What Parma Calcio 1913 does

Parma Calcio 1913 S.R.L. is a privately held Italian professional football club based in Parma, Emilia-Romagna, controlled by the US-based Krause Group (Kyle J. Krause). The club was originally founded in 1913, bankrupt in 2015, reformed under the current name, and returned to Italy's top-tier Serie A in 2019, finishing 9th in the 2025-26 season. The core product is the men's first team competing in Serie A at Stadio Ennio Tardini, augmented by a women's first team in Serie A Women Athora, an extensive male and female youth academy (Settore Giovanile), and a commercial sub-brand, Parma Esports, which competes in EA Sports FC, Valorant and eFemminile tournaments. Heritage assets include nine major trophies (two UEFA Cups, Cup Winners' Cup, UEFA Super Cup, three Coppa Italia, Supercoppa Italiana) and a Parma Legends alumni platform plus an on-site club museum.

The business model blends matchday revenue (tickets, season subscriptions, Tardini Card fidelity program priced at €10/5-year validity on the Vivaticket platform, hospitality and VIP experiences), merchandising (Puma co-branded kits and apparel sold through shop.parmacalcio1913.com and the Parma Store retail outlet at Piazzale Risorgimento), and a diversified sponsorship portfolio with Prometeon as top sponsor, Puma as kit supplier, and secondary partners spanning financial services (Credit Agricole), energy (Gas Sales Energia), mobility (Kinto), aviation services (Inxaero), ferry travel (Moby) and betting (Admiral). Distribution extends globally via online ticketing, e-commerce, mobile app (iOS and Android) and Twitch/YouTube/TikTok/Instagram/Threads/Facebook/LinkedIn/Twitter channels. The club markets on inclusion (Tardini for Special events, partnership with All Inclusive), environmental sustainability (PlayGreen, ISO 14001) and safeguarding (ISO 45001, FIGC-compliant policy with designated officer Federica Ruffo).

Operations are anchored at the registered office on Borgo Venti Marzo in Parma, the Mutti Training Center in Collecchio, Stadio Ennio Tardini and the retail store at Piazzale Risorgimento. The women's and youth teams institutionalise the youth-to-pro talent pipeline; esports is positioned as Italy's largest club-affiliated esports community (over 100,000 social followers, 22m+ content impressions). Revenue, cap-table detail and ownership percentages are not publicly disclosed because the entity is a private Krause Group holding.

Name

Parma Calcio 1913

Legal name

Parma Calcio 1913 S.R.L.

Website

https://parmacalcio1913.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Parma Calcio 1913 is a privately held Italian professional football club (Krause Group-owned) competing in Serie A from Parma, operating men's and women's first teams, a youth academy, the Parma Esports sub-brand, and Puma/Prometeon-driven kit and sponsorship revenue at Stadio Ennio Tardini.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Kit Supplier and Apparel Partnership: Partnership with Puma as official kit supplier and apparel partner for all club merchandise and playing kits.
2. Stadium Match Revenue: Revenue from ticket sales, season tickets (via Tardini Card), and matchday hospitality services at Stadio Ennio Tardini.
3. Official Store and Merchandise Sales: Direct sales of official Parma Calcio merchandise including playing kits, training wear, accessories, and memorabilia through the Parma Store and online shop.
4. Esports Competition and Content: Parma Esports competes in EA Sports FC, Valorant, and other competitive gaming titles with content creation across social media platforms.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Parma Calcio 1913 operates as a professional Italian football club fielding a Men's First Team in Serie A, a Women's First Team in Serie A Women, male and female Youth Sector academies, and the Parma Esports division. Commercial activities include official merchandise (kits, training wear, accessories) sold through the online shop and Parma Store, ticketing and the Tardini Card loyalty program, matchday hospitality at Stadio Ennio Tardini, the Parma Academy youth development program, the club Museum, and corporate sponsorship and partnership programs.

Product overview

Parma Calcio 1913 is a professional Italian football club offering a comprehensive portfolio of sports products and services. The core offering centers on the Men's First Team competing in Serie A, complemented by a Women's First Team in Serie A Women Athora, and an extensive Youth Sector for both genders. The club has expanded into esports through Parma Esports, which competes in EA Sports FC, Valorant, and other tournaments. Merchandising is handled through the Official Online Store and a physical Parma Store in Parma. The club provides services including the Tardini Card loyalty program, matchday hospitality, and operates Stadio Tardini as its home venue. Additional services include the Academy youth development program and museum.

