What Trustprofile does

Trustprofile is a Netherlands-based trust verification platform for e-commerce, founded in 2019 and headquartered in Enschede. The company aggregates trust signals, consumer reviews, identity verification, legal compliance checks, dispute mediation information, and security assessments into a single public trust profile for each registered e-commerce domain. It operates as a consortium collaboration of four European trust label organizations — WebwinkelKeur (Netherlands/Belgium), eCommerce Hrvatska Trusted Shop (Croatia), EHI Geprüfter Online-Shop (Germany), and Becom — each contributing verified merchant data to the unified platform. Domain trust scores are calculated on a 2-10 scale using a Likert methodology that weights internal and external reviews (including Google and Trustpilot) equally. The platform has reviewed 162,997 e-commerce domains, with localized versions in 15+ countries and languages.

The core product surface consists of a public directory (trustprofile.com) where consumers can search and verify any e-commerce store, a self-serve dashboard (dashboard.trustprofile.com) where merchants claim and manage profiles, and trust seals or widgets that merchants embed on their own websites. The platform also operates 500+ product category pages spanning 4,169+ directory pages, enabling category-based discovery of trustworthy merchants. Security integrations include Google Safe Browsing and TrendMicro site safety signals.

The business model is freemium with B2B2C dynamics. E-commerce businesses can claim a profile for free and display a trust seal, while premium plans are offered for enhanced visibility and additional trust-building features (specific pricing is not disclosed). Revenue is generated from premium subscriptions on the merchant side, with the consumer-facing directory serving primarily as a traffic and trust-building asset. The go-to-market is self-serve product-led growth, supported by content marketing (an English-language blog on e-commerce safety) and SEO-driven discovery. The platform serves a heterogeneous customer base ranging from small individual shops to large international retailers such as Lenskart, Westside, fnac.com, Darty, and Flaconi.de. The company is privately held, operates with 1-10 employees, and has not disclosed external funding.

Name

Trustprofile

Legal name

Trustprofile

Website

https://trustprofile.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Trustprofile is a Netherlands-based trust verification platform that aggregates reviews, identity checks, and compliance signals into unified trust profiles for e-commerce websites, serving 162,997+ merchants across 15+ countries through a freemium self-serve model.

Ownership category

akta.pro rank

Product category

E-commerce Trust Verification

akta.pro primary industry

Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)

akta.pro secondary industry

Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• E-commerce trust verification
• Review aggregation platform
• Trust seal services
• Scam detection software
• Business verification platform

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Profile Services: Basic profile creation and display is free for e-commerce businesses. The platform monetizes through premium features and plans for businesses seeking enhanced visibility and additional trust-building tools.
2. Premium Business Plans: While basic profiles are free, the platform offers paid plans for businesses wanting additional features. The website references 'View our plans' indicating tiered premium offerings beyond the free tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trustprofile operates a trust verification platform for e-commerce websites that aggregates reviews, identity verification, legal compliance checks, dispute mediation information, and security signals into a unified trust profile for each online store. The platform allows consumers to check the trustworthiness of any e-commerce store before purchase, and enables businesses to claim free profiles to showcase their trustworthiness, with optional premium subscription plans for enhanced visibility and additional trust-building tools.

Product overview

Trustprofile is a unified e-commerce trust verification platform that aggregates trust signals, reviews, identity checks, legal verification, dispute mediation, and security assessments for online stores. The platform aggregates data from multiple sources including Google, Trustpilot, and other review platforms to display comprehensive trust profiles for e-commerce domains. Trustprofile offers a free profile for domain owners to showcase their trustworthiness, with claims that claimed profiles provide follow links that benefit SEO due to Trustprofile's domain authority. The platform covers 162,997 reviewed domains across hundreds of product categories including 3D printing, accounting software, activewear, Adidas products, and many more. The service allows consumers to check any e-commerce store's reliability before purchasing and enables businesses to demonstrate their trustworthiness through verified profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Trustprofile Platform
• Trust Seal Widget
• Premium Business Plans

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WebwinkelKeurcoreStrategic or Co-development PartnerDutch e-commerce trust label participating in the Trustprofile collaboration, contributing verified reviews and trust signals for Dutch and Belgian e-commerce businesses to the aggregated trust profile platform.
• eCommerce Hrvatska Trusted ShopcoreStrategic or Co-development PartnerCroatian e-commerce trust certification organization contributing to the Trustprofile collaboration, providing Croatian market trust signals and verified business reviews for the platform.
• EHI Geprüfter Online-ShopcoreStrategic or Co-development PartnerGerman e-commerce trust organization (EHI Retail Institute) contributing verified shop certifications and trust signals for German e-commerce businesses to the Trustprofile platform.
• BecomcoreStrategic or Co-development PartnerTrust label and verification service participating in the Trustprofile collaboration, contributing identity verification and trust certification services to the aggregated trust profile system.

Scale indicators3 records

Recent moves10 records

Expansion highlights10 records

Broad incumbents

• McAfee WebAdvisor: McAfee WebAdvisor is a site-safety rating tool bundled with McAfee's broader consumer security suite, providing trust scores for websites. It competes with Trustprofile on the consumer trust-signal surface but as part of a much wider security portfolio.
• Google Safe Browsing: Google Safe Browsing is a service integrated into Chrome and other Google products that flags malicious or unsafe websites. Trustprofile integrates its data, but Google itself acts as a broad incumbent by warning users about dangerous sites directly in the browser.
• Norton Safe Web: Norton Safe Web is part of Gen Digital's broader cybersecurity portfolio and provides website safety ratings integrated into the Norton browser and security products. It competes indirectly by surfacing trust signals at the browser level for the same shopper use case Trustprofile addresses.

Direct peers

• Trusted Shops: Trusted Shops is a European trust seal and certification provider for online shops, offering verified reviews, buyer protection, and a trust badge. It is directly comparable as a competing aggregator of e-commerce trust signals and is structurally similar to one of Trustprofile's partner labels.
• Trustpilot: Trustpilot is the dominant consumer-review platform for online businesses, aggregating verified reviews and displaying trust scores for e-commerce merchants. It is a direct peer because Trustprofile explicitly integrates Trustpilot scores into its own weighted trust profile alongside other sources.
• ScamAdviser: ScamAdviser scores the legitimacy and trustworthiness of websites using algorithmic checks and is used by consumers before transacting online. It directly competes with Trustprofile's core use case of helping shoppers verify whether an e-commerce site is safe.
• WebwinkelKeur: WebwinkelKeur is a Dutch e-commerce trust label that certifies webshops and collects verified reviews. It is both a founding data partner of Trustprofile and a direct competitive peer offering similar trust seal and review aggregation services.
• EHI Geprüfter Online-Shop: EHI Geprüfter Online-Shop is a German retail-institute certification for online shops that combines legal checks with trust signals for German e-commerce. It is both a Trustprofile data partner and a directly comparable trust-certification service for merchants.
• Sitejabber: Sitejabber is a consumer review platform focused on evaluating online businesses and brands, displaying ratings and trust indicators. It is comparable to Trustprofile in serving both consumers researching merchants and businesses seeking to surface trust signals.

Emerging players

• Resellerratings: Resellerratings is a verified review platform that helps online shoppers evaluate merchants and provides trust signals for e-commerce businesses. It serves a similar buyer-research and merchant-trust use case as Trustprofile with overlapping but narrower scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trustprofile
• LinkedInlinkedin.com/company/trustprofile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustprofile