What YSBLUE does

YSBLUE is a French marine fuel distribution company headquartered in Douarnenez, Brittany, operating a network of 12 fueling stations across France's 5,500 km coastline from Calais to Menton. Founded in 1976 as SOBAD (Société Bretonne d'Avitaillement et de Distribution), the company was rebranded to YSBLUE in 2021 to signal a strategic pivot from pure B2B fishing fuel distribution into pleasure boating, luxury yacht services, and Mediterranean market expansion. The company distributes marine diesel (gazole), gasoline (SP98), and tax-exempt fishing diesel (gazole pêche) to a diversified customer base including professional fishing fleets, maritime cooperatives, ferries, passenger ships, sand carriers, sea rescue organizations (SNSM), and individual pleasure boaters.

The core infrastructure includes a Seveso 2-classified depot at Douarnenez with 90,000 m³ of traceable storage across 12 tanks supplied by the TotalEnergies Donges refinery, alongside automated 24/7 self-service stations with badge subscription or credit card payment, live webcam monitoring, and integrated MarineTraffic, weather, and tide data on station webpages. Revenue is generated primarily through per-liter unit pricing (€2.02-€2.33/l for gazole depending on station) on a pay-as-you-go basis, supplemented by direct truck delivery to large commercial vessels, premium boutique sales of regional products at Mediterranean stations, and lubricant distribution through the 2021-merged SMCL subsidiary. The company also pilots the GOPbio30 30% biofuel blend in partnership with TotalEnergies One Tech as a decarbonation initiative.

YSBLUE is privately held with a dual ownership structure: TotalEnergies holds 51% and Coopération Maritime holds 49%, providing fuel supply security and cooperative distribution access. The company has grown headcount from 9 to 26 employees over five years through geographic and segment expansion, and operates a Go-to-Market that combines direct enterprise field sales to large commercial vessels with self-service automated stations for SMB and consumer pleasure boaters. Strategic priorities include ESG positioning (Lucie 26000 and Engagé RSE Afnor certifications obtained 2024), fuel transition innovation via the GOPbio30 project, and continued coastal station rollout to complete national coverage.

Name

YSBLUE

Legal name

Ysblue

Website

https://ysblue.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

YSBLUE is a French marine fuel distributor operating 12 stations across France's 5,500 km coastline, serving fishing vessels, ferries, luxury yachts, and pleasure boats with diesel, gasoline, and tax-exempt fishing fuel under TotalEnergies-Coopération Maritime ownership.

Ownership category

akta.pro rank

Product category

Marine Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)

akta.pro secondary industry

Marine Bunkering & Port Fuel Supply (EUALAIAG)

Keywords

• Marine fuel distribution
• Fishing vessel fueling
• Pleasure boat refueling
• Yacht bunkering services
• Maritime fuel logistics

Headquarters

HQ city

Douarnenez

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Marine Fuel Distribution: Distribution of marine fuels (diesel, gasoline, reduced-tax fishing fuel) to fishing vessels, pleasure boats, ferries, passenger ships, and commercial vessels through network of automated and attended stations across French coastline
2. Yacht Services: Premium fuel services and boutique products for luxury yachts in Mediterranean, including personalized English-style service, local products, and regional specialties
3. Retail Boutique Sales: Sale of regional and premium products (local food, Hénaff pâté, TOWT fair trade items) at Mediterranean stations targeting yacht crews and visitors

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

YSBLUE distributes marine fuels (diesel, SP98 gasoline, and tax-exempt fishing diesel) to commercial fishing fleets, ferries, passenger ships, sand carriers, maritime cooperatives, sea rescue organizations, and pleasure boaters through a network of 11-12 fueling stations across France's 5,500 km coastline. The company provides both attended quayside service and 24/7 automated self-service dispensing via badge or credit card, complemented by direct truck delivery and Mediterranean yacht boutique provisioning.

Product overview

YSBLUE is a marine fuel distribution company operating as a network of 11 strategically located fuel stations across France's 5,500 km coastline, from Calais to Menton. The core offering comprises marine fuel distribution (diesel, gasoline, and tax-exempt fishing diesel) serving diverse vessel types including fishing boats, ferries, passenger ships, sand carriers, and pleasure craft. The company has diversified from its original fishing fuel focus into pleasure boating and luxury yacht services, supported by retail boutiques at Mediterranean stations. Additional offerings include a badge subscription system for 24/7 automated access, customer extranet portal, lubricant services through SMCL partnership, and emerging decarbonation initiatives including the GOPbio30 biofuel pilot project with TotalEnergies.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Fuel Distribution Distribution of marine fuels (Gazole diesel, SP98 gasoline, and tax-exempt fishing diesel) to fishing vessels, ferries, passenger ships, sand carriers, SNSM rescue vessels, maritime cooperatives, and pleasure boats across France's 5,500 km coastline. Delivered via automated stations, attended quayside service, and direct truck delivery.
• Marine Retail Boutiques Boutiques located at Mediterranean stations (Beaulieu-sur-Mer, Mandelieu-la-Napoule) selling regional products including Hénaff pâté, TOWT fair trade items, and local specialties to yacht crews and maritime visitors.
• SMCL Lubricant Services Specialized maritime lubricant distribution services following YSBLUE's 2021 association with SMCL (Société Maritime de Combustibles Liquides), providing comprehensive lubrication solutions for all vessel types combined with fuel supply.
• GOPbio30 Biofuel Solution Experimental marine fuel blend incorporating 30% renewable base with proprietary additive for oxidation stability and bacteriostatic properties, developed in partnership with TotalEnergies One Tech for maritime decarbonation. Tested on SNSM Pen Sardin rescue vessel.