Differentiator

Problem solved

Functional benefit

Brands

• Parma Esports: The esports division of Parma Calcio 1913, established in 2018, competing in EA Sports FC, Valorant, and other competitive gaming leagues.

Products and services

• Men's First Team (Prima Squadra Maschile)
• Women's First Team (Prima Squadra Femminile)
• Youth Sector (Settore Giovanile - Male and Female)
• Parma Esports
• Official Online Store (shop.parmacalcio1913.com)
• Parma Store (Physical Retail)
• Tardini Card
• Stadio Ennio Tardini (Stadium Venue)
• Parma Academy
• Museum (Museo)
• Matchday Hospitality and VIP Services
• Ticketing Services

Quantifiable outcome

• Parma finished 9th in Serie A 2025-26 season with Mateo Pellegrino scoring 9 headed goals from set pieces as top scorer in that category
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and primary.

• MobyminorGTM or Marketing Partner · 25 June 2025Ferry company partner of Parma Calcio. Moby operates ferry services and has partnered with the club for branding and marketing activities.
• Credit AgricoleminorGTM or Marketing Partner · 16 August 2024Banking and financial services partner. Credit Agricole is a major French banking group with Italian operations partnering with Parma.
• KintominorGTM or Marketing Partner · 31 July 2024Mobility services company (Kinto Mobility) partnered with Parma Calcio as a transportation/mobility sponsor.
• AdmiralminorOthers · 4 March 2024Admiral is a betting and gaming company (admiralbet.news) that sponsors Parma Calcio as a commercial partner.
• PrometeonprimaryOthers · 2 November 2023Official sponsor of Parma Calcio 1913. Prometeon is a tire manufacturer and the main/top sponsor of the club. Their logo appears prominently on the official website as a top sponsor.
• PumaprimaryOEM/ Whitelabel/ Licensing Partner · 2 November 2023Official kit supplier and technical partner. Puma provides all playing kits, training wear, and official merchandise for Parma Calcio 1913. Brand tagline 'Forever Faster' associated with the club.
• Gas Sales EnergiaminorGTM or Marketing Partner · 2 November 2023Energy company partner of Parma Calcio. Gas Sales operates in the Italian energy market and partners with the club.
• InxaerominorGTM or Marketing Partner · 2 November 2023Aviation services company (inx.aero) that is a partner of Parma Calcio for air travel and logistics support.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Empoli FC: Smaller Serie A club with limited matchday revenue and strong academy focus, comparable to Parma's structural profile in lower-budget Italian football operations.
• ACF Fiorentina: Mid-tier Italian football club with historic Serie A pedigree, women's team, and academy infrastructure analogous to Parma — comparable as a similar-sized Italian football franchise targeting European qualification.
• UC Sampdoria: Historic Italian club that has experienced recent bankruptcy and ownership turmoil similar to Parma's 2015 restructuring — closely comparable in terms of financial restructuring risk profile and recovery trajectory.
• Hellas Verona FC: Mid-table Serie A club with similar historic brand, single-stadium matchday model, and limited European revenue exposure — directly comparable competitor in Italy's mid-tier football market.
• Torino FC: Historic Serie A club with comparable trophy heritage, city-based fan base, mid-table performance pattern, and similar merchandising/revenue mix — directly comparable Italian football peer to Parma.
• Bologna FC 1909: Mid-table historic Serie A club in Emilia-Romagna with similar on-pitch profile, fan-driven commercial model, and recent Champions League qualification trajectory — directly comparable in scale, geography, and competitive positioning to Parma.
• Udinese Calcio: Mid-table Serie A club with a strong player trading model and similar revenue profile driven by academy sales and modest matchday income — closely comparable mid-market Italian football peer.
• Atalanta BC: Serie A club from Bergamo with comparable academy-driven player trading model and youth development focus, though more successful competitively in recent years — strong comparable for Parma's youth pipeline strategy.
• Genoa CFC: One of Italy's oldest historic football clubs with comparable Serie A/B volatility, similar ownership-transition history, and analogous commercial structure — directly comparable Italian football peer.

Broad incumbents

• AS Roma: Larger, top-tier Italian football club with broader commercial portfolio, European competition history, and higher revenue base — broader incumbent in the same domestic league, useful for upper-bound benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/1913parmacalcio
• YouTubeyoutube.com/c/ParmaCalcio1913
• Facebookfacebook.com/parmacalcio1913
• LinkedInit.linkedin.com/company/parma-calcio-1913
• Instagraminstagram.com/parmacalcio1913
• TikToktiktok.com/@parmacalcio1913

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parma Calcio 1913