CRV Lagoa
CRV Lagoa is a Brazilian bovine genetics company founded in 1971 that sells bull semen and genetic improvement programs across beef and dairy segments (Zebu and European breeds), serving cattle ranchers in Brazil via e-commerce, a nationwide field consultant network, and the global CRV cooperative's international channels.
- Company typePrivate
- Founded1971
- HeadquartersSertãozinho, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CRV Lagoa does
CRV Lagoa is a Brazilian bovine genetics company founded in 1971 and headquartered in Sertãozinho, Brazil, operating as part of the global CRV cooperative network. It sells bovine semen doses and provides genetic improvement programs across four segments — Corte Zebu (Nelore, Brahman, Guzerá, Sindi, Tabapuã), Corte Europeu (Aberdeen Angus, Wagyu, Charolês, Brangus, and others), Leite Zebu (Gir Leiteiro, Girolando, Guzerá Leiteiro), and Leite Europeu (Holstein, Jersey, crossbreeds). The company positions itself as the 'Casa do Nelore Provado' and claims presence in the genetics of 80% of the Brazilian Gir Leiteiro herd, with international dairy genetics sourced from the USA, the Netherlands, and New Zealand.
The company operates an integrated proprietary technology stack that supports its core semen business: a Web Catálogo platform (touros.crvbrasil.com.br) for bull selection and filtering; Smartorder for electronic ordering; Rastreabilidade for end-to-end order traceability; O Dono do Touro for bull ownership tracking; and the internal SIVWEB ERP for breeding center operations. A computerized collection data system was deployed at Central Bela Vista (Botucatu/SP) to digitize semen collection and eliminate ejaculate-swap risk. Supporting programs include CRV Health (fertility, udder, hoof), Eficiência CRV (feed efficiency and longevity), Cursos CRV (educational courses), and the annual Clube VetLíder veterinarian network.
CRV's revenue model is the sale of semen doses, distributed through a multi-channel go-to-market: direct e-commerce via loja.crvbrasil.com.br and shop.crv4all.com.br; a nationwide field consultant network (Consultores CRV) providing genetic advisory and facilitating larger ranch sales; event-driven demand generation at ExpoZebu and the Clube VetLíder meeting; and international reach through the parent CRV cooperative. Per-dose pricing is not publicly disclosed. The customer base is a long tail of Brazilian cattle ranchers across beef (Zebu and European) and dairy (Zebu and European) segments, with no disclosed enterprise concentration.
CRV Lagoa firmographics
Firmographics- Name
- CRV Lagoa
- Legal name
- CRV Lagoa
- Website
- https://crvlagoa.com.br
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CRV Lagoa is a Brazilian bovine genetics company founded in 1971 that sells bull semen and genetic improvement programs across beef and dairy segments (Zebu and European breeds), serving cattle ranchers in Brazil via e-commerce, a nationwide field consultant network, and the global CRV cooperative's international channels.
- Ownership category
- akta.pro rank
CRV Lagoa industry classification
Industry- Product category
- Bovine Genetics
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Stud Services & Managed Mating Programs (AFAEAJAG)
- akta.pro secondary industries
- Seedstock/Purebred Beef Cattle Breeding (AFAEABAD), Cattle Health & Processing Services (Branding, Vaccination, Pregnancy Checking) (AFAEABAL)
Keywords
Where CRV Lagoa is headquartered
LocationHeadquarters
- HQ city
- Sertãozinho
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
CRV Lagoa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bull Semen Sales: CRV's primary revenue stream is the sale of semen doses from elite genetic bulls across beef and dairy cattle breeds. Products are sold through direct e-commerce, field consultants, and distributors to cattle ranchers throughout Brazil and internationally.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
CRV Lagoa product offering
Product offeringCore offering
CRV Lagoa produces and sells elite bull semen doses for Brazilian and international cattle ranchers across four genetic programs—Corte Zebu (Nelore, Brahman, Guzerá, Sindi, Tabapuã), Corte Europeo (Aberdeen Angus, Wagyu, Brangus, Charolês, and others), Leite Zebu (Gir Leiteiro, Girolando, Guzerá Leiteiro), and Leite Europeo (Holstein, Jersey, and crossbreeds). The offering is reinforced by proprietary digital platforms for bull selection, ordering, ownership tracking, and semen traceability, plus value-added programs in herd health (CRV Health) and feed efficiency (Eficiência CRV).
