What AnotheReality does

AnotheReality Srl is a Milan-based private company (Startup Innovativa, founded 2016) that builds virtual worlds and immersive XR experiences for enterprise clients and consumers. The company operates three commercial verticals: Customer Experience (immersive brand campaigns and advergames for clients such as The North Face, MSC Cruises, and Nissan), Learning & Training (VR simulations and edutainment for BMW, Enel, Olivetti, and Widiba), and Games & Entertainment (own-IP VR games plus B2B entertainment such as the Candoglia Quarry VR tour with Veneranda Fabbrica del Duomo). Its underlying technology is Reflectis, a proprietary multi-device virtual worlds platform with built-in multiplayer, user management, and chat, complemented by Superstudio Cyberspace for hybrid 3D events and supporting tools built on the Unity engine and Autodesk Maya.

The business model combines four revenue streams: enterprise consulting and strategy services (envisioning workshops, Virtual Transformation Journey), custom VR/AR/MR development billed as professional services to corporate clients, consumer game sales through the Meta Quest / Meta Horizon Store (including freemium titles with paid add-ons such as NAILIT's $4.99 launch pack), and platform licensing of Reflectis to organizations adopting virtual worlds. Go-to-market runs through enterprise direct sales for projects, marketplace distribution (Meta Quest Store, Meta Horizon Store, Meta Quest App Lab) for consumer products, and thought-leadership events such as the ON|Metaverse Summit. Client roster spans automotive, energy, banking, insurance, technology, retail, telecommunications, and cultural heritage, with notable engagements including the IBM Watson-powered VBI: Lost Connection escape room and the BMW Electric Mobility Learning Game. The company is led by co-founders Lorenzo Cappannari (CEO) and Fabio Mosca (CTO), operates with 11–50 employees, and has not disclosed external funding rounds.

Name

AnotheReality

Legal name

AnotheReality Srl

Website

https://anothereality.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AnotheReality is a Milan-based virtual worlds company that builds VR/AR/MR experiences for enterprise clients and consumers across customer engagement, training, and gaming verticals, powered by its proprietary Reflectis platform and distributed via Meta's XR ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Enterprise Consulting & Strategy Services: AnotheReality provides consulting services including envisioning workshops, strategy development, and advisory services to help organizations understand and enter the metaverse and virtual worlds space.
2. Custom VR/AR/MR Development: The company builds custom virtual experiences and solutions for enterprise clients, as evidenced by client-specific projects for BMW, IBM, The North Face, Enel, and others.
3. Consumer VR Games (Direct Sales): VR games like Tennis League VR, 2121 Arcade, and Nailit! are sold or distributed through Meta Quest / Meta Horizon Store, with Nailit! offering optional additional content (Summer 2025 Launch Pack) at $4.99 USD/EUR.
4. Platform Licensing (Reflectis): The Reflectis platform enables organizations to use virtual worlds, likely through licensing arrangements with enterprises.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

AnotheReality builds custom virtual worlds, VR/AR/MR experiences, and immersive games for both enterprise clients and consumers. Its proprietary Reflectis platform enables organizations of any size to deploy virtual worlds across devices from web to AR/VR headsets, with built-in multiplayer, user management, and chat. The company also develops consumer VR games distributed via the Meta Quest Store and offers Virtual Transformation Journey workshops to help organizations enter the metaverse.

Product overview

AnotheReality is a Virtual Worlds Company that creates technologies, products, and experiences leveraging the new paradigm of virtual worlds. Its portfolio consists of a proprietary core technology platform called Reflectis (enabling multi-device virtual world deployment with built-in multiplayer, users, and chat), alongside a suite of owned and client-facing products. Key owned products include VR games (Tennis League VR, 2121 Arcade: Bullet Hell VR, Yon Blitz), mixed reality experiences (NAILIT), and VR attractions (Cave del Duomo VR tour). Client-facing solutions include enterprise training games (BMW Electric Mobility Learning Game), AI-integrated VR experiences (VBI: Lost Connection with IBM Watson), mobile learning apps (Another Look for AVIS), and a 3D event platform (Superstudio Cyberspace). AnotheReality also offers a Virtual Transformation Journey workshop service. All products are developed primarily using the Unity engine and are distributed across Meta Quest, mobile app stores, and location-based VR installations.

