Stila

What Stila does

Stila is a Danish custom window treatment manufacturer and retailer with roots dating to 1949, headquartered in Rødovre, Denmark. The company produces made-to-measure indoor window coverings spanning roller blinds, pleated blinds, Dupli blinds, Duo Rollers, Venetian, aluminum, and wooden blinds, alongside a growing outdoor shading portfolio that includes awnings, pergolas, screens, and umbrellas. Its product set incorporates proprietary features such as LightBlock® and SmartCord®, and selected lines integrate with the Somfy TaHoma smart-home hub for compatibility with Google Home, Amazon Alexa, and Apple HomeKit.

The business model combines direct-to-consumer sales via a company showroom and free in-home stylist consultations with a nationwide authorized dealer network across Denmark. Pricing spans a wide range, from entry-level blinds priced around 618 DKK up to outdoor shading configurations above 60,000 DKK. Customer acquisition blends traditional dealer and showroom sales, a free sample program, in-home measurement and design service, and influencer-driven brand campaigns using the #EnrichingLife positioning. Recent product expansion includes the sustainable refashion™ roller blind range (2021), developed with textile partner Lampe Textiles, which has received a Red Dot Design Award.

Name

Stila

Legal name

Stila A/S

Website

https://stila.dk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Stila is a Danish custom window treatment manufacturer founded in 1949, producing made-to-measure indoor blinds, curtains, outdoor awnings, and smart home-integrated shading for residential customers across Denmark via its showroom, in-home stylists, and dealer network.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAKAA

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYCRAIAKAD

Custom Drapery & Made-to-Measure Window Coverings Retail

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYIMADAIAN

Window Treatments & Shading Systems (Blinds, Shades, Awnings)

Industrials, Manufacturing & Construction/Building Materials & Products/Doors, Windows & Architectural Openings

Keywords

• Custom window treatments
• Roller blinds
• Venetian blinds
• Outdoor awnings
• Smart home blinds

Headquarters

HQ city

Rødovre

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Window Treatment Sales: Stila designs, produces, and sells custom-made window treatments (blinds, curtains, awnings, screens, pergolas) priced as one-time purchases. Products are made to order based on individual measurements and specifications provided by customers through dealers or the website.
2. Accessories and Add-ons: Sale of complementary products including motors, remote controls, TaHoma Switch hub, wind sensors, LED lighting, terrace heaters, and smart plugs. Offered as optional add-ons to the core window treatment products.
3. Styling and Consultation Services: Free initial in-home or showroom consultation with curtain stylists. Additional service revenue may derive from measurement, installation, and after-sales support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stila designs, produces, and sells custom-made indoor and outdoor window treatments — including roller blinds, pleated/Dupli blinds, Duo Rollers, Venetian/aluminum/wooden blinds, awnings, pergolas, outdoor screens, and patio umbrellas — manufactured to individual measurements and sold primarily through a nationwide dealer network and showroom in Denmark. Products can be equipped with motorized operation and integrated into smart home ecosystems via the TaHoma® Switch hub.

Product overview

Stila is a Danish custom window treatment company offering a comprehensive portfolio of indoor and outdoor sun shading solutions. The indoor product line includes roller blinds (rullegardiner), pleated blinds (plisségardiner), Dupli blinds, Duo Rollers, Venetian/louver blinds (lamelgardiner), aluminum blinds (persienner), and wooden blinds (træpersienner). The outdoor collection features awnings (markiser), patio umbrellas (parasoller), outdoor screens, and pergolas. Smart home integration is available through electric motorized options and the MotionBlinds system. Key differentiators include sustainable solutions made from recycled materials (recycled plastic bottles, fabric scraps from fashion industry), patented LightBlock® blackout technology, heat-reflecting treatments, and Cradle-to-Cradle certified fabrics. The company operates through a network of dealers across Denmark with a flagship showroom in Rødovre and offers free consultation, measuring, and a 5-year warranty on all products.

Differentiator

Problem solved

Functional benefit

Brands

• refashion™: A roller blind series made partially from fabric scraps from the fashion industry, awarded the Red Dot Design Award 2021.
• LightBlock®
• MotionBlinds
• SmartCord®

