Maskom Supermercados

What Maskom Supermercados does

Maskom Supermercados is a private regional supermarket chain headquartered in Málaga, Spain, operating under the legal entity MASKOMO S.L.U. (Sociedad Limitada Unipersonal), a wholly Malagueño-owned group that also includes Cano y Furest S.L. and Distribuciones Alibert S.L. Founded in 1978–1979, the chain runs more than 56 physical stores across Málaga province with 800+ employees and over 60,000 square meters of retail space, and is repeatedly positioned in its own materials as the only 100% Malagueño food retail chain.

The offering combines traditional assisted-service supermarkets with a discount warehouse sub-brand, Maskompra, which serves both households and professionals, plus MasAuto online ordering with curbside pickup and province-wide home delivery. Revenue comes from in-store retail sales, private-label (marca blanca) products, promotional partnerships with consumer goods brands (Mondelez, Coosur, Cerveza Victoria), and a deep local-procurement program built around the Sabor a Málaga certification, which sources from 300+ local suppliers covering 500+ product references. Pricing is promotional and value-oriented, with advertised discounts up to -40% and weekly/monthly folletos.

Go-to-market is direct-to-consumer through physical retail with omnichannel supplements; there are no disclosed B2B contracts, no anchor clients, and no external investors or funding rounds. Technology infrastructure consists of a standard content-managed website, an e-commerce front end for Maskompra, Google Analytics integration, and GDPR/Whistleblower compliance processes. Leadership rests with founder and Director General Sergio Cuberos; the company is privately held with no disclosed M&A activity.

Name

Maskom Supermercados

Legal name

MASKOMO S.L.U.

Website

https://maskom.es

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maskom Supermercados is a privately held Málaga-based regional supermarket chain operating 56+ stores across Málaga province. It serves mass-market households with traditional supermarkets, a Maskompra warehouse format, MasAuto online pickup, and province-wide home delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Traditional brick-and-mortar supermarket revenue from in-store sales of groceries, fresh produce, and household products to consumers in Málaga province.
2. Private Label Products: Revenue from own-brand products (marca blanca) sold alongside national brands, offering higher margins on everyday consumer goods.
3. Promotional Partnerships: Revenue through promotional campaigns with brands like Mondelez, Coosur, and Cerveza Victoria featuring scratch-off promotions and joint marketing activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maskom Supermercados is a Málaga-based supermarket chain that sells groceries, fresh produce (fruits, vegetables, meats, fish), household items, and own-brand products to individual consumers. It operates three main formats: traditional Maskom Supermercados neighborhood stores, the Maskompra warehouse-discount banner, and an online sales channel, with a strong emphasis on local Andalusian producers through the "Sabor a Málaga" program.

Product overview

Maskom Supermercados operates as a traditional supermarket chain offering a unified retail platform centered on physical stores throughout Málaga province. The core offering consists of Maskom Supermercados stores featuring assisted service departments (butchery, charcuterie, greengrocery, fishmonger) complemented by own-brand products and local 'Sabor a Málaga' products. Additional services include the warehouse-format Maskompra sub-brand, the MasAuto click-and-collect service, and home delivery. Promotional offerings are delivered through the digital Folleto (interactive flyer) and newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Maskom Supermercados (neighborhood supermarket format) Traditional neighborhood supermarket stores operated by Maskom in the Málaga province, offering groceries, fresh produce, household items, and own-brand products to local consumers.
• Maskompra (warehouse-discount format) Warehouse-discount supermarket format offered by Maskom, targeting price-sensitive consumers with bulk and discount grocery offerings.
• Maskom online grocery sales Online channel of Maskom Supermercados for remote ordering of groceries, fresh produce, and household goods, serving consumers in the Málaga area.
• Sabor a Málaga (local-producer program) Retail program that promotes and sells locally sourced Málaga/Andalusian products through Maskom stores, supporting regional producers and offering consumers a differentiated local product range.

