Web3Alliance

What Web3Alliance does

Web3 Alliance (legal entity: CONSORZIO WEB3ALLIANCE) is an Italian consortium of companies founded in June 2022 and headquartered in Milan. It aggregates Italian digital firms — builders, platforms, venture capital, startups, and creative production companies — around Web 3.0 enabling technologies including Generative AI, Extended Reality (AR/VR/MR), blockchain, metaverse, and NFTs. Rather than developing proprietary technology, the consortium functions as an institutional platform for knowledge sharing, research, and ecosystem development, with a Board of Directors drawn from member companies and led by Andrea De Micheli (President, also CEO of Casta Diva Group).

The consortium operates a portfolio of recurring programs: the Prompt Design Course (a paid professional training program on Generative AI tools, priced at €190 + VAT for member companies and €390 + VAT for non-members), the Next Digital Experience Report (annual proprietary research on Web 3.0 adoption among Italian companies, sponsored by Invesco and produced with The Innovation Group), the W3A Forum annual conference, the Visionari e Game Changers event series (launched May 2025 with CONSEL ELIS), and the Web3 Alliance Awards (first edition October 2025, sponsored by Le Village by Credit Agricole Milano). Membership is the foundational revenue stream; the consortium grew from 7 founding members in June 2022 to 26 by December 2022, with continued additions through 2025.

The go-to-market is community-led and event-driven, leveraging owned channels (website, LinkedIn, email newsletter, YouTube), high-profile annual events, and institutional sponsorships. Distribution is purely domestic (Italy). Revenue, headcount, and pricing for membership fees are not publicly disclosed; the consortium operates without disclosed venture capital or private equity backing, funding operations through membership dues, training fees, event sponsorships, and research sponsorships.

Name

Web3Alliance

Legal name

CONSORZIO WEB3ALLIANCE

Website

https://web3alliance.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Web3Alliance is an Italian consortium, founded in 2022 and headquartered in Milan, that aggregates Italian digital companies around Web 3.0 technologies (Generative AI, XR, blockchain, metaverse) through paid training, proprietary research, annual events, and an awards program.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: Italian companies pay membership fees to join the Web3 Alliance consortium. The consortium grew from 7 founding members in June 2022 to 17 by September 2022, and 26 members by December 2022, with continued growth thereafter. Membership provides access to networking, research, events, and consortium activities.
2. Training Programs - Prompt Design Course: Professional training programs on Generative AI and prompt design. Course fees: €190 + VAT for member companies, €390 + VAT for non-member companies. Additional 50% discount for Club degli Eventi members. Course runs in two 4-hour sessions.
3. Awards and Competitions: Web3 Alliance Awards is an annual competition recognizing innovative Italian projects in Gen AI and Web3/Immersive categories. While the awards themselves are free to enter, the initiative generates visibility and sponsorship revenue (Le Village by Credit Agricole Milano is a sponsor).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Web3 Alliance is an Italian consortium (CONSORZIO WEB3ALLIANCE) that aggregates companies interested in Web 3.0 technologies including Generative AI, Extended Reality (AR/VR/MR), blockchain, metaverse, and NFTs. It sells consortium membership, professional training courses (Prompt Design), industry research publications (Next Digital Experience Report), events (W3A Forum, Visionari e Game Changers), and an annual awards program (Web3 Alliance Awards).

Product overview

Web3 Alliance is an Italian consortium (associazione) of companies focused on Web 3.0 technologies including metaverse, blockchain, AI, VR, AR, and NFTs. Rather than a single product, it offers a portfolio of services: educational programs (Prompt Design Course), research publications (Next Digital Experience Report), event series (Visionari e Game Changers, W3A Forum), and award programs (Web3 Alliance Awards). The consortium facilitates networking, knowledge sharing, and innovation promotion among member companies including builders, platforms, venture capital, startups, and players in the digital ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Prompt Design Course Professional training program teaching prompt engineering for Generative AI tools. Two sessions of 4 hours each covering ChatGPT, text-to-image tools (DALL-E, Midjourney, Stable Diffusion), and practical exercises. Pricing: €190 + VAT for member companies, €390 + VAT for non-member companies, 50% discount for Club degli Eventi members.
• Web3 Alliance Awards Italian award program recognizing innovative projects in Generative AI and Web3/Immersive technologies. Includes categories: Gen AI, Web3 & Immersive, plus special prizes AI for Impact and Web3 Visionary. Sponsored by Le Village by Credit Agricole Milano.
• Next Digital Experience Report Annual survey research on Web 3.0 technology adoption by Italian companies, covering Augmented Reality, Virtual Reality, Mixed Reality, Generative AI, Blockchain and Metaverse awareness and usage patterns.
• Visionari e Game Changers Event Series Series of events on innovation topics including AI, innovation funding, AI Act, Quantum Computing and Extended Reality (XR), organized by Web3 Alliance in collaboration with CONSEL ELIS.
• W3A Forum Annual Conference Annual flagship conference on Web 3.0 technologies for Italian enterprises, featuring keynotes, panels, and industry discussions on AI, metaverse, blockchain, and Web3 adoption.
• Consortium Membership Annual consortium membership providing Italian companies access to networking events, research publications, training programs, awards programs, industry forums, and institutional representation on Web 3.0 technologies.

