World International Freight Forwarders Alliance

What World International Freight Forwarders Alliance does

World International Freight Forwarders Alliance (WIFFA), founded in 2009 and headquartered in Dalian, China, is a private membership-based credit cooperation platform serving international freight forwarding companies. It operates as a group-structured industry headquarters under its parent ShippingChina (中国国际海运网) and holds the secretariat role of the China Federation of Logistics and Purchasing's International Freight Forwarding Branch. WIFFA's primary function is to provide credit endorsement (RMB 300,000-1,000,000 per member) that mitigates B2B payment risk between freight forwarders, complemented by partner discovery, brand promotion, and access to specialized logistics services. As of the source data, the platform claims 3,000+ credit cooperation members, ~200 equity-partner investment members, 63 port branches, 42 specialty alliances, and 27 overseas platforms, with member-driven annual freight volume exceeding 10 million TEU and aggregate transactions in the hundreds of billions RMB across 110+ Chinese cities and 100+ countries.

WIFFA's product architecture centers on a core credit cooperation platform augmented by the "Seven Clouds" (七云) digital suite: Cloud Money (云钱) for financial management, Cloud Order (云单) for electronic documents, Cloud Cabin (云舱) for booking, Cloud Chain (云链) for blockchain-enabled tracking, Cloud Exhibition (云展) for virtual trade shows (1,000 exhibitors / 10,000 visitors), Cloud Recruitment (云聘) for talent matching, and Cloud Broadcasting (云播) for live streaming. Additional service lines include sector-specific joint service centers across ten trade lanes (North America, Europe, Latin America, Africa, RCEP, Railway, Highway, Multimodal, Cold Chain, Bulk/Specialized), a credit guarantee product (WIFFA信保), booking and insurance platforms, a wine e-commerce sub-product (红酒荟), the WIFFA Hundred Lawyer Group (~100 law firms), and the WIFFA Hope Charity Fund.

The revenue model is a blend of tiered membership subscriptions (RMB 5,000 to RMB 200,000 / USD 35,000 to USD 150,000), annual credit guarantee fees (RMB 3,500), exhibition and conference ticket/sponsorship revenue (USD 100 professional visitor tickets at WIFFA EXPO), and live-streaming monetization (RMB 20,000 annual naming rights, RMB 8,000 per broadcast). Go-to-market is community-led and event-driven, leveraging the annual WIFFA EXPO (18+ editions), CIIE participation, the international Freight Forwarding Conference, and a formalized membership application process with legal verification, video interview, and public announcement. Customer segments are horizontal freight forwarders and adjacent logistics service providers, served through 63 port branches, 42 specialty alliances, 27 overseas platforms, WeChat (600,000 followers), and an 800,000+ registered-user website.

Name

World International Freight Forwarders Alliance

Legal name

World International Freight Forwarders Alliance

Website

https://wiffa.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

World International Freight Forwarders Alliance (WIFFA) is a Dalian-headquartered, private credit cooperation and networking platform serving 3,000+ international freight forwarding member companies across China and 100+ countries, providing payment-risk credit endorsement, trade-lane service centers, and the Seven Clouds digital suite.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

akta.pro secondary industries

Cross-Border Freight Marketplaces (Customs-Aware Matching) (TLAEAJAJ), Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN), Cross-Border Transportation Management (Customs-Integrated) (TLAIAEAI)

Keywords

• International freight forwarding
• Credit cooperation platform
• Logistics membership services
• Supply chain credit guarantee
• Multimodal transport services

Headquarters

HQ city

Dalian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: WIFFA generates revenue through tiered membership fees: Rising Member (5,000 RMB/year), Standard Credit Member (15,000 RMB/3 years), Gold Diamond Member (50,000 RMB/lifetime), Partner Member (100,000 RMB), S-Partner Member (200,000 RMB). Higher tiers receive greater credit endorsement amounts and additional benefits.
2. Credit Guarantee Service Fee: Annual fee of 3,500 RMB for credit guarantee membership (信保会员) that provides credit endorsement for member-to-member transactions with coverage up to 100,000 RMB per transaction and 80% compensation rate.
3. Exhibition and Conference Fees: Revenue from WIFFA EXPO exhibitions, annual conferences, gala dinners, sponsorship, and advertising. The 2026 expo expects over 100,000 visitors with professional visitor tickets at USD 100 and various sponsorship packages.
4. Live Streaming Services: Charges for live streaming platform usage including annual naming rights (20,000 RMB), single broadcast (8,000 RMB per session), and various advertising positions during live streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WIFFA operates a membership-based credit cooperation platform for international freight forwarding companies, providing credit endorsement (300,000–1,000,000 RMB per member), business matching, digital platform tools, joint service centers across trade lanes, and annual industry exhibitions. The platform connects 3,000+ freight forwarders across 110+ Chinese cities and 100+ countries through 38 port branches, 42 specialty platforms, and 27 overseas platforms, monetizing via tiered membership subscriptions, credit guarantee fees, and event/exhibition services.

Product overview

WIFFA operates as a platform-plus-modules architecture centered on its core WIFFA国际货代信用合作平台 (WIFFA Credit Cooperation Platform). The platform integrates member management, credit endorsement, and business matching services. Supporting the core platform are seven "cloud" modules: 云钱 (financial cloud), 云单 (document cloud), 云舱 (booking cloud), 云链 (blockchain chain), 云展 (exhibition cloud), 云聘 (recruitment cloud), and 云播 (streaming cloud). WIFFA also operates sector-specific service centers including the 美加联合服务中心 (North America), 欧洲联合服务中心 (Europe), 国际铁运联合服务中心 (Rail), 国际汽运联合服务中心 (Road), 拉美联合服务中心 (Latin America), 非洲联合服务中心 (Africa), RCEP采购与物流服务中心, 冷链联合服务中心 (Cold Chain), and 律师调解服务中心 (Legal). Additional products include booking, insurance, and wine e-commerce platforms, along with the WIFFA Expo Cloud Exhibition for virtual trade matching and WIFFA直播台 for live streaming services.

