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BETTERTRUST

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uuid0037lgh

Namestring
BETTERTRUST
Legal namestring
BETTERTRUST GmbH
Websiteurl
bettertrust.de
Company typeenum
Private
Founded yearint
2012
Descriptiontext

BETTERTRUST GmbH is a Berlin-headquartered public relations and communications agency serving enterprise clients, publicly listed companies, and scaling startups across the DACH region. Founded in 2007, the firm operates from five offices in Berlin, Hamburg, and Munich (Germany), Vienna (Austria), and Zurich (Switzerland), delivering strategic communications services including public relations, media relations, digital branding, CEO positioning, communication consulting, crisis management, TV placements, and SEO.

The core offering is a retainer- and project-based professional services model executed through direct consultative selling. BETTERTRUST differentiates on measurable media outcomes and an extensive journalist network that produces placements in top-tier German-language outlets including Tagesschau, WirtschaftsWoche, Bild, WDR, and Bloomberg. The agency serves a roster of over 30 named clients spanning real estate (Bauer Immobilien, M\u00e4hren AG, OhneMakler), FinTech (Qonto), cybersecurity (Link11), renewable energy (solago), education (Berlitz), food (Ehrmann AG, KoRo Handels), EV/lithium (Rock Tech Lithium), precious metals, healthcare, and travel, addressing pain points such as limited visibility, executive positioning, crisis response, and stakeholder communications.

Monetization is via project-based and retainer PR engagements with quote-based pricing; no SaaS, platform, or proprietary technology component is disclosed. The team includes former journalists and ministry spokespersons, providing expertise in media relations and strategic communications. Recognition includes the 2025 German Online Communication Award, T\u00dcV S\u00fcd 'very good' customer satisfaction certification, Business Punk Top PR Agencies listing, and Financial Times 1000 Europe's Fastest Growing Companies 2022. Recent organizational moves include the April 2026 promotion of Lukas Knochel from Consultant to Co-CEO and the addition of Jochen Schweizer to the advisory board, alongside a new division being built under Executive Producer Johannes D\u00f6hler.

Short descriptiontext

BETTERTRUST GmbH is a Berlin-headquartered PR and communications agency serving enterprise, listed-company, and scaling-startup clients across the DACH region. The firm delivers strategic communications, media relations, CEO positioning, crisis management, and digital branding from five offices in Germany, Austria, and Switzerland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, media relations consulting, crisis communications management, CEO positioning advisory, strategic communications consulting
Industry2 codes
PRIMARYBPAFADAI
Technology & B2B PR
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAH
Product & Brand PR (Consumer & B2B)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
NAICS code1 code
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Public Relations Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1PR Consulting and Communications Services
TypeProfessional Services
Description

BETTERTRUST generates revenue through retainer-based PR consulting engagements, strategic communications advisory, media relations services, and related professional services for enterprise and startup clients. The agency offers services across public relations, crisis management, CEO positioning, digital branding, press work, and TV placements.

bettertrust.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

BETTERTRUST is a high-end public relations and strategic communications agency that delivers media relations, CEO positioning, digital branding, crisis management, and TV placement services to enterprise clients and scaling startups across the DACH region. The agency operates retainer-based engagements with measurable results as its core promise, leveraging a deep network of journalist contacts to secure placements in tier-one German media outlets such as Tagesschau, WirtschaftsWoche, Bild, and Bloomberg.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 30% increase in reach and brand mentions in 2025
Product overview1 text field

BETTERTRUST operates as a single unified PR service offering rather than a modular platform. The core offering is a comprehensive suite of public relations and communications services including PR, media relations, digital branding, CEO communication and positioning, crisis management, and SEO. The company serves diverse industries including publicly listed companies, e-commerce, renewable energy, fashion, finance, food, real estate, IT and telecommunications, mobility, startups, and travel. Services are delivered across the DACH region (Germany, Austria, Switzerland) from offices in Berlin, Hamburg, Munich, Vienna, and Zurich. The agency emphasizes measurable results and strategic media campaigns, positioning itself as a high-end PR agency with exclusive media contacts.

Product and service7 records
1Public Relations Services
CategoryPublic Relations
Description

Strategic public relations services including media relations, press work, and earned media placements for enterprise clients and scaling startups across the DACH region.

2Media Relations & TV Placements
CategoryMedia Relations
Description

Strategic media outreach and placement services including TV placements, connecting clients with major German media outlets such as Tagesschau, WirtschaftsWoche, Bild, WDR, and Bloomberg.

