 14, 80807 München.
• doo GmbHcoreTechnology or IntegrationEvent registration and invitation management software provider for ticket purchases, communication with participants, and admission management. Located at Hultschiner Straße 8, 81677 Munich.
• Europäischer Verband der Veranstaltungs-Centren e.V. (EVVC)minorOthersMembership organization for European event centers providing industry networking and best practice sharing.
• Tourismus Initiative München (TIM) e.V.minorOthersTourism initiative membership for Munich promoting tourism and visitor engagement.
• European Arenas AssociationminorOthersMembership association for European arena operators facilitating knowledge sharing and industry collaboration.
• IntersportminorGTM or Marketing PartnerSponsor of Intersport Urban Trail Runs combining running with trail challenges through urban settings.
• Charta der Vielfalt (Diversity Charter)minorOthersGermany's largest employer initiative for diversity promotion. OMG has signed the charter committing to recognition and inclusion of diversity in the workplace.
• #Zusammenland CampaignminorOthersInitiative by leading German media organizations supporting diversity and democracy, with ~700 participating companies.
• KulturRaum München e.V.minorOthersCultural organization supported by OMG at selected events, promoting cultural access for all.
• Ökoprofit MunichminorOthersEnvironmental sustainability program participation as part of Munich's ecological initiatives.
• German Energy Efficiency Networks InitiativeminorOthersFederal government energy efficiency program with Olympic Park Munich registered as participant.
• S&K Marketing GmbHcoreChannel Partner/ Reseller/ DistributorMarketing agency handling sponsorship inquiries for 'Meeting Point Olympic Park' and 'Friends of Olympic Park' programs. Located at Widenmayerstraße 28, 80538 Munich.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@maniara2002/videos
• Facebookfacebook.com/Olympiapark
• TikToktiktok.com/@olympiapark
• LinkedInlinkedin.com/company/olympiaparkmuenchengmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympiapark München