London Football

What London Football does

London Football (legal entity UK London Football Ltd) is an FA-accredited amateur football league operator founded in September 2002 and headquartered at 128 City Road, London. The company organises 7-a-side, 8-a-side, and 11-a-side adult football leagues across Saturday, Sunday, and midweek slots, with a dedicated 35+ and 40+ Veterans segment, plus cup competitions culminating in Wembley-stadium finals. It serves a heterogeneous customer base spanning corporate teams (logos include Visa, HSBC, Barclays, JP Morgan, Goldman Sachs, Deloitte, KPMG, Microsoft, PlayStation, Sony, Nike, adidas, BBC), government and education institutions (Metropolitan Police, NHS, Imperial College London, Kings College London, London Business School), and social/community teams — cumulatively 1,874 teams, 25,738 players from 22+ nationalities, and 412 FA-qualified referees since inception.

The technology stack is a web platform with native iOS and Android mobile applications supporting self-service team registration, fixture and results management, player statistics tracking (goal scorers, assists, player ratings, Player of the Match), social-media sharing, and theme customisation across confederations (UEFA, AFC, CAF, CONCACAF, CONMEBOL, OFC). Payments are processed via WorldPay; security uses reCAPTCHA; analytics run on Google Analytics. FA affiliation provides the regulatory backbone, delivering £10M Public Liability and Personal Accident Insurance to all participants and access to qualified match officials.

Revenue is generated primarily through per-match usage-based fees of £4.69 to £10 per player depending on league format, with team registration deposits, a referee booking service for external matches and corporate events, and free entry to cup competitions bundled with league play. Distribution is direct-to-consumer through the website, mobile apps, and direct phone/WhatsApp contact, targeting SMB and individual consumers with a parallel direct-sales channel for enterprise enquiries. The company has a regional office in Giza, Egypt, indicating international operational reach beyond its London core market.

Name

London Football

Legal name

UK London Football Ltd

Website

https://londonfootball.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

London Football operates FA-accredited amateur football leagues in London, offering 7, 8, and 11-a-side formats across weekends and midweek for adult corporate, social, and veteran teams, with cup finals at Wembley and a referee booking service.

Ownership category

akta.pro rank

Product category

Amateur Football League Operations

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Amateur football leagues
• Adult football leagues
• Referee booking services
• Football league management
• 7-a-side football

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Match Fees: Teams pay per-match fees ranging from £4.69 to £10 per player depending on league format. Fees are paid either in full before the season or one week before each scheduled match. Teams are responsible for their own match fees, fines, and any outstanding debts.
2. Referee Booking Service: Booking service for FA-qualified referees for adult league or cup matches across London. Teams can book referees for various match formats (11-a-side through 5-a-side) and types (cup, league, friendly, company events).
3. Team Registration and Season Entry: One-time team registration with commitment to full season participation. Teams pay deposit upon registration, refunded within 7 days after final match provided no outstanding fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

London Football operates FA-accredited amateur football leagues across London in 7-a-side, 8-a-side, and 11-a-side formats on weekday evenings, Saturdays, and Sundays. The company organizes league seasons, cup competitions culminating in Wembley finals, and provides supplementary services including FA-qualified referee booking and team/player matching. All operations are supported by a digital platform with web and native mobile applications for registration, fixtures, results, and team statistics management.

Product overview

London Football operates as an FA-accredited amateur football league provider offering a portfolio of football league products including 7-a-side midweek leagues, 11-a-side weekend leagues (Saturday and Sunday), midweek 11-a-side leagues, and Vets leagues for players aged 35+. These core league products are supplemented by cup competitions (Wembley Cup, Saturday Cup, Sunday Cup) and services including referee booking, team registration, player team-finding, and referee panel recruitment. The company provides a digital platform with web and mobile applications (iOS/Android) for league management, statistics tracking, team management with social media sharing, and theme customization. All leagues feature FA-qualified referees, insurance coverage through FA affiliation, and venues across North, East, South, and West London.

Differentiator

Problem solved

Functional benefit

Products and services

• 7-a-side Football Leagues Midweek 7-a-side league competitions played on floodlit 3G pitches at Paddington Recreation Ground on Monday, Tuesday, Wednesday, or Thursday evenings, open to adult teams across London.
• 11-a-side Weekend Football Leagues Saturday and Sunday 11-a-side football leagues with morning and afternoon kick-offs across North, East, South, and West London venues, open to adult amateur and corporate teams.
• Midweek 11-a-side Football League Weekday evening 11-a-side competitive football under floodlights at Harris Lowe Academy, including the Wembley Cup competition, open to adult amateur teams.
• 35+ Vets Football League Saturday morning veteran football league for experienced players aged 35 and over (with a separate Over 40s category), allowing up to 3 under-vets-aged players per team.
• Cup Competitions (Wembley Cup, Saturday Cup, Sunday Cup) End-of-season knockout cup competitions (Wembley Cup, Saturday Cup, Sunday Cup) included free with league entry, with finals held at a Wembley semi-pro stadium.
• Referee Booking Service Standalone service allowing adult teams across London to book FA-qualified referees for league, cup, friendly, or company event matches in any format from 5-a-side to 11-a-side.

Quantifiable outcome

• 507 leagues organised since 2002
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• The FA (Football Association)coreStrategic or Co-development Partner · 1 September 2002FA accreditation since September 2002. London Football is an FA-affiliated League providing essential basic coverage for all participants including Personal Accident Insurance (PAI) and Public Liability Insurance (PL) for £10M. FA affiliation includes access to qualified referees and official match officiating standards.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Powerleague: Powerleague operates the UK's largest chain of small-sided football (5-a-side, 6-a-side, 7-a-side) leagues and venues, providing the closest direct competition to London Football's multi-format amateur football league model across UK cities.
• Goals Soccer Centres: Goals operates a UK chain of 5-a-side football centers running organized small-sided leagues. It competes with London Football for adult amateur football players and corporate team customers in overlapping London and other-city markets.
• LeisureLeague: LeisureLeague is a UK/Ireland organizer of corporate football leagues, an offering directly comparable to London Football's corporate team midweek and weekend league products.

Broad incumbents

• The FA (Football Association): The FA is the UK governing body of football and London Football's core accreditation partner; it sits one level above the company in the football ecosystem and provides the regulatory and insurance infrastructure that amateur leagues like London Football operate within.

Emerging players

• Footy Addicts: Footy Addicts is a London-based platform for organizing casual and competitive amateur football matches and leagues, directly comparable in target market, geography, and self-service/PLG model to London Football.
• Sofive: Sofive operates small-sided football centers and leagues in the US and Europe, an adjacent business model comparable to London Football's multi-format amateur league and venue-driven approach.
• Playfinder: Playfinder is a UK sports facility and amateur league booking platform with overlapping amateur football participation audiences and venue/league coordination capabilities comparable to London Football's platform.
• MyLocalPitch: MyLocalPitch is a UK booking marketplace for football pitches, overlapping with London Football's core service of allocating teams to its 386 pitches. It is a partial competitor and complementary infrastructure for amateur football participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ms1Z7-ueLnM
• Facebookfacebook.com/706290744631799
• Instagraminstagram.com/londonfootball.uk
• Xx.com/LondonFootballs
• LinkedInlinkedin.com/company/london-football-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Football