3Digital Branding
CategoryBranding
Description

Brand positioning and digital branding services to help companies establish and enhance their market presence and brand identity.

4CEO Communication & Positioning
CategoryExecutive Communications
Description

Executive communication services including CEO messaging, personal branding, and thought leadership positioning for company executives and publicly listed companies.

5Communications Consulting
CategoryStrategic Consulting
Description

Strategic communication advisory services to develop comprehensive communication strategies and concepts for clients.

6Crisis Management
CategoryReputation Management
Description

Crisis communication and reputation management services to protect and manage corporate image during challenging situations.

7Search Engine Optimization (SEO)
CategoryDigital Communications
Description

SEO services to improve online visibility and search rankings for clients as part of their broader PR and communications strategy.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Jochen Schweizer
Strategic tierAdvisory BoardTypeStrategic or Co-development Partner
Description

Jochen Schweizer, a prominent entrepreneur and business figure, serves on the advisory board (Beirat) of BETTERTRUST. He is quoted as saying 'Wer gesehen werden will, muss sich trauen, loszulegen' (Those who want to be seen must dare to get started). His advisory role provides strategic guidance and adds credibility to the agency.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Ketchum Germany
TypeBroad incumbent
Description

Global PR firm with German operations serving enterprise, technology, and consumer clients. Comparable in serving tech/enterprise accounts across DACH but with substantially broader resources and global network reach.

2Faktor 3 AG
TypeDirect peer
Description

Hamburg-based PR and communications agency serving B2B and consumer brands across Germany. Comparable as a regional German full-service PR competitor with similar client mix.

3HBI Helga Bailey GmbH
TypeDirect peer
Description

Munich-based PR agency focused on B2B technology, IT, and industrial clients in Germany and DACH. Directly comparable in B2B tech/enterprise orientation and DACH geographic scope.

4Edelman
TypeBroad incumbent
Description

Global public relations firm with a substantial Germany/DACH practice serving multinational enterprise clients. Comparable as a PR service provider for enterprise accounts, but operates at much larger scale across multiple geographies and communications disciplines.

5FleishmanHillard
TypeBroad incumbent
Description

Global communications network with a German practice serving enterprise and consumer clients. Comparable in full-service PR offerings including media relations, crisis, and CEO positioning, but with global scale and broader service portfolio.

6Schwartz Public Relations
TypeDirect peer
Description

Munich-based German PR agency specializing in B2B technology and B2C communications across the DACH region. Closely comparable in geography, vertical mix (tech/industrial), and enterprise clientele, with similar retainer-based positioning.

7Engel & Zimmermann
TypeDirect peer
Description

Cologne-based German PR and corporate communications agency with strong B2B and corporate positioning emphasis. Comparable in enterprise/corporate communications focus and DACH market presence.

8fischerappelt
TypeDirect peer
Description

Hamburg/Berlin-based independent German communications group offering PR, content, and digital services. Comparable as a multi-office German agency serving enterprise and consumer clients with a similar integrated service portfolio.

9Tonka PR
TypeDirect peer
Description

Berlin-based communications agency focused on tech, digital economy, and consumer brands. Directly comparable in Berlin-headquartered tech/digital PR positioning, overlapping substantially with BETTERTRUST's client verticals.

10PIABO PR
TypeDirect peer
Description

Berlin-based PR and influencer marketing agency serving tech and digital economy clients across Europe. Comparable as a Berlin-headquartered tech-PR specialist, particularly for digital-first and FinTech clients.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers22 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment11 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BETTERTRUST

Public Relations Servicesbettertrust.de

BETTERTRUST GmbH is a Berlin-headquartered PR and communications agency serving enterprise, listed-company, and scaling-startup clients across the DACH region. The firm delivers strategic communications, media relations, CEO positioning, crisis management, and digital branding from five offices in Germany, Austria, and Switzerland.

What BETTERTRUST does

BETTERTRUST GmbH is a Berlin-headquartered public relations and communications agency serving enterprise clients, publicly listed companies, and scaling startups across the DACH region. Founded in 2007, the firm operates from five offices in Berlin, Hamburg, and Munich (Germany), Vienna (Austria), and Zurich (Switzerland), delivering strategic communications services including public relations, media relations, digital branding, CEO positioning, communication consulting, crisis management, TV placements, and SEO.

