PRO-TEK™

What PRO-TEK™ does

PRO-TEK™ (legal entity: Pro Tek Flooring Limited, registered in England, company number 11149341) is a UK-based specialist supplier of luxury vinyl click (LVT) flooring with over 30 years of operating history. The company is headquartered operationally at 66C Purley Way, Croydon, with a registered office in London. It serves two primary customer segments: residential homeowners undertaking renovation projects, and trade professionals (builders, flooring contractors, fitters) via a dedicated trade account program. Authorised supplier showrooms in Croydon, Wimbledon, and Paignton complement direct e-commerce, though the company ships UK-domestic only and is unable to fulfil Northern Ireland orders due to Brexit-related friction.

The product range is built around multi-layer rigid-core click flooring using SPC (Stone Plastic Composite) and WPC (Wood Plastic Composite) technology, with four collections spanning price points from £19.19/m2 to £37.05/m2: Value (budget SPC), Editions (mid-range SPC with 32 décor options), Excel (premium WPC with lifetime residential warranty), and Tek-Core (hybrid 8-layer construction). All products carry 100% waterproof cores, built-in acoustic underlay, and click-lock installation via UNIFIT®, UNICLIC®, or Unilin systems; the Excel range additionally integrates TRUSST Blockchain QR-code provenance authentication. Complementary offerings include SPC wall panels, matching trims/profiles, free sample distribution, and a Room Visualiser digital tool.

Revenue is generated predominantly through one-time product sales at per-square-metre pricing across the four collections, supplemented by a recurring trade discount program (15% off retail) and sample/pattern book sales. Distribution is split between direct e-commerce, a 5,000+ registered trade base receiving site delivery, three authorised UK showrooms, and telephone ordering. The company holds EN14041 European performance certification and uses third-party ISO accredited laboratories for durability, slip resistance, and fire safety testing. It is privately held with no external funding or parent company disclosed.

Name

PRO-TEK™

Legal name

Pro Tek Flooring Limited

Website

https://pro-tek-flooring.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO-TEK™ is a UK-based specialist supplier of luxury vinyl click flooring (SPC and WPC) serving residential homeowners and trade professionals via e-commerce, three authorised showrooms, and a 5,000+ trade account program.

Ownership category

akta.pro rank

Product category

Luxury Vinyl Flooring

NAICS

Floor Covering Retailers (449121)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Luxury vinyl flooring
• SPC click flooring
• WPC rigid core
• Vinyl floor accessories
• SPC wall panels

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vinyl Click Flooring Sales: One-time sale of luxury vinyl click flooring products across Value, Editions, Excel, and Tek-Core collections. Sold per square metre with varying price points from £19.19/m2 to £37.05/m2. Includes matching accessories (profiles, stair nosing).
2. SPC Wall Panels Sales: Sale of SPC wall panels featuring stone effects and 72 high-gloss marble decors. Complementary product to vinyl flooring for complete interior solutions.
3. Trade Account Subscriptions: Trade professionals pay to register for trade accounts receiving 15% discount off retail prices, delivery direct to site, and access to large stock holdings.
4. Pattern Books and Samples: Sale of wall panel pattern books for £30 with refund on second order, and sample sets for customer evaluation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PRO-TEK™ manufactures and supplies luxury vinyl click flooring for residential and commercial use across four collections (Value, Editions, Excel, Tek-Core) using SPC and WPC rigid core technology with click-lock installation systems. The product range is complemented by SPC wall panels with Grout Line Technology, matching flooring accessories (profiles, stair nosing), and a Room Visualiser digital tool, all sold direct via the company's UK e-commerce site and authorised supplier showrooms.