Product overview
CRV Lagoa is a cattle genetics company offering bovine semen products organized across four genetic programs: Corte Zebu (Zebu beef breeds: Nelore, Brahman, Guzerá, Sindi, Tabapuã), Corte Europeu (European beef breeds: Aberdeen Angus, Red Angus, Brangus, Charolais, Wagyu, and others), Leite Zebu (Zebu dairy breeds: Gir Leiteiro, Girolando, Guzerá Leiteiro), and Leite Europeu (European dairy breeds: Holstein, Jersey, and crossbreeds). The company provides supporting digital tools and services including Smartorder (order management), Rastreabilidade (traceability), O Dono do Touro (bull owner management), SIVWEB Intranet, CRV Health (herd health management), Eficiência CRV (efficiency optimization), Clube VetLíder (veterinarian network), educational courses, and genetic consulting. CRV positions itself as the world leader in cattle health and efficiency, with its flagship digital interface being the Web Catálogo Brasil accessible at touros.crvbrasil.com.br.
Differentiator
Problem solved
Functional benefit
Brands
- Smartorder: Internal ordering application for customers to place orders
- O Dono do Touro
- Rastreabilidade
Companies that use CRV Lagoa
Customer profileSegments4 records
Ideal customer profiles3 records
CRV Lagoa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CRV Lagoa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UNESP (Universidade Estadual Paulista) - Campus de BotucatuminorCRV held its 7th Annual Clube VetLíder meeting at the UNESP Lageado auditorium in Botucatu/SP, indicating an ongoing relationship with the university for hosting industry events and potentially research collaboration.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CRV Lagoa competitors and assessment
Company assessmentDirect peers
- Semex: Semex is a Canadian bovine genetics cooperative offering dairy and beef genetics through a global distribution network. Its cooperative model and breed portfolio closely parallel CRV Lagoa's structure.
- Select Sires: Select Sires is a US-based farmer-owned cooperative providing bovine genetics, AI products, and reproductive services. Its cooperative structure and direct-to-rancher distribution are closely analogous to CRV Lagoa.
- Alta Genetics: Alta Genetics is a global bovine genetics company offering AI services, dairy and beef bull semen, and reproductive programs. It competes head-to-head with CRV Lagoa across breed segments and markets, with significant Latin American presence.
- ABS Global: ABS Global is one of the world's largest bovine genetics companies, selling bull semen, embryos, and reproductive services to dairy and beef producers globally. It is a direct competitor to CRV Lagoa in the cattle AI/genetics market, particularly in Latin America.
- CRV International (Cooperative CRV): CRV International is the Dutch parent cooperative of CRV Lagoa, operating a global bovine genetics business spanning dairy and beef. It is both a strategic affiliate and a peer in the same cattle genetics category.
Emerging players
- ST Genetics: ST Genetics (Sexing Technologies) provides bovine genetics with a strong focus on sexed semen, IVF, and embryo transfer. It overlaps with CRV Lagoa in bull genetics but differentiates on advanced reproductive technology.
Broad incumbents
- Genus plc: Genus plc is a publicly listed animal genetics company that owns ABS Global and PIC (swine genetics). It is a broad incumbent competing with CRV Lagoa across multiple species and markets.
- URUS Group: URUS Group is a holding company whose brands include Alta Genetics and other bovine genetics businesses. It competes broadly with CRV Lagoa through portfolio offerings across AI, herd management, and reproductive services.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CRV Lagoa social profiles
Digital presenceCRV Lagoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRV Lagoa leadership team
Management profileNumber of profiles
CRV Lagoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRV Lagoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRV Lagoa
What does CRV Lagoa do?
CRV Lagoa produces and sells elite bull semen doses for Brazilian and international cattle ranchers across four genetic programs—Corte Zebu (Nelore, Brahman, Guzerá, Sindi, Tabapuã), Corte Europeo (Aberdeen Angus, Wagyu, Brangus, Charolês, and others), Leite Zebu (Gir Leiteiro, Girolando, Guzerá Leiteiro), and Leite Europeo (Holstein, Jersey, and crossbreeds). The offering is reinforced by proprietary digital platforms for bull selection, ordering, ownership tracking, and semen traceability, plus value-added programs in herd health (CRV Health) and feed efficiency (Eficiência CRV).
Is CRV Lagoa a public or private company?
CRV Lagoa is a private company. It is classified as corporate owned and is currently operating.
When was CRV Lagoa founded?
CRV Lagoa was founded in 1971. It employs 101 to 250 people.
Where is CRV Lagoa based?
CRV Lagoa is headquartered in Sertãozinho, Brazil, in the Latin America region.
How does CRV Lagoa make money?
One revenue line is on record: bull Semen Sales.
Who are CRV Lagoa's main competitors?
Direct peers on record are Semex, Select Sires, Alta Genetics, ABS Global and CRV International (Cooperative CRV). ST Genetics is listed as an emerging player. Broad incumbents are Genus plc and URUS Group.
Does CRV Lagoa have an API?
No public API is recorded for CRV Lagoa.
What industry is CRV Lagoa in?
CRV Lagoa's product category is Bovine Genetics. Its primary akta.pro industry code is AFAEAJAG, Stud Services & Managed Mating Programs, with a secondary code of AFAEABAD, Seedstock/Purebred Beef Cattle Breeding. Its NAICS code is 11521 and its SIC code is 200.