Hellas Verona Football Club

What Hellas Verona Football Club does

Hellas Verona Football Club S.p.A. is an Italian professional football club headquartered at Via Olanda 11, Verona, competing in Serie BKT (Italy's second tier) for the 2026/27 season and playing its home matches at the Bentegodi Stadium. The club operates a vertically integrated sports business that goes well beyond the men's first team: it runs a separate-entity women's team, a youth academy and seasonal football camps, an e-sports division, and the Hellas Verona Foundation (established April 7, 2022), which coordinates charitable activity including Casa Insieme a Voi (with Caritas Diocesana Veronese, launched November 2025) and Casa ABEO (delivered November 2024).

The club monetizes across four primary lines: matchday and ticketing revenue (distributed through TicketOne and supported by the 'Veronesi Tuti Quanti' season ticket campaign for 2026/27), sponsorship (with Joma Sport as technical kit partner, alongside Aircash, Vetrocar, Noleggiare, and TicketOne), merchandise (via physical retail and direct e-commerce at store.hellasverona.it), and foundation-related income (5x1000 tax allocations, auctions, and direct donations). Community engagement is reinforced through the "NON VI LASCEREMO MAI" fidelity card program, formal partnerships with Caritas and ENPA, and grassroots football camps.

Hellas Verona is privately held as an Italian S.p.A. with no public listing and does not publicly disclose revenue or financial results. Its customer base spans two structurally diffuse segments: a B2C mass fan and family market (8,000+ season ticket holders) and a B2B sponsorship portfolio of predominantly regional and national service-sector brands, with no single anchor customer of meaningful share.

Name

Hellas Verona Football Club

Legal name

Hellas Verona Football Club S.p.A.

Website

https://hellasverona.it

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Hellas Verona Football Club S.p.A. is a privately held Italian professional football club based in Verona, competing in Serie BKT for 2026/27, operating a men's team, women's team, youth academy, e-sports division, and charitable foundation, and serving Verona-area fans, regional sponsors, and community partners.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Italian Serie A
• Matchday ticketing
• Official merchandise
• Youth football academy

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday and Ticketing Revenue: Revenue from ticket sales for home matches at Bentegodi Stadium, managed through TicketOne platform. Season tickets represent a significant recurring revenue stream with over 8,000 season tickets sold.
2. Sponsorship and Commercial Partnerships: Revenue from commercial sponsors including kit sponsor Joma Sport, and sponsors Aircash, Vetrocar, Noleggiare. The club also sells advertising space and partners with TicketOne for ticketing services.
3. Merchandise Sales: Sale of official Hellas Verona merchandise including jerseys, apparel, and accessories through physical retail locations and online store at store.hellasverona.it.
4. Foundation Donations and 5x1000: The Hellas Verona Foundation raises funds through charitable auctions (71 auctions, €245,037 total raised), donations (€25, €50, €100 options), and 5x1000 tax donation scheme. Since 2022, supports social initiatives with €50,000 donated to Casa ABEO project.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hellas Verona Football Club is an Italian professional football club that fields a men's first team competing in Serie A/Serie B, alongside a women's team and a youth academy. The club sells matchday tickets and season subscriptions, official merchandise through its Hellas Verona Store, and engages in commercial sponsorship and broadcasting-rights activity. It also runs community and charitable programs via the Hellas Verona Foundation.

Product overview

Hellas Verona Football Club operates a unified digital ecosystem centered around its official website (hellasverona.it) as the primary customer-facing platform. The product portfolio includes ticketing services (single tickets via TicketOne and season subscriptions under the 'Veronesi Tuti Quanti' campaign), an official e-commerce store for merchandise (jerseys, apparel), a loyalty program (Tessera di Fidelizzazione NON VI LASCEREMO MAI fan card with RFID technology), media channels (HV Channel and HV Channel Radio), and youth development programs (Football Camps, Academy). The club also operates Hellas Verona Foundation, a charitable sub-brand supporting social causes through donations, 5x1000 tax designation, and auction partnerships via Matchwornshirt. E-sports and membership programs round out the service offerings. All products are accessible through the main website with integrated navigation to specialized platforms for ticketing and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Hellas Verona Foundation: The club's charitable foundation focused on social initiatives and community support, established April 7, 2022.
• Women Hellas Verona
• NON VI LASCEREMO MAI
• Hellas Camp