The core offering is a retainer- and project-based professional services model executed through direct consultative selling. BETTERTRUST differentiates on measurable media outcomes and an extensive journalist network that produces placements in top-tier German-language outlets including Tagesschau, WirtschaftsWoche, Bild, WDR, and Bloomberg. The agency serves a roster of over 30 named clients spanning real estate (Bauer Immobilien, M\u00e4hren AG, OhneMakler), FinTech (Qonto), cybersecurity (Link11), renewable energy (solago), education (Berlitz), food (Ehrmann AG, KoRo Handels), EV/lithium (Rock Tech Lithium), precious metals, healthcare, and travel, addressing pain points such as limited visibility, executive positioning, crisis response, and stakeholder communications.

Monetization is via project-based and retainer PR engagements with quote-based pricing; no SaaS, platform, or proprietary technology component is disclosed. The team includes former journalists and ministry spokespersons, providing expertise in media relations and strategic communications. Recognition includes the 2025 German Online Communication Award, T\u00dcV S\u00fcd 'very good' customer satisfaction certification, Business Punk Top PR Agencies listing, and Financial Times 1000 Europe's Fastest Growing Companies 2022. Recent organizational moves include the April 2026 promotion of Lukas Knochel from Consultant to Co-CEO and the addition of Jochen Schweizer to the advisory board, alongside a new division being built under Executive Producer Johannes D\u00f6hler.

BETTERTRUST firmographics

Firmographics
Name
BETTERTRUST
Legal name
BETTERTRUST GmbH
Website
https://bettertrust.de
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Short description
BETTERTRUST GmbH is a Berlin-headquartered PR and communications agency serving enterprise, listed-company, and scaling-startup clients across the DACH region. The firm delivers strategic communications, media relations, CEO positioning, crisis management, and digital branding from five offices in Germany, Austria, and Switzerland.
Ownership category
akta.pro rank

BETTERTRUST industry classification

Industry
Product category
Public Relations Services
NAICS
Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYBPAFADAI
Technology & B2B PR
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAH
Product & Brand PR (Consumer & B2B)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

  • Public relations services
  • Media relations consulting
  • Crisis communications management
  • CEO positioning advisory
  • Strategic communications consulting

Where BETTERTRUST is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Offices5 records

Markets served

BETTERTRUST business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. PR Consulting and Communications Services: BETTERTRUST generates revenue through retainer-based PR consulting engagements, strategic communications advisory, media relations services, and related professional services for enterprise and startup clients. The agency offers services across public relations, crisis management, CEO positioning, digital branding, press work, and TV placements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

BETTERTRUST product offering

Product offering

Core offering

BETTERTRUST is a high-end public relations and strategic communications agency that delivers media relations, CEO positioning, digital branding, crisis management, and TV placement services to enterprise clients and scaling startups across the DACH region. The agency operates retainer-based engagements with measurable results as its core promise, leveraging a deep network of journalist contacts to secure placements in tier-one German media outlets such as Tagesschau, WirtschaftsWoche, Bild, and Bloomberg.

Product overview

BETTERTRUST operates as a single unified PR service offering rather than a modular platform. The core offering is a comprehensive suite of public relations and communications services including PR, media relations, digital branding, CEO communication and positioning, crisis management, and SEO. The company serves diverse industries including publicly listed companies, e-commerce, renewable energy, fashion, finance, food, real estate, IT and telecommunications, mobility, startups, and travel. Services are delivered across the DACH region (Germany, Austria, Switzerland) from offices in Berlin, Hamburg, Munich, Vienna, and Zurich. The agency emphasizes measurable results and strategic media campaigns, positioning itself as a high-end PR agency with exclusive media contacts.

Differentiator

Problem solved

Functional benefit

Products and services

  • Public Relations Services Strategic public relations services including media relations, press work, and earned media placements for enterprise clients and scaling startups across the DACH region.
  • Media Relations & TV Placements Strategic media outreach and placement services including TV placements, connecting clients with major German media outlets such as Tagesschau, WirtschaftsWoche, Bild, WDR, and Bloomberg.
  • Digital Branding Brand positioning and digital branding services to help companies establish and enhance their market presence and brand identity.
  • CEO Communication & Positioning Executive communication services including CEO messaging, personal branding, and thought leadership positioning for company executives and publicly listed companies.
  • Communications Consulting Strategic communication advisory services to develop comprehensive communication strategies and concepts for clients.
  • Crisis Management Crisis communication and reputation management services to protect and manage corporate image during challenging situations.
  • Search Engine Optimization (SEO) SEO services to improve online visibility and search rankings for clients as part of their broader PR and communications strategy.

