Meidi-ya Singapore Co.

What Meidi-ya Singapore Co. does

Meidi-ya Singapore Co. (Pte) Ltd is a privately held Japanese specialty supermarket chain operating three retail points in Singapore: the main supermarket at Millenia Walk on Raffles Boulevard, a second supermarket at Great World City, and a liquor shop concession inside Takashimaya Department Store on Orchard Road. The company primarily serves Japanese expatriates residing in Singapore, supplemented by local Japanese-food enthusiasts and travelers, addressing the limited availability of authentic Japanese grocery products in the local market. Its core proposition is curation and authenticity — particularly Hokkaido specialty items via the Dosanko Plaza sub-brand — combined with operational services tailored to the Japanese community, including Japanese-language customer service hotlines and a bilingual website.

The business operates through three primary service lines. The first is in-store retail across the three locations, selling fresh produce and seafood (Japanese beef, Australian Black Angus, Nakajima-sourced fish), frozen and chilled foods, Japanese staples (rice, noodles, tea, condiments), beverages, daily essentials, and Singapore souvenirs. The second is the Home Delivery Service (HDS), a membership-based online ordering platform with a one-time $10 registration fee, free delivery for orders above $100, and 3D Secure credit card payment processing, restricted to weekday 10am–1pm slots in most of Singapore. The third is SINPACK, an overseas packing service available at Millenia Walk that packages Japanese food products — including perishables with dry ice — for travelers and overseas-based consumers, with hotel delivery in Singapore and tiered box pricing of $4–$21. A Privilege Card loyalty program ($2 registration, $1 = 1 point, semi-annual voucher redemption) sits across all three channels.

Revenue is generated through retail markup across product categories, HDS membership and delivery fees, SINPACK box and delivery charges, and loyalty-driven repeat purchases. The company is privately held with no disclosed parent company, no funding history, and no publicly available financial statements. Key commercial relationships include a fresh-seafood supply partnership with Tsukiji Nakajima Suisan, the Hokkaido Dosanko Plaza regional specialty channel partnership, and a channel-partner co-location arrangement with Takashimaya Department Store.

Name

Meidi-ya Singapore Co.

Legal name

MEIDI-YA SINGAPORE CO (PTE) LTD

Website

https://meidi-ya.com.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MEIDI-YA Singapore Co. (Pte) Ltd operates three Japanese specialty supermarket locations in Singapore serving Japanese expatriates and local consumers. The company sells authentic Japanese groceries in-store and via a membership-based Home Delivery Service, and runs SINPACK, an overseas packing service for travelers.

Ownership category

akta.pro rank

Product category

Japanese Supermarket Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

Keywords

• Japanese grocery retail
• Home delivery service
• Overseas packing service
• Supermarket chain
• Loyalty card program

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Supermarket Sales: Physical retail sales of Japanese food products and groceries at three store locations. Revenue generated from in-store purchases across all product categories including fresh produce, chilled, frozen, dry goods, beverages, and household items.
2. Home Delivery Service (HDS): Membership-based home delivery service. Members pay $10 initial registration fee. Free delivery for orders above $100, $10 fee for orders below $100. E-commerce payment processing with VISA and MASTER cards.
3. SINPACK Overseas Packing Service: Packing and export service for Japanese food products. Pre-charge of $150 for packing and delivery costs. Box prices range from $4.00 to $21.00 depending on size and contents. Hotel or store pickup delivery options.
4. Privilege Card Loyalty Program: Point accumulation system ($1 = 1 point). Points redeemable for shopping vouchers (500 points = $5 voucher). Card registration fee of $2. Bi-annual redemption periods in January and July.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Meidi-ya Singapore operates a Japanese supermarket chain with three physical stores in Singapore, complemented by a membership-based home delivery service (HDS) and a SINPACK overseas packing service for travelers exporting Japanese food products. The company specializes in authentic Japanese food items, including fresh produce, seafood, frozen and chilled foods, groceries, beverages, and household essentials, along with a Hokkaido Dosanko Plaza section and a Privilege Card loyalty program.

Product overview

Meidi-ya Singapore Co. operates as a Japanese supermarket chain in Singapore offering a unified retail platform centered around physical store locations and e-commerce services. The core offerings consist of Home Delivery Service (HDS) for internet-based home shopping with membership-based delivery, and SINPACK, an overseas packing service for travelers and expatriates. The product portfolio includes Japanese food products through the Hokkaido Dosanko Plaza specialty section, fresh produce and seafood (Japanese beef, Australian Angus, Nakajima fish), frozen and chilled foods, Japanese groceries and beverages, daily essentials, household items, and Singapore souvenirs. A Privilege Card loyalty program accumulates points for purchases exchanged for shopping vouchers. The company maintains three physical locations: Millenia Walk, Great World City, and Takashimaya.