Differentiator

Problem solved

Functional benefit

Brands

• Reflectis: Proprietary immersive development platform that integrates multiplayer, users, chats and other features for creating virtual worlds
• Superstudio Cyberspace
• Tennis League VR
• NAILIT
• 2121 Arcade
• Yon Blitz
• Another Look

Products and services

• Reflectis Proprietary virtual worlds platform that enables organizations of any size to create and deploy virtual worlds across devices from web browsers to AR/VR headsets, with built-in multiplayer, user management, and chat features.
• Tennis League VR Multiplayer VR tennis simulation game with Arcade, Simulation, Career, and Training modes plus real-time multiplayer. Developed with Unity for Meta Quest 2+ and distributed on Meta Quest Store.
• 2121 Arcade: Bullet Hell VR Bullet hell VR shooter where one hand controls the spaceship and weapons while the other manages shields and drones. Features multiple mission types and global leaderboards, free on Meta Quest with optional Founder Pack Add-On.
• NAILIT Mixed reality nail art experience for Meta Quest 3 powered by hand tracking. Users transform real hands into digital nail art canvases across creative modes including Freestyle Studio, Trend Lab, Mood Designer, Collaborative Canvas, and Reality Match.
• Yon Blitz Strategic VR multiplayer shooter developed for the ASUS ROG VR headset launch. Features Team Deathmatch (8 players, 4 teams) and 1v1 modes, distributed via Meta Quest App Lab.
• VR visita alle Cave del Duomo di Milano Location-based VR tourist attraction for the Milan Cathedral Museum. Teleports up to 5 simultaneous users into a 3D-reproduced Candoglia marble quarry with guided voice-over tour and interactive marble sculpting finale. Installed at the Church of San Gottardo in Milan.
• VBI: Lost Connection Multiplayer VR escape room developed with IBM, set in a 2043 dystopia. Players use AI-powered drawing recognition and 3D object materialization to solve puzzles. Hosted 7 events with 100+ players at first event.
• Another Look Investigative mobile learning game developed for AVIS (Italian Blood Volunteers Association). High school students solve puzzles as detective Elena to uncover a mystery, with blood donation messaging embedded in the narrative. Available on Android, iOS, and Google Cardboard.
• BMW Group Electric Mobility Learning Game VR/mobile learning game for BMW and Mini dealership sales staff. Trains sales teams on selling hybrid and electric vehicles through interactive game mechanics.
• Superstudio Cyberspace 3D platform for immersive virtual events that hosts hybrid gatherings combining in-person and remote participants via avatars in a shared virtual environment. Used for the ON|Metaverse Summit and client events.
• Virtual Transformation Journey Half-day envisioning workshop led by AnotheReality experts. Participants gain hands-on experience with AR/VR and social virtual worlds, explore business use cases, and envision metaverse applications for their organization.
• Xjoy Virtual social entertainment hub developed with xMetareal. Multiplayer 3D social space with interactive tools, storytelling elements, and a user community called XJoyers.
• CyberNemesis Cybersecurity awareness game that turns cybersecurity concepts into interactive gameplay for educational and training purposes.