Differentiator

Problem solved

Functional benefit

Brands

• WIFFA美加联合服务中心: Joint service center for US-Canada routes
• WIFFA欧洲联合服务中心
• WIFFA国际铁运联合服务中心
• WIFFA国际汽运联合服务中心
• WIFFA拉美联合服务中心
• WIFFA非洲联合服务中心
• WIFFA跨境物流联合服务中心
• WIFFA RCEP采购与物流服务中心
• WIFFA冷链联合服务中心
• WIFFA散杂大件运输联合服务中心
• WIFFA律师调解服务中心
• WIFFA百家律师团
• WIFFA希望慈善基金
• WIFFA红酒荟电商
• WIFFA信保

Quantifiable outcome

• WIFFA members handle over 10 million TEU of freight annually with total transactions reaching hundreds of billions RMB
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• China Federation of Logistics and Purchasing (CFLP)coreStrategic or Co-development Partner · 1 January 2022CFLP is the national logistics and purchasing industry association. WIFFA is the secretariat and会长单位 of CFLP's International Freight Forwarding Branch, providing institutional backing and industry legitimacy.
• China Chamber of Shipping (中国船东协会)majorStrategic or Co-development Partner · 1 January 2022Co-organizer of China International Freight Expo (货博会) alongside CFLP and ShippingChina. Provides shipping industry perspective and network access.
• Yunnan Provincial Government / China (Yunnan) Pilot Free Trade ZonemajorStrategic or Co-development Partner · 1 January 2022Government partner for hosting 2022 WIFFA Conference in Kunming, co-located with China-South Asia Expo to promote RCEP logistics opportunities and China-Laos Railway connectivity.
• ShippingChina (中国国际海运网)coreStrategic or Co-development Partner · 1 January 2009ShippingChina is the parent company and founding entity of WIFFA, established in 2004 as China's first maritime B2B website. It is also the International Freight Forwarding Branch of China Federation of Logistics and Purchasing. ShippingChina provides the platform infrastructure, brand equity, and industry connections that underpin WIFFA's operations.
• WIFFA Hundred Lawyer Group (WIFFA百家律师团)majorImplementation/ SI/ Consulting PartnerNetwork of approximately 100 law firms across China providing legal consultation, dispute resolution, and compliance services for WIFFA members. Includes firms like Beijing Dai Ma, Beijing Dacheng, Shanghai Siweilema, Guangdong Yingzun, and others.
• WIFFA Hope Charity Fund (WIFFA希望慈善基金)minorStrategic or Co-development PartnerWIFFA's charitable foundation established with Dalian City Hope Project Office and Dalian Youth Development Foundation, supporting WIFFA Hope Primary Schools and WIFFA Scholarships.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flexport: Digital-first global freight forwarder that combines a marketplace/platform model with execution. Closest direct comparator to WIFFA's mission of organizing freight forwarders around technology and credit, though Flexport owns the freight while WIFFA aggregates independents.
• Freightos: Operates a digital ocean and air freight marketplace and rate benchmarking platform. Comparable to WIFFA's digital marketplace modules and cross-border freight focus, with overlap in serving freight forwarders seeking capacity and pricing transparency.

Others

• Xeneta: Ocean and air freight rate benchmarking and analytics platform. Comparable to WIFFA in enabling freight forwarders with pricing intelligence and market data, but as a SaaS analytics vendor rather than a credit/membership cooperative.
• project44: Supply chain visibility platform connecting shippers, carriers, and 3PLs. Comparable to WIFFA's cloud chain (云链) tracking module and digital connectivity ambitions, but as a global visibility SaaS vendor rather than a freight forwarder cooperative.
• China International Shipping Network (ShippingChina): WIFFA's parent organization and China's first maritime B2B platform (founded 2004). Highly relevant ecosystem comparator since WIFFA is its freight forwarding credit cooperation arm; provides the platform infrastructure, brand, and CFLP affiliation that WIFFA builds upon.

Broad incumbents

• DSV: Global freight forwarding and logistics major (post-Panalpina, Schenker) with air/sea/road capabilities. Comparable in coverage of cross-border freight forwarding lanes, but as a direct operator rather than a federated credit/membership platform.
• C.H. Robinson: One of the largest global freight brokers and 3PLs with a digital platform (Navisphere) connecting shippers and carriers. Comparable to WIFFA's brokerage/aggregation role, but at vastly larger scale and serving enterprise shippers directly rather than aggregating freight forwarders.
• Kuehne+Nagel: Top-tier global freight forwarder and logistics provider with digital platforms (KN FreightNet, myKN). Comparable to WIFFA's cross-border forwarding and digital platform ambition but as a Tier-1 incumbent owning rather than aggregating freight forwarding capacity.

Emerging players

• Descartes Datamyne: Trade data and analytics platform for cross-border commerce, with strong emphasis on U.S. import/export flows. Comparable to WIFFA in serving cross-border freight decision-makers with intelligence, but as a pure data play rather than a membership/credit platform.
• E2open (INTTRA): Ocean container shipping marketplace and supply chain connectivity platform (INTTRA merged into E2open). Comparable to WIFFA's ocean freight aggregation and digital booking modules, but with deeper carrier-side integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wiffa-world-international-freight-forwarders-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World International Freight Forwarders Alliance