Products and services

• Rullegardiner (Roller Blinds) Custom-made roller blinds available with various fabric options including blackout, light-filtering, and sustainable materials. Can be equipped with manual chain operation, spring mechanism, cordless operation, or electric motor. Sold to residential and commercial customers via dealers and showroom.
• Plisségardiner (Pleated Blinds) Custom-made pleated blinds with exclusive fabrics in various structures and colors. 90% of collection fabrics are Cradle-to-Cradle or Oeko-Tex certified. Suitable for special window shapes including arched and sloped windows. Sold to residential customers.
• Dupli Gardiner (Dupli Blinds) Custom-made dual-layer pleated and Dupli blinds featuring exclusive fabrics with air pockets that provide up to 30% energy savings, 55% acoustic improvement, and 77% heat reflection. Available with SmartCord® operation system. Sold to residential customers.
• Duo Rollers Custom-made double-layer roller blind with transparent and non-transparent horizontal stripes that move in opposite directions, providing flexible, light, and playful light filtration through windows. Sold to residential customers.
• Lamelgardiner (Venetian Blinds) Custom-made horizontal louver blinds available in various materials including aluminum and wood, with adjustable light control and privacy. Available in sustainable options made from recycled plastic bottles. Sold to residential and commercial customers.
• Persienner (Aluminum Blinds) Custom-made aluminum blinds available in over 100 different colors. Classic design relaunched in new high quality. Sold to residential customers.
• Træpersienner (Wooden Blinds) Custom-made wooden blinds made from FSC®-certified wood, featuring natural color tones and deep structures. Available in Abachi wood. Sold to residential customers.
• Markiser (Awnings) Custom-made indoor and outdoor sun shading solutions including cassette awnings such as the B-27 and B-50 models. Electric models can be controlled via remote or app and are available with accessories including wind sensors, LED lighting, and terrace heaters. Sold to residential customers.
• Parasoller (Patio Umbrellas) Custom-made patio umbrellas available in multiple sizes and colors with water- and dirt-repellent OEKO-TEX® certified fabrics. Sold to residential customers.
• Screens (Outdoor Screens) Custom-made outdoor screening solutions for flexible sun shading, featuring a unique zip-system that makes them wind-stable and insect-blocking. Suitable for offices and residential outdoor spaces.
• Pergola Custom-made luxury outdoor covering system that can be adjusted to provide shade from the sun as needed. Can include wind-resistant screens, terrace heaters, and LED lighting. Sold to residential customers.
• refashion™ rullegardiner Custom-made sustainable roller blind series partially produced from textile offcuts from the fashion industry, developed in collaboration with Lampe Textiles (Belgium). Contains 9 unique fabrics in coarse blends of cotton, wool, and acrylic with polyester threads. Winner of Red Dot Design Award 2021.
• Elektriske Gardiner (Motorized Window Treatments) Custom-made motorized versions of Stila's window treatment line that can be controlled via remote, smartphone app, or voice assistants. Feature automatic scheduling and can be integrated with smart home systems including the TaHoma® Switch hub.
• MotionBlinds Motorized sun shading products from MotionBlinds that can be controlled via app or remote control, but also manually with a single pull on the chain, offering both convenience and smart home integration.

Quantifiable outcome

• Up to 30% energy savings with Dupli gardiner (heat loss reduction)
• +8 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SomfycoreTechnology or IntegrationStila integrates Somfy's TaHoma® Switch Smart Home hub into its electric curtain and blind products, enabling app-based control, voice assistant integration (Google Home, Amazon Alexa, Apple HomeKit), and interoperability with Somfy's broader security and home automation ecosystem including Somfy One alarms.
• Lampe Textiles (Belgium)coreStrategic or Co-development PartnerCollaboration with Belgian textile manufacturer Lampe Textiles to develop the refashion™ roller blind series — a collection of fabrics partially made from textile offcuts from the fashion industry, combining sustainability with premium design.
• MagoCareminorOthersStila supports the Dutch organization MagoCare, which creates welfare in the Kenyan town of Mago — providing daily meals for over 500 schoolchildren, healthcare clinic access, and community support. Stila's entire organization contributes to this CSR initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hunter Douglas: The global leader in custom window coverings with broad portfolio of blinds, shades, and shutters across residential and commercial. Overlaps with Stila on product, target customer (homeowners), and measured-installation model, but at significantly larger scale.
• WAREMA: German-based manufacturer of sun shading systems (interior blinds, external venetians, awnings) serving residential and commercial buildings across Europe. Comparable product range to Stila's indoor/outdoor portfolio and operates in the same measured-installation, dealer-network model.
• Velux: Danish leader in roof windows and skylights with a complementary motorized blind/sun screening product line. Highly relevant neighbor brand sharing a Danish heritage and a focus on made-to-measure, motorized window treatments.
• Jeld-Wen (JELD-WEN custom windows and treatments): Global manufacturer of windows, doors, and complementary interior solutions including blinds and decorative window coverings. Overlaps with Stila in the home window treatments category, although Jeld-Wen's primary focus is on doors and windows rather than blinds.
• IKEA (Home Smart / FYRTUR / KADRITTELJ blinds): Mass-market home furnishings retailer offering ready-made and partially custom window treatments, including the FYRTUR/KADRITTELJ motorized blinds line. Competes with Stila at the value end and in the DIY/smart-blind category.

Direct peers

• Luxaflex: Premium custom-made window treatment brand (Hunter Douglas subsidiary) offering made-to-measure blinds, shades, and shutters with motorization and smart home integration. Closest competitor to Stila in product, business model (bespoke/measured-installation), and premium positioning.
• Silent Gliss: Swiss manufacturer of premium, motorized custom window treatments and curtain track systems, with strong presence in luxury residential and hospitality. Directly comparable on made-to-measure approach, motorization/smart-home integration, and focus on architectural specification channels.
• Coulisse: Dutch manufacturer of custom window treatment components, motorized blinds (MotionBlinds), and fabrics for OEM partners. Directly comparable to Stila on custom-made window coverings and MotionBlinds-enabled motorization ecosystem (overlap with Stila's MotionBlinds offering).
• Roma (Rolladenbau): German manufacturer of roller shutters, external venetians, sun protection systems, and motorized controls, distributed via specialist dealers across Europe. Directly comparable product portfolio (motorized, made-to-measure) and go-to-market (specialist dealer network).
• Griesser: Swiss/European manufacturer of external venetian blinds, awnings, and roller shutters for residential and commercial buildings. Comparable to Stila on outdoor shading systems, dealer/installer distribution model, and European premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Stilla_dk
• Facebookfacebook.com/stiladk
• LinkedInlinkedin.com/company/stila

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stila