Quantifiable outcome

• Reduced carbon footprint through GOPbio30 30% biofuel blend testing on SNSM vessel
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TotalEnergies One TechcoreStrategic or Co-development Partner · 1 January 2022Collaboration on GOPbio30 decarbonation project involving R&D (Fuels & Lubrifiants), LSO/MAR, Technical Lines (Expertise Formulation Marine Fuels), Marketing & Services (Marine Fuels and TEAFS), and Coopération Maritime for 30% biofuel testing on SNSM vessel.
• SNSM (Les Sauveteurs en Mer)coreStrategic or Co-development Partner · 1 January 2022Sea rescue organization partnered for GOPbio30 decarbonation project; SNS 153 Pen Sardin vessel being used for 3-6 month biofuel testing trial.
• Coopérative Maritime du Pays BigoudenminorChannel Partner/ Reseller/ DistributorRegional maritime cooperative partner for fishing fuel distribution in Brittany region.
• TOWT (Transport à la Voile)minorOthersSailing cargo company offering fair trade products sold at YSBLUE Mediterranean boutiques.
• HénaffminorOthersFrench food company whose products including pâté are sold at YSBLUE Mediterranean yacht boutiques.
• SMCL (Société Maritime de Combustibles Liquides)coreStrategic or Co-development PartnerLubricant specialist company that merged with YSBLUE to provide complete service offering for maritime customers; combined expertise in fuel and lubricants.
• Ville de DouarnenezminorOthersMunicipal partner supporting local port operations and community events.
• Ville de Perros-GuirecminorOthersMunicipal partner who selected YSBLUE to operate their fuel distribution center.
• Jacky PerrenotminorOthersTransportation company specializing in dangerous materials for logistics support.
• SAMATminorOthersLogistics and transport partner for fuel distribution operations.
• GirardinminorChannel Partner/ Reseller/ DistributorListed as commercial partner on YSBLUE partners page.
• Armement APAKminorOthersFishing company listed as partner on YSBLUE partners page.
• BalaominorOthersPhotography services provider for aerial station photos (Menton station).
• Pôle Nautisme Mer et Développement Port Saint-Louis du RhôneminorOthersLocal nautical development organization supporting Port Saint-Louis du Rhône station development.
• Syndicat Mixte Portuaire Estuaire Royan Océan La PalmyreminorOthersPort authority partnership for Royan station operations.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Bunker Holding: Danish-based global marine fuel supplier operating across more than 1,000 ports worldwide. A relevant comparator for YSBLUE's bunker-focused business model, though at international scale with significant commodity-trading infrastructure.
• Shell Marine: Global bunker business of Shell supplying marine fuels at major ports worldwide. Comparable in core product (marine diesel and lubricants) and B2B distribution, though competes against YSBLUE more at the international/large-port tier than small coastal ports.
• World Fuel Services: Global marine fuel and energy logistics supplier (now World Kinect) serving ports worldwide with bunker trading, ship agency, and land-based fuel distribution. Comparable to YSBLUE on the marine fuel distribution transaction model but at vastly greater scale and geographic reach.
• KPI OceanConnect: Global marine fuel procurement and bunker supplier with physical presence in key hubs. Comparable in transaction-based fuel distribution model and customer base of commercial vessel operators, though larger and more geographically diverse.
• Rubis SCA: French-listed energy distribution group with downstream fuel, marine, and trading activities across Europe, Africa, and the Caribbean. Rubis Energie operates in marine fuel storage and bunkering, overlapping with YSBLUE's distribution model, though at significantly larger scale and geographic breadth.
• TotalEnergies Marine Fuels: Global bunker business unit of TotalEnergies, YSBLUE's majority shareholder. While YSBLUE serves small ports and coastal distribution, TotalEnergies Marine Fuels operates large-scale international bunkering; both share the parent supply chain and brand.

Regional players

• Catram (Compagnie d'Affrètement et de Transport): French maritime services and bunkering group with operations primarily in the Mediterranean and West Africa. Relevant regional comparator for YSBLUE's Mediterranean yacht and commercial bunkering activities.

Emerging players

• Peninsula Petroleum: Independent marine fuel supplier focused on physical bunker supply and trading. Relevant comparator on fuel procurement and distribution mechanics, though focused on larger commercial vessels rather than fishing and pleasure segments.
• Minerva Bunkering: Marine fuel joint venture backed by Mercuria and BP focused on physical bunker supply. Provides a benchmark for physical fuel distribution infrastructure and growth trajectory in marine bunkering.

Direct peers

• Sarge Marine: French marine fuel distributor with a network of bunkering stations serving fishing fleets and ports across Brittany and other French regions. Direct competitor to YSBLUE in core fishing fuel distribution and a relevant comparison point on station-level economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ysblue

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YSBLUE