Quantifiable outcome

• Supporting 40,000+ families in the province through local product sourcing

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Banco de Alimentos de la Costa del Sol (Bancosol) - La Gran RecogidacoreStrategic or Co-development Partner · 21 October 2025Annual food collection campaign. Maskom participates with economic donations at checkout, supporting 29,000+ vulnerable people in Málaga province. Collaboration helps families access basic food items during difficult economic periods.
• Banco de Alimentos de la Costa del Sol (Bancosol)coreStrategic or Co-development Partner · 23 April 2024Collaboration agreement signed April 23 for labor insertion of people at risk of social exclusion. Maskom provides employment opportunities and collaborates on training processes. Bancosol promotes socio-labor integration for food recipients, including non-work placements that provide professional training and practical knowledge.
• Cruz Roja MálagacoreStrategic or Co-development PartnerAnnual collaboration including sponsorship of Cruz Roja Gold Lottery (Sorteo de Oro) distributing 7+ million EUR in prizes. Also collaborated on COVID-19 solidarity campaign 'Unidos Por Málaga' donating 5% of sales of 200+ local products to support vulnerable families.
• Diputación de MálagacoreStrategic or Co-development PartnerPartnership for 'Sabor a Málaga' campaign promoting local products from 40,000+ provincial families. Maskom has been certified since 2011 and works with 300 suppliers offering 500 local product references.
• Freshkera FormacióncoreImplementation/ SI/ Consulting PartnerTraining partner for specialized butcher and charcuterie professional development program. Provides technical training for Maskom fresh department staff with support from Junta de Andalucía.
• Junta de AndalucíacoreStrategic or Co-development PartnerGovernment backing for professional training programs in Maskom stores. Supports quality employment development in the Andalusian community.
• Brisa FestivalminorGTM or Marketing PartnerSponsorship of second edition festival celebrating 40th anniversary of Danza Invisible band, organized by Cruz Roja. Event held at Plaza de Toros La Malagueta with various artists.
• Rincón Fertilidad Málaga (Balonmano)minorGTM or Marketing PartnerMulti-season sponsorship of women's handball team competing in División de Honor Liga Guerreras Iberdrola. Collaboration for three consecutive seasons with economic and moral support.
• Aceites MálagaminorGTM or Marketing PartnerJoint promotional campaign with sweepstakes for olive oil products, offering prizes including hotel stays and bottles of extra virgin olive oil.
• Mondelez InternationalminorGTM or Marketing PartnerScratch-card promotion (Rasca Maskom) with purchase of 3 products from brands including Oreo, Príncipe, Milka, Fontaneda, Tuc, Chip Ahoy. Prizes include official Liga AE Sport t-shirts.
• Cerveza VictoriaminorGTM or Marketing PartnerScratch-card promotion during summer months with purchase of Cerveza Victoria products. Winners receive 12-pack of 33cl Cerveza Victoria cans.
• CoosurminorGTM or Marketing PartnerChristmas scratch-card promotion with purchase of Coosur olive oil products. Prizes include lottery tickets (décimos) for Christmas lottery.
• Aqualand TorremolinosminorGTM or Marketing PartnerSocial media contest with joint prize draw for 4-entry packs to water park. Promotion to engage summer visitors and families.
• Encarni NavarrominorGTM or Marketing PartnerSponsorship of Zambombá Benéfica 'La Flor de Málaga' Christmas charity event with fundraiser for CITAC cancer research foundation. Gala raised 5,810 EUR.
• ASAEC (Asociación Solidaria Asistencial en Compañía)minorStrategic or Co-development PartnerFood collection campaign for families in need. Maskom stores served as collection points for non-perishable food donations in specific neighborhood locations.
• CITAC (Centro de Investigación y Terapias Avanzadas del Cáncer)minorStrategic or Co-development PartnerBeneficiary of Zambombá Benéfica charity gala. Funds raised support cancer research and patient treatments at Málaga oncology center.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Alcampo: Auchan-operated hypermarket chain with multi-format stores in Málaga region. Comparable product breadth, fresh departments, and private-label offering.
• Condis: Catalan-headquartered regional supermarket chain with comparable footprint scale and local-store format. Useful benchmark for regional-chain economics and private-label execution.
• Consum: Spanish supermarket cooperative with a regional, community-oriented positioning analogous to Maskom. Competes in similar catchment areas across eastern Spain with comparable private-label and fresh-produce focus.
• DIA España: Discount grocery retailer with stores across Málaga province. Competes for price-sensitive shoppers in overlapping neighborhoods and applies similar promotional mechanics.
• Lidl España: Discount supermarket chain operating in Málaga region, applying sustained pricing pressure on regional players. Comparable on grocery retail fundamentals but with discount-focused positioning.
• Carrefour España: National hypermarket and supermarket operator with presence in Málaga province. Competes directly on fresh assortment, private label, and omnichannel services, with materially larger scale.
• Sorli Discau: Catalan regional supermarket chain with a similar local-proximity and assisted-fresh-counter format. Comparable operational model and regional positioning.
• Mercadona: Spain's largest supermarket chain with a similar full-line grocery assortment, private-label strategy, and physical-store-led model. Operates in the same Málaga market and is Maskom's most direct competitive benchmark.

Regional players

• Gadisa: Galicia-based regional supermarket chain with multi-format and private-label offering. Comparable regional-chain economics although operating in a distinct Spanish geography.

Broad incumbents

• El Corte Inglés (Hipercor / Supermercados): National department-store incumbent operating Hipercor hypermarkets and Supermercados formats in Málaga. Overlaps on grocery assortment and fresh sections but competes as part of a much broader retail portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaskomSuper
• Facebookfacebook.com/MaskomSupermercados
• LinkedInlinkedin.com/company/maskomsupermercados

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maskom Supermercados