CarGo
CarGo is a French vehicle rental group founded in 1988 offering long-term (12-72 months), medium-duration, and short-term rentals plus used vehicle sales to B2B professionals across France via a network of 450+ partners and 11 proprietary branches, managing a fleet of 8,600+ vehicles.
- Company typePrivate
- Founded1988
- HeadquartersGenas, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CarGo does
CarGo is a French vehicle rental group founded in 1988 in Chambéry by Patrick and Henry de Saint Leger, operating as a SAS (Société par Actions Simplifiée). The group is structured around two main subsidiaries: AGIR, a holding entity encompassing the long-term rental brand (CarGo LLD), used vehicle sales (CarGo Occasions), and connected vehicle rentals (CarGo Connect); and ACTION, which operates 11 proprietary branches handling short-term rentals for tourism and utility vehicles. CarGo targets a primarily B2B audience - companies, artisans, merchants, liberal professions, and specialized operators (healthcare transport, food service, tradespeople) - through a combination of direct sales (website quote requests and phone) and an extensive partner network of over 450 agencies across France.
The company's product portfolio centers on CarGo LLD (long-term rental, 12-72 months with adjustable mileage), CarGo LMD (month-to-month medium-duration rental), CarGo Occasions (used vehicle sales), and CarGo Connect (connected vehicle rental with telematics and geolocation). The fleet spans 8,600+ vehicles ranging from compact cars to 23m³ commercial trucks, including refrigerated units, ambulances/VSL, 5-9 seat vehicles, and electric/hybrid models. Optional bundled services include maintenance, repairs, 24/7 assistance, insurance, replacement vehicles, tire management, and vehicle personalization. The underlying technology is a vehicle rental management platform with connected vehicle capabilities, though no AI/ML, API ecosystem, or third-party developer platform is documented.
CarGo generates revenue primarily through subscription-based recurring monthly rental payments (LLD and LMD), supplemented by transactional revenue from used vehicle sales (CarGo Occasions). Pricing is quote-based and customized to vehicle category, duration, mileage, and selected services, with no public pricing disclosed. Distribution operates across three channels: the 450+ partner network (channel/reseller), 11 proprietary ACTION branches (direct sales), and inside sales via phone and online quote requests. The company has approximately 100+ employees (collaborators) and operates exclusively within France.
CarGo firmographics
Firmographics- Name
- CarGo
- Legal name
- SAS CarGo
- Website
- https://cargo-location-longue-duree.fr
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarGo is a French vehicle rental group founded in 1988 offering long-term (12-72 months), medium-duration, and short-term rentals plus used vehicle sales to B2B professionals across France via a network of 450+ partners and 11 proprietary branches, managing a fleet of 8,600+ vehicles.
- Ownership category
- akta.pro rank
CarGo industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK)
- akta.pro secondary industries
- Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where CarGo is headquartered
LocationHeadquarters
- HQ city
- Genas
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
CarGo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Location Longue Durée (LLD): Long-term vehicle rental contracts from 12 to 72 months with customizable mileage. Includes optional services such as maintenance, insurance, replacement vehicle, and tire management. Revenue generated through monthly rental payments.
- Location Moyenne Durée (LMD): Monthly renewable vehicle rental for professionals. Flexible month-to-month commitment after first month. Includes insurance, maintenance, and 24/7 assistance.
- CarGo Occasions: Sale of pre-owned vehicles through dedicated platform (cargo-occasions.fr)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized long-term rental pricing based on vehicle selection and contract terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CarGo product offering
Product offeringCore offering
CarGo provides long-term vehicle rental contracts (12 to 72 months) and medium-duration monthly renewable rentals primarily to French professionals, including companies, artisans, merchants, and liberal professions. Offerings include tourism, utility, refrigerated, electric, and hybrid vehicles with optional services covering maintenance, tire management, insurance, replacement vehicle, and geolocation. The group also sells pre-owned vehicles through CarGo Occasions, operates short-term rental via 11 ACTION branches, and offers connected vehicle subscriptions through CarGo Connect.
Product overview
CarGo is a French vehicle rental company founded in 1988, organized under the AGIR and ACTION subgroups. The core products are CarGo LLD (long-term rental) and CarGo LMD (medium-duration rental), complemented by CarGo Occasions (used vehicle sales) and CarGo Connect (connected vehicle rentals). The group operates through a network of 11 ACTION branches across France and 450+ partners, managing a fleet of over 8,600 vehicles spanning compact cars to 23m³ commercial trucks, including tourism, utility, refrigerated, ambulance, and electric vehicles. Add-on services include maintenance, tire management, replacement vehicle, insurance, vehicle geolocation/telematics, and customization.
