What Podheros does

Podheros is a curated online marketplace that connects podcast creators, brands, marketing teams, and production companies with hand-vetted podcast industry experts for paid 1-on-1 video consultations. The platform operates as a self-serve web marketplace (podheros.com) where learners browse an expert directory, filter by skill, language, and category, view individual profiles and rates, and book 60-minute consultation sessions. The company is operated by Studio Direction Pte Ltd, a Singapore-incorporated private limited entity headquartered at 160 Robinson Road, Singapore, doing business as Podheros.

The platform's technology is a web-based marketplace built on third-party SaaS integrations rather than proprietary infrastructure: Stripe for payment processing, Calendly for booking and scheduling, and Google Meet for video conferencing. The supply side consists of approximately 25 hand-vetted experts with a minimum 5-year industry experience requirement, drawn from backgrounds at major brands (Amazon, FIFA, Mastercard, Microsoft, Google) and podcast networks (Libsyn, PodcastOne, Sowt, Poddster). Expert rates are set individually and range from $66 to $1,800 per session.

Podheros generates revenue via a marketplace commission model: experts pay a 20% fee on each booking, comprising a 17% platform fee and a 3% Stripe payment processing fee, while retaining 80% as payout (processed monthly). The go-to-market motion is product-led and self-serve, supplemented by social media marketing (YouTube, LinkedIn, Instagram), SEO through expert directory pages, and referral marketing through the expert network. Geographic footprint spans MENA (UAE, Jordan), Canada, and the United States, with Singapore as the corporate domicile. The company is founder-led, with no disclosed external institutional funding.

Name

Podheros

Legal name

Studio Direction Pte Ltd

Website

https://podheros.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Podheros is a Singapore-based curated marketplace connecting podcast creators with vetted industry experts for paid 60-minute 1-on-1 video consultations. The platform retains a 20% commission on expert session bookings processed via Stripe, Calendly, and Google Meet.

Ownership category

akta.pro rank

Product category

Podcast Expert Marketplace

NAICS

Other Sound Recording Industries (512290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast expert marketplace
• Consultation booking platform
• Creator consulting services
• Online advisory marketplace
• Podcast coaching services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee (Platform Commission): Podheros charges experts a flat 20% fee on the original booking price paid by the learner. This 20% comprises a 17% platform fee retained by Podheros and a 3% payment processing fee. Experts receive the remaining 80% as payout. The platform processes expert payouts on the last Monday of each month, with the first payout taking up to 45 days for initial verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Podheros operates a curated online marketplace that connects podcast creators, brands, and businesses with hand-vetted podcast experts for paid 1-on-1 video consultation sessions covering production, growth, monetization, and content strategy. The platform handles discovery of experts, session scheduling via Calendly, payment processing via Stripe (with a 20% platform commission), and consultation delivery via Google Meet, while experts retain 80% of the booking fee and set their own hourly rates.

Product overview

Podheros is a curated marketplace platform operating as a single unified product. It connects podcast creators, brands, and businesses with vetted podcast experts who offer 1-on-1 video consultation services. The platform includes a directory of experts categorized by expertise (concept and strategy, monetization, growth, production, storytelling, etc.), a booking system for scheduling calls, and secure payment processing through Stripe. Experts set their own hourly rates and learners book sessions directly through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Podheros Expert Consultation Sessions 1-on-1 video consultation sessions (60 minutes each) between learners (podcast creators, brands, marketing teams) and hand-vetted podcast experts covering concept and strategy, monetization, growth, production, storytelling, content research, and scriptwriting. Sessions are booked through the Podheros platform with payment processed via Stripe and delivered via Google Meet.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for all consultation bookings. Learners are charged at time of booking confirmation and payment details are securely processed. Stripe's privacy policy governs how payment information is processed and stored. The 3% payment processing fee is included in the platform's 20% commission structure.
• Google MeetcoreTechnology or IntegrationGoogle Meet is used as the third-party video conferencing platform for conducting consultation calls between experts and learners. All Consultation Calls are conducted exclusively via Google Meet. Podheros acts as an intermediary and does not host or conduct consultations on its own systems.
• CalendlycoreTechnology or IntegrationCalendly is used for session booking and scheduling. Learners receive a session confirmation email with Calendly links to cancel or reschedule sessions up to 24 hours before the scheduled time.
• PoddstercoreStrategic or Co-development PartnerPoddster is a multinational podcast studio network and Dubai's first podcasting community. Several Poddster team members serve as experts on Podheros including Vuk Zlatarov (Co-Founder & CEO), Ivan Zeljkovic (Co-Founder), Marwan Mohamed (Production Manager), and Lara Varlamova (B2B Partnerships). Podheros was co-founded by Vuk Zlatarov. The two platforms have a strategic partnership with cross-referrals and shared co-founders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Preply: Preply is a global marketplace for 1:1 tutoring sessions with vetted experts, taking a commission on bookings. Same transaction model (browse experts, hourly rates, integrated scheduling/payments) as Podheros but focused on language learning at much larger scale.
• Cameo: Cameo is a marketplace connecting fans with creators for personalized video shoutouts and 1:1 interactions. Comparable creator-monetization marketplace structure at scale, though Cameo is consumer-leaning and productizes pre-defined offerings rather than open-ended expert advisory like Podheros.

Direct peers

• Clarity.fm: Clarity.fm pioneered the on-demand expert consultation marketplace, connecting entrepreneurs with vetted advisors for paid phone/video calls. Same marketplace model as Podheros (expert directory, hourly rates, commission-based revenue), though vertical-agnostic and targeting business advice specifically.
• Superpeer: Superpeer is a marketplace where creators, experts, and consultants monetize 1:1 sessions via paid video calls. Closest analog to Podheros: same core mechanic of booking vetted experts for paid consultations, applied across many verticals rather than podcast-specific.

Emerging players

• ADPList: ADPList is a global mentorship marketplace that matches mentees with vetted mentors for 1:1 sessions. Highly comparable expert-marketplace mechanic; differs in that ADPList skews free/portfolio-building for design, product, and tech, whereas Podheros is paid and podcast-specific.
• Maven: Maven is a cohort-based learning marketplace that lets experts run paid courses and group programs. Comparable expert-monetization layer with vetted instructors and platform-led discovery, though weighted toward multi-week cohorts rather than single 1:1 calls like Podheros.

Others

• Poddster: Poddster is a multinational podcast studio network co-founded by Podheros co-founder Vuk Zlatarov. Not a direct competitor — it provides end-to-end podcast production services — but it shares founders, supplies experts to Podheros, and represents both a strategic partner and a potential supply-side concentration risk.

Regional players

• Sessionize: Sessionize is a marketplace/community for booking expert speakers and workshop facilitators. Comparable expert-discovery and booking layer, but oriented around conference speakers and trainers rather than podcast advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@podheros
• LinkedInlinkedin.com/company/podheros
• Instagraminstagram.com/podheros

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podheros