Quantifiable outcome

• 75% of Italian companies express interest in Web 3.0 technologies, though only 4% actively use them, indicating a large market opportunity for consortium guidance.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• Le Village by Credit Agricole MilanocoreGTM or Marketing Partner · 21 July 2025Le Village by Credit Agricole Milano is the sponsor of Web3 Alliance Awards 2025, the first Italian award dedicated to innovative digital projects in Gen AI and Web3/Immersive categories. The awards ceremony was held at Talent Garden Calabiana in Milan.
• ADC GroupsecondaryGTM or Marketing Partner · 21 July 2025ADC Group collaborated with Web3 Alliance in organizing Web3 Alliance Awards 2025, contributing to the awards program structure and promotion.
• CONSEL ELISsecondaryStrategic or Co-development Partner · 22 May 2025CONSEL ELIS collaborated with Web3 Alliance to organize the 'Gen AI Made in Italy' event, the first session of the 'Visionari e Game Changers' series. ELIS Innovation Hub contributed speakers including Salvatore di Bartolo (Head of Customer and Marketing) to the roundtable discussion.
• InvescocoreStrategic or Co-development Partner · 27 February 2024Invesco served as the sponsor for the Next Digital Experience Survey 2023, a research initiative measuring awareness and adoption trends of Web 3.0 technologies among Italian companies. The research was presented at an event held at Invesco's Milan office. Invesco also presented their Invesco Metaverse and AI Fund during the research launch event.
• The Innovation Group (TIG)coreStrategic or Co-development Partner · 27 February 2024The Innovation Group (TIG) partnered with Web3 Alliance to conduct the Next Digital Experience Survey 2023, measuring awareness and adoption of Web 3.0 technologies (AR, VR, MR, Generative AI, blockchain, and Metaverse) among Italian companies. TIG CEO Roberto Silva Coronel serves as a board member of Web3 Alliance.
• AnotheRealitycoreOthers · 30 June 2022Founding member of Web3 Alliance consortium. AnotheReality is a metaverse creation company. Lorenzo Cappannari, CEO of AnotheReality, served on the board of Web3 Alliance until June 2025.
• BitforfuncoreOthers · 30 June 2022Founding member of Web3 Alliance consortium. BitForFun is a software engineering company. Riccardo Saracchi, Co-founder and CBO of BitForFun Italia, joined the board of Web3 Alliance in June 2025.
• Casta Diva GroupcoreOthers · 30 June 2022Founding member of Web3 Alliance consortium. Casta Diva Group is a creative production company. Andrea De Micheli, Chairman and CEO of Casta Diva Group, serves as President of Web3 Alliance. Casta Diva Group hosted the Gen AI e Video event in June 2025.
• EngitelcoreOthers · 30 June 2022Founding member of Web3 Alliance consortium. Engitel is a digital technology company. Elena Schiaffino, co-founder of Engitel, served as Vice President of Web3 Alliance until June 2025.
• JakalacoreOthers · 30 June 2022Member of Web3 Alliance consortium. Jakala is a data-driven marketing company. Fabiano Lazzarini, Senior Manager at Jakala, serves as Vice President of Web3 Alliance.
• Gav ProjectscoreOthers · 30 June 2022Member of Web3 Alliance consortium. Gav Projects specializes in immersive technologies. Antonio Monaco, founder of Gav Projects, joined the board of Web3 Alliance in June 2025.
• SmilingcoreOthers · 30 June 2022Member of Web3 Alliance consortium. Smiling is a video production company. Giorgio D'Amore, CEO of Smiling, serves as a board member of Web3 Alliance.
• Portolano CavallocoreOthers · 30 June 2022Member of Web3 Alliance consortium. Portolano Cavallo is a law firm specializing in intellectual property. Lydia Mendola, Partner at Portolano Cavallo, joined the board of Web3 Alliance in June 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metaverse Standards Forum: Industry coalition focused on metaverse interoperability and standards, with members across tech, creative, and platform sectors. Directly comparable as a multi-stakeholder consortium promoting metaverse adoption through events and publications.
• AI4Business: Italian industry community focused on AI adoption in business. Comparable as a domestic Italian AI industry association with member companies, events, and education programs targeting enterprise AI adoption.
• IAB Italy (Interactive Advertising Bureau Italia): Italian chapter of the global IAB network, representing digital advertising and marketing technology players. Comparable as a domestic Italian digital industry association offering research, events, training, and awards to member companies.
• Italia Digitale: Italian association promoting digital transformation across industries. Comparable as a domestic consortium with member companies, research publications, and advocacy focus on technology adoption in Italy.

Regional players

• Crypto Valley Association: Swiss-based association supporting the blockchain and crypto ecosystem with events, research, and member services. Comparable as a multi-stakeholder consortium model in a specific country/region, though focused on Switzerland rather than Italy.

Broad incumbents

• Confindustria Digitale: Italian employers' federation representing digital and ICT industries. Comparable as a national Italian digital industry body advocating for innovation-friendly regulation and providing research and events to members.
• Digital Chamber of Commerce: US-based chamber of commerce advocating for the digital asset and blockchain industry. Comparable as a national trade association model with policy advocacy, research, and member services for digital/Web3 companies.
• European Blockchain Association: Brussels-based industry body representing blockchain stakeholders across Europe. Directly comparable as a multi-stakeholder consortium model advocating for Web3 adoption, though operating at EU rather than national level.
• Blockchain Association: US-based blockchain industry association with policy advocacy, research, and member services. Comparable as a national-level Web3 trade body with similar membership and advocacy model.

Emerging players

• Web3 Foundation: Swiss foundation supporting Web3 ecosystem development, particularly Polkadot and decentralized web technologies. Comparable as a grant-making and ecosystem-building body promoting Web3 adoption, though structured as a foundation rather than consortium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/web3-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web3Alliance