Quantifiable outcome

  • 30% increase in reach and brand mentions in 2025

Companies that use BETTERTRUST

Customer profile

Named customers22 records

Segments11 records

Ideal customer profiles2 records

BETTERTRUST technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

BETTERTRUST partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Jochen Schweizeradvisory boardStrategic or Co-development PartnerJochen Schweizer, a prominent entrepreneur and business figure, serves on the advisory board (Beirat) of BETTERTRUST. He is quoted as saying 'Wer gesehen werden will, muss sich trauen, loszulegen' (Those who want to be seen must dare to get started). His advisory role provides strategic guidance and adds credibility to the agency.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

BETTERTRUST competitors and assessment

Company assessment

Broad incumbents

  • Ketchum Germany: Global PR firm with German operations serving enterprise, technology, and consumer clients. Comparable in serving tech/enterprise accounts across DACH but with substantially broader resources and global network reach.
  • Edelman: Global public relations firm with a substantial Germany/DACH practice serving multinational enterprise clients. Comparable as a PR service provider for enterprise accounts, but operates at much larger scale across multiple geographies and communications disciplines.
  • FleishmanHillard: Global communications network with a German practice serving enterprise and consumer clients. Comparable in full-service PR offerings including media relations, crisis, and CEO positioning, but with global scale and broader service portfolio.

Direct peers

  • Faktor 3 AG: Hamburg-based PR and communications agency serving B2B and consumer brands across Germany. Comparable as a regional German full-service PR competitor with similar client mix.
  • HBI Helga Bailey GmbH: Munich-based PR agency focused on B2B technology, IT, and industrial clients in Germany and DACH. Directly comparable in B2B tech/enterprise orientation and DACH geographic scope.
  • Schwartz Public Relations: Munich-based German PR agency specializing in B2B technology and B2C communications across the DACH region. Closely comparable in geography, vertical mix (tech/industrial), and enterprise clientele, with similar retainer-based positioning.
  • Engel & Zimmermann: Cologne-based German PR and corporate communications agency with strong B2B and corporate positioning emphasis. Comparable in enterprise/corporate communications focus and DACH market presence.
  • fischerappelt: Hamburg/Berlin-based independent German communications group offering PR, content, and digital services. Comparable as a multi-office German agency serving enterprise and consumer clients with a similar integrated service portfolio.
  • Tonka PR: Berlin-based communications agency focused on tech, digital economy, and consumer brands. Directly comparable in Berlin-headquartered tech/digital PR positioning, overlapping substantially with BETTERTRUST's client verticals.
  • PIABO PR: Berlin-based PR and influencer marketing agency serving tech and digital economy clients across Europe. Comparable as a Berlin-headquartered tech-PR specialist, particularly for digital-first and FinTech clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

BETTERTRUST social profiles

Digital presence

BETTERTRUST financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BETTERTRUST leadership team

Management profile

Number of profiles

Profiles3 records

BETTERTRUST funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BETTERTRUST M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTERTRUST

What does BETTERTRUST do?

BETTERTRUST is a high-end public relations and strategic communications agency that delivers media relations, CEO positioning, digital branding, crisis management, and TV placement services to enterprise clients and scaling startups across the DACH region. The agency operates retainer-based engagements with measurable results as its core promise, leveraging a deep network of journalist contacts to secure placements in tier-one German media outlets such as Tagesschau, WirtschaftsWoche, Bild, and Bloomberg.

Is BETTERTRUST a public or private company?

BETTERTRUST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BETTERTRUST founded?

BETTERTRUST was founded in 2012. It employs 51 to 100 people.

Where is BETTERTRUST based?

BETTERTRUST is headquartered in Berlin, Germany, in the Europe region.

How does BETTERTRUST make money?

One revenue line is on record: PR Consulting and Communications Services.

Who are BETTERTRUST's main competitors?

Broad incumbents on record are Ketchum Germany, Edelman and FleishmanHillard. Direct peers are Faktor 3 AG, HBI Helga Bailey GmbH, Schwartz Public Relations, Engel & Zimmermann, fischerappelt, Tonka PR and PIABO PR.

Does BETTERTRUST have an API?

No public API is recorded for BETTERTRUST.

What industry is BETTERTRUST in?

BETTERTRUST's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7311.

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