Quantifiable outcome

• VBI: Lost Connection achieved #1 Italian Virtual Escape Room status with 100+ players at first event and 7 total events
• +3 more outcomes

Named customers20 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ASUScoreStrategic or Co-development PartnerAnotheReality developed Yon Blitz, a strategic shooter VR game for the launch of the new ASUS VR headset. The game was specifically created as a showcase for the ASUS VR hardware launch, demonstrating deep co-development partnership for product launch purposes.
• IBMcoreStrategic or Co-development PartnerVBI: Lost Connection is a VR escape room developed for IBM to allow clients and prospects to experience IBM Watson AI. The game integrates IBM Watson for drawing recognition and 3D materialization of drawings. Deep co-development integrating AnotheReality's VR expertise with IBM's AI technology.
• MetacoreTechnology or IntegrationAnotheReality developed Nailit! in collaboration with Meta, powered by hand tracking on Meta Quest 3. The experience is supported by the Meta Start Program and exclusively available on Meta Horizon Store. Multiple games are built for Meta Quest platform.
• Velvet MediaminorGTM or Marketing PartnerMarketing agency partner engaged in the digital communication of the ON|Metaverse Summit event.
• BTO ResearchminorStrategic or Co-development PartnerCollaborative partner in organizing the ON|Metaverse Summit, the first Italian summit dedicated to virtual worlds in the business field.
• BID - Break In DataminorStrategic or Co-development PartnerCollaborative partner in organizing the ON|Metaverse Summit.
• Skilla e-LearningminorStrategic or Co-development PartnerE-learning solutions partner co-organizing the ON|Metaverse Summit event.
• MEET Digital Culture CenterminorStrategic or Co-development PartnerMEET Digital Culture Center in Milan serves as one of the locations for the Virtual Transformation Journey workshop, providing a physical venue for immersive training sessions.
• xMetarealcoreStrategic or Co-development PartnerXJOY virtual world was developed by AnotheReality in collaboration with xMetareal, as a next-generation virtual world redefining digital socialization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Improbable: Improbable builds spatial computing and metaverse/virtual worlds infrastructure (M² technology) for enterprises and game studios, directly comparable to AnotheReality's Reflectis platform approach of enabling multi-user virtual world deployment.
• Innoactive: Innoactive is a Munich-based XR platform company that provides enterprise VR/AR software (Innoactive XR Platform) and custom immersive solutions, comparable to AnotheReality's mix of proprietary platform and enterprise XR services.
• Talespin: Talespin provides VR-based enterprise learning and training (immersive soft-skills training, spatial computing) directly competing with AnotheReality's Learning & Training vertical, including similar use cases in sales enablement and operational training.
• STRIVR: STRIVR is a US-based VR enterprise training platform used by Walmart and Fortune 500 companies for employee learning, directly comparable to AnotheReality's BMW, Enel, and Olivetti training engagements.
• Spatial: Spatial is a metaverse platform for immersive meetings, events, and 3D collaboration across devices, directly comparable to AnotheReality's Reflectis and Superstudio Cyberspace virtual worlds platform.
• Mursion: Mursion provides VR-based simulation training for soft skills and professional development, similar to AnotheReality's BMW Electric Mobility Learning Game and broader enterprise Learning & Training vertical.
• Wevr: Wevr is a VR content and technology studio producing immersive experiences, comparable to AnotheReality's work on VR attractions (Cave del Duomo) and consumer VR games (Tennis League VR, 2121 Arcade).
• Rec Room: Rec Room is a cross-platform social VR platform with user-generated games and rooms, comparable to AnotheReality's multiplayer virtual worlds (Xjoy, Superstudio Cyberspace) and consumer VR gaming portfolio.

Emerging players

• Pixelynx: Pixelynx (founded by Deadmau5) is an emerging music-focused metaverse and interactive experience platform, comparable to AnotheReality's Xjoy virtual world and consumer immersive entertainment products.

Broad incumbents

• Unity Software: Unity is the dominant game engine and XR development platform; AnotheReality builds its products (Tennis League VR, Yon Blitz) on Unity, making it both a critical technology supplier and a broad incumbent in the same XR creation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/AnotheRealityVR
• Facebookfacebook.com/AnotheReality
• LinkedInlinkedin.com/company/anothereality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnotheReality