What Complemedia does

Complemedia AG is a Swiss full-service sponsorship and advertising agency that monetizes golf facilities on behalf of both facility operators and brand advertisers. Founded in 2002 and headquartered in St. Gallen with a second office in Vevey, the company operates a 31-person multinational team and serves golf courses and driving ranges across five European countries (Switzerland, Germany, Austria, Italy, plus a fifth per the French homepage). Its core proposition to golf facilities is a turnkey modernization and revenue-share package: the proprietary Digitales Infosystem (digital signage that pulls real-time data from club management software including PC CADDIE://online, Albatros, and CLUB IN ONE), bundled with leading third-party range technologies such as TopTracer Range, TrackMan Range, PuttView, and the ES15 measurement device, plus range accessories (Range Banner, Range Targets, Balltrays, Golfmatten, Easy Track).

The company monetizes this installed base on three sides. First, it sells and installs the hardware and signage as a managed-service contract with the golf facility, typically on a standard 4-year term. Second, it acts as a media broker, selling advertising inventory at these facilities to companies and brands seeking to reach the affluent golfer demographic (over 50% earn more than CHF 8,000/month; over 60% are in top management). Third, it has diversified into adjacent alternative-advertising inventory via Cityschirme (free city umbrellas) for municipalities, sports clubs, and high-traffic property owners. Pricing is quote-based and not publicly disclosed; payment terms include a 90-day trigger that accelerates all future annual invoices if any single annual invoice goes unpaid.

Complemedia goes to market through a structured direct-sales organization: regional Account Managers cover German-speaking Switzerland, Suisse romande (Vevey office and a dedicated Account Manager Suisse romande), and Ticino, supported by an inside Sales Support function with German and Western Switzerland desks, plus outbound telemarketing for lead generation. Distribution is reinforced by Swiss PGA 'Recommended' partner status and by partnerships with TrackMan, TopTracer, PuttView, and the three club-management software vendors. The company is privately held, founder/management-controlled (Managing Partner Urs Augustin, COO Esther Schmid, Board member Jacques Engeli), with no disclosed external funding rounds, no parent company, and no public revenue disclosure.

Name

Complemedia

Legal name

Complemedia AG

Website

https://comple-media.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Complemedia AG is a Swiss full-service agency that sells, installs, and operates digital signage and golf technology (TopTracer, TrackMan, PuttView) at golf facilities across five countries, while brokering advertising space on those platforms to brands targeting affluent golfers.

Ownership category

akta.pro rank

Product category

Golf Facility Marketing & Advertising Services

NAICS

Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf facility marketing
• Sponsorship advertising services
• Digital signage solutions
• Driving range technology
• Alternative advertising forms

Headquarters

HQ city

Sankt Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Golf Facility Marketing & Sponsorship Services: Full-service sponsorship and advertising solutions for golf courses and driving ranges. Services include consulting, marketing, advertising design, on-site installation, and ongoing maintenance. The company acts as a mediator generating additional revenue for golf clubs and owners of high-traffic locations.
2. Advertising Placement for Brands/Companies: Branded advertising opportunities at golf facilities targeting affluent golfers (over 50% earn more than CHF 8,000/month, over 60% in top management positions). Companies place ads at golf facilities to reach this high-value demographic during practice sessions with continuous visibility.
3. City Advertising (Cityschirme): Free city umbrella installations for cities, generating advertising revenue while providing public infrastructure. Part of the alternative advertising forms business.
4. Technology Equipment Sales & Installation: Sale and installation of golf technology products including digital panels, TopTracer Range, TrackMan Range, ES15 devices, PuttView, and other golf equipment. Full installation and maintenance services included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Complemedia AG is a full-service sponsorship and advertising agency that provides complete marketing, consulting, advertising design, on-site installation, and ongoing maintenance solutions for golf facilities and driving ranges. The company also places brand advertising at these venues to reach affluent golfer demographics and offers free city umbrella (Cityschirme) installations to municipalities as an alternative advertising form. Its portfolio centers on a Digital Info System for golf clubs, complemented by third-party golf tracking and training technologies such as TopTracer Range, TrackMan Range, PuttView, and ES15 measurement devices.

Product overview

Complemedia is a full-service sponsorship and advertising service provider for golf facilities operating in Switzerland, Germany, Austria, and Italy. Their Golfsolutions portfolio centers on their Digital Infosystem (Digital Panel) as the core communication platform, augmented by advanced golf tracking technologies including TopTracer Range, TrackMan Range, and PuttView for training and entertainment. Equipment offerings include the ES15 measurement device, Easy Track, Range Banners, Range Targets, Balltrays, and Golfmatten. The company provides complete solutions from consultation and marketing through installation and maintenance, positioning itself as a one-stop provider for golf facility modernization and monetization.

Differentiator

Problem solved

Functional benefit

Brands

• Golfsolutions: Complete solutions for golf facilities and golf clubs, including digital signage, TopTracer Range, TrackMan Range, PuttView, ES15 measurement device, and other golf technology products.

