Wokingham Cricket Club

What Wokingham Cricket Club does

Wokingham Cricket Club is a community cricket club based at Sadlers End, Sindlesham, Wokingham, Berkshire, United Kingdom, operating as a private members' club led by an Executive Management Committee under President Martin Wilson and Vice Chairman Ahmar Ghafoor. The club runs more than 30 competitive teams spanning 1st XI through 6th XI senior men's sides, midweek and Sunday XIs, a Twenty20 side, women's hardball and softball teams, junior age-group teams from U9 to U17 (including girls-only teams), and an ECB All Stars program for children aged 5-8. Teams compete in the Thames Valley Cricket League, Home Counties Premier League, Berkshire Youth Cricket League, and the Women's Softball league. The club is ECB Clubmark accredited and operates an ECB Safe Hands safeguarding policy.

The club is supported operationally by the Pitchero SaaS platform, which provides its website, membership registration, fixture scheduling, news publishing, and member communication; the only third-party integration surfaced is Facebook OAuth for member sign-in. There is no proprietary technology, no AI/ML component, no mobile app beyond the Pitchero companion apps, and no published data on financial performance. Named individual leaders include Club Captain Mark Simmons, Women's Club Captain Nicola Tatum, Junior's Head Coach Jack Fisher, Fixture Secretary Ben Cable, and Clubhouse Manager Sarah Simpson, alongside a broader elected committee of captains, secretaries, and safeguarding officers.

Revenue is generated from five identifiable streams: recurring membership subscriptions across senior, women's, junior, and All Stars categories; commercial sponsorship including headline sponsor Surelock McGill and boundary board sponsors Activate Training, Ezza Cricket, and Woodbury House Care Home; venue hire of the clubhouse for events and weddings; merchandise sales via the Gentlemen Players online club shop; and a partnership revenue share via summer cricket camps delivered by Dan Housego Cricket Coaching at the Sadlers End indoor centre. No public pricing or financial disclosure exists; membership enquiries are handled directly. The GTM motion is community-led, relying on local word-of-mouth, school partnerships, ECB All Stars outreach, an Instagram channel, and the Pitchero site for conversion.

Name

Wokingham Cricket Club

Legal name

Wokingham Cricket Club

Website

https://wokingham.cc

Company type

Private

Founded year

1825

Operating status

Operating

Headcount range

11–50 employees

Short description

Wokingham Cricket Club is a community cricket club in Wokingham, Berkshire running 30-plus competitive teams from senior men's and women's sides through junior age groups and ECB All Stars, generating revenue from membership subscriptions, club sponsorships, clubhouse venue hire, merchandise, and coaching-camp partnerships.

Ownership category

akta.pro rank

Product category

Amateur / Community Cricket Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Cricket Leagues (MPAKAAAF)

Keywords

• Community cricket club
• Amateur cricket leagues
• Youth cricket development
• Cricket coaching programs
• Clubhouse venue hire

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Club membership subscriptions for senior open cricket, women's cricket, junior cricket, and All Stars Cricket programs
2. Summer Cricket Camps: Revenue from summer cricket camps offered through partner Dan Housego Cricket Coaching at Sadlers End indoor cricket centre
3. Clubhouse Hire: Venue hire for events, functions, and private bookings at the clubhouse facilities
4. Club Shop: Sale of club merchandise and apparel through the online club shop (Gentlemen Players)
5. Sponsorship Revenue: Headline sponsor (Surelock McGill) and boundary board sponsors (Activate Training, Ezza Cricket, Woodbury House Care Home) provide sponsorship income

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wokingham Cricket Club is a community amateur cricket club operating from Sadlers End, Sindlesham, Wokingham, Berkshire. It runs more than 30 teams across senior open, women's, junior (U9–U17), and ECB All Stars Cricket programs competing in the Thames Valley Cricket League and Home Counties Premier League. Supporting services include clubhouse hire for events/functions and summer cricket coaching camps delivered through a partnership with Dan Housego Cricket Coaching.

