What Lifestyle Flooring does

Lifestyle Flooring is a family-owned flooring distributor and installation services provider headquartered in Tampa, Florida, with branch operations in Orlando, Sarasota, Fort Myers, and Jacksonville. Founded around 1950, the company sells and installs carpet, vinyl, and vinyl plank flooring products, with a primary focus on serving multifamily property managers (for unit turns, renovations, and clubhouse projects) and residential homebuilders (for new construction). It operates an enterprise field-sales go-to-market model, with dedicated sales account managers assigned to customer accounts at each branch and multi-channel ordering via phone (1-877-383-1062), email, text, and an online customer portal with a mobile application. Product revenue is generated through one-time project-based sales at account-based pricing, while installation and ancillary services (next-day installation, subfloor repairs, self-leveling/gypsum repairs, pet treatment, carpet/vinyl/LVT repairs, and clubhouse renovations) are sold as professional services.

The company's underlying technology is operational rather than differentiated: a customer portal and mobile app support order placement, confirmation, job tracking, invoice and payment history, budgeting tools, a prorate calculator, and account-based product/pricing access. Lifestyle Flooring maintains supply relationships with major flooring manufacturers including Armstrong, Shaw Floors, Congoleum, Tarkett, and Wheeler, and holds a stated preferred-partner relationship with Greystar, the largest U.S. multifamily property manager. It is also a member of eight Florida apartment associations (BAAA, AAGO, FCAA, NCFAA, SWFAA, TCAA, CCAA, SCAA), which serve as a primary mid-funnel marketing channel into the property management buyer base.

The company earns revenue principally from flooring product pass-through sales and installation services, supplemented by eligible quarterly manufacturer rebate programs on qualifying multifamily portfolios. Pricing is not publicly disclosed; customers must engage sales or access their account portal for quotes. With 51-100 employees, no external investors, no disclosed M&A activity, and a Florida-only geographic footprint with regional Southeast coverage, Lifestyle Flooring operates as a privately held, regionally focused flooring services business differentiated primarily by branch-level relationships, account-based service, and 70+ years of operating history in Florida rather than by proprietary technology or national scale.

Name

Lifestyle Flooring

Legal name

Lifestyle Flooring Inc.

Website

https://lifestyleflooringinc.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifestyle Flooring is a family-owned Tampa-based distributor and installer of carpet, vinyl, and vinyl plank flooring, serving multifamily property managers and residential homebuilders across Florida through five branch locations, field sales account managers, and a customer portal/mobile app for ordering and project management.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Retail-Furniture Stores (5712), Carpets & Rugs (2273)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Floor Installation (HSAPAGAA), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Commercial flooring installation
• Multifamily flooring services
• Carpet and vinyl products
• Property management flooring
• Homebuilder flooring supply

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Products Sales: Sale of carpet, vinyl, and vinyl plank flooring products to multifamily, homebuilder, and property management customers. One-time transaction model per project with account-based pricing.
2. Installation Services: Professional flooring installation services including next-day installation, carpet installation, vinyl installation and prep, vinyl plank (LVT/LVP) installation, subfloor repairs, and new construction/renovation services for multifamily properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lifestyle Flooring is a family-owned Florida-based flooring contractor that supplies and installs carpet, vinyl, and vinyl plank (LVT/LVP) flooring products for multifamily property managers, homebuilders, and commercial property management companies. The company also delivers preparation, subfloor repair, and project support services, supported by a customer portal and mobile app for order management, scheduling, and invoicing across five Florida branch locations.

Product overview

Lifestyle Flooring is a family-owned flooring retailer and contractor serving Florida's multifamily, homebuilder, and property management sectors. The company offers a curated selection of carpet, vinyl, and vinyl plank flooring products across multiple product lines. The carpet portfolio includes styles like Eco Beauty II, Clarity, Spellbound, Profusion, and Venture Solid. The vinyl category features products such as Scottsdale, Divinity, Armorcore Pro, and Highlands II. The vinyl plank line includes Instudio, Devan, and Dealer Solutions. Additional new products include Cassius, Amped, Catalyst 6mil, Cyrus Click Plank, Neutral Shift, Marvel, Chassis, Pavilion, and Living Quarters. Complementing the product offerings are installation services (carpet, vinyl, LVT/LVP), a customer portal and mobile app for order and project management, and prep/repair services including advanced measurements, subfloor repairs, and renovations. The company operates with branch support in Tampa (Corporate), Orlando, Sarasota, Fort Myers, and Jacksonville.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Flooring (Scottsdale, Divinity, Armorcore Pro, Highlands II) A collection of vinyl flooring styles sold to multifamily, homebuilder, and property management clients in Florida for installation in residential and commercial spaces.
• Vinyl Plank Flooring (Instudio, Devan, Dealer Solutions) Vinyl plank flooring lines available in varied tones, widths, and finishes for multifamily and homebuilder projects requiring durable LVT/LVP installation.
• Carpet Flooring (Eco Beauty II, Clarity, Spellbound, Profusion 20oz, Venture Solid) Carpet flooring styles offered to multifamily property managers and homebuilders for unit, common-area, and model home installations across Florida.
• New Flooring Products (Cassius, Amped, Catalyst 6mil, Cyrus Click Plank, Neutral Shift, Marvel, Chassis, Pavilion, Living Quarters) Recently introduced flooring products spanning carpet, vinyl, and vinyl plank categories, sold and installed for Florida multifamily and homebuilder customers.
• Professional Flooring Installation Services End-to-end flooring installation services for multifamily, homebuilder, and commercial customers, including next-day installation for in-stock products, subfloor preparation, and unit-turn installations.
• Prep, Repairs, and Project Support Services Project support services that include advanced measurements, self-leveling and gypsum repairs, subfloor repairs, pet odor treatment, clubhouse renovations, and large-scope new construction and renovation work for multifamily properties.

