turingLabs

What turingLabs does

TuringLabs Technologies Private Limited, operating as turingLabs, is a privately held, remote UI/UX design studio incorporated in India and headquartered at the Wework Bannerghatta location in Bengaluru. Founded by Ankit Kejriwal, who has 10+ years of product and design experience, the studio serves design-driven, fast-moving tech companies — primarily startups backed by Y Combinator, Sequoia Capital, Tiger Global, Accel, SAIF Partners, and 500 Startups — alongside a small number of larger technology firms.

The studio delivers five service lines: UI/UX design (zero-to-one new products and redesign of existing products), Product Strategy (product thinking and sharpening), Design for Scale (design systems for scaling products), Funnel Optimisation (analytics-driven funnel experiments), and Branding for digital companies. Underlying tooling is standard for the category — Figma for interface design, Whimsical and Google Docs for product thinking and documentation, Slack for communication — with no proprietary technology, patents, or registered IP disclosed. A core implementation partnership with AtriLabs, a San Francisco-based YC-funded startup, allows the studio to coordinate downstream development work for clients.

Revenue is generated through fixed-price professional services engagements with a stated minimum project fee of $5,000, sold via direct founder-led exploratory calls (Calendly) and inbound from the website and Clutch.com. Geographic reach includes the United States, Europe, Singapore, and India. The studio has been consecutively recognized (2019, 2020) as a Top UI UX Agency in India and has published named engagements with Cleartax, Jupiter Money, Drivetrain, Inclusively, Effectiv AI, Gratefulness.me, ClearOne, and Hubble.

Name

turingLabs

Legal name

TuringLabs Technologies Private Limited

Website

https://turinglabs.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

turingLabs is a remote UI/UX design studio in Bengaluru, founded by Ankit Kejriwal, that delivers product design, design systems, funnel optimization, and branding services to design-driven, fast-moving tech startups and select enterprises globally on fixed-price project engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Design Services: Fixed-price project engagements for UI/UX design, product strategy, and branding services. Minimum project engagement fee of $5,000. Revenue derived from professional design services rather than hourly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

turingLabs is a remote UI/UX design studio that delivers fixed-price product design engagements to design-driven, fast-moving tech companies. Its core services include UI/UX design (zero-to-one product design and redesigns), product strategy and product thinking, design systems for scale, funnel optimization through analytics and lightweight experimentation, and branding for digital companies. Projects are scoped upfront with a minimum engagement fee of $5,000 and are sold founder-led.

Product overview

turingLabs is a remote UI/UX design studio offering a portfolio of design services for design-driven, fast-moving tech companies. The core offerings include UI/UX Design (for designing new products and redesigning existing ones), Product Strategy (product thinking to sharpen product direction), Design for Scale (building robust design systems), Funnel Optimisation (using analytics and experiments to optimize business outcomes), and Branding services for digital companies. The company operates on fixed pricing and focuses on delivering outcomes rather than billing hours.

Differentiator

Problem solved

Functional benefit

Products and services

• UI UX Design User interface and user experience design services for digital products, including designing new products from zero to one and redesigning existing products to improve user experience. Targeted at fast-moving, design-driven tech companies.
• Product Strategy Product thinking service that helps sharpen product strategy by filtering noise, distilling insights, and taking sharp opinions to guide product decisions. For founders and product teams needing direction on product direction.
• Design for Scale Building robust design systems and designing fundamentally strong interfaces to help mitigate challenges that come with scaling products. Targeted at tech companies facing scaling design consistency challenges.
• Funnel Optimisation Deep dive into analytics and user behavior, running lightweight experiments across different parts of the product to optimize for business outcomes such as revenue and conversion. For startups looking to grow revenue through product optimization.
• Branding Branding services for digital companies, including brand identity design and visual language development to support product and company positioning.

Quantifiable outcome

• Revenue increased by ~300% after checkout funnel redesign (from $25k MRR)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AtriLabscoreImplementation/ SI/ Consulting PartnerPartnered with the founding team of AtriLabs, a San Francisco based YC-funded startup, for development and implementation services that clients may require after design phase.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ramotion: Boutique design and branding agency focused on SaaS and tech startups. Directly comparable on UI/UX, product design, brand identity, and founder/VC-backed clientele, with similar fixed-engagement pricing posture.
• Work & Co: High-end digital product studio known for launching flagship consumer and enterprise digital products. Overlaps with turingLabs on product design, design systems, and selective 'zero-to-one' engagements for VC-backed clients.
• Lollypop Design: India-based UI/UX and product design studio of comparable size serving startups and enterprises globally. Closely matches turingLabs in service mix (UX design, design systems, branding) and geographic positioning from Bangalore/major Indian tech hubs.
• Clay: Premium digital product design studio serving venture-backed startups and enterprises. Comparable boutique positioning, services (UI/UX, brand, product strategy), and focus on outcome-driven engagements for high-growth tech companies.
• Y Design Studio: Boutique UX/UI design studio serving early-stage startups and growth-stage tech companies. Closely comparable service scope, project-based pricing, and concentration on digital product design and design systems.

Broad incumbents

• IDEO: Global design consultancy with much larger footprint across product, service, and brand design. Overlaps with turingLabs on product design and design strategy but operates at significantly larger scale and price points.
• Pentagram: Independent design firm covering brand, product, and digital design. Overlaps with turingLabs on branding and product design engagements but operates as a partnership of senior designers rather than a remote studio model.
• R/GA: Large digital experience agency spanning product design, brand, and technology. Comparable on digital product UX but with much broader portfolio of services, including engineering and marketing capabilities turingLabs lacks in-house.

Others

• Fiverr: Global freelance services marketplace where startups frequently source UI/UX work. Represents pricing-floor competition that constrains turingLabs' ability to push lower-tier engagements.
• Toptal: Freelance talent marketplace where startups hire UI/UX designers on demand. Functions as a competitive alternative for many of the same clients turingLabs targets, particularly for short-duration or single-designer engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TuringLabsIndia
• LinkedInlinkedin.com/company/turing-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about turingLabs