Product overview

Wokingham Cricket Club is a community cricket club offering a comprehensive cricket program across multiple competitive levels. The club operates as a unified offering with senior, women's, and junior cricket teams (including ECB All Stars for children aged 5-11) providing pathways from入门 to senior competition. Supporting services include venue hire for events and summer cricket coaching camps. The club competes in Thames Valley Cricket League and Home Counties Premier League, with training sessions and matches held at Sadlers End and the 5th XI/6th XI Ground facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Open Cricket Teams Saturday league and additional fixture cricket for adult male players, with 12 senior teams across multiple divisions (1st XI through 6th XI, Midweek 1st/2nd XI, Sunday XI, Twenty20, Oaks & Acorns, and Under 19 Oaks) competing in the Thames Valley Cricket League and Home Counties Premier League.
• Women's Cricket Women's cricket offering covering both hardball and softball formats, with three teams (Women's 1st XI hardball, Women's Softball 1st XI and 2nd XI) competing in WSB and other women's leagues, supported by dedicated captains, coaches, and training sessions.
• Junior Cricket

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Surelock McGillmajorOthersHeadline sponsor of Wokingham Cricket Club, providing primary commercial sponsorship support for the club. The partnership appears on club sponsors section with prominent display.
• Activate Training and Sports TherapyminorOthersBoundary Board sponsor providing sports therapy and training services to the club. Listed on club sponsors section.
• Ezza CricketminorOthersBoundary Board sponsor for the cricket club. Listed on club sponsors section alongside other commercial partners.
• Woodbury House Care HomeminorOthersBoundary Board sponsor - care home business supporting local cricket club. Listed on club sponsors section.
• Dan Housego Cricket CoachingcoreStrategic or Co-development PartnerPartner organization providing cricket coaching and summer camps at Sadlers End indoor cricket centre. Delivers Summer Cricket Camps for junior members and non-members, with separate booking through their website (danhousego.trybillwise.com). This partnership provides additional revenue stream and extends club's junior development offering.
• Thames Valley Cricket LeaguecoreOthersLeague affiliation for senior Saturday cricket - Wokingham CC teams compete in TVCL divisions for league fixtures.
• Home Counties Premier LeaguecoreOthersLeague affiliation providing higher-tier cricket competition for senior teams in the Home Counties region.
• ECB (England and Wales Cricket Board)coreOthersNational governing body affiliation including ECB Clubmark accreditation, ECB Safe Hands policy compliance, and All Stars Cricket program participation for junior development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wimbledon Cricket Club: Established Greater London community cricket club offering senior league cricket, junior programs, and clubhouse hire. Similar member-based model with comparable revenue diversification through venue hire.
• Hurley Cricket Club: Berkshire village cricket club with multi-team senior and junior offerings. Comparable size to Wokingham with similar TVCL league participation tier.
• Henley Cricket Club: Established community cricket club in Oxfordshire/Berkshire border region offering senior, junior, and women's cricket with clubhouse facilities. Comparable scale and league affiliation tier (Home Counties area).
• Oxford Downs Cricket Club: Thames Valley Cricket League Division 1 peer that Wokingham 1st XI plays against directly. Similar community-club structure with senior league cricket as the core offering.
• Dulwich Cricket Club: Historic South London community cricket club with extensive senior league structure and junior pathway. Comparable scale of 30+ teams across age groups and similar member-led governance model.
• Maidenhead & Bray Cricket Club: Berkshire community cricket club with a similar full-pathway offering (All Stars through senior XIs) and Thames Valley/HCCL league participation. Comparable club size and operational model.
• East Molesey Cricket Club: Large Surrey-based community cricket club known for multi-XI league structure, junior development, and clubhouse facilities. Comparable scale of operations and ECB-affiliated programming.
• Finchampstead Cricket Club: Local Wokingham-area cricket club operating from a single site with multi-team senior and junior offerings. Direct geographic competitor for members in the same catchment area.
• Sonning Cricket Club: Local Berkshire cricket club operating multi-XI senior and junior teams. Geographic neighbor competing for the same Wokingham/Reading catchment.
• Reading Cricket Club: Long-established Berkshire cricket club that Wokingham competes against in the Thames Valley Cricket League. Operates a similar multi-XI senior structure with comparable community club offerings in the same geographic region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wokinghamcricketclub/?hl=en
• Xx.com/wcccricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wokingham Cricket Club