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resellerratings

Full company profile

uuid000ai1m

Namestring
resellerratings
Websiteurl
resellerratings.com
Company typeenum
Private
Founded yearint
1996
Descriptiontext

ResellerRatings is a private, for-profit company headquartered in St Louis, United States, founded in 1996. It operates the ResellerRatings.com platform, a single-product consumer review site that aggregates ratings and written reviews of online retailers, enabling shoppers to identify trustworthy e-commerce merchants and avoid unreliable ones. The platform is built around user-generated content: consumers can both read and submit reviews about online stores, with the aggregated ratings serving as the core asset.

The business is operated by a small team of 11–50 employees under CEO Nishan Sothilingam. No public API, SDK, or developer integrations are documented, suggesting the platform is delivered as a consumer-facing web property rather than as an enterprise data or platform product. No partnerships, integrations, awards, patents, certifications, or compliance attestations were disclosed in the available sources.

The revenue model is not disclosed in the source material; pricing is not publicly listed and there is no segmentation of customer or retailer-side monetisation. The company is privately held with no disclosed funding rounds, ownership structure, parent entity, or M&A activity, and continues to operate under the ResellerRatings brand.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
store ratings reviews, online retailer reviews, consumer review platform, merchant reputation scores, e-commerce trust ratings
Product category
Consumer Review Platform
No data
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Core offering1 text field

ResellerRatings operates a platform that publishes consumer-submitted store ratings and reviews of online retailers, enabling shoppers to identify trusted merchants and avoid poorly rated ones. The offering is delivered as a web-based ratings and reviews product for both consumers seeking trustworthy online stores and merchants managing their reputation.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ResellerRatings is a single unified product offering focused on store ratings and reviews. The platform allows consumers to read and submit reviews about online retailers, helping identify trusted stores.

Product and service1 record
1ResellerRatings Platform
CategoryConsumer Review Platform
Description

A web-based platform providing store ratings and reviews that lets consumers read and submit reviews about online retailers, helping identify trusted merchants and avoid poorly rated ones.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1eKomi
TypeDirect peer
Description

Reviews and customer feedback platform serving e-commerce businesses across Europe and globally. Comparable B2B/B2C reviews offering for online retailers.

2Shopper Approved
TypeDirect peer
Description

Customer ratings and reviews platform specifically for online retailers. Direct competitor in the same niche of merchant reviews and trust signals.

3Yotpo
TypeDirect peer
Description

E-commerce reviews and user-generated content platform serving online retailers. Comparable in providing trust and reviews infrastructure for online stores.

4Yelp
TypeBroad incumbent
Description

Large public consumer reviews platform. Although primarily focused on local businesses, Yelp competes for general consumer review mindshare and trust signals that ResellerRatings also relies on.

5Feefo
TypeDirect peer
Description

Verified reviews platform for online retailers and brands with enterprise SaaS offering. Comparable in serving e-commerce merchants seeking customer feedback and trust signals.

6Sitejabber
TypeDirect peer
Description

Consumer review platform specializing in online retailers and e-commerce brands. Directly comparable niche focus on rating online stores, very similar mission and target audience to ResellerRatings.

7REVIEWS.io
TypeDirect peer
Description

Reviews and user-generated content platform for e-commerce brands and retailers. Direct competitor with similar retailer-focused review collection and display product.

8Trustpilot
TypeDirect peer
Description

Publicly traded consumer review platform focused on online businesses and retailers. Closest direct competitor to ResellerRatings with overlapping value proposition of helping shoppers identify trustworthy online stores.

9Google Customer Reviews
TypeBroad incumbent
Description

Default consumer reviews program embedded across Google's product surfaces. Massive incumbent that competes with ResellerRatings for both consumer eyeballs and merchant adoption of trust signals.

10Bizrate Insights
TypeDirect peer
Description

Legacy retailer-focused survey and reviews platform originally from Bizrate.com. Direct competitor in collecting consumer feedback on online shopping experiences.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

resellerratings

Consumer Review Platformresellerratings.com

What resellerratings does

ResellerRatings is a private, for-profit company headquartered in St Louis, United States, founded in 1996. It operates the ResellerRatings.com platform, a single-product consumer review site that aggregates ratings and written reviews of online retailers, enabling shoppers to identify trustworthy e-commerce merchants and avoid unreliable ones. The platform is built around user-generated content: consumers can both read and submit reviews about online stores, with the aggregated ratings serving as the core asset.