Products and services

• Men's First Team Matchday Tickets

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Caritas Diocesana VeroneseflagshipStrategic or Co-development Partner · 1 November 2025New partnership announced November 2025 for 'Casa Insieme a Voi' project. Foundation began new journey with Caritas Diocesana Veronese to support housing initiatives for those in need.
• Joma SportflagshipChannel Partner/ Reseller/ DistributorOfficial kit sponsor of Hellas Verona FC. Provides official match and training kits for all teams including men's, women's, and youth sectors. New Joma logo featured prominently on official website.
• AircashcoreChannel Partner/ Reseller/ DistributorOfficial sponsor of Hellas Verona FC, appearing on official website footer and partnered for payment/transaction services.
• VetrocarcoreChannel Partner/ Reseller/ DistributorOfficial sponsor of Hellas Verona FC, featured on official website footer and partnered for automotive glass services.
• TicketOnecoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Hellas Verona FC. Provides platform for match tickets and season ticket sales through hellasverona.ticketone.it.
• MatchwornshirtcoreStrategic or Co-development PartnerPartnership for charitable auction platform. Hellas Verona Foundation raises funds through auctioning match-worn jerseys from men's and women's first teams. 71 auctions completed, 1,653 jerseys auctioned, €245,037 total raised.
• ENPA Verona (Ente Nazionale Protezione Animali)coreStrategic or Co-development PartnerAnimal welfare partnership 'Hellas per ENPA Verona'. Foundation facilitates animal adoptions through ENPA shelter at Via Barsanti 19/B. Adoptions include dogs and cats with various profiles available.
• ABEO VeronaflagshipStrategic or Co-development PartnerBeneficiary of Hellas Verona Foundation. €50,000 donated for Casa ABEO Alloggi project providing accommodation for families of pediatric oncology patients at Ospedale di Borgo Trento. Project delivered November 2024.
• Women Hellas Verona S.s.d. a r.l.coreStrategic or Co-development PartnerSeparate legal entity (C.F./P.IVA 04577020235) co-located at Via Olanda 11, Verona. Acts as co-processor for personal data processing (purposes b and c) with Hellas Verona Football Club S.p.A.
• NoleggiareminorChannel Partner/ Reseller/ DistributorVehicle rental partner of Hellas Verona FC, appearing on official website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atalanta B.C. Serie A Italian football club based in Bergamo (Lombardy) with elite youth academy and similar regional commercial model — a scaled incumbent that has executed the youth-development path Hellas Verona is pursuing.
• ACF Fiorentina: Serie A Italian football club with men's, women's, and youth teams that mirrors Hellas Verona's multi-team structure, and operates with comparable Serie A/B historical positioning and regional Italian commercial footprint.

Direct peers

• Genoa Cricket and Football Club: Historic Italian football club that has alternated between Serie A and Serie B alongside Hellas Verona, with comparable regional fan base, stadium economics, and league promotion dynamics.
• Parma Calcio 1913: Northern Italian football club with Serie A/B history, similar commercial model, youth academy focus, and regional Italian fan base as Hellas Verona.
• Empoli F.C. Tuscan Italian football club alternating between Serie A and Serie B, with youth development emphasis and similar mid-tier commercial economics to Hellas Verona.
• Palermo F.C. Southern Italian football club operating in Serie B with similar matchday-driven revenue model, youth development focus, and regional brand identity.
• Brescia Calcio: Italian football club alternating between Serie A and Serie B with comparable operational scale, regional sponsorship base, and stadium-driven commercial model.
• Venezia F.C. Nord-Italian football club recently alternating between Serie A and Serie B, sharing comparable stadium economics, sponsorship structure, and regional Italian identity.
• U.S. Salernitana 1919: Italian football club operating in Serie B with similar matchday revenue profile, sponsorship tier, and Serie A/B promotion ambitions as Hellas Verona.
• U.C. Sampdoria: Italian football club recently in Serie B with comparable stadium revenue structure, sponsorship tier, youth academy operations, and Italian commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HellasVeronaFC
• Facebookfacebook.com/hellasveronafc
• LinkedInlinkedin.com/company/hellas-verona-f-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellas Verona Football Club