Pacific Insurance Berhad

What Pacific Insurance Berhad does

Pacific Insurance Berhad is a Malaysian general (non-life) insurance company offering a comprehensive multi-line portfolio spanning medical, motor, travel, personal accident, home contents, fire, marine, engineering, liability, foreign workers, golf, and miscellaneous insurance. Founded in the 1950s as the Malayan business arm of The Netherlands Insurance Company, the firm was reconstituted in 1984, renamed to The Pacific Insurance Berhad in 1995, and acquired in March 2011 by Fairfax Asia Limited — itself a wholly owned subsidiary of Toronto-listed Fairfax Financial Holdings Limited. As of December 2016, Fairfax Asia holds 85% and Koperasi MCIS Berhad holds 15% of equity. The company is positioned as a market leader in medical insurance in Malaysia and maintains a claims-service backbone of over 500 JPJ-certified motor repairers plus a panel hospital network.

The firm distributes through direct digital channels (website Buy Now and Get Quote), a dedicated Agent FLAS portal serving licensed insurance agents, affinity and partnership programs under the PAMB Affinity banner, and broker channels. Its core technology is a general insurance administration platform supporting quote generation, premium-link policy issuance, agent servicing, and multi-line claims processing. Pricing is primarily quote-based and risk-underwritten across both personal and commercial lines, with unit-based pricing in regulated segments such as Foreign Workers Insurance Guarantee (RM 50 minimum premium) tied to Immigration Department compliance. Revenue is generated through recurring insurance premiums across the product portfolio, with the company operating as a private, non-listed insurer headquartered at Q Sentral in KL Sentral, Kuala Lumpur, backed by Fairfax Financial Holdings' USD 15.1B+ equity and global presence across more than 30 countries.

Name

Pacific Insurance Berhad

Legal name

The Pacific Insurance Berhad

Website

https://pacificinsurance.com.my

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Pacific Insurance Berhad is a Malaysian private general insurer offering medical, motor, travel, home, marine, engineering, liability, and miscellaneous insurance products, backed by Fairfax Financial Holdings and serving individual, SMB, and commercial customers across Malaysia.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH), Product Liability Umbrella / Excess (FSAJANAI), Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

• General insurance
• Medical insurance
• Motor insurance
• Commercial liability insurance
• Engineering insurance

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Pacific Insurance Berhad generates revenue through collecting insurance premiums across multiple product lines including medical, motor, travel, personal accident, home contents, fire, marine, engineering, liability, foreign workers, golf, and miscellaneous insurance. Premiums are collected from policyholders with coverage periods typically ranging from 13-26 months for foreign worker policies to annual or multi-year terms for other products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Pacific Insurance Berhad is a Malaysian general (non-life) insurance company providing a comprehensive portfolio of personal and commercial insurance products. Core offerings include medical, motor, travel, personal accident, home content, fire, marine cargo, engineering, liability, foreign workers, golf, and miscellaneous insurance, distributed through direct digital channels, an agency network, and affinity partnerships. The company is a market leader in medical insurance in Malaysia and operates a network of over 500 JPJ-certified repairers for motor claims.

Product overview

The Pacific Insurance Berhad is a non-life insurance company offering a comprehensive portfolio of insurance products across multiple categories. The company provides Medical, Motor, Travel, Personal Accident, and Home Content insurance as core personal lines products. Additionally, the company offers Fire insurance with sub-products (Houseowners & Householders, Property Pro JMB Package, Property Pro Business Package, Homeinsure Pro, Growing Trees), Golf insurance (Birdie Plus), Bond insurance (Foreign Workers Bond), Engineering insurance (Contractor All Risks, Erection All Risks, Machinery Breakdown, Boiler Pressure Vessel, Electronic Equipment, Civil Engineering Complete Risks, Contractors Plant & Machinery, Storage Tank), Marine insurance (Marine Cargo, Goods in Transit), Liability insurance (Public Liability, Product Liability, Employers Liability, Workmens Liability, Comprehensive General Liability, Family Liability), and Miscellaneous insurance (Shoppe Care, All Risks, Burglary, Money, Fidelity Guarantee, Plate Glass, Personal Cyber Insurance, Special Risk Equipment, Special Contingency). The company also provides Pacific Roadside Assist as a service offering. The company operates as part of the Fairfax Financial Holdings Group and is known for its expertise in medical insurance and motor insurance with a network of over 500 JPJ certified repairers across Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Insurance Medical insurance product offering coverage for medical expenses and healthcare needs, including hospitalization, medical expenses, and COVID-19 related coverage with add-ons. Pacific Insurance is known for its competency and expertise in medical insurance, offering one of the widest ranges of medical insurance products in the Malaysian market. Targeted at individual and family health coverage customers.
• Motor Insurance Motor insurance covering private cars, motorcycles, and commercial vehicles, including third party fire and theft coverage. Backed by a network of over 500 JPJ-certified repairers across Malaysia and Pacific Roadside Assist 24-hour motor assistance. Targeted at vehicle owners.
• Travel Insurance Travel insurance product allowing customers to enjoy holiday trips with peace of mind, providing coverage for domestic and international travel, trip cancellation, medical emergencies abroad, and travel assistance. Targeted at travelers.
• Personal Accident Insurance Personal accident cover providing compensation in the event of injuries, disability, or death, including accidental medical expenses. Targeted at individuals seeking financial protection against accident-related risks.
• Home Content Insurance Comprehensive home contents insurance covering home contents and personal possessions against fire, lightning, water damage, explosion, earthquake, windstorm, flood, malicious damage, impact damage, aircraft damage, and riot and civil commotion. Targeted at homeowners and renters.
• Fire Insurance Fire insurance product line including Fire, Fire Consequential Loss, Houseowners & Householders, Property Pro JMB Package, Property Pro Business Package, Homeinsure Pro, and Growing Trees coverage. Targeted at property owners, JMBs, and businesses.
• Liability Insurance Liability insurance covering Public Liability, Product Liability, Employers Liability, Workmens Liability, Carriers Liability, Comprehensive General Liability, and Family Liability risks. Targeted at businesses and families.
• Engineering Insurance Engineering insurance covering Contractor All Risks, Erection All Risks, Machinery Breakdown, Machinery Breakdown Loss of Profit, Boiler Pressure Vessel, Electronic Equipment, Deterioration of Stock, Civil Engineering Complete Risks, Contractors Plant & Machinery, and Storage Tank. Targeted at construction and engineering firms.
• Marine Insurance Marine insurance covering Marine Cargo (with Institute Cargo Clauses A, B, or C) and Goods in Transit for road and rail transport. Targeted at businesses and individuals requiring coverage for goods during transportation.
• Foreign Workers Insurance Guarantee Foreign workers insurance guarantee required by the Malaysian Immigration Department as a security deposit for the employment of foreign workers, covering repatriation scenarios. Minimum premium of RM 50.00 per guarantee. Duration of cover set by the Immigration Department at 13, 18, or 26 months depending on work permit. Targeted at Malaysian employers hiring foreign workers.
• Miscellaneous Insurance Miscellaneous insurance products including Shoppe Care (tariff fire package for small businesses), All Risks (personal items), Special Risk Equipment, Special Contingency, Burglary, Money, Fidelity Guarantee, Plate Glass, and Personal Cyber Insurance. Targeted at small businesses, commercial establishments, and individuals with specialized coverage needs.
• Golf Insurance Golf insurance product including the Birdie Plus offering for golfers. Targeted at individual golfers.
• Pacific Roadside Assist 24-hour roadside assistance service for motor insurance customers, providing support in case of vehicle breakdowns or roadside emergencies. Targeted at motor insurance policyholders.

