DEAG Deutsche Entertainment AG

What DEAG Deutsche Entertainment AG does

DEAG Deutsche Entertainment AG is a Berlin-headquartered live entertainment provider founded in 1978 by Prof. Peter Schwenkow. The company operates an integrated business model spanning event conception, organization, promotion, production, and ticketing across approximately 7-10 European countries with 25+ office/venue locations and 600+ employees. It produces more than 6,000 live events annually across music (Rock/Pop, Urban, Electronic Dance Music, Classics & Jazz), family entertainment (Disney On Ice co-productions via FELD Entertainment), spoken word and literary events, arts and exhibitions, and festivals — and sells in excess of 10 million tickets per year through proprietary platforms (myticket.de, myticket.at, myticket.co.uk, gigantic.com, tickets.ie) and third-party channels including Eventim.

Revenue is generated through transaction fees on ticket sales (ticketing), live event production and promotion fees, and professional entertainment services offered to third-party clients such as corporate event buyers (added via the conneccted: EVENTS & LIVE MARKETING stake). After trading on the Frankfurt Stock Exchange from 1998 to 2021, the company is now privately held; the founder's family (Prof. Peter Schwenkow and his son Moritz Schwenkow, CTTO) retains significant private ownership and the founder remains a major shareholder post-CEO transition.

The portfolio includes owned and co-developed IP such as the Christmas Garden winter light art series (operating in 21+ locations across Germany and Europe, double LEA Award winner in 2020 and 2021), Classic Open Air classical festival at Berlin Gendarmenmarkt, and recurring major tours (Riverdance, David Garrett, Disney On Ice). Subsidiaries include Mewes Entertainment Group (DACH concert promoter), KMJ Entertainment (UK promoter with ~4 million annual tickets across 16 companies), Fane Productions (UK literature events), and majority stakes in ROCKHARZ Festival and conneccted. Strategic priorities under CEO Detlef Kornett (effective April 2024) center on consolidation around ticketing platforms, international music, and live entertainment formats with European growth potential, demonstrated by the November 2025 divestiture of Grandezza Entertainment GmbH back to the founder's group.

Name

DEAG Deutsche Entertainment AG

Legal name

DEAG Deutsche Entertainment Aktiengesellschaft

Website

https://deag.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

DEAG Deutsche Entertainment AG is a Berlin-based pan-European live entertainment provider founded in 1978, operating integrated event production, promotion, and proprietary ticketing across 7-10 countries and organizing 6,000+ events that sell 10 million+ tickets annually to music fans, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live entertainment
• Event production
• Ticketing services
• Concert promotion
• Family entertainment

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Entertainment Events: DEAG organizes over 6,000 live events annually across music (Rock/Pop, Urban, Electronic Dance Music, Classics & Jazz) and non-music categories (Spoken Word & Literary Events, Family Entertainment). Revenue is generated through ticket sales, event production fees, and promotion.
2. Ticketing: The company operates multiple ticketing platforms (myticket.de, myticket.at, myticket.co.uk, gigantic.com, tickets.ie) that sell over 10 million tickets annually for DEAG's own and third-party content.
3. Entertainment Services: DEAG provides comprehensive entertainment services including conception, organization, promotion, and production of live events for third-party clients.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

DEAG Deutsche Entertainment AG is a leading European live entertainment provider that conceives, organizes, promotes, and produces live events across music genres (Rock/Pop, Urban, EDM, Classics & Jazz) and non-music categories (Spoken Word & Literary Events, Family Entertainment, Arts & Exhibitions), organizing over 6,000 events annually and selling more than 10 million tickets through its own ticketing platforms (myticket.de, myticket.at, myticket.co.uk, gigantic.com, tickets.ie) and partner channels. The company operates a portfolio of owned event properties including Christmas Garden, Classic Open Air, Disney On Ice tours, Riverdance, Chippendales, and Tim Burton's Labyrinth, serving both consumer audiences and corporate clients across 7+ European countries.

Product overview

DEAG Deutsche Entertainment AG is a leading European live entertainment provider with an integrated business model combining event production, promotion, and ticketing services. The company operates a portfolio of ticketing platforms (myticket.de, myticket.at, myticket.co.uk, gigantic.com, tickets.ie) alongside owned and co-produced entertainment properties. Core entertainment products include the Christmas Garden winter light art series, Classic Open Air classical music festival, and family entertainment shows (Disney On Ice, Riverdance). The company manages events across Music (Rock/Pop, Classics & Jazz) and Non-Music (Spoken Word & Literary Events, Family Entertainment, Arts & Exhibitions) segments, organizing over 6,000 events annually and selling more than 10 million tickets through its platforms and distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• myticket.de Primary ticketing platform for German-speaking markets, enabling online ticket sales for DEAG events and third-party content. Part of a network of ticketing platforms including myticket.at, myticket.co.uk, gigantic.com, and tickets.ie.
• myticket.at Austrian ticketing platform operated by the DEAG Group for event ticket sales in Austria.
• myticket.co.uk UK-based ticketing platform operated by the DEAG Group for event ticket sales in the United Kingdom.
• gigantic.com US-based ticketing platform operated by the DEAG Group for event ticket sales internationally.
• tickets.ie Irish ticketing platform operated by the DEAG Group for event ticket sales in Ireland.
• Christmas Garden Illuminated winter outdoor light art event series featuring approximately two-kilometer walking trails through parks, botanical gardens, castles, and cultural sites. Expanded to 21+ locations across Germany and Europe including Italy and Poland. Operated by Christmas Garden Deutschland GmbH.
• Classic Open Air Classical music open-air festival held at Gendarmenmarkt in Berlin. Annual six-day summer event featuring international classical stars, orchestras, and pop artists. Run by Media On-Line Management GmbH & Co. Classic Open Air KG.
• Riverdance (German tour) Irish step dance production presented in Germany by DEAG in cooperation with A.C.T. The world's most successful dance show featuring world-class tap dancing, spectacular lighting technology, LED walls, and live music. Touring Germany with 22-city tour.
• Chippendales (German/European tour) Male revue show touring Germany and Europe. The world's most successful male revue featuring dancers performing nightly at Rio All-Suite Hotel & Casino in Las Vegas.
• Celebrate at the Gate New Year's Eve party at Brandenburg Gate in Berlin featuring live music acts, food trucks, video mappings, and midnight fireworks display. Two-kilometer celebration avenue.
• KMJ Entertainment UK entertainment group comprising 16 companies including Kilimanjaro Live and Flying Music. Sells approximately 4 million tickets annually across music tours, theatrical productions, comedy, in-conversation events, and family attractions. ShowPlanr joined KMJ Entertainment family in March 2024.
• Fane Productions UK-based producer and promoter of literary events. Operates subscription services including Pandora's Books and LoveMyRead, providing curated book boxes and reading community events.
• MEWES Entertainment Group GmbH (MEG) Leading concert promoter in Germany, Austria, Switzerland, and Europe. Full-service live entertainment agency handling production, marketing, logistics, booking, and event execution. Owns 51% stake in conneccted EVENTS & LIVE MARKETING GmbH.
• conneccted: EVENTS & LIVE MARKETING GmbH Event agency with 10 employees based in Hennef near Cologne. Specializes in conception, planning, organization, and execution of events, conferences, and congresses. Develops themed and event cruises including Stars del Mar and Jeckliner.
• Tim Burton's Labyrinth International exhibition featuring approximately 200 previously unpublished original artworks by Tim Burton. Tour managed by Concert Concept and DEAG Classics. Includes video mappings, animated scenographies, and light installations.
• Interstellar – Live Film concert experience showing Christopher Nolan's Interstellar on large screen while Philharmonie Baden-Baden performs Hans Zimmer's score live. Original organist Roger Sayer performs. Venues: Alte Oper Frankfurt and Festspielhaus Baden-Baden.
• Disney On Ice presentations (FELD Entertainment co-production) Family entertainment ice show produced in cooperation with FELD Entertainment and Grünland Family Entertainment. Features characters from Disney properties (Vaiana, Die Eiskönigin, Arielle, Coco, Die Schöne und das Biest, Aladdin, Toy Story). Tour dates in Düsseldorf, Berlin, and Hamburg.
• ROCKHARZ Festival One of the largest Rock & Metal festivals in Germany. DEAG acquired a majority stake in September 2025, expanding its festival portfolio.
• Nicotine Dolls Live 2026 Tour Indie music artist tour featuring four-piece band from New York founded by Sam Cieri. German tour dates in Berlin (Säälchen), Hamburg (Uebel & Gefährlich), and München (Hansa39).

