Pebble Beach Systems

What Pebble Beach Systems does

Pebble Beach Systems is a UK-based, AIM-listed software company that develops and supplies broadcast automation and media management solutions for television broadcasters, cable and satellite operators. Founded in 2000 and headquartered in Weybridge, the company operates in the niche but mission-critical segment of channel playout technology, where television channels require automated systems to schedule, manage, and broadcast content reliably across multiple channels simultaneously. Its customer base spans traditional Tier 1 broadcasters, streaming platforms expanding into live sports, and government access television operators in North America and other regions.

The company's product portfolio is built on a platform-plus-modules architecture centered on two core offerings. Pebble Automation is the central software platform that controls playout operations, providing scheduling, media management, live input handling, and graphics integration for television channels. Pebble Integrated Channel is a compact hardware-software playout solution capable of supporting four concurrent channels from a single device, with integrated media storage, live input management, and graphics generation in a cost-effective configuration. The combination allows customers to deploy multi-channel automation without large-scale infrastructure investment. The company distributes through a direct enterprise sales motion targeting Tier 1 broadcasters and streaming platforms, supplemented by systems integration partners (such as CTI) that handle installation and contract negotiation for smaller and government customers.

Pebble's revenue model combines one-time software licence fees, recurring support and maintenance contracts, and professional services tied to implementation. Reported revenue has been stable in the $11-12 million USD range from 2022 through 2025, with the most recent first-half 2026 figures showing £6.5m in revenue (up 10% year-over-year) and £2.4m in adjusted EBITDA (up 20%), alongside a reduction in net debt from £3.3m to £0.8m. The company has 101-250 employees and trades on the London Stock Exchange's AIM market under ticker PEB. A notable recent commercial milestone is a five-year, £1.3m contract to supply automation software to a Tier 1 US-based streaming company expanding into live sports broadcasting, positioning Pebble in the convergence zone between traditional broadcast and OTT streaming.

Name

Pebble Beach Systems

Legal name

Pebble Beach Systems

Website

https://pebble.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Pebble Beach Systems is a UK-based, AIM-listed software company providing broadcast automation and channel playout technology—including scheduling, media management, and live input handling—to TV broadcasters, streaming platforms, cable and satellite operators, and government access channels.

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Playout Automation & Scheduling (MPAHAKAA)

akta.pro secondary industry

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

Keywords

• Broadcast automation software
• Channel playout systems
• Media management solutions
• Integrated channel device
• Live sports playout

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licences: Software licence deliveries drove revenue growth, representing a key revenue stream for the broadcast automation company.
2. Recurring Support Revenues: Recurring support revenues showed growth, providing predictable recurring income alongside one-time licence sales.
3. Implementation Services: Contract includes implementation services as part of the five-year agreement, representing additional service revenue alongside software.

Go-to-market motion2 records

Distribution channels1 record

Core offering

Pebble Beach Systems develops and supplies broadcast automation software (Pebble Automation) that controls channel playout, scheduling, media management, and live input handling, alongside the Pebble Integrated Channel device—a compact hardware/software playout appliance capable of supporting multiple concurrent channels with integrated media storage, live input management, and graphics generation. The offerings target TV broadcasters, cable and satellite operators, streaming platforms, and government access television operators globally.

Product overview

Pebble Beach Systems is a global provider of broadcast automation and channel technology. The company offers a platform-plus-modules architecture centered on Pebble Automation software and Pebble Integrated Channel devices. Pebble Automation provides the core playout control and scheduling engine, while the Integrated Channel product delivers a compact, cost-effective hardware solution capable of supporting multiple concurrent channels with media storage, live input management, and graphics generation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pebble Automation Broadcast automation software that controls playout operations, enabling scheduling, media management, and live input handling for television channels. Designed for TV broadcasters, cable and satellite operators, streaming platforms, and government access TV operators.
• Pebble Integrated Channel A hardware and software playout appliance supporting multiple concurrent channels from a single device, with integrated media storage, live input management, and graphics generation. Provides a compact, cost-effective multi-channel playout configuration.

Quantifiable outcome

• 10% revenue growth and 20% EBITDA increase in first half, demonstrating business momentum

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CTI (Custom Technology Integrators)coreImplementation/ SI/ Consulting PartnerCTI serves as Pebble's systems integration partner responsible for negotiating and installing automated playout systems. CTI installed the CobbTV system and handled contract negotiations for this government access television customer.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vizrt Group: Supplies broadcast graphics, newsroom, and playout technology to broadcasters and streamers — competes with Pebble on integrated channel playout, especially where graphics-rich workflows matter.
• Imagine Communications: Major vendor of broadcast automation, playout, and advertising management systems serving broadcasters and streaming platforms — direct competitor to Pebble's automation and channel playout stack.
• PlayBox Technology: Pioneer of the channel-in-a-box category with AirBox and similar compact multi-channel playout devices — closely comparable to Pebble Integrated Channel in form factor and use case.
• Florical Systems: Specialist in broadcast automation and playout solutions for US broadcasters and cable operators — directly comparable niche playout automation vendor to Pebble.
• Grass Valley: Provides broadcast playout, routing, and media workflow solutions including the iTX playout platform — overlaps directly with Pebble Automation and Pebble Integrated Channel in channel playout.

Emerging players

• Cinegy: Software-based broadcast workflow and playout vendor focused on IP and cloud-native deployments — competes with Pebble on automation and increasingly on cloud playout workflows.
• Dalet: Provides media asset management and broadcast workflow software that increasingly integrates playout and orchestration — adjacent competitor as MAM and automation converge.

Others

• Tedial: Independent media asset management and workflow orchestration vendor serving broadcasters and streamers — adjacent ecosystem participant rather than direct playout competitor.
• TAG Video Systems: Specialist in IP-based monitoring, probing, and multiviewer technology for broadcast and streaming workflows — complementary/adjacent vendor in modern broadcast IP infrastructures where Pebble deploys.

Broad incumbents

• Evertz Technologies: Broad broadcast infrastructure vendor offering playout, routing, and IP-based workflows — overlaps with Pebble on automation but serves customers through a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pebbleupdates
• Facebookfacebook.com/pebblebeachsystems
• LinkedInlinkedin.com/company/pebble-beach-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebble Beach Systems