The business is operated by a small team of 11–50 employees under CEO Nishan Sothilingam. No public API, SDK, or developer integrations are documented, suggesting the platform is delivered as a consumer-facing web property rather than as an enterprise data or platform product. No partnerships, integrations, awards, patents, certifications, or compliance attestations were disclosed in the available sources.

The revenue model is not disclosed in the source material; pricing is not publicly listed and there is no segmentation of customer or retailer-side monetisation. The company is privately held with no disclosed funding rounds, ownership structure, parent entity, or M&A activity, and continues to operate under the ResellerRatings brand.

resellerratings firmographics

Firmographics
Name
resellerratings
Website
https://resellerratings.com
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where resellerratings is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Markets served

resellerratings business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

resellerratings product offering

Product offering

Core offering

ResellerRatings operates a platform that publishes consumer-submitted store ratings and reviews of online retailers, enabling shoppers to identify trusted merchants and avoid poorly rated ones. The offering is delivered as a web-based ratings and reviews product for both consumers seeking trustworthy online stores and merchants managing their reputation.

Product overview

ResellerRatings is a single unified product offering focused on store ratings and reviews. The platform allows consumers to read and submit reviews about online retailers, helping identify trusted stores.

Differentiator

Problem solved

Functional benefit

Products and services

  • ResellerRatings Platform A web-based platform providing store ratings and reviews that lets consumers read and submit reviews about online retailers, helping identify trusted merchants and avoid poorly rated ones.

Companies that use resellerratings

Customer profile

Ideal customer profiles2 records

resellerratings technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

resellerratings partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

resellerratings competitors and assessment

Company assessment

Direct peers

  • eKomi: Reviews and customer feedback platform serving e-commerce businesses across Europe and globally. Comparable B2B/B2C reviews offering for online retailers.
  • Shopper Approved: Customer ratings and reviews platform specifically for online retailers. Direct competitor in the same niche of merchant reviews and trust signals.
  • Yotpo: E-commerce reviews and user-generated content platform serving online retailers. Comparable in providing trust and reviews infrastructure for online stores.
  • Feefo: Verified reviews platform for online retailers and brands with enterprise SaaS offering. Comparable in serving e-commerce merchants seeking customer feedback and trust signals.
  • Sitejabber: Consumer review platform specializing in online retailers and e-commerce brands. Directly comparable niche focus on rating online stores, very similar mission and target audience to ResellerRatings.
  • REVIEWS.io: Reviews and user-generated content platform for e-commerce brands and retailers. Direct competitor with similar retailer-focused review collection and display product.
  • Trustpilot: Publicly traded consumer review platform focused on online businesses and retailers. Closest direct competitor to ResellerRatings with overlapping value proposition of helping shoppers identify trustworthy online stores.
  • Bizrate Insights: Legacy retailer-focused survey and reviews platform originally from Bizrate.com. Direct competitor in collecting consumer feedback on online shopping experiences.

Broad incumbents

  • Yelp: Large public consumer reviews platform. Although primarily focused on local businesses, Yelp competes for general consumer review mindshare and trust signals that ResellerRatings also relies on.
  • Google Customer Reviews: Default consumer reviews program embedded across Google's product surfaces. Massive incumbent that competes with ResellerRatings for both consumer eyeballs and merchant adoption of trust signals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

resellerratings financial estimates

Financial estimate

Revenue estimate

Valuation estimate

resellerratings leadership team

Management profile

Number of profiles

Profiles1 record

resellerratings funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

resellerratings M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about resellerratings

What does resellerratings do?

ResellerRatings operates a platform that publishes consumer-submitted store ratings and reviews of online retailers, enabling shoppers to identify trusted merchants and avoid poorly rated ones. The offering is delivered as a web-based ratings and reviews product for both consumers seeking trustworthy online stores and merchants managing their reputation.

Is resellerratings a public or private company?

resellerratings is a private company. It is classified as unknown and is currently operating.

When was resellerratings founded?

resellerratings was founded in 1996. It employs 11 to 50 people.

Where is resellerratings based?

resellerratings is headquartered in St Louis, United States, in the North America region.

