E-trolZ

What E-trolZ does

E Trolz Inc (operating as E-trolZ) is a privately held, for-profit electrical and electronic manufacturer specializing in electrophysiological medical devices. The company was founded in 2004 and is headquartered in North Andover, Massachusetts, United States, operating with a small team of 1-10 employees. Leadership is held by co-founders James Robertson, who serves as President and CEO, and Jay Ward, who serves as Board Member and VP Sales & Marketing, indicating a founder-led, lean operating structure with combined executive, board, and commercial responsibilities concentrated in two individuals.

The company's positioning is in the electrophysiology segment of the medical device market — the category that includes equipment used to record or measure electrical activity of biological systems (commonly used in cardiac, neurological, and intraoperative monitoring applications). Despite being in operation for over two decades, the company maintains a sub-ten-person footprint and a minimal public footprint. The firm's website (http://www.e-trolz.com) presently displays only a generic loading/verification page ("One moment, please...") with no product catalog, specifications, pricing, regulatory clearances, certifications, customer logos, distributor information, or patent disclosures accessible to a public researcher.

Available source data does not provide evidence of any pricing model, go-to-market motion, distribution channel, customer segment, or revenue mechanics for E-trolZ. No funding rounds, investors, subsidiaries, M&A activity, leadership changes, regulatory actions, or strategic partnerships are documented in the input. The absence of these standard commercial signals, combined with the non-functional public website and 1-10 employee count, is consistent with a small, possibly dormant or niche-scale operation rather than an actively scaling enterprise.

Name

E-trolZ

Legal name

Not available - no legal entity information found in source data

Website

https://e-trolz.com

Company type

Private

Founded year

2004

Headcount range

1–10 employees

Short description

E Trolz Inc is a North Andover, Massachusetts-based manufacturer of electrophysiological medical devices, founded in 2004 and operating with a small founder-led team under co-founders James Robertson (CEO) and Jay Ward (VP Sales & Marketing).

Ownership category

akta.pro rank

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

E-trolZ (legal name: E Trolz Inc) designs and manufactures electrophysiological medical devices as an electrical and electronic manufacturer. The company produces instrumentation used in electrophysiology applications and sells these devices to medical, clinical, or research customers. Specific individual product lines, model names, or technical specifications are not disclosed in the available source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• iRhythm Technologies: Focused cardiac monitoring company using ambulatory ECG patch technology for arrhythmia detection. Comparable as a smaller, electrophysiology-focused device maker targeting arrhythmia diagnostics.
• Cadwell Industries: Privately held US manufacturer of neurodiagnostic and electrophysiology equipment including EEG and EMG systems. Comparable as a smaller, specialized electrophysiology device maker with a similar scale profile.
• Natus Medical: Specialized neurodiagnostic and electrophysiology device manufacturer, offering EEG, EMG, and related signal-measurement hardware. Comparable as a niche electrophysiological device manufacturer with similar instrumentation focus.
• Compumedics: Australia-based manufacturer of diagnostic devices for sleep, EEG, and neurological electrophysiology. Comparable as a niche electrophysiology hardware specialist with similar product-category overlap.

Broad incumbents

• Boston Scientific: Major electrophysiology franchise through its Cardiac Rhythm Management and EP divisions, offering mapping, navigation, and ablation technologies. Direct overlap in the electrophysiological device category.
• Medtronic: Global leader in cardiac and electrophysiology devices, including ablation catheters, mapping systems, and implantable cardiac monitors. Comparable as the dominant incumbent in the same electrophysiology category where E-trolZ operates.
• Philips: Healthcare technology company with electrophysiology and cardiac imaging/monitoring offerings alongside its broader patient monitoring portfolio. Overlaps in electrophysiological measurement and monitoring apparatus.
• Nihon Kohden: Japanese medical electronics manufacturer specializing in patient monitoring, EEG, and electrophysiology measurement devices. Comparable as an established player in electrophysiological and electrotherapeutic apparatus.
• Abbott: Broad medical device manufacturer with a significant cardiac arrhythmia and electrophysiology portfolio including mapping and ablation systems. Comparable as a diversified incumbent in EP.

Others

• Inspire Medical Systems: Medical device company commercializing an implanted neurostimulation system for sleep apnea. Adjacent comparability as an electrophysiology-adjacent implanted therapeutic device maker, though serving a different indication.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/e-trolz-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-trolZ