Letpension
Letpension is a privately held Danish insurance intermediary that distributes PFA Pension's pension and insurance products (Letsikringer) exclusively through 13 partner banks, serving individual retail customers across Denmark via branch-based advisory and the Letportal self-service platform.
- Company typePrivate
- Founded2006
- HeadquartersVirum, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Letpension does
Letpension forsikringsformidling A/S (CVR 2940 1675), trading as Letpension, is a privately held Danish insurance and pension intermediary that distributes PFA Pension products exclusively through a network of 13 partner banks (pengeinstitutter) with branches across Denmark. The company is headquartered at Sundkrogsgade 4, Copenhagen, was established in 2006, and operates under a single-product-supplier model in which PFA Pension underwrites the policies, manages the investment of accumulated pension savings, and handles claims, while Letpension provides the distribution layer and customer-facing brand.
The product portfolio is sold under the Letsikringer sub-brand and comprises six core retail insurance products: Letsikring ved sygdom (income protection after 3 months of incapacity), Letsikring ved kritisk sygdom (tax-free lump sum on serious illness, with child coverage to age 24), Letsikring af indtægt ved pension (lifetime pension annuity with survivor benefits), Letsikring af barn ved død (child life insurance with payments to age 21), Letsikring ved død (life insurance with lump-sum or 10-year annuity options), and Letsikring af helbred (health insurance with treatment access typically within 1–10 business days). Two service modules extend the bundle: Online Sundhedshjælp, which adds 24-hour video consultations with doctors, physiotherapists, psychologists, family advisors, and coaches via partnerships with Hejdoktor and Prescriba (authenticated through Denmark's MitID), and EarlyCare, an early-intervention service providing a personal Health Guide and rehabilitation plan attached to the illness product. Customers manage policies through the Letportal self-service portal and use a public cost calculator (Omkostningsberegner) that discloses direct, indirect, and total annual cost indicators (ÅOK/ÅOP).
The business model is commission-based intermediation: customers meet Letpension through their personal bank advisor at one of the 13 partner branches, the bank advisor tailors the product mix, and Letpension earns fees for distributing PFA's products. Pricing is individualized rather than published, with cost variability driven by savings balance, contribution level, retirement age, and investment profile. The company is dependent on a single supplier (PFA) and a relatively concentrated but nationally distributed bank channel; it has no disclosed app, no public API, no AI capabilities, and no funding events, M&A activity, or headcount data in the public record.
Letpension firmographics
Firmographics- Name
- Letpension
- Legal name
- Letpension forsikringsformidling A/S
- Website
- https://letpension.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Letpension is a privately held Danish insurance intermediary that distributes PFA Pension's pension and insurance products (Letsikringer) exclusively through 13 partner banks, serving individual retail customers across Denmark via branch-based advisory and the Letportal self-service platform.
- Ownership category
- akta.pro rank
Letpension industry classification
Industry- Product category
- Pension & Insurance Intermediation
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industries
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Guaranteed Issue & Simplified Issue Critical Illness/Hospital Indemnity (FSAIAKAG)
Keywords
Where Letpension is headquartered
LocationHeadquarters
- HQ city
- Virum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Letpension business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pension and insurance product distribution: Letpension acts as an insurance broker/distributor, intermediating pension and insurance products from PFA Pension through Danish banks. The company earns commission or fees for distributing these products to bank customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Cost calculator available for pension product cost estimation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Letpension product offering
Product offeringCore offering
Letpension is a Danish pension and insurance intermediary that distributes PFA Pension's pension and insurance products through a network of 13 Danish banks. Customers access the Letsikringer product portfolio — covering illness, critical illness, death, child life, health, and pension annuity — via their personal bank advisor at participating branches across Denmark. The company functions as a broker, earning commission for intermediating PFA Pension products and providing tailored advice through local bank channels.
Product overview
Letpension is a pension and insurance intermediary that distributes PFA Pension products exclusively through Danish banks. The product portfolio, branded as Letsikringer, consists of six core insurance products: Letsikring ved sygdom (illness/income protection), Letsikring ved kritisk sygdom (critical illness), Letsikring af indtægt ved pension (pension annuity/life income), Letsikring af barn ved død (child life insurance), Letsikring ved død (life insurance), and Letsikring af helbred (health insurance with rapid treatment access). These products are complemented by the Online Sundhedshjælp digital health service providing video consultations, and EarlyCare for early intervention support. Customers access products through their local bank's personal advisor and manage accounts via the Letportal self-service portal. An Omkostningsberegner cost calculator helps customers understand product pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Letsikringer: A brand of pension and insurance products offered by Letpension, including coverage for illness, critical illness, income at retirement, child death, death, and health.
Products and services
- Letsikring ved sygdom (Illness insurance) Insurance product that provides income replacement if the insured loses half of their earning capacity for more than three months due to illness or accident. Payments are made monthly and can provide financial security alongside public benefits. Available to Danish individuals via partner bank advisors.
- Letsikring ved kritisk sygdom (Critical illness insurance) Insurance that pays a tax-free lump sum upon diagnosis of a serious illness such as cancer or brain hemorrhage. Policyholders can use the funds freely for home modifications or recreation. Children can be included until age 24 with age-appropriate coverage.
- Letsikring af indtægt ved pension (Pension income annuity) A life annuity product that ensures regular payments for as long as the policyholder lives. Spouses or cohabitants can inherit payments, and survivors receive the accumulated savings if death occurs before payouts begin.
- Letsikring af barn ved død (Child life insurance) Child life insurance (børnerente) that provides payments to the policyholder's child until age 21 if the parent dies before reaching age 67. Can be established for own children, stepchildren, and adopted children.
