Unione Sportiva Sassuolo Calcio

What Unione Sportiva Sassuolo Calcio does

U.S. Sassuolo Calcio is an Italian professional football club headquartered in Sassuolo, Emilia-Romagna, founded in 1920 and currently competing in Serie A. The club plays its home matches at Mapei Stadium and trains at the Mapei Football Center, both of which are linked to its parent company Mapei SpA. It operates a men's first team, a women's section (Sassuolo Femminile), a youth sector including a Primavera team, and the Generazione S social responsibility programme that delivers Educational, Experience, and Academy activities to young athletes across Italy.

The club's commercial activities centre on five revenue streams: matchday ticket sales and season subscriptions (abbonamenti) at Mapei Stadium, Serie A broadcasting rights distribution, official merchandise and kit sales, sponsorship and partnership income, and premium hospitality services. Merchandise is sold through a dedicated e-commerce platform (store.sassuolocalcio.it) integrated with PayPal, credit card, and DHL cross-border shipping, a physical retail store at Piazza Garibaldi in Sassuolo, and matchday pickup at the stadium. Pricing for 2025/26 match jerseys is set at EUR 40.00 for adults (with personalization at EUR 15.00 and Serie A patches at EUR 5.00), while season-ticket holders can accumulate up to 60% in discounts through match attendance.

The club is a privately held Italian limited liability company with a sole shareholder (s.r.l. con socio unico), operating under the management and coordination of Mapei SpA, with stated share capital of EUR 5,000,000. Sponsorship and partnership relationships span a core tier (Mapei as parent and stadium naming sponsor, Puma as technical kit supplier) and a broader regional tier of GTM and technology partners including Casalgrande Padana, Florim, Autoclub, Comer Industries, Trenitalia/Frecciarossa, Giochodigitale, Kinto, Vivaticket, Viva Events, and Sparco. The customer base is primarily individual football fans and supporters, with a secondary segment of corporate partners and sponsors seeking brand association with Serie A.

Name

Unione Sportiva Sassuolo Calcio

Legal name

U.S. Sassuolo Calcio s.r.l. con socio unico

Website

https://sassuolocalcio.it

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

U.S. Sassuolo Calcio is an Italian Serie A football club founded in 1920 in Sassuolo, Emilia-Romagna, operating matchday, broadcasting, merchandise, sponsorship, and hospitality revenue streams under the ownership of Mapei SpA.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional football club
• Serie A football
• Football merchandise sales
• Match ticketing services
• Youth football academy

Headquarters

HQ city

Sassuolo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Matchday Revenue: Ticket sales from Serie A home matches at Mapei Stadium, including season subscriptions (abbonamenti) and individual match tickets
2. Broadcasting Rights: Revenue from Serie A television broadcasting rights distribution
3. Merchandise and Kit Sales: Sale of official merchandise including match jerseys, training wear, accessories, and personalized items through e-commerce and physical retail stores
4. Sponsorship: Commercial partnerships with sponsors including technical kit supplier (Puma), main sponsor (Mapei), and regional/national partners
5. Hospitality: Premium hospitality services and experiences at Mapei Stadium including 'Tutti al Mapei Stadium' experiences for Generazione S project

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

U.S. Sassuolo Calcio operates a professional football club competing in Italy's Serie A, delivering live match entertainment at Mapei Stadium and ancillary commercial offerings. The club sells official licensed merchandise (match kits, training apparel, accessories) through its own e-commerce store and a physical retail outlet, and generates revenue from matchday ticketing, season subscriptions, broadcasting rights, and commercial sponsorship (Mapei, Puma, regional partners).

Product overview

U.S. Sassuolo Calcio is an Italian football club operating primarily as a Serie A professional team. The club's commercial offerings include an official e-commerce store selling branded merchandise (jerseys, training gear, accessories), media content through Sassuolo Channel, and social programs like Generazione S. The club operates match venues including Mapei Stadium and training facilities at Mapei Football Center. Key product lines include the 2025/26 Match Kit collection (Home, Away, Third) with PUMA dryCELL technology and Training Collection apparel, available for men, women, and children through the online store.

Differentiator

Problem solved

Functional benefit

Brands

• Generazione S: A social responsibility project dedicated to young athletes, promoting sporting and personal growth by sharing the values and methodologies of Sassuolo Calcio. The project is divided into three areas: Educational, Experience, and Academy.