Quantifiable outcome

• 1-year workmanship warranty included with every installation
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• GreystarcoreGTM or Marketing PartnerGreystar is a prominent real estate management company and Lifestyle Flooring displays a 'preferred partner badge' indicating an established preferred vendor relationship for flooring services.
• ArmstrongminorOthersFlooring manufacturer whose products are offered by Lifestyle Flooring as part of their product portfolio.
• Shaw FloorsminorOthersMajor flooring manufacturer whose products are available through Lifestyle Flooring.
• CongoleumminorOthersFlooring manufacturer whose products are part of Lifestyle Flooring's vinyl and plank offerings.
• TarkettminorOthersGlobal flooring manufacturer whose products are offered through Lifestyle Flooring.
• WheelerminorOthersFlooring product supplier partner referenced in Lifestyle Flooring's supplier network.
• FEIGROUPminorOthersIndustry partner mentioned as one of many trusted partners on Lifestyle Flooring jobs.
• FLOOREXPOminorOthersIndustry partner mentioned as one of many trusted partners on Lifestyle Flooring jobs.
• MULTIFAMILYminorOthersIndustry partner referenced in Lifestyle Flooring's partner ecosystem.
• Cain-Bultman IncminorOthersIndustry partner mentioned as one of many trusted partners on Lifestyle Flooring jobs.
• Bay Area Apartment Association (BAAA)minorOthersRegional apartment association in Tampa Bay area providing networking and industry connections for Lifestyle Flooring.
• Apartment Association of Greater Orlando (AAGO)minorOthersRegional apartment association in Greater Orlando providing industry partnerships and customer connections.
• First Coast Apartment Association (FCAA)minorOthersRegional apartment association serving the Jacksonville/First Coast area.
• North Central Florida Apartment Association (NCFAA)minorOthersRegional apartment association serving North Central Florida.
• Southwest Florida Apartment Association (SWFAA)minorOthersRegional apartment association serving Southwest Florida (Fort Myers, Sarasota markets).
• Tri-City Apartment Association (TCAA)minorOthersRegional apartment association serving the Tri-City area.
• Capital City Apartment Association (CCAA)minorOthersRegional apartment association serving Florida's Capital City area.
• Sun Coast Apartment Association (SCAA)minorOthersRegional apartment association serving Florida's Sun Coast area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LL Flooring (formerly Lumber Liquidators): National specialty retailer of hardwood, vinyl, and laminate flooring with installation services. Comparable retail-plus-install model, though with national scale that Lifestyle Flooring lacks.
• ProSource Wholesale: Trade-only flooring wholesale club serving builders, contractors, and property managers. Comparable to Lifestyle Flooring in serving B2B customers with account-based pricing, though focused on product supply rather than installed service.
• Flooring America: Member-owned cooperative of independent flooring retailers with strong presence in the Southeast. Comparable to Lifestyle Flooring in product mix (carpet, vinyl, hardwood), installation services, and regional B2B focus.
• Empire Today: National flooring retailer and installer selling carpet, hardwood, vinyl, and tile direct to consumers and small commercial customers. Most directly comparable to Lifestyle Flooring in combining product sale with professional installation services.
• Carpet One Floor & Home: Cooperative flooring retailer with hundreds of independent member stores across North America selling carpet, vinyl, LVP, and hardwood with affiliated installation. Closely mirrors Lifestyle Flooring's retail-plus-installation model for residential and light commercial customers.

Broad incumbents

• Floor & Decor: Large public specialty retailer of hard-surface flooring (LVP, tile, wood) with a fast-growing Pro/builder program targeting contractors and multifamily operators. Increasingly competes with Lifestyle Flooring for commercial and builder accounts.
• The Home Depot: Big-box home improvement retailer with flooring departments, installer networks, and a multi-family pro program. Competes with Lifestyle Flooring primarily on price and one-stop-shop convenience for property managers and builders.

Others

• Shaw Industries: Largest US flooring manufacturer (subsidiary of Berkshire Hathaway) and a current product supplier to Lifestyle Flooring. Relevant as both an upstream partner and a competitor through its own commercial/multi-family sales programs.
• Mohawk Industries: Global flooring manufacturer whose carpet, LVT, and hardwood products are sold through independent retailers like Lifestyle Flooring. Comparable as the dominant upstream supplier whose distribution relationships shape the competitive landscape.

Regional players

• Tampa Flooring Company: Independent Tampa-area flooring retailer and installer serving residential and small commercial customers. Closest geographic competitor to Lifestyle Flooring's Tampa corporate market with overlapping product categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LifestyleFlring
• Facebookfacebook.com/Lifestyle.Flooring.Inc
• LinkedInlinkedin.com/company/lifestyle-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Flooring