Who are resellerratings's main competitors?

Direct peers on record are eKomi, Shopper Approved, Yotpo, Feefo, Sitejabber, REVIEWS.io, Trustpilot and Bizrate Insights. Broad incumbents are Yelp and Google Customer Reviews.

Does resellerratings have an API?

No public API is recorded for resellerratings.

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Live signals
GurufocusResellerRatings Cuts Time Spent on Non-Selling Work by 90% withResellerRatings has significantly improved its operational efficiency by automating data entry processes, reducing the time spent on non-selling activities by 90%. This change has allowed the sales team to focus more on closing deals, resulting in 19% of closed-won business directly linked to their collaboration with ZoomInfo. The automation also accelerated the onboarding time for new business development and customer success team members from months to just days.FinancialContent Business PageResellerRatings Cuts Time Spent on Non-Selling Work by 90% with ZoomInfoResellerRatings has implemented ZoomInfo's AI-driven go-to-market platform to automate lead entry, scoring, and routing within its HubSpot CRM. This integration reduced time spent on non-selling activities by 90% and accelerated the onboarding process for new hires from months to days.PandaDocResellerRatings reduces turnaround time by four days with the PandaDoc for HubSpot integrationResellerRatings implemented PandaDoc's integration with HubSpot to automate its document generation and contract management processes, replacing manual workflows that were prone to errors and delays. The new system reduced turnaround time by four days and saved the sales team over 50 hours per person per month. This transformation improved accuracy in financial records and enhanced the customer experience through interactive, branded contracts.PR NewswireResellerRatings Selected by Hayneedle to Manage Customer Reviews and RatingsResellerRatings announced that Hayneedle has selected its review management platform to handle the retailer's customer reviews and ratings program. The partnership will enable Hayneedle to collect a larger database of customer reviews, analyze them to inform business decisions, and syndicate reviews across search engines including Google and Bing to improve SEO and keyword rankings. ResellerRatings, a ForeSee company, works with over 2,500 retail brands to collect, analyze, answer, and syndicate consumer reviews.GlobeNewswireResellerRatings Introduces Brand and Product Reviews Unified in One PlatformResellerRatings announced product reviews added to its brand review platform, enabling syndication across major channels. The company states over 90% of consumers read reviews before buying, and the platform manages reviews for over 2,500 retail brands.GlobeNewswireExpresscopy.com Postcards Rated 9.8 out of 10 by Reseller Rating Reviewsexpresscopy.com received a 9.8 out of 10 rating from Reseller Ratings reviews, citing postcard quality, quick turnarounds, and VIP service. The company, based in Portland, Oregon, offers same-day mailing and has served over one million clients since 1992. A 20% discount promo code PR1223 is available for first mailings.GlobeNewswireexpresscopy.com Postcards Rated 9.8 Out of 10 by Reseller Rating Reviewsexpresscopy.com received a 9.8/10 rating from Reseller Ratings, with top comments citing quality, speed, and VIP service. The company, based in Portland, Oregon, offers same-day mailing and has served over one million clients since 1992. A 20% discount promo code PR8337 is available for first mailings.GlobeNewswireExpresscopy.com Postcards Rated 9.8 Out of 10 by Reseller Rating Reviewsexpresscopy.com received a 9.8/10 rating from Reseller Ratings, with top comments citing quality, speed, and VIP service. The company, based in Portland, Oregon, offers same-day mailing and has served over one million clients since 1992. A 20% discount promo code PR7875 is available for first mailings.GlobeNewswireExpresscopy.com Postcards Rated 9.8 Out of 10 by Reseller Rating Reviewsexpresscopy.com received a 9.8/10 rating from Reseller Ratings, with top comments citing quality, speed, and VIP service. The company, based in Portland, Oregon, offers same-day postcard mailing and has served over one million clients since 1992. A 20% discount promo code PR7161 is available for first mailings.GlobeNewswireExpresscopy.com Postcards Rated 9.8 out of 10 by Reseller Rating Reviewsexpresscopy.com received a 9.8 out of 10 rating from Reseller Ratings reviews, citing postcard quality, quick turnarounds, and VIP service. The company, based in Portland, Oregon, offers same-day mailing and has served over one million clients since 1992. A 20% discount promo code PR6856 is available for first mailings.