- Letsikring ved død (Life insurance) Life insurance that pays beneficiaries a lump sum or monthly payments for 10 years if the policyholder dies before age 67. Policyholders choose beneficiaries freely and can structure payouts to cover bank loans.
- Letsikring af helbred (Health insurance) Health insurance providing access to rapid medical examinations and treatment, typically within 1-10 business days, for pain, illness, or injury. Covers treatments including private hospitals, physiotherapy, psychology, psychiatry, rehabilitation, and second opinions. Available for ages 18-67 with Danish residency.
- Letportal (Customer self-service portal) Customer self-service portal where policyholders can view their pension agreements, savings, costs, and returns. Accessible via the Letpension website or netbank.
Quantifiable outcome
- Health insurance provides access to treatment typically within 1-10 working days
- +1 more outcomes
Companies that use Letpension
Customer profileSegments1 record
Ideal customer profiles1 record
Letpension technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Letpension partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- PFA PensioncorePFA Pension is the insurance provider behind Letpension's products. PFA supplies all pension and insurance products and manages the investment of accumulated pension funds. Letpension acts as an intermediary, distributing PFA products through Danish banks.
- Jyske BankcoreOne of 13 Danish banks in the Letpension distribution network. Jyske Bank branches across Denmark offer Letpension pension and insurance products to their customers.
- SydbankcoreOne of 13 Danish banks in the Letpension distribution network. Sydbank branches offer Letpension pension and insurance products to their customers.
- Nordjyske BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Ringkjøbing LandbobankcoreOne of 13 Danish banks in the Letpension distribution network.
- HejdoktorsupportingHejdoktor provides the Online Doctor service for Letpension's health insurance (Letsikring af helbred). Delivers video consultations with general practitioners through the Hejdoktor app.
- PrescribasupportingPrescriba provides the Online Health Help platform (Help) for Letpension's health insurance, including online psychologist, family advisor, and coach services.
- AndelskassencoreOne of 13 Danish banks in the Letpension distribution network.
- Djurslands BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Hvidbjerg BankcoreOne of 13 Danish banks in the Letpension distribution network.
- KreditbankencoreOne of 13 Danish banks in the Letpension distribution network.
- Lollands BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Lån & Spar BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Møns BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Skjern BankcoreOne of 13 Danish banks in the Letpension distribution network.
- Sparekassen KronjyllandcoreOne of 13 Danish banks in the Letpension distribution network.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Letpension competitors and assessment
Company assessmentDirect peers
- Danica Pension: Pension and insurance company tied to Danske Bank, distributing through Danske Bank's branch network in Denmark — the same bank-channel insurance distribution model Letpension operates with its 13 partner banks.
- AP Pension: Danish pension and insurance company offering individual pension, critical illness, and life products to retail customers in Denmark, competing for the same household budget allocations that Letpension addresses.
- Nordea Liv & Pension: Pension and insurance arm of Nordea in Denmark, distributing through Nordea's bank branches. Closely parallels Letpension's bank-channel model targeting retail bank customers with pension and insurance products.
- PFA Pension: Denmark's largest pension provider and Letpension's exclusive product supplier. PFA also distributes its products directly and through other partners, putting it in direct overlap with Letpension's customer base and product shelf.
Broad incumbents
- PenSam: Danish pension and insurance company for FOA-related labour market groups. Operates in the same Danish pension market as Letpension but is anchored to union/employer channels rather than bank-branch distribution.
- If Skadeforsikring: Nordic non-life insurance carrier with a significant Danish presence. Adjacent overlap with Letpension's health and personal-lines coverages, though If is a full-stack carrier rather than a bank-channel intermediary.
- Industriens Pension: One of Denmark's largest pension funds serving industrial-sector employees. Overlaps in the broader Danish pension and insurance market but is anchored in occupational schemes rather than bank-channel retail distribution.
- Pension Danmark: Large Danish labour-market pension fund covering more than 700,000 members. Operates in the same overall Danish pension market but focuses on collectively bargained schemes rather than retail bank-channel distribution.
- Sampension: Danish pension manager for several labour-market schemes. Competes in the overall Danish pension market with overlapping life and risk-coverage products, though distribution is via occupational schemes rather than bank branches.
- Codan Denmark: Major Danish non-life and life insurer owned by RSA/Intact. Overlaps with Letpension's health and life insurance offerings but operates a much broader product portfolio across direct, broker, and corporate channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Letpension social profiles
Digital presenceLetpension financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letpension leadership team
Management profileNumber of profiles
Letpension funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letpension M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letpension
What does Letpension do?
Letpension is a Danish pension and insurance intermediary that distributes PFA Pension's pension and insurance products through a network of 13 Danish banks. Customers access the Letsikringer product portfolio — covering illness, critical illness, death, child life, health, and pension annuity — via their personal bank advisor at participating branches across Denmark. The company functions as a broker, earning commission for intermediating PFA Pension products and providing tailored advice through local bank channels.
Is Letpension a public or private company?
Letpension is a private company. It is classified as unknown and is currently operating.
When was Letpension founded?
Letpension was founded in 2006. It employs 11 to 50 people.
Where is Letpension based?
Letpension is headquartered in Virum, Denmark, in the Europe region.
How does Letpension make money?
One revenue line is on record: pension and insurance product distribution.
Who are Letpension's main competitors?
Direct peers on record are Danica Pension, AP Pension, Nordea Liv & Pension and PFA Pension. Broad incumbents are PenSam, If Skadeforsikring, Industriens Pension, Pension Danmark, Sampension and Codan Denmark.
Does Letpension have an API?
No public API is recorded for Letpension.
What industry is Letpension in?
Letpension's product category is Pension & Insurance Intermediation. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 524292 and its SIC code is 6411.