Products and services

• Sassuolo Home Match Jersey 2025/26 Official 2025/26 home match jersey produced under the Puma technical partnership, using dryCELL thermoregulation and RE:FIBRE recycled materials. Available in men's, women's, and kids' sizing for supporters of U.S. Sassuolo Calcio.
• Sassuolo Away Match Jersey 2025/26 Official 2025/26 away match jersey produced under the Puma technical partnership, with dryCELL thermoregulation and RE:FIBRE recycled materials, available in men's, women's, and kids' sizing.
• Sassuolo Third Match Jersey 2025/26 Official 2025/26 third kit collection including match jerseys, shorts, and socks, sold as part of the Puma technical partnership range.
• Sassuolo Training and Lifestyle Apparel Training and lifestyle apparel collection including training jerseys, hoodies, shorts, rain jackets, caps, and backpacks from the Puma LIGA and TEAM collections, available for team and goalkeeper use and supporter purchase.
• Serie A Match Tickets and Season Abbonamenti Match ticketing and season ticket subscriptions (abbonamenti) for U.S. Sassuolo Calcio's home Serie A matches at Mapei Stadium, with accumulating attendance-based discounts up to 60% for season ticket holders.
• Mapei Stadium Hospitality Services Premium hospitality services and experiences at Mapei Stadium, including the 'Tutti al Mapei Stadium' experience connected to the Generazione S project, offered to corporate clients and supporters.
• Sassuolo Card Loyalty Program Loyalty membership card and Codice Tifosi (Fans Code) service for supporters, providing access to season ticket promotions, store discounts, and match-day benefits.
• Sassuolo Channel Media Content Official media platform of U.S. Sassuolo Calcio featuring video content, match highlights, player interviews, and behind-the-scenes footage of the club, distributed via the club website and YouTube.

Quantifiable outcome

• Season ticket holders can accumulate up to 60% discount through match attendance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PumacoreTechnology or IntegrationOfficial technical kit supplier for all club merchandise. Products include match jerseys with Puma dryCELL thermoregulation technology and RE:FIBRE recycling technology. Exclusive licensing for official Sassuolo merchandise.
• Casalgrande PadanaminorGTM or Marketing PartnerRegional partner with logo displayed on club website
• FlorimminorGTM or Marketing PartnerRegional partner from ceramics industry with logo displayed on club website
• AutoclubminorGTM or Marketing PartnerRegional partner with logo displayed on club website
• Comer IndustriesminorGTM or Marketing PartnerCommercial partner with logo displayed on club website
• Trenitalia (Frecciarossa)minorGTM or Marketing PartnerTravel partner (Frecciarossa high-speed train) with logo displayed on club website
• GiochodigitaleminorGTM or Marketing PartnerGaming/entertainment partner with logo displayed on club website
• KintominorGTM or Marketing PartnerMobility/transport partner with logo displayed on club website
• Viva EventsminorGTM or Marketing PartnerEvents partner with logo displayed on club website

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• US Lecce: Southern Italian club with a regional identity, mid-tier Serie A commercial profile, and similar merchandise/sponsorship revenue mix. A useful peer for benchmarking small-market Serie A unit economics.
• Empoli FC: Small-market Tuscan club that has yo-yoed between Serie A and Serie B, with a documented focus on player development and trading. Comparable in scale, governance structure, and commercial profile to Sassuolo.
• Parma Calcio 1913: Mid-table Emilia-Romagna club that has experienced recent ownership transitions and operates with a similar mix of ticketing, broadcasting, and merchandise revenue. Useful for benchmarking post-restructuring Italian club economics.
• Hellas Verona FC: Mid-to-lower tier Italian club with a small-city identity (Verona) and similar exposure to Serie A promotion/relegation cycles. Comparable in commercial structure, ticketing approach, and reliance on kit sales plus sponsorships.
• Udinese Calcio: Northern Italian club with a long-standing reputation as a player-trading hub, similar in scale to Sassuolo and reliant on developing and selling talent. Comparable in commercial structure and Serie A positioning.
• Genoa CFC: Historic Italian club operating in Serie A with a comparable supporter base size and commercial revenue mix. Useful peer for mid-table Italian football valuation benchmarks.
• Bologna FC 1909: Mid-table Serie A club in the same Emilia-Romagna region with a comparable regional identity, mixed commercial revenue mix, and similar scale stadium. Closest direct peer in geography, league positioning, and supporter-base profile.

Broad incumbents

• Torino FC: Mid-to-upper tier Serie A club with a similar Emilia/Piedmont regional commercial base and similar mix of matchday, broadcasting, and merchandise revenue. Slightly larger but structurally comparable.
• ACF Fiorentina: Mid-to-upper tier Italian club with a more developed commercial operation and a global fan base. A useful scale-up peer for understanding the ceiling of an Emilia-region club's commercial potential.
• Atalanta BC: Another Emilia-Romagna-based Serie A club historically punching above its weight through a renowned youth academy and player-trading model. Comparable to Sassuolo as a regional Italian club commercializing academy output, though Atalanta has scaled to European competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SassuoloUS
• YouTubeyoutube.com/user/SassuoloChannel
• Facebookfacebook.com/officialsassuolocalcio
• LinkedInlinkedin.com/company/sassuolocalcio
• Instagraminstagram.com/sassuolocalcio
• TikToktiktok.com/@sassuolocalcio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unione Sportiva Sassuolo Calcio