Quantifiable outcome

• Over 500 JPJ certified repairers nationwide
• +3 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and key.

• The Netherlands Insurance CompanyminorOthersPacific Insurance Berhad had its origins in the 1950s as the Malayan business arm of The Netherlands Insurance Company, then the 12th largest insurance company in the world. The local operations were later reconstituted, and the company name evolved through multiple transformations before becoming The Pacific Insurance Berhad.
• IHM Group of CompanieskeyStrategic or Co-development PartnerIHM Group of Companies has been a strategic partner of Pacific Insurance Berhad since 2003. The partnership has focused on medical insurance, with IHM Group benefiting from Pacific Insurance's market leadership in medical insurance, improved services under Fairfax management, enhanced digital platforms, and strong customer retention outcomes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allianz Malaysia Berhad: Allianz Malaysia provides general insurance covering motor, medical, home, travel and commercial lines to Malaysian consumers and businesses. It competes head-on with Pacific Insurance across nearly every product category PIB offers.
• Zurich General Insurance Malaysia: Zurich Malaysia provides general insurance including motor, home, travel, personal accident and commercial lines. It is a globally backed competitor comparable to Pacific Insurance in terms of product breadth and quality.
• Etiqa Insurance & Takaful: Etiqa is Malaysia's largest general and life insurer offering medical, motor, home, travel and commercial lines. It is the closest direct competitor to Pacific Insurance Berhad in the same product categories and Malaysian market.
• Syarikat Takaful Malaysia Berhad: Syarikat Takaful Malaysia offers Shariah-compliant family takaful and general takaful products including medical, motor and home coverage. It is a relevant comparable given Malaysian customers increasingly consider both conventional and takaful general insurance options.
• AIG Malaysia Insurance Berhad: AIG Malaysia is a subsidiary of AIG providing general insurance products in Malaysia including motor, medical and commercial lines. Like Pacific Insurance, it is a foreign-backed general insurer operating in Malaysia.
• Tokio Marine Malaysia: Tokio Marine Malaysia is a major general insurer offering motor, fire, marine, engineering, liability and personal accident products in the Malaysian market. It competes directly with Pacific Insurance Berhad on both personal and commercial lines.
• Great Eastern General Insurance Malaysia: Great Eastern General Insurance offers motor, fire, marine, liability and personal lines in Malaysia. It is part of the Great Eastern Group, which is one of the largest insurers in the country and competes with Pacific Insurance in medical and motor.
• MSIG Malaysia (MSIG Insurance (Malaysia) Bhd): MSIG Malaysia provides general insurance including motor, fire, marine, engineering, liability and medical coverage. Like Pacific Insurance, it serves Malaysian consumers and SMEs across the same suite of general insurance lines.
• RHB Insurance Berhad: RHB Insurance is a Malaysian general insurer offering motor, medical, home and commercial insurance, supported by the RHB banking distribution network. It overlaps with Pacific Insurance across personal and commercial general insurance.
• Chubb Insurance Malaysia Berhad: Chubb Malaysia is a general insurer offering property, casualty, marine, professional indemnity and personal lines. It is a comparable foreign-backed (US parent) general insurer competing with Pacific Insurance in commercial and specialty lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-pacific-insurance-berhad

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles40 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Insurance Berhad