Differentiator

Problem solved

Functional benefit

Brands

• Hokkaido Dosanko Plaza (どさんこプラザ): A dedicated section featuring Hokkaido products including processed foods, confectionery, and various Japanese grocery items.
• Home Delivery Service (HDS)
• SINPACK

Products and services

• Home Delivery Service (HDS) Internet-based home shopping and delivery service that delivers supermarket products to customers' homes within Singapore. Membership-based with free delivery for orders above $100 and $10 fee for orders below $100.
• SINPACK Overseas Packing Service Export packing service for travelers and expatriates residing overseas where Japanese groceries are not readily available. Products are packed with dry ice for perishables and delivered to hotels or collected at stores. Available at Millenia Walk store only.
• Meidi-ya Privilege Card Point-based loyalty card program with $2 registration fee. Points accumulate at $1 = 1 point and can be exchanged for shopping vouchers (500 points = $5 voucher) semi-annually in January and July.
• Hokkaido Dosanko Plaza Specialty section within Meidi-ya stores featuring authentic Hokkaido (Dosanko) food products including processed foods, confectionery, and regional Japanese specialties. The Great World location's Dosanko Plaza closed on June 1, 2026, with selected products continuing in the main supermarket.
• Fresh Produce and Seafood Fresh meat, fish, seafood, vegetables, and fruits sourced from Japan, Australia, USA, and local suppliers. Includes Japanese beef, Australian Black Angus beef, pork, chicken, and Nakajima fresh fish.
• Frozen and Chilled Foods Frozen vegetables, natto, ready meals, desserts, breads, pizzas, and chilled dairy products including eggs, milk, yogurt, and chilled beverages.
• Japanese Groceries and Beverages Japanese food staples including rice, noodles (udon, soba, somen, instant noodles), Japanese tea, coffee, soft drinks, condiments, seasonings, curry, and Japanese dry groceries.
• Daily Essentials and Household Items Personal care products (soap, shampoo, facial wash, oral care), cleaning supplies (detergents, disinfectants), paper products (tissues, toilet paper), and kitchen sundries.
• Singapore Souvenirs Singapore-themed souvenir items available for purchase including local food products like curry paste, chili sauce, kaya jam, and dried mangoes suitable for gifting.

Quantifiable outcome

• Free delivery for HDS orders above $100
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nakajima (築地中島水产)coreStrategic or Co-development PartnerNakajima (Tsukiji Nakajima Suisan) provides fresh fish and seafood products including fresh fish, dried/salted fish, and processed fish products to Meidi-ya Singapore supermarkets.
• Hokkaido Dosanko Plaza (北海道どさんこプラザ)coreChannel Partner/ Reseller/ DistributorDosanko Plaza is a dedicated section within Meidi-ya stores featuring authentic Hokkaido food products. The Great World location had a dedicated Dosanko Plaza which closed on June 1, 2026, with selected products continuing to be available in the main supermarket.
• Takashimaya Department StoreminorChannel Partner/ Reseller/ DistributorMeidi-ya operates a liquor shop within the Takashimaya department store at Orchard Road, providing convenience for Takashimaya shoppers to purchase Japanese alcoholic beverages and food products.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• NTUC FairPrice: Singapore's largest grocery chain with nationwide supermarket and convenience-store footprint, including an extensive 'Housebrand' and imported-Japanese product range. Comparable as a Singapore grocery incumbent, but with significantly broader assortment, scale, and price-led positioning.
• Mustafa Centre: Iconic Singapore 24-hour large-format retailer with a substantial Japanese food and household-goods section. Comparable as a Singapore retailer carrying imported Japanese SKUs, but operating at much higher volume and lower price points.
• Meidi-Ya Co., Ltd. (Japan parent brand): The Japanese heritage food company behind the Meidi-ya brand. Most relevant peer for brand positioning, sourcing relationships, and product strategy, though operating in the Japanese domestic market rather than directly competing with the Singapore entity.
• Pan Pacific International Holdings (PPIH, Japan): Parent company of Don Don Donki / Don Quijote, the dominant Japanese discount variety retailer now aggressively expanding in Singapore. Comparable at the corporate/brand-strategy level as a Japanese import-led multi-format retailer, with substantially greater scale.
• Cold Storage: Premium mainstream grocer with strong presence in Singapore malls (including the same Takashimaya location where Meidi-ya operates its liquor shop). Comparable on premium-grocery positioning and mall-based distribution, with a wider assortment but less Japanese-import depth.

Direct peers

• Isetan (Singapore): Long-established Japanese department store at Orchard Central with a curated supermarket and food hall offering authentic Japanese groceries and prepared foods. Comparable to Meidi-ya on Japanese-import merchandising and expat customer base, with broader non-food assortment.
• Huber's Butchery: Singapore-based premium gourmet meat and seafood retailer offering imported Japanese beef, wagyu, and specialty items. Closest peer on the premium-imported fresh-protein category where Meidi-ya competes via its Nakajima partnership.
• Don Don Donki (Pan Pacific International Holdings, Singapore): Japanese variety-retail chain operating multiple large-format stores in Singapore under the Don Don Donki banner. Direct comparable to Meidi-ya on Japanese-import assortment and Singapore footprint, but with significantly larger store sizes, longer opening hours, and a discount-led positioning that competes on overlapping SKU categories.
• RedMart (Lazada): Leading online grocery platform in Singapore, now integrated within Lazada. Most direct comparable on the HDS e-commerce, scheduled-delivery, and credit-card payment-processing dimensions of Meidi-ya's business, though with a much broader mainstream SKU base.

Others

• Takashimaya Singapore: Singapore department store at Orchard Road that hosts Meidi-ya's liquor-shop concession. Adjacent peer on Japanese-themed premium retail and a key channel partner, rather than a direct grocery competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/meidiyasingapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meidi-ya Singapore Co.