We Belong Here

What We Belong Here does

We Belong Here is a privately held, independently owned boutique dance music festival operator founded in 2021 in Miami and structured as a Florida LLC. The company organizes curated multi-day electronic music festivals in distinctive outdoor venues across the United States — including Historic Virginia Key Beach Park (Miami), Wollman Rink in Central Park (New York), and Goldring Woldenberg Riverfront Park (New Orleans) — with an annual slate of three to four events. Its core product combines live DJ programming across multiple stages (notably a proprietary "360 Stage" where the artist performs in the middle of the dance floor, eschewing large LED walls), with tiered ticketing (General Admission, Gold, Platinum), elevated table service for groups, official merchandise, and content extensions through recorded sets and curated Spotify playlists. The technology stack is operational rather than productized: event management with digital ticketing integration via POSH and Dice, RFID wristband access control, payment-plan financing through Affirm, waitlist/marketing notifications via Laylo, and an e-commerce merchandise storefront. Revenue is generated primarily through ticket transactions at $199.99–$339.99 per three-day pass, table reservations budgeted at $5,000–$10,000+ per group, merchandise sales, and brand sponsorships, distributed through direct-to-consumer digital channels complemented by flagship hotel partnerships with Moxy Hotels in each event city. The target audience is adults aged 24–45 seeking sophisticated, scenic-venue dance music experiences, and the company layers a mission narrative onto the product by channeling a portion of attendance proceeds into K–12 music education scholarships through partnerships with Scratch DJ Academy and the University of Miami Frost School of Music.

Name

We Belong Here

Legal name

We Belong Here LLC

Website

https://webelonghere.world

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

We Belong Here is an independently owned boutique dance music festival operator founded in 2021 in Miami, hosting curated multi-day electronic music events in scenic US venues (Miami, NYC, New Orleans) for adults aged 21–45, monetizing through tiered ticketing, VIP table service, merchandise, and brand sponsorships.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Dance music experiences
• Boutique festival production
• Electronic music festivals
• Festival ticketing service

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue stream from multi-tier ticket sales including General Admission, Gold, and Platinum tiers for festival entry. Tickets sold through POSH and Dice ticketing platforms with payment plans available.
2. Table Service / VIP Reservations: Premium table service reservations for groups seeking elevated private sections with dedicated hospitality. Budget tiers include Under $5000, $5K-$10K, and $10K+ options.
3. Merchandise Sales: Official merchandise including apparel (hoodies, t-shirts, tanks), accessories (sunglasses), and event-exclusive collections sold through the official webelonghere.shop storefront.
4. Sponsorships and Brand Partnerships: Brand partnership opportunities targeting demographics aged 24-45 in music, travel, food, art, and fashion interests with primary locations in Miami and New York.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

We Belong Here is a boutique dance music festival company that curates and hosts multi-day electronic music events in unique scenic venues such as Central Park's Wollman Rink, Historic Virginia Key Beach Park in Miami, and Goldring Woldenberg Riverfront Park in New Orleans. Its core offering is the festival experience itself, monetized through tiered ticket sales (General Admission, Gold, Platinum), elevated table/VIP reservations, official merchandise, and brand sponsorships. Supporting offerings include hotel bundles through Moxy Hotels and on-site amenities such as locker rentals.

Product overview

We Belong Here is a boutique music festival company offering curated dance music experiences in unique scenic locations. The core product is the festival event series featuring multiple stages (360 Stage, Beach Stage, Lost Village) with globally influenced electronic dance music from DJs and live performers. Supporting products include ticketing with tiered options, table service reservations for groups, official merchandise, recorded sets on streaming platforms, hotel partnerships, locker rentals, and community programs (Artist Connection, Ambassador Program). The company supports music education through scholarship programs in partnership with Scratch DJ Academy and local university programs.

Differentiator

Problem solved

Functional benefit

Products and services

• We Belong Here Festival Events The core product offering: multi-day dance music festivals held in unique scenic venues (Central Park's Wollman Rink, Historic Virginia Key Beach Park in Miami, Goldring Woldenberg Riverfront Park in New Orleans, Brooklyn Waterfront, Governors Island, St. Pete Pier, Atlantic City), featuring 40+ artists across multiple stages including the 360 Stage, Beach Stage, and Lost Village. Targeted at adults 21+ passionate about electronic dance music culture.
• Festival Tickets (General Admission, Gold, Platinum) Tiered multi-day festival ticket sales sold through official ticketing partners POSH and Dice, with All-Weekend and single-day options and installment payment plans available via Affirm.
• Table Service / VIP Reservations Elevated table service on a private riser in the heart of the festival for groups up to 20 people seeking an extravagant celebration, with budget tiers ranging from Under $5,000 to $10K+ and dedicated hospitality. Booking is inquiry-based through the website reservations form with a personal point of contact.
• Locker Rentals Daily locker rentals at festival venues, available at Central Park events inside Wollman Rink facilities on a first-come, first-served basis at $15 per day.
• Festival Merchandise Official apparel and accessories sold through the webelonghere.shop storefront, including hoodies, t-shirts, tanks, sunglasses, and event-exclusive merchandise collections, with items debuting at festivals and remaining inventory available online after events.

