Greener

What Greener does

Greener, now operating as Entti Group Oy, is a Finnish full-service green-area services company founded in 1983 and headquartered in Kerava, with regional offices in Vantaa (Uusimaa), Raisio (Varsinais-Suomi), and Tampere (Pirkanmaa). The company delivers an integrated portfolio spanning garden and landscape design, green construction, ongoing gardener and maintenance services, arborist work, and green interior design, serving private homeowners, housing companies (taloyhtiöt), construction firms, and public-sector projects. Operations are delivered through three regional offices with project-based, quote-driven pricing and a hybrid B2C/B2B customer mix; the company also runs content, social, and webinar channels (Instagram, Facebook, LinkedIn, blog) for both brand awareness and professional education.

The firm's product surface extends beyond traditional services into proprietary technology and materials. Its technology offerings include Smart Tree Inventory, an AI- and LiDAR-based urban tree inventory system marketed to arborists and municipalities, and greehill, a platform positioning urban trees within AI/LiDAR-driven ecosystem services. It also sells EcoSurface, a branded protective covering material for tree planting areas. Alongside these technology products, the company has formed the Desentti-allianssi (Desentti Alliance), an internal network of green-area professionals, and consolidated its branding under Entti Group Oy in 2025 following the rebrand from Greener Group Oy.

Greener/Entti is privately held, with no disclosed external investors, parent company, or subsidiaries. Revenue is not publicly disclosed; with 51-100 employees and three regional offices, the company operates at a mid-sized, regionally concentrated scale within the Finnish green-services market. A single named enterprise reference, Allas Pool (hospitality), appears in its project portfolio.

Name

Greener

Legal name

Entti Group Oy

Website

https://greener.fi

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Greener, now part of Entti Group Oy, is a Finnish full-service green-area services firm founded in 1983, delivering design, construction, maintenance, arborist, and interior green services to homeowners, housing companies, construction firms, and public-sector clients across three Finnish regions, alongside AI/LiDAR-based tree-inventory technology.

Ownership category

akta.pro rank

Product category

Landscaping and Green Area Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Green area services
• Landscape construction
• Arborist services
• Garden maintenance
• Urban tree management

Headquarters

HQ city

Kerava

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Green Area Services: Full-service green area offerings including garden design, green construction, gardener services, arborist work, and green interior design. Revenue generated through project-based work and ongoing maintenance contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greener (now Entti Group Oy) provides comprehensive green area services spanning garden and landscape design, green construction (planting, masonry, pathways), ongoing gardener maintenance, arborist tree care, and indoor green interior design. The company operates across three Finnish regions (Uusimaa, Varsinais-Suomi, Pirkanmaa) and serves residential homeowners, housing companies, construction firms, and public sector projects through a full-service design-to-implementation-to-maintenance model.

Product overview

Greener (now Entti Group Oy) operates as a comprehensive green space service provider offering a unified portfolio of landscape services from design through implementation to maintenance. The core offerings include Suunnittelu (design), Viherrakentaminen (green construction), Puutarhurin palvelut (gardener services), Arboristi (arborist services), and Vihersisustus (green interior design). The company also offers technology products including Smart Tree Inventory (AI-powered tree inventory) and greehill (urban tree ecosystem services platform using AI and LiDAR). Greener Group Oy has been integrated as part of Entti Group Oy following a 2025 rebrand.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Tree Inventory: Tree inventory solution using AI and LiDAR technology for urban tree management.
• greehill
• EcoSurface

Products and services

• Garden Design (Pihasuunnittelu) Garden and landscape planning services for residential gardens, housing company grounds, and public green spaces, delivered as the upstream stage of the design-to-implementation-to-maintenance offering.
• Green Construction (Viherrakentaminen) Green space construction services including planting, pathway building, masonry, and wall construction for residential gardens, housing companies, construction firms, and public projects.
• Gardener Services (Puutarhurin palvelut) Professional garden maintenance services including seasonal plantings, green plant care, soil replacement, pruning, plant division, and other ongoing horticultural work for residential and commercial green areas.
• Arborist Services (Arboristi) Tree care professional services including pruning, shaping, tree risk assessment, and urban tree management for municipalities, housing companies, and private property owners.
• Green Interior Design (Vihersisustus) Interior green design and decoration services for indoor spaces including office plants, green walls, and indoor plant care for businesses, hospitality venues, and residential customers.
• Smart Tree Inventory AI-powered urban tree inventory system using LiDAR technology that produces clearer, ready-to-use data about tree condition and risks, reducing manual data processing and supporting better tree management decisions for arborists, consultants, and municipalities.
• greehill Technology platform integrated with AI and LiDAR capabilities that gives voice to urban trees and supports ecosystem services management for cities and urban tree care professionals.
• EcoSurface Protective Covering Durable protective covering material installed around tree planting areas to withstand wear in high-traffic locations such as courtyards and public spaces.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Desentti AlliancecoreStrategic or Co-development PartnerInternal alliance of green area professionals within the Entti Group network, representing a collaborative approach to providing comprehensive green space services through shared expertise and resources.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Idverde: Leading European landscaping services provider with operations across the UK, France, Germany, and the Nordics. Comparable as a multi-country, multi-service green space contractor combining grounds maintenance, landscaping, and arboriculture under one platform.
• Green Landscaping Group AB: Listed Swedish full-service landscaping and grounds maintenance group offering design, construction, and maintenance across the Nordics. Directly comparable to Entti's full-service green space model, geographic focus on Northern Europe, and recurring maintenance contract base.
• Puutarha Tahvoset Oy: Finnish garden center and horticultural services operator serving both consumers and professional landscaping customers. Comparable to Entti's plant-centric design, planting, and maintenance offering within the Finnish market.

Others

• Asfalttikolmio Group Oy: Finnish asphalt and ground engineering contractor that occasionally partners with landscapers on full-scope site finishing. Comparable as an adjacent construction ecosystem participant rather than a direct competitor.
• Helsingin Kaupunki (Public Sector Procurement): City of Helsinki, one of Entti's target public sector buyers for urban tree management and green infrastructure. Included as an adjacent ecosystem participant — not a competitor — to illustrate the buyer side of Entti's public-sector opportunity.

Broad incumbents

• Skanska Oy: Major Nordic construction and project development firm with landscaping, site preparation, and green infrastructure as part of broader civil works. Comparable because it competes for green construction and public-sector landscaping tenders, though landscaping is a small slice of its total portfolio.
• NCC Industry Oy: Nordic construction and infrastructure group with asphalt, aggregates, and ground engineering plus adjacent landscaping services. Comparable for large-scale site finishing and grounds construction, especially in Finnish public infrastructure tenders.
• Lemminkäinen Infra Oy (YIT Infra): Finnish infrastructure and paving division of YIT with adjacent capabilities in site landscaping, environmental construction, and green infrastructure. Comparable for large public sector tenders involving urban green space and street tree work.
• YIT Oyj: Large Finnish construction and real estate developer active across residential, commercial, and infrastructure segments, including site landscaping and grounds works. Comparable as a major incumbent that competes for integrated construction-and-landscaping projects.

Regional players

• Veidekke Entreprenør AS: Norwegian construction and civil engineering contractor with operations extending into Finland and Sweden, including site landscaping and grounds works. Comparable as a Nordic regional incumbent that competes for the same types of multi-disciplinary green construction projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/entistaparempi
• LinkedInlinkedin.com/company/entti-oy
• Instagraminstagram.com/entistaparempipiha

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greener