Product overview

PRO-TEK™ is a UK-based manufacturer of luxury vinyl click flooring with four distinct product collections. The portfolio comprises Value (budget SPC), Editions (mid-range SPC with 32 décor options), Excel (premium WPC with lifetime warranty), and Tek-Core (hybrid SPC/WPC with eight-layer construction). The collections span herringbone, plank, tile, and super long plank formats with various wear layers (0.30mm–0.7mm) and thickness options (5mm–8.5mm). All products feature waterproof cores, built-in underlay, and click-lock installation systems (UNIFIT, UNICLIC, Unilin). The offering is complemented by SPC wall panels, flooring accessories, and a Room Visualiser digital tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Collection Budget-friendly SPC (Stone Plastic Composite) luxury vinyl click flooring range targeting cost-conscious residential and modular installations. Available in herringbone styles with 0.30mm wear layer, 5mm thickness, and a 15-year residential / 5-year commercial warranty.
• Editions Collection Versatile five-layer SPC flooring collection with 32 décor options across plank, herringbone, tile, and super long plank formats. Features 0.55mm commercial-grade wear layer, UNICLIC locking system, and 20-year commercial warranty.
• Excel Collection Premium WPC (Wood Plastic Composite) luxury vinyl click flooring made from seven layers of high-grade material. Offers 28 wood colours, built-in underlay, UNIFIT locking system, lifetime residential warranty, and 30-year commercial warranty.
• Tek-Core Collection Hybrid luxury vinyl click flooring with eight-layer SPC/WPC construction, 100% waterproof rigid core, 0.7mm wear layer, built-in IXPE foam underlay, Unilin click system, and super scratch-resistant UV coating for high-traffic residential and commercial use.
• Editions Super Long Plank Extra-wide (228mm) and extra-long (1800mm) SPC plank flooring at 7mm thickness, designed to mimic prime grade wood flooring in large open-plan spaces. Features 0.55mm commercial-grade wear layer and built-in 1.50mm Safe Grip underlay.
• SPC Wall Panels SPC wall panels featuring exclusive Grout Line Technology, contemporary stone effects, and 72 unique high-gloss marble decors at 6.5mm thickness for residential and commercial wall applications.
• Flooring Accessories Matching trims and profiles for professional flooring installation finishes, including T Profile, Ramp Profile, End Profile, L-Shape Nosing, and Stair Nosing.
• Trade Account Program Annual trade account subscription offering 15% off retail flooring prices, direct-to-site kerbside delivery, access to large stock holdings, and free samples for registered UK builders, flooring contractors, and fitters.
• Wall Panel Sample Set Full set of SPC wall panel pattern books priced at £30 inc. VAT, allowing customers to evaluate styles and colours before purchase; £30 is credited back on the customer's second order.

Quantifiable outcome

• Waterproof performance - 100% waterproof core prevents water damage
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Flooring Factory OutletcoreChannel Partner/ Reseller/ DistributorAuthorised PRO-TEK™ supplier located at 66 Purley Way, Croydon CR0 3JP. Provides local showroom access for customers to view and purchase products.
• Jordan's Wood FlooringcoreChannel Partner/ Reseller/ DistributorAuthorised PRO-TEK™ supplier located at 99 Summerstown, Wimbledon, SW17 0BQ. Provides local showroom access for customers in the Wimbledon area.
• One Step Beyond FlooringcoreChannel Partner/ Reseller/ DistributorAuthorised PRO-TEK™ supplier located at Manor Avenue, Paignton, TQ3 2HR. Provides local showroom access for customers in the Southwest region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moduleo (IVC Group / Mohawk): European LVT flooring manufacturer with click-lock rigid core ranges (SPC/WPC), competing directly with PRO-TEK's Editions, Excel, and Tek-Core collections across residential and commercial segments.
• Amtico: UK-based designer and manufacturer of luxury vinyl flooring with comparable premium positioning, design-led collections, and commercial/residential customer mix.
• Karndean Designflooring: UK-headquartered manufacturer and retailer of luxury vinyl tile (LVT) flooring with similar design-led product ranges and trade/DTC distribution. Closest comparable on geography, product type, and channel mix.
• Polyflor: UK-based commercial-focused vinyl flooring manufacturer under the James Halstead group. Comparable on resilient flooring manufacturing and UK trade channel penetration.
• COREtec (USFloors / Shaw Industries): Pioneer of rigid core LVT flooring with click installation, multi-layer construction, and built-in underlay—directly comparable technology and value proposition to PRO-TEK's Excel and Tek-Core tiers.
• Berry Alloc: European manufacturer of laminate, vinyl, and parquet flooring with rigid core LVT ranges; directly competes in the UK/EU click vinyl flooring category with similar multi-layer construction.

Broad incumbents

• Tarkett: Global flooring incumbent with extensive vinyl and LVT portfolios across residential and commercial segments. Competes with PRO-TEK at the broader category level.
• Forbo Flooring Systems: International flooring manufacturer with vinyl, LVT, and other resilient flooring ranges serving commercial and residential markets; competes in overlapping UK trade channels.
• Quick-Step (Unilin / Mohawk): Major international flooring brand offering LVT and laminate click flooring; owner of UNICLIC® technology used by PRO-TEK. Competes in the same retail and trade channels at broader scale.

Regional players

• Lifestyle Floors: UK-based flooring brand and distributor offering vinyl and laminate ranges to trade customers; comparable on UK-focused distribution, trade pricing model, and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProTekVinylFlooring
• LinkedInlinkedin.com/company/pro-tek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO-TEK™