Canyonlands Jeep and Car Rentals

What Canyonlands Jeep and Car Rentals does

Canyonlands Jeep and Car Rentals, operating as Canyonlands Jeep Adventures, is a privately held, family-owned vehicle rental company founded in Moab, Utah in 2004 by Steve and Jason, and currently owned by Jason and Jennifer Taylor. The company rents a fleet of approximately 16 Jeep Wrangler Rubicon 4x4 vehicles modified with Bestop Sunrider convertible tops, Ford Bronco Sasquatch Edition vehicles, and a range of conventional cars (Honda Civic, Toyota Camry, Hyundai Santa Fe, Jeep Grand Cherokee, Honda minivan, 8-passenger SUV, and 15-passenger transit van) to tourists visiting Arches National Park, Canyonlands National Park, and the Moab backcountry. Every rental includes a complimentary trail guide booklet with maps, satellite radio, and an ice-filled cooler.

The company runs a direct-to-consumer model with two physical locations: its primary office at 225 S Main St in downtown Moab and a second location at Moab Airport (Canyonlands Field), where it is the only rental car company on-site. Reservations are taken via a website booking system integrated with the third-party reservation platform Barscloud and via phone. Pricing is per-day and varies by season, with a regular rate of approximately $330/day, a winter special of $200/day (November 25 through March 1), and a February special of $150/day. The business relies on content marketing, SEO, customer testimonials, and referral partnerships (notably Moab Adventure Center, The Gonzo Inn, and Sweet Cravings Bakery) to drive bookings.

The business model is a transactional, one-time rental revenue stream with no subscription, no enterprise contracts, and no third-party reseller channels. The fleet has been roughly stable since 2014, the company holds 21+ years of operating history, and it maintains a 4.9-star rating across hundreds of customer reviews. There is no disclosed external funding, no parent company, and no publicly available revenue figure.

Name

Canyonlands Jeep and Car Rentals

Legal name

Canyonlands Jeep and Car Rentals

Website

https://canyonlandsjeep.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Canyonlands Jeep and Car Rentals is a family-owned Moab, Utah vehicle rental company that rents Jeep Wrangler Rubicons, Ford Bronco Sasquatch Editions, and conventional cars to tourists visiting Arches and Canyonlands National Parks, operating from downtown Moab and Moab Airport.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

akta.pro secondary industry

Luxury SUV & Performance SUV Rentals (THADAMAC)

Keywords

• Off-road jeep rentals
• Vehicle rental services
• Car rental services
• 4x4 vehicle rentals
• Moab tourism rentals

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rentals: Daily rental of Jeep Wrangler Rubicon and Ford Bronco vehicles for off-road trail exploration, and standard cars for on-road travel. Customers pay per day rental fee. Revenue is transaction-based, one-time per rental period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Canyonlands Jeep and Car Rentals rents 4x4 Jeep Wrangler Rubicons and Ford Bronco Sasquatch Edition vehicles for off-road trail exploration of Moab's backcountry, as well as conventional cars, SUVs, minivans, and passenger vans for on-road travel. Rentals are priced per day and include complimentary features such as a trail guide with maps, satellite radio, and an ice-filled cooler. The fleet comprises approximately 16 Jeeps plus a diversified car rental fleet.

Product overview

Canyonlands Jeep and Car Rentals is a dual-offering vehicle rental company offering two distinct service lines: off-road vehicle rentals (Jeep Wrangler Rubicon and Ford Bronco) designed for exploring Moab's rugged backcountry trails, and traditional car rentals (compact cars, sedans, SUVs, minivans, and passenger vans) for pavement-only transportation. The core Jeep and Bronco rental fleet features modified 4x4 vehicles equipped with Bestop Sunrider tops for convertible-style open-air driving. Every rental includes complimentary services such as a trail guide with maps, satellite radio, and an ice-filled cooler. The company operates two locations in Moab with a fleet of approximately 16 Jeeps and various car models.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep Rentals Daily rental of Jeep Wrangler Rubicon 4x4 vehicles in 2-door and 4-door configurations, equipped with Bestop Sunrider convertible tops for off-road exploration of Moab's backcountry trails (Gemini Bridges, Fins and Things, Chicken Corners, Hurrah Pass, Shafer Trail, Onion Creek). Targeted at tourists visiting Arches and Canyonlands National Parks.
• Bronco Rentals