Quantifiable outcome

• Over 40 artists perform at Miami events
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Moxy South BeachflagshipGTM or Marketing Partner · 1 January 2027Moxy South Beach is the official hotel partner for Miami events. Modern, playful hotel in Miami Beach's entertainment district near the sand and Collins Avenue. Partnership includes complimentary beach chairs provided by the Moxy Beach Hut.
• Moxy New Orleans DowntownflagshipGTM or Marketing Partner · 1 January 2026Moxy New Orleans Downtown/French Quarter Area is the official hotel partner for New Orleans events. Located just blocks from the French Quarter. Partnership includes welcome happy hour to meet and mingle with other festival attendees, with room nights starting at $179.
• Moxy Hotels NYCflagshipGTM or Marketing Partner · 1 January 2025Moxy Hotels NYC is the official hotel partner for Central Park events, with five locations across Manhattan and Brooklyn (Times Square, Chelsea, Lower East Side, East Village, Williamsburg). Partnership offers discounted room rates starting at $320/night for We Belong Here guests, complimentary care packages, and guaranteed access to purchase up to 4 all-weekend festival tickets at first release pricing per room booked.
• University of Miami Frost School of MusiccoreStrategic or Co-development Partner · 1 January 2022We Belong Here supports music education for K-12 students locally in Miami through a partnership with the University of Miami Frost School of Music. Every ticket purchased helps the next generation of artists learn, create, and grow. This is facilitated alongside local partner organizations.
• Scratch DJ Academy (founded by Jam Master Jay)coreStrategic or Co-development Partner · 1 January 2021We Belong Here partners with Scratch DJ Academy to fund paid-in-full scholarships that allow young adults to pursue music and DJing as a legitimate professional career choice. This partnership reflects the company's mission to empower the next generation of creativity to flourish regardless of their economic status. Attendance at events funds these scholarships.
• POSH (Official Ticketing Platform)coreChannel Partner/ Reseller/ Distributor · 1 January 2021POSH is the primary official ticketing partner for all We Belong Here events. Tickets should be purchased through POSH or Dice for authenticity. The platform provides official event pages, ticket sales, and official waitlist/resale functionality.
• Dice App (Official Ticketing Platform)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Dice is an official secondary ticketing partner alongside POSH. Both platforms are the only legitimate channels for ticket purchases, with verification available through We Belong Here for secondhand tickets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• III Points: Miami-based music and arts festival featuring electronic, hip-hop, and live acts at unique venues (e.g., Mana Wynwood). Comparable to WBH as a Miami-anchored, scenically-curated multi-stage festival targeting a similar affluent 24–45 demographic.
• Sunset Music Festival: Tampa-based electronic dance music festival operating in the same Florida market where WBH runs its St. Pete Pier event, with comparable EDM programming and ticketing structure.
• Okeechobee Music Festival: Multi-day Florida music festival with a strong electronic and live music lineup in a scenic outdoor setting; comparable to WBH's Florida festival footprint and demographic targeting.

Emerging players

• House of Yes: Brooklyn-based boutique venue and event producer focused on immersive dance music, art, and inclusive community experiences. Comparable to WBH in emphasizing community, scenic/intimate venues, and a 21+ creative nightlife audience.

Direct peers

• Electric Zoo: New York-based electronic dance music festival held on Randall's Island, directly comparable to WBH as a multi-stage boutique EDM event series targeting a similar 21+ dance music demographic in a major U.S. city.
• Disco Donnie Presents: Long-running U.S. promoter of electronic dance music events and festivals, comparable to WBH as a boutique-to-mid-scale EDM festival operator running multi-city events across the United States.

Broad incumbents

• Goldenvoice (AEG Presents): Promoter of Coachella and Stagecoach and broader AEG Presents festival portfolio. Comparable to WBH as a multi-stage outdoor festival operator but with vastly greater headcount, capital, and artist buying power.
• HARD Events: Long-running U.S. promoter of electronic music events (HARD Summer, HARD Day of the Dead). Directly comparable in EDM genre focus and U.S. festival production, though at a larger established scale.
• Insomniac Events: Large-scale U.S. promoter of electronic dance music events including EDC, Beyond Wonderland, and Countdown. Overlaps with WBH on EDM festival production and 21+ dance music audience but operates at substantially greater scale and scope.

Others

• The Brooklyn Mirage: New York outdoor electronic music venue operated by Avant Gardner. Comparable to WBH as a New York EDM event operator but functions primarily as a venue rather than a multi-city festival promoter.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpifkk2_Wz5B2GdAAkrAYmw
• Facebookfacebook.com/p/We-Belong-Here-100072147141099
• LinkedInlinkedin.com/company/we-belong-here
• Instagraminstagram.com/webelonghere.world
• TikToktiktok.com/@webelonghere.world

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Belong Here