What Changing Faces does

Changing Faces® Dentistry Limited is a privately-held, for-profit dental and facial aesthetic services practice operating two clinic locations in the West Midlands (Knowle, Solihull and Harborne, Birmingham), serving consumers across the West Midlands, Warwickshire and Worcestershire for over a decade (founded ~2010). The company provides a comprehensive service portfolio anchored in three areas: (1) full-jaw dental implants using the Same Day Teeth® All-on-4® technique across three pricing tiers (£10,500–£20,500 per jaw) plus zygomatic and single implants; (2) dentures led by dual-qualified Clinical Dental Technicians Marc Northover and Tim Jackson, featuring the proprietary Denture Genics® technique that designs full dentures in harmony with patient facial anatomy, gender, age and personality; (3) cosmetic dentistry and orthodontics including Invisalign, Spark Aligners, veneers, composite bonding, Enlighten and Philips Zoom whitening. Adjacent revenue streams include general dentistry, hygiene services using EMS Guided Biofilm Therapy, and a Denplan Essentials monthly membership (£13.44/month) for routine preventive care.

Revenue mechanics rely on a mix of high-ticket procedural payments (Same Day Teeth, full dentures, implant-assisted dentures), tiered cosmetic packages, and recurring subscription income from Denplan, with patient financing provided through a partnership with Tabeo Finance (12 months 0% APR or 5 years at 9.9% APR). The go-to-market is predominantly sales-led direct-to-patient via the two clinics, supplemented by external dentist referrals, free Discovery Day events at the clinic, and a strong Google reviews presence (485+ five-star reviews). The Changing Faces® trademark is registered across Classes 10, 40 and 44 and appears to underpin a franchise structure (Same Day Teeth (West Midlands) Limited) that could license additional clinic locations. Technology is largely third-party — iTero scanning, 3D CT imaging, ClinCheck treatment planning (Align Technology), Dental Monitoring remote orthodontic tracking, EMS hygiene hardware — with Denture Genics being the only proprietary clinical methodology in-house. Ownership is private with no disclosed venture capital, private equity, or institutional investors evidenced in the source data.

Name

Changing Faces

Legal name

Changing Faces® Dentistry Limited

Website

https://changingfacesandsmiles.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Changing Faces is a private dental practice operating two clinics in the West Midlands (Knowle/Solihull and Harborne/Birmingham) that provides dental implants, cosmetic dentures, orthodontics, and cosmetic dentistry to consumers in the West Midlands, Warwickshire and Worcestershire.

Ownership category

akta.pro rank

Product category

Private Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• Cosmetic dentistry
• Dental implants
• Private dental practice
• Restorative dentistry
• Teeth straightening

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Treatment Services: Comprehensive dental services including dental implants, Same Day Teeth full jaw implants, complete and partial dentures, cosmetic dentistry (veneers, bonding, whitening), orthodontics (Invisalign, Spark), and general dentistry. Revenue generated from one-time procedures with treatment plans spanning multiple appointments.
2. Denture Products: Custom-crafted dentures including complete, partial, flexible, light alloy, immediate, and copy dentures. Products range from Essential to Enhanced to Exceptional tiers based on materials and customization.
3. Financing Plans: Partnership with Tabeo Finance providing 12-month 0% finance or 5-year financing at 9.9% APR. Enables patients to spread cost of treatments.
4. Denplan Membership: Low-cost monthly payment plans providing routine check-ups and hygienist appointments. As little as £13.44 per month includes 1 check-up and 2 hygienist appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Changing Faces® Dentistry Limited is a UK private dental practice operating from clinics in Knowle (Solihull) and Harborne (Birmingham) in the West Midlands. It provides cosmetic and restorative dental treatments to individual patients on a private fee-for-service basis, including dental implants, teeth straightening, veneers, dentures, and general dental care.

