conneccted: EVENTS & LIVE MARKETING GmbH

What conneccted: EVENTS & LIVE MARKETING GmbH does

conneccted: EVENTS & LIVE MARKETING GmbH is a German full-service event agency headquartered in Hennef, operating as a subsidiary of Mewes Entertainment Group GmbH within the DEAG (Deutsche Entertainment AG) corporate structure. With over 25 years of operational history, the firm delivers end-to-end event services for corporate, travel/tourism, and institutional clients, including concept development, planning, organization, execution, visual design, sponsorship management, and show production.

Service delivery is built around live events, live marketing campaigns, and experiential marketing activations. The agency operates without any disclosed proprietary technology platform; execution is human-capital-driven by a disclosed team of 10 employees. The commercial backbone is an established partner network that spans major cruise operators (TUI Cruises, AIDA), trade fair organizers (Koelnmesse, ITB Berlin), tour operators (DER Touristik), and industry associations (DRV), alongside corporate clients such as Hanse Merkur, Howden, and Viessmann.

The business model is project-based professional services, with revenue generated through fees for individual event engagements and multi-year contracts with trade fair and association clients. Differentiated service offerings include theme cruise event production (Jeckliner) and recurring large-scale trade fair execution (Koelnmesse 2018-2026). Commercial differentiation rests on long-tenured client relationships and integration within the DEAG entertainment group, rather than on recurring software-as-a-service, platform, or productized pricing mechanics; no pricing transparency, volume-based revenue mechanics, or technology-enabled revenue streams were disclosed.

Name

conneccted: EVENTS & LIVE MARKETING GmbH

Legal name

conneccted: EVENTS & LIVE MARKETING GmbH

Website

https://conneccted.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Full-service German event agency headquartered in Hennef, offering end-to-end live event management — concept development, planning, execution, show production, and sponsorship — for corporate, travel/tourism, and institutional clients across Europe.

Ownership category

akta.pro rank

Product category

Event Management and Live Marketing Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Event management services
• Live marketing agency
• Corporate event planning
• Trade show management
• Congress organization

Headquarters

HQ city

Hennef

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Planning and Management Services: The company generates revenue through professional services fees for event concept development, planning, organization, and on-site execution. Services include event design, show production, branding, sponsorship management, and coordination of suppliers, technicians, and catering partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

conneccted is a full-service event agency that plans, organizes, and executes live marketing events end-to-end for corporate clients. Its offering covers five core service areas (event concept development, planning/organization/on-site execution, visual event design, sponsorship management, and show production) applied across eight event formats including theme cruises, incentives and roadshows, galas, trade shows, conferences and congresses, special events, evening shows, and Young Talents programs. The agency delivers these services primarily to the German travel and tourism industry and to corporate and institutional clients.

