What Clean Lidz does

Clean Lidz is a privately-held consumer products company founded in 2017 and headquartered in Newport Beach, California. The company self-positions as a "clean-living" brand focused on making everyday rituals cleaner and safer. The brand name "Clean Lidz" (with the unconventional spelling) and the category framing around "rituals" suggest products in the personal-use, beverage, or food-consumption space, though no specific product catalog, technical specifications, formulation details, or platform architecture are disclosed in available sources. The company operates with 1-10 employees and maintains a website at cleanlidz.com, though the site currently renders only a CAPTCHA/verification placeholder, preventing extraction of product, pricing, or commercial details.

The business model and revenue mechanics are not documented in available source data. No pricing models, distribution channels, customer segments, or revenue figures are disclosed; the structured data fields for revenue, products, partnerships, and customers are empty. No funding rounds, investors, mergers, acquisitions, or strategic partnerships are on record. Leadership is limited to publicly identified personnel, with Luis Morales serving as Principal and Head of Operations. Certifications, patents, trademarks, regulatory actions, and compliance posture are also undocumented.

Given the data constraints, Clean Lidz appears to operate as a small, low-public-profile niche consumer brand. The seven-year operating history (2017-present) indicates some level of commercial continuity, but the small headcount, absence of disclosed financial, partnership, or customer information, and the lack of an active product surface on the website suggest either an early-stage venture, a side-stage lifestyle business, or a deliberately low-profile operation. The investment-relevant signal is primarily negative: the absence of typical growth signals (funding, hires, partnerships, distribution) over a seven-year window.

Name

Clean Lidz

Website

https://cleanlidz.com

Company type

Private

Founded year

2017

Headcount range

1–10 employees

Short description

Clean Lidz is a small Newport Beach-based consumer brand founded in 2017 that focuses on making everyday rituals cleaner and safer. Operating with 1-10 employees and minimal public disclosure, it functions as a niche clean-living products company.

Ownership category

akta.pro rank

Product category

Consumer Personal Care & Lifestyle Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

akta.pro secondary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Consumer lifestyle goods
• Clean-living products
• Personal care essentials
• Household hygiene products
• Daily ritual products

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Clean Lidz is a clean-living consumer products company that develops offerings intended to make everyday lifestyle rituals and personal-use traditions cleaner and safer. The company is privately held, was founded in 2017, and operates with a small team (1–10 employees) from Newport Beach, US.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean-Living Lifestyle Products Consumer products aimed at making daily lifestyle rituals and traditions cleaner and safer for individual end users.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Emerging players

• Common Good: Common Good is a smaller eco-friendly cleaning brand with a similar ethical, clean-living mission and modest team size. It is a comparable emerging peer for a small startup like Clean Lidz in the eco-friendly cleaning space.

Direct peers

• Puracy: Puracy is a smaller, digitally-native brand of plant-based, non-toxic cleaning and personal care products. Its size, channel mix, and clean-living positioning make it the closest comparable for a small eco-cleaning startup like Clean Lidz.
• The Pink Stuff: The Pink Stuff is a quickly-growing specialty cleaning brand known for a single, highly differentiated hero product. It is a relevant peer for Clean Lidz if the company is pursuing a hero-product, niche-cleaner strategy rather than a broad portfolio.
• Better Life: Better Life is a smaller, independent eco-friendly cleaning brand selling plant-derived, non-toxic surface cleaners. It shares Clean Lidz's likely product surface (specialty cleaning sprays) and small, mission-driven brand profile.
• Bar Keepers Friend: Bar Keepers Friend is a heritage specialty cleaner brand with cult consumer following. Its single-product-focused model is a useful precedent for a small, specialty clean-living brand looking to scale.
• CLR (Calcium, Lime, Rust remover): CLR is a specialty cleaning brand built around a focused problem-solving formulation. It illustrates the niche-cleaner playbook that a small specialty-cleaning brand like Clean Lidz could follow if it concentrates on a single use case.

Broad incumbents

• Seventh Generation: Seventh Generation is a leading plant-based cleaning and household products brand whose mission-driven, non-toxic positioning closely mirrors Clean Lidz's 'cleaner and safer' rhetoric. It represents the category leader that any clean-living startup must differentiate against.
• Mrs. Meyer's Clean Day: Mrs. Meyer's is an established eco-friendly cleaning brand that combines plant-derived ingredients with a lifestyle-led brand voice. Its consumer positioning is a direct template for the kind of clean-living brand Clean Lidz appears to be building.
• Simple Green: Simple Green is a long-established specialty cleaner brand focused on degreasing and surface cleaning. Its product positioning in specialty, non-toxic cleaning is comparable to where a smaller Clean Lidz would compete.
• Method Products: Method is a major eco-friendly household cleaning brand with overlapping clean-living positioning and a similar specialty-cleaner product portfolio. It is a scaled comparable whose brand architecture and distribution strategy serve as a benchmark for emerging clean-living entrants like Clean Lidz.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Lidz