Differentiator
Problem solved
Functional benefit
Brands
- CarGo LLD: Long-term vehicle rental services for professionals (12-72 months)
- CarGo Occasions
- CarGo Connect
- CarGo Location Moyenne Durée
Quantifiable outcome
- 58 hours saved per vehicle with long-term rental
Companies that use CarGo
Customer profileSegments4 records
Ideal customer profiles4 records
CarGo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CarGo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarGo Partner NetworkcoreNetwork of over 450 partners across France comprising automotive professionals and entrepreneurs. Partners develop complementary business activities under the CarGo brand for vehicle rental services to professionals and individuals.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
CarGo competitors and assessment
Company assessmentEmerging players
- Bipi: All-inclusive car-as-a-service subscription platform. Comparable subscription-style monthly rental proposition targeting professionals and individuals via a digital-first model that competes with CarGo LMD and CarGo Connect.
- Virtuo: French-born car subscription/mobility startup that pivoted from consumer to B2B offerings. Comparable as an emerging flexible-rental/subscription alternative for professionals and SMEs in France.
Direct peers
- LeasePlan (now part of Ayvens): One of the world's largest operational vehicle leasing companies, with significant French operations. Comparable multi-year B2B fleet leasing proposition and used-car remarketing arm analogous to CarGo's LLD and CarGo Occasions.
- Sixt Leasing: European leasing and fleet management subsidiary of Sixt, offering long-term rental, fleet management and subscription-style offers. Comparable multi-year B2B contract structure and integrated service bundles.
- ALD Automotive (Ayvens): Large European fleet leasing and mobility player, now part of Ayvens (Société Générale). Directly comparable full-service leasing, multi-year B2B rental contracts, and fleet management services across France.
- Arval: BNP Paribas-owned full-service vehicle leasing and fleet management business operating across Europe including France. Comparable because it competes head-on with CarGo's LLD/business fleet leasing proposition for corporate and SME customers.
- Fraikin: France-based commercial vehicle and truck rental/leasing specialist. Comparable because it competes directly in long-term rental/leasing of utility vehicles for artisans and professionals in France.
Broad incumbents
- Enterprise Mobility (Enterprise Rent-A-Car): Global multi-brand mobility group (Enterprise, ALAMO, National) offering short- and longer-term corporate fleet solutions in France. Comparable business-fleet focus and full-service lease/rental model though at much larger scale.
- Hertz: Major international car rental brand with French corporate and short-term operations. Comparable as it competes for the same professional/business customer pool in France though with shorter average durations.
- Europcar (now ALD France/Atu): Historic French-headquartered car rental group that also serves corporate/B2B fleet needs and was historically a major French mobility incumbent. Comparable French customer base and shared overlap between short-term and long-term corporate rentals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CarGo social profiles
Digital presenceCarGo compliance and trust
Trust signalCompliance1 record
CarGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarGo leadership team
Management profileNumber of profiles
Profiles4 records
CarGo subsidiaries and ownership
Company hierarchySubsidiaries2 records
CarGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarGo
What does CarGo do?
CarGo provides long-term vehicle rental contracts (12 to 72 months) and medium-duration monthly renewable rentals primarily to French professionals, including companies, artisans, merchants, and liberal professions. Offerings include tourism, utility, refrigerated, electric, and hybrid vehicles with optional services covering maintenance, tire management, insurance, replacement vehicle, and geolocation. The group also sells pre-owned vehicles through CarGo Occasions, operates short-term rental via 11 ACTION branches, and offers connected vehicle subscriptions through CarGo Connect.
Is CarGo a public or private company?
CarGo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarGo founded?
CarGo was founded in 1988. It employs 11 to 50 people.
Where is CarGo based?
CarGo is headquartered in Genas, France, in the Europe region.
How does CarGo make money?
Three revenue lines are on record. Location Longue Durée (LLD) is the primary driver. The others are location Moyenne Durée (LMD) and carGo Occasions.
Who are CarGo's main competitors?
Emerging players on record are Bipi and Virtuo. Direct peers are LeasePlan (now part of Ayvens), Sixt Leasing, ALD Automotive (Ayvens), Arval and Fraikin. Broad incumbents are Enterprise Mobility (Enterprise Rent-A-Car), Hertz and Europcar (now ALD France/Atu).
Does CarGo have an API?
No public API is recorded for CarGo.
What industry is CarGo in?
CarGo's product category is Vehicle Rental Services. Its primary akta.pro industry code is THADAJAK, Long-Term Commercial Van & Truck Rentals (Monthly/Contract), with a secondary code of TLABABAF, Box Truck / Dry Van Truck Leasing & Rental. Its NAICS code is 5321 and its SIC code is 7510.