Product overview

Changing Faces is a dental practice offering a comprehensive portfolio of dental services across two locations (Knowle, Solihull and Harborne, Birmingham). The core offering centers on restorative and cosmetic dentistry with particular expertise in dentures and dental implants. The main service lines include: (1) Denture services led by Clinical Dental Technicians Marc Northover and Tim Jackson, featuring the proprietary Denture Genics technique, covering complete dentures, partial dentures (plastic, flexible, light alloy), immediate dentures, copy dentures, denture relining and repair, and implant-assisted dentures; (2) Dental implants including single implants, full jaw Same Day Teeth using All-on-4 methodology, and zygomatic implants for patients with bone loss; (3) Orthodontic treatments including Invisalign and Spark Aligners with Digital Monitoring technology; (4) Cosmetic dentistry including veneers, composite bonding, and smile makeovers; (5) Professional teeth whitening using Enlighten and Philips Zoom systems; (6) General dentistry including hygiene services using EMS Guided Biofilm Therapy, tooth-coloured fillings, and inlays/onlays. The practice serves patients throughout the West Midlands, Warwickshire, and Worcestershire.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 95% long-term success rate for dental implants
• +3 more outcomes

Named customers32 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Enlighten®supportingTechnology or IntegrationEnlighten® is the only teeth whitening system guaranteed to achieve VITA scale B1 whitening. Offered as take-home treatment with comfortable trays, kind formula with no lifestyle changes required.
• Philips Zoom (Day White and Nitewhite)supportingTechnology or IntegrationPhilips Zoom DayWhite and Nitewhite systems offered as take-home whitening options in three concentrations. DayWhite worn 2 hours daily; Nitewhite worn overnight.
• EMS (Electro Medical Systems)supportingTechnology or IntegrationSwiss hygiene company providing Guided Biofilm Therapy (GBT) equipment including Airflow®, Piezon® PS, and Perioflow® systems for advanced dental hygiene treatment.
• Invisalign (Align Technology)coreTechnology or IntegrationInvisalign clear aligner system for teeth straightening. ClinCheck software powered by over 8 million smile variations for treatment planning. Free retainers and whitening included with treatment.
• Spark Aligners (Ormco)coreTechnology or IntegrationSpark™ clear aligners using TruGen™ plastic marketed as improved clarity, stain-resistance and durability. Offered alongside Dental Monitoring app for fewer clinic visits.
• DenplansupportingChannel Partner/ Reseller/ DistributorDenplan Essentials membership programme from £13.44/month provides routine check-ups and hygienist appointments. Enables patients to spread cost of preventive dental care.
• Dental MonitoringsupportingTechnology or IntegrationDental Monitoring app for remote orthodontic treatment monitoring. Allows patients to scan teeth at home and submit progress photos, reducing clinic visits while maintaining treatment oversight.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genix Healthcare: UK dental chain with NHS and private practices offering general dentistry, implants and cosmetic treatments. Comparable through overlapping patient demographic and service mix in the UK private dental market, though materially larger and more geographically dispersed.
• Together Dental: UK-focused dental group operating a network of practices across multiple regions with NHS and private services including implants and cosmetic dentistry. Comparable as a multi-site private dental competitor, but with broader regional coverage and a different ownership/funding profile.
• Colosseum Dental Group: European dental platform with a significant UK practice estate offering general, cosmetic and specialist dentistry. Comparable through multi-site private practice operations and shared patient demographics, though significantly larger and pan-European in ownership.
• Bupa Dental Care: UK-wide dental chain operated by Bupa, providing general, cosmetic and specialist dental services. Comparable as a private dental provider competing for the same regional patient pool, but with far greater brand awareness, marketing budget and geographic reach.
• mydentist: The UK's largest dental chain with several hundred practices, offering NHS and private dentistry including implants and cosmetic treatments. Comparable through overlapping service categories and West Midlands presence, but predominantly NHS-mixed model versus Changing Faces' purely private positioning.
• Damira Dental Studios: UK dental group operating a portfolio of practices focused on cosmetic and implant dentistry alongside general care. Comparable through premium cosmetic positioning and private-pay model, though Damira operates a larger multi-site footprint across multiple UK regions.
• Portman Dental Care: One of the largest UK private-focused dental groups with a portfolio of premium practices offering implants, cosmetic and orthodontic services. Comparable to Changing Faces through shared private-pay, premium service mix, but materially larger scale and multi-region footprint.
• Rodericks Dental Partners: Large UK dental group operating hundreds of practices with a mixed NHS/private model and growing cosmetic/implant offering. Comparable as a competitor for clinicians and patients in the West Midlands, with substantially greater scale and procurement leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/changingfacesandsmiles
• Instagraminstagram.com/changingfacesdental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changing Faces