Products and services

• Golfsolutions Full-service sponsorship and marketing solutions for golf facilities and advertising partners, covering consultation, marketing, advertising design, on-site installation, and ongoing maintenance. Operates as a sub-brand of Complemedia AG.
• Digitales Infosystem (Digital Info System / Digital Panel) Unified digital communication platform for golf facilities that unifies news, golfer information, and advertising into a single communication platform. Displays real-time data from club management software including tee times, results, leaderboards, tournament calendars, course occupancy, weekly/monthly plans, club offers, pro lesson schedules, and gastronomy information. Integrates with PC CADDIE://online, Albatros, and CLUB IN ONE software platforms.
• TopTracer Range Golf tracking technology using camera-based technology (same as professional TV golf broadcasts) that transforms driving ranges into interactive entertainment experiences. Provides shot tracking, games, player statistics, and data-driven training feedback for golfers of all skill levels.
• TrackMan Range Flexible golf tracking solution combining tour-proven radar technology with industry-leading virtual golf, training, and entertainment software. Provides data-driven feedback and virtual golf experiences for all skill levels at driving range facilities.
• PuttView High-tech putting improvement solution using projectors and tracking units to transform greens into interactive learning platforms. Provides 360-degree putting analysis and improvement technology, used by professional tour players.
• ES15 Measurement Device Golf shot measurement device with integrated functions providing immediate swing feedback to golfers. Uses Bluetooth to transmit shot data to smartphones, tablets, or screens. Measures shots on both mats and grass, extending placement possibilities on the driving range.
• Easy Track Golf range equipment for tracking and managing driving range operations.
• City Umbrellas (Cityschirme) Free city umbrella installations for municipalities, generating advertising revenue while providing public infrastructure. Part of the alternative advertising forms business serving cities and public institutions.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TrackMancoreTechnology or IntegrationComplemedia (under golf.ch brand) is a proud partner of TrackMan, Europe's leading provider of radar-based golf tracking technology. Complemedia equips golf facilities across Europe with TrackMan Range technology, combining tour-proven radar with virtual golf, training, and entertainment software for driving range operators.
• TopTracer (Powered by TopGolf)coreTechnology or IntegrationTopTracer Range uses the same camera technology as professional TV golf broadcasts for shot tracking and entertainment at driving ranges. Complemedia acts as an installation and service partner for TopTracer Range at golf facilities in Switzerland and Europe.
• Swiss PGA (Swiss Professional Golfers Association)coreStrategic or Co-development PartnerSwiss PGA is the Swiss professional golfers' association. Complemedia holds official 'Recommended' partner status with Swiss PGA, evidenced by the association's logo displayed across all Complemedia communications and website.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• TopTracer (Topgolf Callaway Brands): Camera-based ball-tracking technology for driving ranges and broadcast golf. Comparable because it is a stated core technology partner of Complemedia, with both companies selling range-entertainment technology to the same golf facility buyer.
• SkyTrak: Affordable launch monitor / simulator brand targeting home and range users. Comparable as an alternative technology option for golf facilities modernizing their practice and entertainment offerings.
• Foresight Sports: Manufacturer of launch monitors and simulator technology used at golf facilities and ranges. Comparable as an alternative supplier of range/entertainment technology competing for the same facility modernization budgets Complemedia addresses.
• AboutGolf: Provider of golf simulator and range technology solutions to clubs and entertainment venues. Comparable as a competing vendor of golf tracking, simulation and range-experience technology that golf facilities evaluate alongside Complemedia's portfolio.
• TrackMan: Europe's leading radar-based golf tracking technology vendor (TrackMan Range) and a stated core partner of Complemedia. Directly comparable as the underlying technology provider for the range experiences Complemedia distributes and installs across DACH/Italy.
• PuttView: High-tech indoor putting improvement solution using projectors and tracking units. Comparable because it is a stated partner of Complemedia whose putting technology is bundled into the same golf-facility modernization offering.
• Full Swing Golf: Golf simulator and indoor range technology provider serving both consumer and commercial facility markets. Comparable because it competes for the same facility-side budget for simulator and range entertainment technology.

Broad incumbents

• GOLFTEC: Largest golf instruction and club-fitting technology operator in North America and expanding internationally. Comparable as a technology-driven golf improvement business that drives facility investment in swing analytics hardware and software, overlapping with Complemedia's training-aids positioning.
• Topgolf: Global golf entertainment and tech-enabled driving range operator. Comparable because it pioneered technology-driven range experiences (the basis for TopTracer Range) and represents both a competitor and a customer-magnet that forces traditional facilities to invest in modernization — the demand Complemedia services.

Emerging players

• Inrange: Ball-tracking technology for driving ranges, enabling gameplay and entertainment. Comparable as an emerging competitor in the range-tech category that golf facilities may select instead of TopTracer/TrackMan-based solutions bundled by Complemedia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/complemedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complemedia