Product overview

conneccted is a full-service event agency offering a unified portfolio of event planning and production services. The core service offerings include Eventkonzept (concept development), Planung/Organisation/Umsetzung (planning, organization, execution), Eventdesign/visuelle Gestaltung (visual design), Sponsoring/Kooperationsmanagement (sponsorship management), and Showproduktion (show production). These services are delivered across eight distinct event format categories: Themen- & Eventkreuzfahrten (theme cruises), Incentives & Roadshows, Galas & Preisverleihungen (galas/awards), Messen & Ausstellungen (trade shows), Tagungen & Kongresse (conferences/congresses), Special Events, Shows & Abendveranstaltungen (shows/evenings), and Young Talents. The agency operates as a single integrated offering rather than modular software products, combining creative concept development with operational execution and media production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Concept Development (Eventkonzept) Develops creative event concepts and formats from client briefings, including research on goals, target audiences, locations, and programs to produce a cohesive event design. Aimed at corporate clients needing professional concept origination for live events.
• Event Planning, Organization and Execution (Planung | Organisation | Umsetzung) Coordinates service providers, technology, and partners; creates timeline and process plans; provides on-site operational support through post-event follow-up. End-to-end operational service for corporate event clients.
• Event Design and Visual Design (Eventdesign | visuelle Gestaltung) Creates visual concepts for show elements, technology, and design, including event design, graphic design, and integration of corporate identities into all communication materials. For corporate clients seeking brand-consistent event staging.
• Sponsorship and Cooperation Management (Sponsoring | Kooperationsmanagement) Assists in finding suitable sponsors and cooperation partners and develops partnerships that strengthen events from content and economic standpoints. Targets corporate and association event clients needing sponsor pipelines.
• Show Production (Showproduktion) Customized media solutions for event staging, including show design and production to create impactful audience experiences. Aimed at corporate clients and organizers needing media-driven show elements.
• Theme and Event Cruises (Themen- & Eventkreuzfahrten) Theme-based and event cruise formats combining travel experiences with specialized event programming. For cruise lines, tour operators, travel agencies, and corporate clients seeking maritime-themed events.
• Incentives and Roadshows (Incentives & Roadshows) Incentive programs and mobile roadshow events for client engagement and team motivation. For corporate clients seeking incentive trips and traveling promotional roadshows.
• Galas and Award Ceremonies (Galas & Preisverleihungen) Gala events and award ceremonies with formal presentation elements. For associations, corporates, and organizations running recognition and ceremonial events.
• Trade Shows and Exhibitions (Messen & Ausstellungen) Trade show and exhibition management and execution services. For exhibition organizers, venue operators, and industry associations running trade fairs.
• Conferences and Congresses (Tagungen & Kongresse) Conference and congress organization including plenary sessions and professional program coordination. For corporate and association clients running annual meetings and industry congresses.
• Special Events Custom-designed special events tailored to specific client requirements and occasions. For corporate and institutional buyers needing bespoke live event experiences outside standard formats.
• Shows and Evening Events (Shows & Abendveranstaltungen) Production of shows and evening entertainment events with media staging and performance elements. For corporate and association clients hosting evening entertainment portions of larger events.
• Young Talents Programs (Young Talents) Events and programs focused on young talent development and youth engagement. For corporates, associations, and organizations running youth outreach and talent programs.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mewes Entertainment Group GmbHcoreStrategic or Co-development PartnerParent company structure. conneccted is an integral part of Mewes Entertainment Group GmbH, providing the group with specialized event and live marketing capabilities.
• DEAG (Deutsche Entertainment AG)coreStrategic or Co-development Partnerconneccted is a Member of DEAG, providing affiliation with a major entertainment company and access to broader industry network and resources.
• TUI CruisesminorChannel Partner/ Reseller/ DistributorTravel industry partner for cruise-related events and incentive programs. TUI Cruises appears as a partner logo on the website.
• AIDA CruisesminorChannel Partner/ Reseller/ DistributorCruise line partner for theme cruise events and maritime incentive programs. AIDA appears as a partner logo on the website.
• BEST-REISENminorChannel Partner/ Reseller/ DistributorTour operator partner. BEST-REISEN has conneccted organize their annual conference and other events.
• DER TouristikminorChannel Partner/ Reseller/ DistributorMajor German travel group partner for travel industry events and incentive programs.
• DRV (Deutscher ReiseVerband)minorChannel Partner/ Reseller/ DistributorGerman Travel Association partner for industry events and conferences.
• ITB BerlinminorChannel Partner/ Reseller/ DistributorInternational tourism trade show partner for event management and exhibition services.
• KoelnmesseminorChannel Partner/ Reseller/ DistributorExhibition center partner for trade show and exhibition management services. Conneccted has organized multiple trade shows at Koelnmesse from 2018-2026.
• Hanse MerkurminorChannel Partner/ Reseller/ DistributorTravel insurance company partner for corporate events and incentive programs.
• HowdenminorChannel Partner/ Reseller/ DistributorInsurance partner for travel industry events and corporate functions.
• ViessmannminorChannel Partner/ Reseller/ DistributorIndustrial company partner for corporate events and incentive programs.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Regional players

• Koelnmesse: Trade fair and exhibition center in Cologne, and a current client/partner of conneccted. Comparable in exhibition operations but functions as a venue and organizer rather than an outsourced event agency.
• Messe Frankfurt: Major German trade fair organizer and venue operator. Comparable in trade show and exhibition activity but operates as a venue/owner rather than an independent event agency, and competes indirectly for trade show execution mandates.

Broad incumbents

• MCI Group: Global association and event management company operating across meetings, conferences, and incentives. Overlaps with conneccted in conference/congress and trade show organization but at significantly larger scale and broader geographic footprint.
• Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and brand activations. Comparable in the live-marketing and brand-experience service layer but operates as part of a larger IPG network with multinational reach.
• Maritz Global Events: Large corporate event and incentive travel management company. Comparable in conferences, incentives, and corporate event services but operates at much greater scale and with global infrastructure.

Direct peers

• Vok Dams: German full-service event and live-marketing agency of comparable size and scope, offering corporate events, conferences, and brand experiences. Directly comparable in business model, geography, and customer base.
• event it GmbH: German event agency offering corporate events, conferences, and incentive programs. Comparable in scale and service scope to conneccted within the German market.
• insglück Gesellschaft für Markeninszenierung: Berlin-based live-marketing and event agency specializing in brand experiences, conferences, and corporate events. Closely aligned with conneccted on services, target clients, and German-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conneccted-events
• Instagraminstagram.com/conneccted_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about conneccted: EVENTS & LIVE MARKETING GmbH