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Moab Adventure CentercoreGTM or Marketing PartnerStrategic partnership offering combined adventure packages. Canyonlands Jeep Adventures and Moab Adventure Center cross-promote services - Jeep renters receive 10% discount on rafting adventures while adventure center guests receive 10% off Jeep rentals. Joint marketing and referral relationship since 2005.
• Skywest/Delta AirlinesminorGTM or Marketing PartnerDelta/Skywest began direct air service from Salt Lake City to Moab (Canyonlands Field), making it easier for visitors to reach Moab. Canyonlands Jeep Rentals is positioned as the only car rental company at the Moab Airport.
• The Gonzo InnminorGTM or Marketing PartnerRecommended boutique hotel partner. Canyonlands promotes The Gonzo Inn as a preferred lodging option for guests - 43 condominium-style rooms including king rooms, suites, and luxury units with cliff views.
• Sweet Cravings Bakery & BistrominorGTM or Marketing PartnerRecommended restaurant partner located at 397 N Main St, Moab. Open daily 7am-5pm, offering breakfast and lunch/dinner options suitable for trail meals.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Outdoorsy: Outdoorsy is a peer-to-peer marketplace for RV and vehicle rentals. While not Moab-specific and broader in scope (RVs, campervans), it represents an emerging alternative channel through which Moab visitors might obtain adventure vehicles, partially overlapping with Canyonlands' specialty rental category.
• Turo: Turo is a peer-to-peer car-sharing platform where individuals rent vehicles directly to consumers. It competes for the broader Moab visitor rental demand, including SUVs and Jeeps that owners list in the area, though it does not offer trail-specific guidance or off-road specialty setup.

Direct peers

• Moab Adventure Center: Moab Adventure Center is a Moab-based adventure tourism operator and Canyonlands' long-standing cross-promotion partner (since 2005). While broader in offerings (rafting, hummer tours), it directly competes for the same tourist dollar and offers some vehicle-based tours comparable to Canyonlands' Jeep rentals.
• Slickrock Jeep Rentals: Slickrock Jeep Rentals is a Moab-based Jeep rental specialist offering self-guided off-road Jeep and 4x4 rentals for exploring the same backcountry trails Canyonlands serves. Direct head-to-head competitor in identical product category, customer segment (Moab tourists), and pricing band.
• Twisted Jeep Rentals: Twisted Jeep Rentals is a Moab-focused Jeep and off-road vehicle rental operator competing for the same visitor segment as Canyonlands. Similar product offering (modified 4x4 Jeeps for trail use) and overlapping trail coverage in the Moab area.
• Cliffhanger Jeep Rental: Cliffhanger Jeep Rental operates in Moab providing Jeep Wrangler rentals for off-road trail access, with a similar self-guided model and tourism customer base. Directly comparable in vehicle type, location, and use case to Canyonlands.

Broad incumbents

• Enterprise Rent-A-Car (Moab): Enterprise operates a Moab car rental location serving on-road visitors to Arches and Canyonlands. As a national incumbent, it competes with Canyonlands' car rental line on brand and availability, though it does not offer off-road specialty Jeeps.
• Hertz (Moab): Hertz operates a Moab rental location targeting visitors to national parks. As a major national incumbent, it overlaps with Canyonlands' on-road car rental segment through brand recognition and reservation network, though it lacks the off-road specialty focus.

Regional players

• Action Auto & RV: Action Auto & RV is a regional rental and sales operator serving southern Utah outdoor recreation markets. Comparable in tourism-region vehicle rental category, though broader in vehicle types (RVs, ATVs) and slightly different geographic footprint than Canyonlands' pure Moab focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/canyonlandsjeep
• Facebookfacebook.com/canyonlandsjeepadventures
• LinkedInlinkedin.com/company/canyonlands-jeep-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canyonlands Jeep and Car Rentals