Quantifiable outcome

• 10 million+ tickets sold annually
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• conneccted: EVENTS & LIVE MARKETING GmbHcoreStrategic or Co-development Partner · 21 January 2026MEWES Entertainment Group GmbH (subsidiary of DEAG) acquired 51% stake. Christiane Blaeser remains as shareholder and continues operational leadership. Specializes in corporate events and cruise events like Stars del Mar and Jeckliner.
• ROCKHARZ FestivalcoreStrategic or Co-development Partner · 15 September 2025One of the largest Rock & Metal festivals in Germany. DEAG acquired majority stake, expanding its festival portfolio.
• KMJ EntertainmentcoreStrategic or Co-development Partner · 13 March 2024UK entertainment group with 16 companies selling 4 million combined tickets annually. DEAG acquired majority stake in KMJ. ShowPlanr joined KMJ Entertainment family as part of this partnership.
• EmarsyscoreTechnology or IntegrationEmarsys Interactive Services GmbH provides newsletter management and email marketing services for DEAG's subscriber communications.
• Bradler & Krantz GmbH & Co. KGcoreTechnology or IntegrationProvides website hosting services with data centers in Düsseldorf, Germany.
• FELD EntertainmentcoreStrategic or Co-development PartnerGlobal leader in family entertainment shows; co-producer of Disney On Ice productions with DEAG for German markets.
• Grünland Family EntertainmentcoreStrategic or Co-development PartnerCo-production partner for Disney On Ice shows in Germany.
• ShowPlanrminorStrategic or Co-development PartnerLive promoter and producer in UK, joined KMJ Entertainment/DEAG family. Produces and promotes hundreds of live experiences annually.
• lit.COLOGNE GmbHminorStrategic or Co-development PartnerPartnership in spoken word business area expansion through Fane Productions.
• Media On-Line Management GmbHcoreChannel Partner/ Reseller/ DistributorOrganizer of Classic Open Air festival on Gendarmenmarkt Berlin. Operates as Classic Open Air KG.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Concert promotion and venue operations arm of Anschutz Entertainment Group, operating worldwide festivals, tours, and owned venues (e.g., The O2, Mercedes-Benz Arena). Comparable to DEAG in concert touring, festival promotion, and venue-based live entertainment, but at global scale.
• Live Nation Entertainment: The world's largest live entertainment company, combining global concert promotion (Live Nation), venue management, and ticketing (Ticketmaster). Comparable to DEAG as a vertically integrated live entertainment platform, though operating at vastly greater scale and global geographic reach.
• ASM Global: World's largest venue management company operating hundreds of arenas, stadiums, theaters, and convention centers globally. Comparable to DEAG's venue operations and event delivery layer, though at vastly larger global scale and without DEAG's ticketing-platform integration.

Direct peers

• Stage Entertainment: European live entertainment producer of musical theater and family shows, operating in Germany, Netherlands, Spain, France, and beyond. Comparable to DEAG's family entertainment and touring productions (e.g., Disney On Ice) at similar European scale, though focused on resident theater productions.
• CTS Eventim: Europe's largest ticketing and live entertainment operator, headquartered in Bremen, Germany. CTS Eventim operates the leading German/European ticketing platform and vertically integrates concert promotion, venue operations, and content — directly overlapping DEAG's integrated ticketing + promotion + venue model in DACH and beyond.
• FKP Scorpio: One of Germany's largest independent concert promoters and festival operators (Hurricane, Southside, Deichbrand, Rock am See). Directly comparable to DEAG in European concert touring and festival promotion, with similar geographic focus on German-speaking markets.
• Semmel Concerts: German concert and live entertainment promoter with significant touring, family entertainment, and classical/event production operations. Direct comparable to DEAG's German touring, family entertainment (e.g., Disney On Ice), and classical segments, with similar DACH focus.
• Melt! Booking: Independent German concert promoter and tour organizer across rock, pop, and metal genres. Comparable to DEAG's touring-promoter activities in German-speaking markets, particularly in the festival and arena segments DEAG also addresses via ROCKHARZ and MEG.

Regional players

• DEAG's closest scaled competitor in spoken word/literary events: Konzertdirektion Landgraf: Germany-based promoter specializing in literary/spoken word events, readings, and cultural touring. Comparable to DEAG's Fane Productions and lit.COLOGNE partnerships within the German-speaking spoken word segment, though operating primarily DACH rather than UK.
• See Tickets (Vivendi subsidiary): European-focused ticketing platform operating across UK, Ireland, France, Netherlands, and other markets. Comparable to DEAG's ticketing-platform strategy (myticket.co.uk, gigantic.com, tickets.ie) and competes in adjacent European geographies rather than head-to-head in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_deag
• Facebookfacebook.com/deutscheentertainmentag
• LinkedInlinkedin.com/company/deag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEAG Deutsche Entertainment AG